Creative Coefficient

What Creative Coefficient does

Creative Coefficient is a digital product design and development studio founded in 2008 (website materials reference 16 years of operation and a 2009 founding date) and headquartered in Buenos Aires, Argentina, with additional offices in the USA and Spain. The company builds custom digital products for both startups and established corporations across five core verticals: fintech, logistics, sports technology, entertainment, and healthtech. Its flagship client-delivered platforms include Gappex (healthcare management), BetterVet (in-home veterinary care), SI Tickets/SITIX (ticketing marketplace processing $2.5B in inventory), Dropoff (same-day delivery logistics), and NeighborhoodPal (real estate virtual tours), alongside an extended portfolio spanning loyalty programs, streaming services, fintech apps, and field service tools.

The studio operates on a professional services model, delivering projects via discovery, design, development, and ongoing support engagements, typically structured as multi-year contracts or project-based retainers with quote-based pricing. Core technology stack covers native and cross-platform mobile (iOS, Android), web applications, AI/ML integration (including generative AI copilots, computer vision, NLP, predictive analytics, and anomaly detection), IoT (Garmin integration), real-time tracking systems, and multi-cloud deployment (AWS, Microsoft Azure, Google Cloud). Notable flagship enterprise relationships include SAP, Diageo, Ford, AXA, Ernst & Young, Experian, Merck, Juice Pharma, SanCor Salud, Cannondale, and Sports Illustrated.

The go-to-market motion is sales-led and consultative, driven by a bilingual (English/Spanish) website, vertical-specific landing pages, portfolio and case-study content marketing, and direct calendar-booking for prospect meetings. The 60+ person team positions itself as a long-term technology partner rather than a vendor, targeting both growth-stage companies needing rapid product development and enterprises requiring external expertise for digital transformation. The company is privately held and founder-led, with no disclosed venture funding, parent company, or institutional investment.

Name

Creative Coefficient

Legal name

Creative Coefficient

Website

https://creativecoefficient.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Creative Coefficient is a Buenos Aires-based digital product design and development studio serving startups and corporations across fintech, logistics, sports, entertainment, and healthtech with AI-integrated custom software solutions and multi-cloud delivery.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Custom software development
• Mobile app development
• Digital product design
• AI integration services
• Web application development

Headquarters

HQ city

Riverview

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Product Development Services: Custom software development and design services for startups and corporations, including discovery, design, development, and ongoing support. Revenue generated through project-based engagements and retainer contracts for long-term partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Creative Coefficient is a custom digital product design and development studio that creates mobile applications, web platforms, and AI/ML-enabled solutions for startups and enterprise corporations. Engagements span discovery, design, development, launch, and ongoing support across fintech, logistics, sports, entertainment, and healthtech verticals, delivered as project-based or multi-year retainer contracts.

Product overview

Creative Coefficient is a product design and development studio that creates digital products for startups and corporations across multiple industries. The company's portfolio centers on five core products: Gappex (healthcare appointment and medical records management), BetterVet (in-home veterinary care platform), SI Tickets/SITIX (ticketing marketplace for sports, concerts, and theater), NeighborhoodPal (real estate virtual tour platform), and Dropoff (same-day courier and delivery logistics). Beyond these flagship offerings, the company maintains an extensive project portfolio including loyalty programs (Club Personal), streaming platforms (Qubit.TV, Pinna), social music networks (Ursa Music), smart fitness apps (Cannondale), sports scouting platforms (ScoutSmart), fintech solutions (MiDataCredito, Facimax), field service management (Tech2Go!), and interactive entertainment (Drawbotix, Mapfre interactive books). The offering operates as a studio model rather than a unified SaaS platform, delivering custom digital product development across healthcare, fintech, logistics, sports, entertainment, and real estate verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Digital Product Development Full-cycle custom software and digital product development service for startups and corporations, covering discovery, UX/UI design, engineering, launch, and post-launch support across mobile, web, and AI-enabled products.
• Mobile App Development (iOS and Android) Design, build, and launch of native and cross-platform mobile applications for iOS and Android, including consumer apps, enterprise apps, IoT-connected apps, and apps integrating payment, mapping, and computer vision features.
• Web Application Development Design and development of customer-facing web platforms, enterprise web tools, headless CMS implementations, and scalable web applications across multiple industries.
• AI and Machine Learning Integration Integration of generative AI copilots, predictive analytics, computer vision, NLP chatbots, recommendation engines, anomaly/fraud detection, and optimization models into client digital products, with reported outcomes such as 30% faster development and 40% QA time savings.
• IoT Solutions and Real-Time Tracking Design and implementation of IoT-connected experiences and real-time GPS tracking systems with offline mode support, including integrations with devices such as Garmin and SmartSense sensors for sports, logistics, and consumer use cases.
• Cloud-Native Architecture and Platform Engineering Architecture, build, and deployment of scalable, modular, cloud-native platforms on AWS, Microsoft Azure, and Google Cloud, supporting enterprise-grade security, scalability, and modular growth for client digital products.

Quantifiable outcome

• 30% faster development time using AI copilots
• +7 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability15 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• VenmocoreTechnology or IntegrationPayment processing integration for Sports Illustrated Tickets platform, enabling secure ticket transactions and commission management for wholesalers and intermediaries.
• BraintreecoreTechnology or IntegrationPayment processing integration for Sports Illustrated Tickets platform for ticket payments and commission management.
• Ticket EvolutioncoreTechnology or IntegrationTicket selling platform integration for Sports Illustrated Tickets marketplace.
• Ticket NetworkcoreTechnology or IntegrationTicket selling platform integration for Sports Illustrated Tickets marketplace.
• SEATicscoreTechnology or IntegrationInteractive seat map integration for stadiums, allowing users to see price, location, and availability in real-time.
• RiskifiedcoreTechnology or IntegrationFraud prevention and security measures integration for Sports Illustrated Tickets platform.
• SportRadarcoreTechnology or IntegrationReal-time sports data integration for sports technology solutions.
• GarmincoreTechnology or IntegrationIoT device integration for sports tracking, including GPS data and sensor integration for athlete and activity monitoring.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider used for scalable platform deployment across multiple client projects.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure used for enterprise client projects including Veraz identity verification platform.
• Google CloudcoreTechnology or IntegrationCloud infrastructure for media and streaming projects, including TMBI Reader's Digest infrastructure.
• ExperianflagshipStrategic or Co-development PartnerDeep partnership developing Mi Data Crédito credit education platform and Compartamos Bank collection tools. Multiple projects delivered including apps with 1M+ downloads.
• SAPflagshipStrategic or Co-development PartnerLong-term partnership delivering multiple SAP projects including Customer Journey apps, Learn Now, Your Story, and various internal tools.
• DiageoflagshipStrategic or Co-development PartnerOngoing partnership developing Janus headless CMS and multiple brand applications for Diageo's portfolio including Don Julio, Captain Morgan, and The Bar.
• FordflagshipStrategic or Co-development PartnerMultiple Ford Argentina projects including events apps, test drive lead capture, vehicle maintenance, and promotional tools.
• AXAflagshipStrategic or Co-development PartnerMultiple AXA projects including Retirement Cornerstone, College Savings Calculator, Life Expectancy Calculator, and Indexed Universal Life Insurance apps.
• Ernst & YoungflagshipStrategic or Co-development PartnerFraud detection and risk analysis tools development for banking sector.

Scale indicators32 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoftServe: Mid-to-large digital services firm specializing in custom software engineering, AI/ML, and cloud solutions — overlapping client base and service mix.
• Globant: Argentina-based digital and cognitive transformation studio delivering custom software, AI, and product engineering to enterprise clients — same home market, same custom studio model, same vertical breadth as Creative Coefficient.
• BairesDev: Latin America-focused software outsourcing and custom development firm offering nearshore dedicated teams and end-to-end product engineering — directly comparable staffing model and client profile.
• Endava: Mid-sized digital engineering and custom software services firm serving enterprise clients across similar verticals — directly comparable scale, delivery model, and AI/digital product focus.
• EPAM Systems: Global digital product engineering and software development services provider with strong Eastern European / LATAM delivery presence — same custom software development DNA with greater scale.
• Thoughtworks: Global technology consultancy specializing in custom software, platform engineering, and AI — directly comparable tech-first, outcome-focused positioning to enterprise clients.

Emerging players

• Miquido: Smaller-scale custom software and AI development studio with similar end-to-end product engineering capabilities — comparable service offering at smaller scale.
• Infinum: Independent design-and-development agency with similar size profile and custom digital product focus — comparable in service offering though narrower in vertical specialization.

Broad incumbents

• Accenture: Global systems integrator with broad digital, AI, and product engineering capabilities — competes for the same enterprise custom development RFPs at much larger scale.
• Cognizant: Large IT services and digital transformation provider competing for enterprise custom development and modernization work across the same verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creative-coefficient

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Coefficient