Brasstech
Brasstech, operating as Newport Brass, manufactures solid brass kitchen and bath faucets, shower systems, and accessories across 26 finishes for residential remodeling and licensed trade professionals, distributing wholesale through authorized showrooms, dealers, and a B2B vendor portal as a subsidiary of Masco Corporation.
- Company typePrivate
- Founded1987
- HeadquartersSanta Ana, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Brasstech does
Brasstech is a Santa Ana, California-based manufacturer of solid brass kitchen and bath fixtures, founded in 1987 and operating under the Newport Brass brand as a wholly-owned subsidiary of Masco Corporation (NYSE: MAS), a Fortune 500 diversified home improvement company. The company designs and produces a comprehensive portfolio of kitchen products (pull-down faucets, bridge faucets, single-hole faucets, prep and bar faucets, pot fillers, water dispensers) and bath products (widespread, single-hole and wall-mount faucets, tub and shower sets, thermostatic controls, shower heads, hand showers, body sprays, tub fillers, roman tubs, bidets, drains, and valves), sold across 26 finish options including proprietary PVD-coated (Physical Vapor Deposition) durable finishes such as Forever Brass, Satin Brass, Satin Nickel, Stainless Steel, and Polished Gold.
Brasstech's underlying technology centers on solid brass construction and PVD coating for corrosion and tarnish resistance, with a lifetime warranty offered on certain PVD finishes. The company extends its catalog through coordinated collections such as Kimbell (bath) and Pardees (kitchen), and operates the Readyship expedited-fulfillment program for time-sensitive contractor and designer projects.
The business model is wholesale hardware sales through a two-pronged distribution structure: authorized kitchen and bath showrooms and dealers serve consumers via a "Where to Buy" locator, while a dedicated B2B vendor portal (mybrasstech.com) authenticates licensed plumbers, contractors, and designers for wholesale pricing and account management. Pricing is not publicly disclosed; it is set at the trade level via the portal and at retail by authorized dealers. Brasstech targets two primary customer segments — homeowners and builders undertaking residential kitchen and bath remodeling, and trade professionals who specify and install fixtures — making it a mid-to-luxury niche player within Masco's broader Plumbing Products segment that also houses Delta Faucet and Hansgrohe.
Brasstech firmographics
Firmographics- Name
- Brasstech
- Legal name
- Brasstech
- Website
- https://brasstech.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Brasstech, operating as Newport Brass, manufactures solid brass kitchen and bath faucets, shower systems, and accessories across 26 finishes for residential remodeling and licensed trade professionals, distributing wholesale through authorized showrooms, dealers, and a B2B vendor portal as a subsidiary of Masco Corporation.
- Ownership category
- akta.pro rank
Brasstech industry classification
Industry- Product category
- Plumbing Fixtures
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
- akta.pro secondary industry
- Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
Keywords
Where Brasstech is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Markets served
Brasstech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Kitchen and Bath Fixtures Sales: Revenue generated from selling solid brass kitchen and bath fixtures including faucets, shower systems, valves, tub fillers, and accessories through wholesale distribution to showrooms and dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale/Professional pricing through vendor portal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Brasstech product offering
Product offeringCore offering
Brasstech, through its Newport Brass brand, designs, manufactures, and distributes solid brass kitchen and bath fixtures — including faucets, shower systems, tub fillers, valves, and accessories — across 26 finishes, with proprietary PVD coating technology for durability. The company sells wholesale to authorized showrooms, dealers, and licensed trade professionals, and supports consumers through a showroom locator and brand websites.
Product overview
Brasstech operates the Newport Brass brand, offering solid brass kitchen and bath fixtures as part of Masco Corporation's Plumbing Products segment. The portfolio centers on the Newport Brass core brand featuring faucets, shower systems, and accessories across 26 finishes. The product line includes dedicated kitchen offerings (pull-down faucets, bridge faucets, single-hole faucets, pot fillers, water dispensers) and bath offerings (widespread faucets, wall-mount faucets, thermostatic controls, shower heads, hand showers, tub fillers, roman tubs, bidets, valves). The Readyship quick-ship program provides expedited delivery on select items. Collections like Kimbell (bath) and Pardees (kitchen) offer coordinated design packages. The company targets residential plumbing applications with a focus on premium solid brass construction and extensive finish customization.
Differentiator
Problem solved
Functional benefit
Brands
- Newport Brass: Solid brass kitchen and bath fixtures brand under Brasstech, featuring kitchen faucets, bath fixtures, and related products.
Products and services
- Newport Brass Brand (Kitchen & Bath Fixtures) Core brand offering solid brass kitchen and bath faucets, shower systems, tub fillers, valves, and accessories across 26 finishes for residential plumbing applications; sold wholesale to showrooms, dealers, and trade professionals.
- Pull Down Kitchen Faucets
Companies that use Brasstech
Customer profileSegments2 records
Ideal customer profiles2 records
Brasstech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brasstech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Masco CorporationcoreParent company controlling Newport Brass and other leading home improvement brands including Delta Faucet, Hansgrohe, and Behr Paint Company. Masco is a Fortune 500 company providing corporate resources, distribution scale, and capital for brand operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Brasstech competitors and assessment
Company assessmentDirect peers
- Delta Faucet: Sibling brand also owned by Masco Corporation, offering kitchen and bath faucets, shower heads, and related fixtures. Directly comparable because both operate under the same parent in the Plumbing Products segment and compete for overlapping trade and showroom customers, though Delta has a broader mid-market price footprint while Brasstech targets premium solid brass.
- Hansgrohe: Premium German kitchen and bath fixture brand also owned by Masco Corporation. Comparable because both compete in the high-end shower, faucet, and tub filler category with strong design-led positioning and overlapping trade showroom distribution.
- Moen: One of the largest US kitchen and bath faucet manufacturers (part of Fortune Brands Innovations). Directly comparable product lines (pull-down faucets, shower systems, widespread lavatory faucets) and showroom/dealer channel strategy overlap with Brasstech.
- Grohe: German premium kitchen and bath fittings brand owned by LIXIL. Closely comparable to Brasstech's Newport Brass on solid brass construction, premium finishes, and designer/specifier channel, particularly in the US luxury residential market.
- Brizo: Premium fashion-forward kitchen and bath faucet line from Delta Faucet Company (also under Masco). Comparable as a direct competitor in the high-end decorative fixture category with multi-finish offerings aimed at designers and luxury showrooms.
- American Standard: Long-established US kitchen and bath fixtures brand (LIXIL). Overlaps with Brasstech on faucets, showerheads, and tub fillers sold through plumbing wholesalers and home center channels, though skewed more toward mid-market than premium brass.
- Rohl: Premium kitchen and bath fixture brand offering solid brass faucets, shower systems, and accessories with European-influenced design. Comparable to Brasstech/Newport Brass in solid brass construction, designer finishes, and showroom-led distribution.
- Waterworks: Luxury kitchen and bath fittings and fittings showroom brand with deep designer relationships. Comparable as a high-end competitor targeting the same affluent remodel and custom-home segment via premium showrooms.
Broad incumbents
- Kohler: Iconic US-based kitchen and bath brand with a vast portfolio spanning faucets, sinks, toilets, and showers. Comparable as a broad incumbent covering similar premium residential fixture categories, though Kohler's range extends well beyond faucets into full bath suites.
Emerging players
- California Faucets: US-based manufacturer of customizable premium kitchen and bath faucets with a wide finish palette and made-to-order model. Comparable as a smaller premium brand competing for the same designer/specifier showroom channel, though smaller in scale than Brasstech.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Brasstech social profiles
Digital presenceBrasstech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brasstech leadership team
Management profileNumber of profiles
Profiles2 records
Brasstech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brasstech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brasstech
What does Brasstech do?
Brasstech, through its Newport Brass brand, designs, manufactures, and distributes solid brass kitchen and bath fixtures — including faucets, shower systems, tub fillers, valves, and accessories — across 26 finishes, with proprietary PVD coating technology for durability. The company sells wholesale to authorized showrooms, dealers, and licensed trade professionals, and supports consumers through a showroom locator and brand websites.
Is Brasstech a public or private company?
Brasstech is a private company. It is classified as corporate owned and is currently operating.
When was Brasstech founded?
Brasstech was founded in 1987. It employs 501 to 1,000 people.
Where is Brasstech based?
Brasstech is headquartered in Santa Ana, United States, in the North America region.
How does Brasstech make money?
One revenue line is on record: kitchen and Bath Fixtures Sales.
Who are Brasstech's main competitors?
Direct peers on record are Delta Faucet, Hansgrohe, Moen, Grohe, Brizo, American Standard, Rohl and Waterworks. Kohler is listed as a broad incumbent. California Faucets is listed as an emerging player.
Does Brasstech have an API?
No public API is recorded for Brasstech.
What industry is Brasstech in?
Brasstech's product category is Plumbing Fixtures. Its primary akta.pro industry code is CRAIAFAC, Plumbing Fixtures & Faucets Showrooms, with a secondary code of CRAIAFAI, Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail. Its NAICS code is 327110 and its SIC code is 5070.