EDGERANK

What EDGERANK does

EDGERANK (주식회사 엣지랭크 / EDGERANK Corp.) is a privately held South Korean digital marketing agency founded in August 2012 and headquartered in Seocho-gu, Seoul. The company delivers end-to-end marketing services spanning initial consulting, data analysis, platform construction, IMC campaigns, content development, channel operations, advertising execution (CPC/CPA/CPM/CPL), and performance marketing for Korean brands and K-brand exporters. The core offering is the proprietary four-pillar methodology branded as EDGERANK-E, comprising Solution-E (big-data-driven diagnosis of customer behavior), Algorithm-E (optimized methodology across planning-production-distribution), Performance-E (full-funnel marketing automation covering acquisition, retention, remarketing, and store conversion), and Visual-E (in-house studio creative production). Reported enterprise clients span beverages (Jinro, Chamisul, UT), financial services (KB Financial Group, KB Capital, DB Insurance), food service (KFC Korea, Hollys Coffee), retail (Emart24, 8seconds), beauty (Holika Holika, It's Skin, Donginbi), and entertainment (Pororo Park).

Revenue mechanics are tied to B2B professional-services engagements with custom pricing (no public pricing disclosed). Distribution operates through direct enterprise sales across domestic Korea and a specialized China VMC service line covering Weibo/WeChat/TikTok operations, Baidu/Google advertising, KOL marketing, Taobao live commerce via an exclusive ZRTG partnership, and PR through 150 Chinese media outlets. EDGERANK operates three product extensions beyond the core agency: CBL (Creative Beauty Lab) as a beauty-content-focused sub-brand launched in 2020, EDGE AI (a 2025-launched AI marketing platform with a personalization engine), and EDGE X PROMPT (a 2024-launched beta prompt-generation tool for third-party generative AI models). The company is funded privately with no disclosed institutional investors, holds no disclosed patents, and has accumulated industry recognition including a 2023 Presidential Commendation for National Quality Innovation and consecutive wins at Korea Digital Advertising Awards.

Name

EDGERANK

Legal name

주식회사 엣지랭크 (EDGERANK Corp.)

Website

https://edgerank.co.kr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

EDGERANK is a privately held Seoul-based digital marketing agency offering full-service IMC, SNS advertising, performance marketing, and content production for Korean brands, with specialized sub-brands for beauty content (CBL), AI marketing (EDGE AI), and China-market expansion via an exclusive ZRTG live-commerce partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Consulting Services: Initial consulting for digital marketing, data analysis, platform establishment, and IMC campaigns
2. Social Media Marketing: Brand official channel operation, strategy development, content planning and production, advertising execution (CPC/CPA/CPM/CPL), keyword advertising
3. Influencer Marketing: Traditional viral marketing, influencer marketing operations, celebrity engagement, and sales promotion
4. Creative Content Production: Visual content creation, infographics, card news, illustrations, webtoons, brand films, TVC productions
5. China VMC Marketing: China-focused digital marketing including Weibo/WeChat operations, Baidu/Google advertising, KOL collaborations, and media coverage across 150 local outlets

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EDGERANK is a full-service digital marketing agency delivering A to Z integrated marketing services for enterprise clients — from initial consulting, data analytics, and platform construction to IMC campaigns, content development, channel operations, advertising execution (CPC/CPA/CPM/CPL), and performance-based marketing. Core delivery is organized around the EDGERANK-E Marketing Solution (Solution-E, Algorithm-E, Performance-E, Visual-E pillars), augmented by specialized sub-brands for beauty content (CBL), AI-powered marketing (EDGE AI, EDGE X Prompt), and China market export services (China VMC).

Product overview

EDGERANK is a data-minded digital marketing agency offering a unified platform-plus-services model. The core offering is the EDGERANK-E Marketing Solution, a four-pillar platform comprising Solution-E (data analytics), Algorithm-E (methodology), Performance-E (marketing automation), and Visual-E (creative production). This is augmented by EDGE AI, a standalone AI solutions platform with a personalization engine; EDGE X Prompt (beta), an AI prompt generation tool for multi-model content creation; CBL (Creative Beauty Lab), a beauty-specialized content creation sub-brand; and China VMC Marketing, a dedicated China market service. A 2026 Trend Dashboard serves as a thought leadership resource. The company was established in August 2012 and is headquartered in Seoul, South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• CBL (Creative Beauty Lab): A beauty content-focused creator team that plans and produces various creative content suited to new platforms and environments. Provides creative direction, beauty marketing, video/animation production, and brand content production.
• EDGE AI
• EDGE X PROMPT (BETA)
• Export Voucher Platform

Products and services

• EDGERANK-E Marketing Solution Core digital marketing platform offering comprehensive services from initial consulting, data analysis, platform construction, IMC campaigns, content development, channel operations, advertising execution, and performance-based marketing. Delivered through four pillars: Solution-E (data-driven customized diagnosis), Algorithm-E (optimized methodology from data to campaign execution), Performance-E (full-funnel marketing automation), and Visual-E (in-house creative production with specialized personnel and studio).
• EDGE AI Standalone AI solutions platform that uses artificial intelligence to elevate marketing strategies. Features an AI-driven personalization engine that delivers tailored content and recommendations, designed to boost engagement, enhance customer experiences, and maximize ROI.
• EDGE X Prompt (BETA) Beta AI prompt generation platform supporting JSON and text prompt formats for marketing content creation. Generates optimized prompts for ChatGPT, Claude, Midjourney, VEO 3, Sora 2, Kling, Higgsfield, Runway, Pollo AI, Hailuo, Krea, Nano Banana, and Freepik. Supports translate, copy, download, and upload functions.
• CBL (Creative Beauty Lab) Beauty-specialized creator team and sub-brand offering one-stop creative content services from planning through production, publishing, distribution, and SNS operation for beauty and cosmetics brands. Provides creative direction, beauty marketing, video/animation production, and branded content across ATL, BTL, and digital channels including live commerce on platforms like 11th Street. Has collaborated with approximately 100 beauty brand partners.
• China VMC Marketing

Quantifiable outcome

• Kakao message click rate 24% achieved for Pororo Park campaign
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ZRTG (Zhejiang Radio and Television Group)coreStrategic or Co-development PartnerExclusive partnership with ZRTG for Taobao digital home shopping LIVE operations. ZRTG provides China's top entertainment home shopping production know-how, show hosts, celebrity panels, and Wanghong collaborations for live commerce in China.
• 150 Chinese Media OutletscoreGTM or Marketing PartnerNetwork of 150 local influential Chinese media outlets including People's Daily, CCTV, and Xinhua News for PR and search engine exposure through media marketing services.
• KOL (Key Opinion Leaders) NetworkcoreChannel Partner/ Reseller/ DistributorCollaboration with influencers having 100,000+ followers for Wanghong Taobao Live, viral marketing, and brand product sales promotion in China market.
• Verified Subsidiaries and Partner CompaniessupportingTechnology or IntegrationCollaboration with verified subsidiaries and partner companies for optimal algorithm development and campaign execution when required.
• Baidu, Yahoo, Google (China Ad Partners)supportingTechnology or IntegrationPartnership with high market share Chinese media platforms including Baidu and Yahoo for SA and DA advertising operations in Chinese-speaking markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AKQA: Global digital design and marketing agency (part of WPP) operating across brand, digital experience and content. Adjacent competitor for integrated digital/IMC work on Korean and regional enterprise accounts.
• Dentsu Creative Korea: Seoul hub of Dentsu's global creative and media network. Competes with EDGERANK on integrated digital, social and IMC engagements for Korean enterprise brands, but operates from a much larger global network with broader media-buying scale.
• Cheil Worldwide: One of Korea's largest and oldest advertising agency networks (Samsung-affiliated). Offers overlapping integrated digital marketing, content and IMC services to Korean enterprise brands, but at significantly larger scale and as part of a global WPP-affiliated portfolio.
• MediaMonks (Monks): Global digital content and creative production agency (part of S4 Capital/Monks) operating across content, data and media. Overlaps directly with EDGERANK on integrated digital and AI-assisted creative production for enterprise brands.

Direct peers

• Innocean Worldwide: Korean-headquartered integrated advertising and marketing communications agency competing for the same Korean enterprise brand budgets as EDGERANK, with comparable digital/social capabilities. Notably also appears in EDGERANK's own client list as an SNS channel operation account.
• Saatchi & Saatchi Korea: Korean office of Saatchi & Saatchi's global creative network providing advertising, digital and brand strategy for Korean enterprise clients. Directly comparable in scope and client type to EDGERANK's full-service digital offering.
• TBWA Korea: Korea office of TBWA's global creative network, providing integrated advertising and digital marketing services to Korean brands. Directly overlaps with EDGERANK on social media strategy, brand campaigns and influencer-led activations for enterprise clients.
• Ogilvy Korea: Korean operations of Ogilvy's global network offering brand strategy, advertising, social and digital marketing to Korean enterprise clients. Directly comparable in scope of IMC and content services to EDGERANK's EDGERANK-E solution stack.
• HSAD: Korean-headquartered advertising and brand consultancy competing with EDGERANK on Korean enterprise accounts across IMC, digital and content. Closely comparable in geographic footprint and client roster type.
• D'strict: Korean digital creative and experiential agency specializing in immersive content, branded experiences and digital campaigns. Closely comparable boutique positioning, Korea focus and content-led offering for major brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/edgerank.official
• Facebookfacebook.com/edgerank
• LinkedInlinkedin.com/company/edgerankkorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDGERANK