Project Social T

What Project Social T does

Project Social T is a Los Angeles-based direct-to-consumer women's fashion brand founded in 2011 that specializes in elevated essential clothing positioned above fast fashion and below luxury pricing. The company operates exclusively through its own Shopify-based e-commerce storefront at projectsocialt.com and ships to over 50 countries with multi-currency support and USD as the base currency. There is no physical retail footprint; a wholesale program is offered for bulk buyers. The product catalog spans tanks, tees, long sleeves, elevated tops, sweaters and pullovers, cardigans and button-ups, sweatshirts and hoodies, graphic tops, pants, joggers, shorts, skirts, dresses, jumpsuits and rompers, matching sets, and loungewear, anchored by a dedicated Essentials Collection featuring signature items such as the Cooper Tank, Player Tank, Belzo Tank, Canyon Tee, Baker Tee, and What's The Scoop Long Sleeve. Unit pricing ranges from $38 for entry-level tanks to $148 for premium cardigans and jackets, with the majority of products priced between $48 and $98, and free shipping is offered on US orders over $75.

The business model is one-time purchase direct-to-consumer with no subscription or recurring revenue component. Revenue is generated almost entirely through the owned storefront, supplemented by a wholesale channel and supported by a digital-first marketing stack that includes a 15%-off email capture incentive at the top of the funnel, a loyalty/rewards club for repeat purchases, and a "Give $10 Get $10" referral program. The primary customer is a fashion-conscious woman seeking versatile, quality wardrobe staples that bridge casual and polished-casual settings, with secondary appeal to loungewear and athleisure shoppers. The company is private, employs 11-50 people, has no disclosed funding rounds, no known investors, and no disclosed ownership or leadership information beyond the operating status of the brand. No AI/ML capabilities, patents, certifications, partnerships, or M&A activity are recorded in the available data; technology is limited to a standard Shopify e-commerce stack, and the company has no mobile app.

Name

Project Social T

Legal name

Project Social T

Website

https://projectsocialt.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Social T is a Los Angeles-based direct-to-consumer women's fashion brand founded in 2011 that sells elevated essential clothing through its own Shopify e-commerce store, shipping to over 50 countries with prices from $38 to $148.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for women's elevated essential clothing. Products include tops, bottoms, dresses, loungewear, and accessories. No subscription or recurring revenue model observed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Project Social T is a direct-to-consumer women's apparel brand that designs and sells elevated essential clothing across tops, bottoms, dresses, jumpsuits, matching sets, and loungewear, plus a signature Essentials Collection of core wardrobe staples. Products are sold on a one-time purchase basis through the brand's Shopify-based e-commerce site, with prices ranging from $38 for basic tanks to $148 for premium cardigans and outerwear, and free US shipping on orders $75+. The brand ships globally to 50+ countries and also offers a wholesale program for bulk buyers.

Product overview

Project Social T is a women's elevated essential clothing brand offering a comprehensive range of apparel across multiple categories. The core offering includes tops (tanks, tees, long sleeves, elevated tops, sweaters, cardigans, sweatshirts), bottoms (pants, joggers, shorts, skirts), and full-body pieces (dresses, jumpsuits, rompers). The brand also features a dedicated Essentials Collection of wardrobe staples like Cooper Tank, Player Tank, Belzo Tank, Canyon Tee, Baker Tee, and What's The Scoop Long Sleeve. Additional offerings include Graphic Tops with playful prints and Loungewear for comfort. Products span price points from $38 to $148, with most items in the $48-$98 range.

Differentiator

Problem solved

Functional benefit

Products and services

• Tanks Women's tank tops in multiple styles including rib tanks, muscle tanks, boat neck tanks, mesh tanks, and lace baby tees, designed as elevated everyday essentials.
• Tees Short sleeve and long sleeve t-shirts in various necklines including crew neck, V-neck, scoop neck, and henley styles.
• Long Sleeves Long sleeve tops including turtlenecks, boat necks, V-necks, and striped boyfriend styles for women's everyday wear.
• Elevated Tops Premium women's tops featuring mesh, lace, textured fabrics, and unique design details for elevated styling.
• Sweaters & Pullovers Knit sweaters, pullovers, and fleece tops in various weights and styles including funnel neck, collared, and burnout thermal.
• Cardigans & Button Ups Women's cardigan sweaters, button-front tops, shrugs, and collared jacket styles.
• Sweatshirts & Hoodies Women's crew neck sweatshirts, hoodies, henley sweatshirts, and pullover styles in various fabrics.
• Graphic Tops Women's tops and sweatshirts featuring graphic prints including vacation themes, Western motifs, and playful slogans.
• Pants Women's pant styles including striped pants, mesh pants, and terry pants.
• Joggers Women's casual jogger pants in heathered and mixed fleece fabrics.
• Shorts Women's casual and elevated shorts including terry shorts and striped styles.
• Skirts Women's skirt styles including knot front tube tops that pair with bottoms.
• Dresses Women's dress styles including mesh mixed dresses, asymmetrical mini dresses, and striped rib maxi dresses.
• Jumpsuits & Rompers Women's halter neck jumpsuits, tie back rib rompers, and one-piece silhouettes.
• Matching Sets Coordinated women's top and bottom sets designed to be worn together.
• Loungewear Comfort-focused women's lounge tops and bottoms for at-home wear.
• Essentials Collection Curated women's core wardrobe staples including Cooper Tank, Player Tank, Belzo Tank, Canyon Tee, Baker Tee, and What's The Scoop Long Sleeve featuring signature rib fabrics.
• Wholesale Program Bulk purchasing channel for retailers and businesses to buy Project Social T women's apparel inventory for resale.
• Rewards Club (Loyalty Program) Free-to-join loyalty/rewards program offering points and exclusive perks for repeat purchases by shoppers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cuyana: Cuyana sells women's elevated essentials and closet staples via DTC, with comparable pricing ($30-$250) and a focus on quality basics. Both target the same 'fewer, better things' shopper and overlap heavily on tees, tanks, and sweaters.
• Alternative Apparel: Alternative Apparel is a basics-focused apparel brand offering elevated tees, tanks, and loungewear in soft fabrics at similar price points. Both compete in women's soft essentials with comparable sustainability-adjacent positioning.
• Everlane: Everlane is a direct competitor to Project Social T, offering women's elevated essentials with a strong DTC-first model, ethical positioning, and similar price points ($30-$150 range). Both target the 'elevated basics' white space between fast fashion and luxury.
• AYR (All Year Round): AYR is a women's contemporary essentials brand offering elevated basics and denim at similar price points to Project Social T, with a comparable DTC-first and selective wholesale distribution strategy.

Broad incumbents

• Reformation: Reformation is a women's sustainable fashion brand with elevated essentials and dresses at higher price points ($50-$500). Competes in the women's elevated daily-wear category though more trend-forward than Project Social T's essentials focus.
• Madewell: Madewell is a J.Crew-owned women's contemporary brand focused on elevated everyday clothing with strong DTC and physical retail. Competes with Project Social T in the elevated basics and casual women's apparel categories.
• Aritzia: Aritzia is a much larger publicly traded women's contemporary apparel brand with overlapping assortment in elevated tops and essentials, though it operates a broader multi-label portfolio and physical store footprint. Operates in the same competitive set as Project Social T.

Emerging players

• M.Gemi: Though primarily a footwear brand, M.Gemi shares Project Social T's DTC-driven, premium-but-accessible positioning model targeting Italian-made goods to US women consumers at similar price tiers.
• Outdoor Voices: Outdoor Voices is a women's activewear and loungewear brand with overlapping essentials and jogger product at comparable price points. Both target fashion-conscious women seeking elevated everyday basics with athleisure crossover.
• Naadam: Naadam operates a DTC model for elevated essentials with a focus on premium cashmere sweaters at accessible prices ($75-$295). Compares to Project Social T on essentials-based positioning and DTC infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProjectSocialT
• LinkedInlinkedin.com/company/10484073

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Social T