I Need Tours

Name

I Need Tours

Legal name

World Experience Srl

Website

https://ineedtours.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Travel Agency (Tour and Activity Booking)

NAICS

Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industry

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)

Keywords

• Online travel agency
• Tour booking platform
• Sightseeing activities
• Ground transportation transfers
• Travel experience marketplace

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour and Activity Bookings: Commission-based revenue from booking tours, sightseeing activities, museum visits, gastronomic tours, cooking classes, private tours, multi-day circuits, and attraction tickets.
2. Transfer Services: Revenue from booking regular and private transfers, including airport and ground transportation.
3. Affiliate Program: Commission payments to affiliates who drive bookings through their platforms.
4. Agency Partnerships: Revenue share arrangements with travel agencies using XML and offline distribution channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

I Need Tours operates an online travel booking platform that aggregates and resells more than 6,000 tours, sightseeing activities, attractions, ground transportation transfers, hotels, city cards, and cruise passenger excursions across six continents. The platform supports direct consumer booking in four languages and five currencies, and also distributes inventory to travel agencies through XML, widgets, and direct links, while enabling local tour suppliers to publish products at no cost via a dedicated supplier portal.

Product overview

I Need Tours is a travel experience booking platform operated by World Experience SRL (Italy) that offers a comprehensive portfolio of tours, sightseeing activities, and ground transportation services. The core offering includes panoramic visits, museum tours, private tours, half-day and full-day excursions, multi-day circuits, city cards, and transfers. The platform provides a multi-language interface (Spanish, English, Portuguese, Italian) and multi-currency pricing (EUR, USD, GBP, KRW, PEN). Distribution channels include direct web booking, XML feeds, widget integration, and affiliate links for travel agencies and partners. The ecosystem encompasses a reservation management system, customer accounts with booking history, voucher issuance, and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Tours and Sightseeing Activities Panoramic visits, museum tours, guided city tours, walking tours, private tours, half-day and full-day excursions, multi-day circuits, gastronomic tours and tastings, city cards, and cruise passenger excursions available across multiple global destinations, including dedicated gastronomic experiences such as the Sabores de Roma semi-private food tour.
• Transfers Ground transportation services including regular and private transfers between airports, ports, train stations, and hotels in multiple destinations, with free cancellation flexibility up to 48 hours before service.
• Hotels Hotel accommodation booking services offered as part of the I Need Tours comprehensive travel booking platform.

Quantifiable outcome

• 6,000+ tours across 6 continents
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Tour Suppliers (Local Operators)coreOthersLocal tour operators and activity providers who list their products on the I Need Tours platform. Suppliers benefit from zero-cost publishing, multi-channel promotion across several continents, 24/7 support, and excellent payment terms.
• Travel AgenciescoreChannel Partner/ Reseller/ DistributorTravel agencies reselling tours and activities through XML integration, widgets, and offline channels. Partners benefit from competitive pricing, quality services, 24/7 customer support, and multiple distribution options.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Headout: Online marketplace for tours, attractions, and local experiences with strong last-minute inventory and global distribution; another direct competitor in experiences booking.
• Musement: Experiences marketplace (now part of TUI) focused on tours, attractions, and transfers in Europe and worldwide; closely comparable online experiences distribution model.
• Klook: Asia-headquartered experiences and travel-services booking platform with strong multi-currency, multilingual B2C and B2B distribution; directly comparable OTA in activities/attractions.
• GetYourGuide: Global tours, activities, and attractions booking platform with extensive multilingual coverage and B2B distribution; directly competes with I Need Tours in the same product category.
• Tiqets: Online ticketing platform for museums, attractions, and city experiences; comparable digital distribution of attraction and tour inventory with B2B partner APIs.
• Viator (Tripadvisor): One of the largest online marketplaces for tours, sightseeing, and experiences worldwide; competes head-to-head with I Need Tours across categories and geographies.
• Civitatis: Spanish-language-focused OTA for tours, activities, and transfers; direct competitor with similar Ibero-American market orientation and B2C + B2B distribution.
• TourRadar: OTA focused on multi-day tours and guided vacations; directly overlaps with I Need Tours' multi-day circuits and escorted package inventory.

Broad incumbents

• Airbnb Experiences: Global marketplace that has built a dedicated Experiences product (host-led activities and tours); broad incumbent in online experiences with a different brand and trust model.
• Booking.com Experiences: Largest global accommodation platform that has expanded into tours, attractions, and transfers; broad incumbent with overlapping experiences inventory and partner distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ineedtours
• Facebookfacebook.com/ineedtours
• LinkedInlinkedin.com/company/i-need-tours
• Instagraminstagram.com/ineedtours

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Need Tours