Red Rhino Electrical Estimating Software
Red Rhino is a cloud-based SaaS electrical estimating platform serving SMB electrical and structured cabling contractors with take-off, labor costing, proposal generation, purchasing, billing, and project management on a per-license monthly subscription.
- Company typePrivate
- Founded2003
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Red Rhino Electrical Estimating Software does
Red Rhino Electrical Estimating Software is a cloud-based SaaS product operated by Hard Hat Industry Solutions, Inc., a privately held California corporation founded in 2003 and headquartered (via a PO Box) in Irvine, CA. The company builds vertical-specific estimating software for electrical and structured cabling contractors performing Residential, Commercial, and Low Voltage work. The platform integrates material take-off, a domain-specific product and assembly catalog, a built-in labor units database, free generic material pricing, proposal generation, purchase order creation, billing, and project management into a single browser-accessible environment with no downloads or local installation required. Distribution is exclusively direct-to-customer via the company website and toll-free inside-sales line.
The business model is a per-license monthly subscription at $99/license/month with a $175 one-time setup fee, billed month-to-month with no annual contract and accompanied by a 14-day free trial that requires no credit card. A PlanSwift connector integration (released September 2020) allows users of the PlanSwift digital takeoff tool to push take-off data directly into Red Rhino estimates. The company is small (1-10 employees) and bootstrapped, with no disclosed funding, parent company, or institutional investors, and operates primarily as a content-led, SEO-driven inside-sales motion targeting SMB electrical contractors in the United States.
Red Rhino Electrical Estimating Software firmographics
Firmographics- Name
- Red Rhino Electrical Estimating Software
- Legal name
- Hard Hat Industry Solutions, Inc.
- Website
- https://hardhatis.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Rhino is a cloud-based SaaS electrical estimating platform serving SMB electrical and structured cabling contractors with take-off, labor costing, proposal generation, purchasing, billing, and project management on a per-license monthly subscription.
- Ownership category
- akta.pro rank
Red Rhino Electrical Estimating Software industry classification
Industry- Product category
- Electrical Estimating Software
- akta.pro primary industry
- Construction & Engineering ERP (Job Costing, Project Controls) (HDAEAEAE)
Keywords
Where Red Rhino Electrical Estimating Software is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Rhino Electrical Estimating Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly SaaS Subscription (Per License): Red Rhino operates on a monthly subscription model billed per license (per seat). Each additional license adds to the monthly fee. The subscription includes access to the cloud-based software, product catalog, labor units database, proposal tools, and basic support. No contract is required — subscriptions are month-to-month and can be cancelled or resumed at any time.
- One-Time Setup Fee: New customers pay a one-time setup fee at onboarding ($175 for 1 license). This covers initial account configuration and onboarding into the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-Day Free Trial |
| Subscription | Monthly | 1 License (Starter) |
| Subscription | Monthly | 2 Licenses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Red Rhino Electrical Estimating Software product offering
Product offeringCore offering
Red Rhino Electrical Estimating Software is a cloud-based SaaS platform that enables licensed electrical and structured cabling contractors to build project estimates from digital take-offs, calculate labor and material costs, generate professional proposals, and manage purchasing, billing, and project administration in a single browser-accessible environment. The product ships with built-in product and assembly catalogs covering residential, commercial, and low-voltage work, a labor units database, and free generic national material pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Rhino Electrical Estimating Software Cloud-based SaaS electrical estimating platform that lets electrical and structured cabling contractors create estimates from digital take-offs, calculate labor using built-in labor units, access product and assembly catalogs with free generic national pricing, generate professional proposals, issue purchase orders to suppliers, bill customers, and track project management and change orders. Sold as a monthly per-license subscription with no long-term contract.
Quantifiable outcome
- Reduces time to create professional proposals — proposals generated from estimates with just a few clicks
- +1 more outcomes
Companies that use Red Rhino Electrical Estimating Software
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Red Rhino Electrical Estimating Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature9 records
Red Rhino Electrical Estimating Software partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Red Rhino Electrical Estimating Software competitors and assessment
Company assessmentEmerging players
- ServiceTitan: Vertical SaaS for residential and commercial trades (plumbing, HVAC, electrical) covering scheduling, dispatch, invoicing, and reporting. Comparable as a trade-focused SaaS business model, though ServiceTitan's offering is service-operations-centric rather than estimating/bidding-centric.
- Buildertrend: Construction management SaaS for residential builders and remodelers covering project management, scheduling, estimating, and customer communication. Comparable in serving small residential contractors and offering estimating modules, but oriented to general residential construction rather than electrical specialty.
- JobNimbus: CRM and field-operations SaaS for residential contractors including roofers and trades. Comparable as a vertical SaaS targeting small trades businesses, though its core focus is CRM/workflow rather than estimating.
- Stack Construction Technologies: Provider of preconstruction software (takeoff, estimating, bid management) serving general contractors and specialty trades. Comparable on the estimating/takeoff value proposition for contractors bidding work, with a stronger GC focus but overlapping functionality for specialty trades like electrical.
- PlanSwift (ConstructConnect): Digital takeoff and estimating software used across construction trades including electrical. Already a Red Rhino integration partner via the PlanSwift Connector, and therefore a peer on take-off functionality even though it is trade-agnostic and complements rather than fully substitutes for Red Rhino.
Direct peers
- ConEst Software Systems: Specialist vendor of electrical and low-voltage estimating software (SureCount, Design Estimating Pro) for commercial and industrial electrical contractors. Directly comparable in product scope and trade focus, also called out by Red Rhino in comparison articles.
- McCormick Systems: Long-established provider of electrical estimating software (McCormick Estimating, WinEst) used by electrical and mechanical contractors. Directly comparable as a domain-specific electrical estimating product with similar target buyer, with Red Rhino naming McCormick in its own competitive comparison content.
- TurboBid: Cloud-based electrical estimating platform (formerly TGI Office) serving residential, commercial, and low-voltage contractors with take-off, labor calculation, and proposal features. Direct peer in functionality, pricing band, and target SMB electrical contractor.
Broad incumbents
- Trimble Accubid: Trimble-owned electrical and mechanical estimating suite (Accubid Classic, Accubid Pro, LiveCount) targeting mid-market and enterprise MEP contractors. Comparable trade-specific estimating focus but part of Trimble's broad construction technology portfolio, giving it materially greater R&D and distribution scale.
- Procore Technologies: Public construction management platform covering project management, financials, and preconstruction (estimating, bid management) for general and specialty contractors. Comparable at the project-management/billing/workflow layer Red Rhino covers, though far broader in scope and aimed at larger GCs and owners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Red Rhino Electrical Estimating Software social profiles
Digital presenceRed Rhino Electrical Estimating Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Rhino Electrical Estimating Software leadership team
Management profileNumber of profiles
Profiles3 records
Red Rhino Electrical Estimating Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Rhino Electrical Estimating Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Rhino Electrical Estimating Software
What does Red Rhino Electrical Estimating Software do?
Red Rhino Electrical Estimating Software is a cloud-based SaaS platform that enables licensed electrical and structured cabling contractors to build project estimates from digital take-offs, calculate labor and material costs, generate professional proposals, and manage purchasing, billing, and project administration in a single browser-accessible environment. The product ships with built-in product and assembly catalogs covering residential, commercial, and low-voltage work, a labor units database, and free generic national material pricing.
Is Red Rhino Electrical Estimating Software a public or private company?
Red Rhino Electrical Estimating Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Rhino Electrical Estimating Software founded?
Red Rhino Electrical Estimating Software was founded in 2003. It employs 1 to 10 people.
Where is Red Rhino Electrical Estimating Software based?
Red Rhino Electrical Estimating Software is headquartered in Irvine, United States, in the North America region.
How does Red Rhino Electrical Estimating Software make money?
Two revenue lines are on record. Monthly SaaS Subscription (Per License) is the primary driver. The others are one-Time Setup Fee.
Who are Red Rhino Electrical Estimating Software's main competitors?
Emerging players on record are ServiceTitan, Buildertrend, JobNimbus, Stack Construction Technologies and PlanSwift (ConstructConnect). Direct peers are ConEst Software Systems, McCormick Systems and TurboBid. Broad incumbents are Trimble Accubid and Procore Technologies.
Does Red Rhino Electrical Estimating Software have an API?
No public API is recorded for Red Rhino Electrical Estimating Software.
What industry is Red Rhino Electrical Estimating Software in?
Red Rhino Electrical Estimating Software's product category is Electrical Estimating Software. Its primary akta.pro industry code is HDAEAEAE, Construction & Engineering ERP (Job Costing, Project Controls).