Incorpore

What Incorpore does

Incorpore operates the UK business of the Epassi Group under the brand 'Epassi UK', a workplace wellbeing and employee benefits platform founded in 2002 and headquartered in Haywards Heath, West Sussex. The company serves more than 2,000 UK employers and reaches 11 million+ employees via a portfolio of five interconnected benefit schemes: GymFlex and MyGymDiscounts (discounted gym membership access to the UK's largest fitness network), HealthiFlex and MyHealthDiscounts (discounted health assessments, screenings, and remote GP appointments), and MyActiveDiscounts (lifestyle discounts across retail, travel, self-care, and leisure from 5,600+ partner brands). Technology specifics are not disclosed, but the platform architecture is consistent with a B2B2C aggregator that administers salary-deduction and self-funded schemes, processes employer/employee onboarding through self-service portals, and integrates with employee benefit platforms as a reseller partner.\n\nCommercially, Epassi UK operates a subscription/recurring revenue model split across two employer procurement paths: salary deduction (where the platform attaches benefits to payroll and recovers recurring fees via the employer) and self-paid schemes (where employees pay directly). Pricing is not publicly disclosed; quotes are negotiated directly with employers. Distribution is sales-led (direct employer engagement by an in-house sales team) complemented by channel partners (employee benefit platforms/aggregators) and a 'Refer your employer' individual-led referral programme. Marketing emphasises content-led demand generation — an ROI calculator, resource library, blog, and flagship research such as 'The Great Employee Benefits Study 2025' and 'Benefit Trends 2026' — targeted at HR and benefits decision-makers. Epassi UK holds ISO 27001 certification (shown via footer badge), supports an 11–50 employee operation, and operates exclusively within the United Kingdom as a private, for-profit entity.

Name

Incorpore

Legal name

Epassi

Website

https://incorpore.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Incorpore operates Epassi UK, a B2B employee benefits platform providing discounted gym memberships, health assessments, and lifestyle discounts via salary-deduction and self-paid schemes to 2,000+ UK employers and 11 million+ employees.

Ownership category

akta.pro rank

Product category

Employee Wellbeing Benefits

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee wellness benefits
• Corporate fitness programs
• Discounted gym memberships
• Workplace health assessments
• Lifestyle discount schemes

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Salary Deduction Schemes: Employers offer employee wellbeing benefits through salary deduction, where employees pay for gym memberships, health assessments, and lifestyle discounts through deductions from their salary.
2. Self-Paid Employee Benefit Schemes: Employees access discounted gym memberships, health assessments, and lifestyle discounts by paying directly through self-funded schemes offered by their employers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Incorpore provides employee wellbeing benefit schemes to UK employers, delivering discounted access to gyms, health assessments, and lifestyle savings to employees. Schemes are available through salary deduction or self-paid arrangements and span five named products: GymFlex and MyGymDiscounts (gym memberships), HealthiFlex and MyHealthDiscounts (health assessments and remote GP), and MyActiveDiscounts (lifestyle discounts across retail, travel, self-care, and leisure).

Product overview

Epassi UK is an employee benefits platform offering a portfolio of five interconnected benefit schemes focused on health and wellbeing. The core offerings include two gym membership schemes (GymFlex and MyGymDiscounts) providing access to the UK's largest fitness network, two health assessment schemes (HealthiFlex and MyHealthDiscounts) offering discounted health screenings and medical services, and one lifestyle discounts platform (MyActiveDiscounts) featuring retail and activity savings. All schemes are available through either salary deduction or self-paid arrangements, allowing employers to choose the model that fits their wellbeing strategy.

Differentiator

Problem solved

Functional benefit

Brands

• GymFlex: Discounted gym membership scheme providing access to the UK's largest fitness network.
• MyGymDiscounts
• HealthiFlex
• MyHealthDiscounts
• MyActiveDiscounts

Products and services

• GymFlex Salary deduction and self-paid discounted gym membership scheme offering employees of UK employers access to the UK's largest health and fitness network, spanning thousands of gyms, health clubs, leisure centres, and fitness studios.
• MyGymDiscounts Self-paid discounted gym membership scheme giving employees of UK employers access to thousands of gyms, health clubs, and fitness studios at reduced rates.
• HealthiFlex Salary deduction and self-paid scheme providing employees with access to a discounted network of health assessments, including health screenings, remote GP appointments, food intolerance tests, and hormone tests.
• MyHealthDiscounts Self-paid scheme offering employees access to discounted health assessments, including health screenings, remote GP appointments, and diagnostic tests via UK healthcare provider partners.
• MyActiveDiscounts Active lifestyle savings platform offering employees hundreds of discounts from 5,600+ partner brands across retail, travel, self-care, days out, fitness essentials, healthy food deliveries, and leisure activities.

Quantifiable outcome

• 69% of employees would choose one job over another if it offered better benefits
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gyms, Health Clubs, and Leisure CentrescoreOthersUK's largest health and fitness network providing employees access to thousands of gyms, health clubs, leisure centres, and fitness studios through Epassi UK benefit schemes
• Healthcare ProviderscoreStrategic or Co-development PartnerHealthcare providers offering discounted health assessments, health tests, and remote GP appointments as part of the HealthiFlex and MyHealthDiscounts schemes
• Retail BrandscoreOthers5,600+ retail brands providing lifestyle discounts across fitness essentials, healthy food deliveries, retail, travel, self care, days out, and leisure activities through the MyActiveDiscounts platform
• Employee Benefit PlatformscoreChannel Partner/ Reseller/ DistributorPartner network of employee benefit providers that offer Epassi UK wellbeing benefit schemes to their employer clients, extending market reach
• Wellbeing Product ProvidersminorOthersWellbeing product providers joining the Epassi UK network to boost brand visibility, drive more customers, and increase revenue

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Perkbox: UK-headquartered employee benefits and engagement platform offering perks, discounts, wellbeing content, and recognition tools to employers — directly competes with Epassi UK in the corporate wellbeing/benefits category with overlapping employee-discount products.
• Vivup: UK employee benefits platform offering salary-sacrifice schemes including gym discounts, health screenings, and lifestyle benefits — directly comparable to Epassi UK's salary-deduction and self-paid benefits model.
• Wellhub (formerly Gympass): Global corporate fitness and wellbeing platform offering employer-sponsored access to gyms, wellness apps, and lifestyle benefits — directly comparable to Epassi UK's core gym/health/lifestyle proposition, though operating at much larger scale globally.
• Reward Gateway: UK-founded employee engagement platform providing discounts, recognition, wellbeing, and benefits to employers globally — direct competitor in UK corporate benefits with overlapping lifestyle discount and wellbeing scheme offerings.
• YuLife: UK-based employee benefits provider combining group life insurance with a gamified wellbeing app and rewards — competes with Epassi UK in UK employer wellness market with a tech-forward, insurance-integrated angle.

Broad incumbents

• Vitality (Vitality Group): UK health and life insurer with a strong corporate wellness proposition tied to activity tracking and behavior-based rewards — broad incumbent in employer wellness, with a deeper insurance integration than Epassi UK.
• Edenred: Global leader in employee benefits and engagement including prepaid corporate services, meal benefits, and wellbeing solutions — competes broadly in the corporate benefits space with a much larger portfolio and international footprint.
• Sodexo Benefits & Rewards: Global facilities and benefits services giant with corporate benefits and rewards offerings for employers — operates at much larger scale and serves multinational employers in the same corporate benefits category as Epassi UK.

Regional players

• Benenden Health: UK not-for-profit provider of affordable health services including health assessments, GP appointments, and wellbeing benefits to employees — regional UK player in employer health benefits with overlapping health-scheme products.

Emerging players

• Headspace for Business: B2B arm of Headspace Health providing mental wellbeing, meditation, and sleep apps to employers — emerging player in the corporate wellbeing space with overlapping employer-buyer relationships though focused on mental rather than physical wellbeing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/epassi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incorpore