What Madjor does

Madjor is a brand experience consultancy headquartered in Shanghai, China, operating as a subsidiary of Labbrand Group. Founded in 2012, the firm integrates four practice areas — Experience Strategy & Management, Brand Communication, Digital/Spatial/UX Design, and Innovation — to deliver brand experience transformation for enterprise clients. Its service portfolio spans branded deliverables including the proprietary 5-Sense Experience Strategy framework (e.g., Deepal Auto), the UNIQ Brand Experience Analysis Model for digital platform evaluation, and Sonic Brand Identity through partner Sixième Son. The Innovation practice offers seven structured service lines: Design Sprints, Experience Prototype, Service & Product Innovation, Design Thinking Training, Business Insight and Innovation, MVP & Business Plan, and Business Canvas.

The firm serves multinational and domestic enterprise clients across automotive (Porsche, Harley-Davidson, Deepal Auto, Skoda), luxury and fashion (Sephora, Loro Piana, ETRO, Petit Bateau), hospitality (Marriott, Four Seasons, Fairmont), consumer goods (Chunyue/Coca-Cola, Henkel, Sigma Alimentos), e-commerce (Shopify, Booking.com, Adopt), technology (Logitech G, Telekom Srbija), and B2B/industrial (Henkel, MyMRO, AXENT). Madjor positions itself as a specialist for international brands seeking to localize or strengthen their presence in the Chinese market, as well as domestic Chinese brands pursuing differentiated positioning.

Its business model is project-and-retainer-based brand consultancy services sold via direct enterprise engagement, with pricing not publicly disclosed. The firm maintains offices in Shanghai, Singapore, New York, and Paris, enabling cross-border client servicing with China specialization. Its operating posture is reinforced by ecosystem partners including Contentsquare (analytics), COMMA (China internet ecosystem delivery), Feast (go-to-market execution), and sister entities SpringPillar and Labs3.io within Labbrand Group. The company operates as a services-based consultancy rather than a software or platform business, with revenue not publicly disclosed and no external funding rounds on record.

Name

Madjor

Legal name

Madjor

Website

https://madjor.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Madjor is a Shanghai-headquartered brand experience consultancy under Labbrand Group, delivering experience strategy, brand communication, digital/UX design, and innovation services to multinational and Chinese enterprises across automotive, luxury, hospitality, F&B, and B2B verticals.

Ownership category

akta.pro rank

Product category

Brand Experience Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industries

Employer Brand Strategy & Talent Branding (BPAFAEAH), Reputation Management & Online PR (BPAFADAN)

Keywords

• Brand experience consulting
• Digital strategy services
• UX design services
• Brand communication agency
• Experience strategy consultancy

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels6 records

Core offering

Madjor is a brand experience consultancy that integrates four core service practices — Experience Strategy & Management, Brand Communication, Digital/Spatial & UX Design, and Innovation — to deliver consistent end-to-end brand experience transformations for enterprise clients, with particular emphasis on China market localization. The firm supports clients from brand strategy development through creative campaigns, UX/UI design, social media management, e-commerce enablement, and innovation consulting engagements such as design sprints and MVP development.

Product overview

MADJOR is a brand experience consultancy under Labbrand Group offering a unified portfolio of professional services organized around four core practice areas: Experience Strategy & Management, Brand Communication, Digital/Spatial & UX Design, and Innovation. The Innovation practice includes seven named service offerings: Design Sprints, Experience Prototype, Service & Product Innovation, Design Thinking Training, Business Insight and Innovation, MVP & Business Plan, and Business Canvas. The company operates as a services-based consultancy rather than a software platform, delivering customized brand experience solutions to clients across sectors including automotive, luxury, hospitality, CPG, and B2B.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Strategy & Management Brand experience strategy development and management service that crafts a brand universe consistently connected with customers, offered to enterprise clients seeking end-to-end experience transformation.
• Brand Communication Integrated marketing service spanning branding concept development to creative campaigns, protecting brand essence and amplifying impact across communication channels for enterprise brand clients.
• Digital, Spatial & UX Design Design service for intuitive experiences and creative interactions across all brand touchpoints, including customer journeys, space design, IP collaborations, and digital assets such as UI/UX, websites, mobile apps, WeChat mini-programs, and in-store interactive installations.
• Design Sprints Structured innovation framework that delivers validated prototypes in a few days, enabling brands to test ideas quickly and efficiently.
• Experience Prototype Service providing tangible representations of a product or service for user testing and feedback to improve user experience and strengthen brand reputation.
• Service & Product Innovation Consulting service identifying and capitalizing on market opportunities through a customer-centric approach to increase revenue, customer satisfaction, and brand loyalty.
• MVP & Business Plan Minimum viable product and business plan consulting helping brands test business ideas cost-effectively with a clear path to market.
• Business Canvas Visual business model representation service to identify growth opportunities and optimize operations, leading to increased profitability.
• Business Insight and Innovation Service helping identify emerging trends and market opportunities, leading to innovative business models and increased brand value.
• Design Thinking Training Training equipping client teams with tools and mindset to solve complex problems and create innovative solutions, fostering a culture of innovation.

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Sixième SonminorStrategic or Co-development PartnerSonic identity partnership where Sixième Son's experienced composers and sound designers work closely with MADJOR to deliver sound identities originated from experience strategy. Custom sonic solutions create lasting impressions and enhance brand experiences across all touchpoints.
• FeastminorImplementation/ SI/ Consulting PartnerSpecialize in crafting and executing go-to-market strategies that drive business growth. Partnership enables transformation of ideas into reality and achievement of business objectives in record time.
• SpringPillarcoreStrategic or Co-development PartnerCultural transformation agency under Labbrand Group. Partnered with MADJOR on employer brand projects such as Henkel, providing comprehensive brand experience solutions.
• LabbrandcoreStrategic or Co-development PartnerParent company and brand consultancy under Labbrand Group. Provides strategic framework and collaborative resources for MADJOR brand experience projects.
• Labs3.iominorStrategic or Co-development PartnerInnovation lab entity within Labbrand Group ecosystem, contributing to innovative brand solutions and digital transformation initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Interbrand: Global brand consultancy (Omnicom) offering brand strategy, naming, and experience design; directly comparable in serving multinational brands seeking brand-led transformation and China-market expertise.
• FutureBrand: Global brand consultancy (Interpublic Group) delivering brand strategy, design, and experience work; directly competes for the same enterprise brand transformation mandates Madjor targets.
• Elmwood: Design and brand consultancy delivering brand experience, packaging, and design systems; competes for similar enterprise consumer-brand experience engagements as Madjor.
• MetaDesign: Global brand and design consultancy (Publicis) operating across China, Europe, and the US; comparable to Madjor in delivering integrated brand experience and design work for international clients.
• Landor & Fitch: WPP-owned global branding and experience consultancy covering brand strategy, design, and environments; competes with Madjor for premium brand experience engagements across luxury, hospitality, and automotive.
• Siegel+Gale: Global brand experience, design, and strategy consultancy under Omnicom; competes with Madjor for enterprise brand simplification, experience, and digital design mandates.
• Wolff Olins: Global brand consultancy (Omnicom) specializing in brand strategy, identity, and experience; competes for the same enterprise-level brand transformation work as Madjor.
• Labbrand: Parent brand consultancy under the same Labbrand Group; provides brand strategy and naming services that frequently overlap with Madjor's brand experience mandates, sharing clients and resourcing.

Broad incumbents

• R/GA: Global experience design and advertising agency (IPG) covering brand, digital product, and connected experiences; competes with Madjor for integrated brand-and-digital transformation mandates at enterprise scale.
• Frog (Capgemini Invent): Global design and innovation consultancy (Capgemini) operating in China and delivering brand, product, and service design at scale; broader portfolio but overlapping in experience design and innovation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/13205624

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madjor