My Doctor

What My Doctor does

My Doctor, LLC is an independent, physician-owned concierge-style primary care practice headquartered at 9050 Montgomery Road, Suite B, Cincinnati, Ohio. Founded in 2003 by Dr. Douglas A. Magenheim, it operates with four board-certified internists (Drs. Magenheim, Kellie K. Smith, Deborah A. Gerdes, and Meron H. Kassa) and serves individual patients in the Greater Cincinnati market who prioritize time, access, and longitudinal physician relationships over high-volume transactional care. The practice maintains a deliberately limited patient panel to enable same-day or next-day appointments, enhanced communication, preventive care planning, and chronic disease management.

The core offering is a unified primary care service rather than a modular product stack. Patient engagement and clinical workflow run on the athenahealth Patient Portal and athenaPatient mobile application, which provide secure messaging, test-result access, prescription refill requests, and appointment management. The practice has earned NCQA recognition across four programs (Diabetes Physician Recognition, Heart/Stroke Recognition, Patient Centered Medical Home, and Back Pain Recognition) and has been named a Best Performer in the Aligning Forces for Quality initiative since 2009, sharing quality results publicly on the Your Health Matters Greater Cincinnati platform.

The business model is hybrid: the practice continues to bill major insurance plans for covered professional services under fee-for-service arrangements and charges an additional annual subscription fee — not covered by Medicare or most insurance — that funds enhanced access, communication, and care coordination enabled by the limited patient panel. The go-to-market is direct-to-consumer, relying on physician reputation, quality recognition, patient testimonials, and complimentary "Meet and Greet" consultations rather than paid marketing. As a privately held LLC with no parent company and no institutional investors, ownership and control reside with the practicing physicians.

Name

My Doctor

Legal name

My Doctor, LLC

Website

https://mydoctorllc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

My Doctor, LLC is a Cincinnati-based concierge primary care practice with four physicians, founded in 2003. It delivers personalized primary care through a deliberately limited patient panel, accepting major insurance and charging an annual subscription for enhanced access and care coordination.

Ownership category

akta.pro rank

Product category

Concierge Primary Care

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

Keywords

• Concierge primary care
• Personalized internal medicine
• Preventive healthcare services
• Chronic disease management
• Physician patient portal

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services Billing: The practice continues to participate with major insurance plans and bill for covered professional services under traditional fee-for-service arrangements.
2. Annual Subscription Fee: In addition to regular fees for covered services, patients pay an annual subscription fee. This fee reflects special access, communication, coordination, and support made possible by limiting the number of patients enrolled. These subscription services are not recognized as covered benefits by Medicare or most insurance plans, so the subscription fee is not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

My Doctor, LLC is a concierge-style primary care practice that delivers personalized internal medicine services through a deliberately smaller patient panel, providing same-day or next-day appointments, enhanced physician access, preventive care planning, and chronic disease management. Patients pay an annual subscription fee for enhanced access and communication, while the practice also bills major insurance plans for covered professional services.

Product overview

My Doctor is a concierge-style primary care practice that operates as a single unified service offering rather than a platform-plus-modules architecture. The practice delivers personalized primary care through three interconnected components: the core My Doctor Primary Care Services (which provide the foundational concierge medical care including same-day appointments, preventive care, and chronic disease management), the Patient Portal (a secure web-based platform powered by athenahealth for health information access and physician communication), and the athenaPatient Mobile App (a companion mobile application extending portal functionality to smartphones and tablets). These components work together to provide patients with enhanced access, communication, and coordination with their physicians.

Differentiator

Problem solved

Functional benefit

Products and services

• My Doctor Concierge Primary Care Personalized concierge-style internal medicine service providing same-day or next-day appointments, enhanced physician access, preventive care planning, and chronic disease management in a smaller practice setting designed around communication, continuity, and trust. Patients pay an annual subscription fee (not covered by Medicare or most insurance) and the practice also bills major insurance plans for covered professional services.
• Patient Portal Secure online platform powered by athenahealth that lets My Doctor patients access health information, view test results, send non-urgent messages to physicians, request prescription refills, manage appointments, and download or transmit medical records from a computer or smartphone.
• athenaPatient Mobile App Smartphone companion to the Patient Portal available on iOS and Android that gives patients easier mobile access to manage prescriptions, view test results, communicate with physicians, and access personal health records.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Robert Wood Johnson FoundationflagshipStrategic or Co-development Partner · 1 January 2009The Robert Wood Johnson Foundation funded the Aligning Forces for Quality (AF4Q) initiative, which enabled My Doctor to participate in quality data reporting alongside 475+ local physicians in Greater Cincinnati. This pilot program focused on empowering doctors to measure and report quality initiatives based on clinical data.
• Health Improvement Collaborative of CincinnaticoreStrategic or Co-development Partner · 1 January 2009The Health Improvement Collaborative of Cincinnati administered the Aligning Forces for Quality grant from the Robert Wood Johnson Foundation, coordinating quality reporting among local physicians.
• athenahealthcoreTechnology or Integrationathenahealth provides the Patient Portal platform used by My Doctor patients to access health information, send secure messages, view test results, request prescription refills, and manage appointments. The portal is available via web browser and smartphone apps (athenaPatient for iOS and Android).
• Your Health Matters Greater CincinnatiminorGTM or Marketing PartnerMy Doctor shares quality performance results on the Your Health Matters website, a public platform for viewing healthcare quality data across Greater Cincinnati.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MDVIP: The largest national network of concierge primary care physicians in the U.S. MDVIP is the most direct competitor to My Doctor's model, with affiliated internists who cap patient panels and charge an annual membership fee for enhanced access.
• SignatureMD: A concierge medicine practice-transition company that helps independent physicians convert to membership-based models. Directly comparable to My Doctor in service offering, target patient, and concierge economics.
• Concierge Choice Physicians: Provides hybrid and full concierge program infrastructure to independent primary care physicians. Closely comparable to My Doctor's hybrid model (insurance billing plus annual subscription fee) and the independent-practice context.
• PartnerMD: Membership-based concierge primary care and executive health practice with multiple locations. Comparable to My Doctor in concierge service model, premium patient positioning, and focus on preventive medicine and chronic disease management.

Broad incumbents

• One Medical: Amazon-owned membership-based primary care platform offering enhanced access, digital tools, and same-day appointments. Operates at much larger scale than My Doctor with a tech-forward stack, but overlaps on the core concierge-style primary care value proposition.
• Privia Health: National physician enablement platform supporting independent primary care and specialty practices, including concierge transitions. Comparable to My Doctor through its model of keeping independent physicians independent while providing technology and operations support.
• Iora Health: Value-based primary care group (now part of One Medical / Amazon) focused on enhanced-access primary care for adult and senior populations. Comparable to My Doctor in chronic disease management focus and patient-experience-driven primary care, but with payer-funded economics.
• Oak Street Health: CVS-owned value-based primary care network focused on Medicare-eligible adults with chronic conditions. Comparable to My Doctor in chronic disease management emphasis and senior patient focus, though funded by Medicare Advantage rather than subscription fees.

Emerging players

• Forward Health: Tech-forward primary care startup offering membership-based care with proprietary AI, biometric screening, and mobile app. Comparable to My Doctor in the membership-model economics, but differentiated by a deeply proprietary technology stack.

Others

• Castle Connolly Top Doctors: Independent physician-rating and credentialing organization that recognizes top doctors regionally and nationally. Comparable to My Doctor ecosystem context because the practice prominently advertises its 'Best Doctors' recognitions from registry surveys like Castle Connolly.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100067293655842
• LinkedInlinkedin.com/company/my-doctor-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Doctor