PII Tools
PII Tools Limited is a Cyprus-headquartered software company that builds an on-premises AI-powered platform for discovering and remediating PII, PCI, and PHI across files, emails, databases, and cloud storage, sold via annual subscription licenses to enterprises, governments, MSPs, and consultants.
- Company typePrivate
- Founded2018
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PII Tools does
PII Tools Limited is a privately held software company, incorporated in Cyprus in 2024 and headquartered in Limassol, with additional offices in Brno, Czech Republic and Bristol, United Kingdom. The company builds a self-hosted, on-premises AI-powered platform for discovering, analyzing, and remediating sensitive personal data (PII), payment card data (PCI), and protected health information (PHI) across files, emails, databases, cloud storage, and endpoints. The core platform is anchored by context-aware AI detectors — NLP, OCR, and facial recognition — that scan 400+ file formats with claimed 99+% accuracy, and is augmented by modules such as Person Cards (identity-linked PII aggregation), AI Data Protector (securing data prior to AI ingestion), Document Redaction, Purview Sensitivity Labeling, and REST API-based workflow automation.
The technology traces its lineage to RaRe Technologies and the open-source Gensim NLP library, created by founder and CEO Radim Řehůřek, who holds a PhD in Machine Learning from Masaryk University and whose research group has accumulated over a thousand peer-reviewed citations. PII Tools was initially launched in January 2018 as a productized application of this NLP/ML research, redeveloped and transferred to the Cyprus entity in August 2024. The product is deployed in customer environments rather than delivered as multi-tenant SaaS, which the company positions as a security advantage for regulated workloads.
PII Tools sells primarily through annual subscription software licenses on a quote-based pricing model, with two core tiers: an Internal/Business License for end customers and a Consultant License for MSPs, auditors, and consultancies serving multiple clients. Go-to-market combines field-led enterprise sales (personalized 30-minute demos), a self-serve 7-day hosted trial as a product-led entry point, and a partner channel offering resellers up to 30% off with floating licenses. OEM/embedded partnerships are supported via the Open API. Customer logos span retail (Woolworths, Travis Perkins), technology (Autodesk, Titus, Sedgwick, Indigo), human resources (ADP), legal (Consilio, Mayer Brown), insurance (AON), healthcare (Ohio Guidestone, Dicomatics), government (NIH, Alaska DOT, Denton County), education (Alfred University), and non-profit (Kessler Foundation). The company is ISO 27001 certified (2022) and passed an independent penetration test in August 2025.
PII Tools firmographics
Firmographics- Name
- PII Tools
- Legal name
- PII Tools Limited
- Website
- https://pii-tools.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PII Tools Limited is a Cyprus-headquartered software company that builds an on-premises AI-powered platform for discovering and remediating PII, PCI, and PHI across files, emails, databases, and cloud storage, sold via annual subscription licenses to enterprises, governments, MSPs, and consultants.
- Ownership category
- akta.pro rank
PII Tools industry classification
Industry- Product category
- Data Privacy and PII Discovery Software
- NAICS
- Software Publishers (5132), Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
- akta.pro secondary industries
- AI Privacy Engineering & Data Governance (PII, consent, retention) (HDAAAKAB), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA), Data Loss Prevention (DLP) & Sensitive Data Discovery (PHI/PII) (HLACAJAC)
Keywords
Where PII Tools is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
PII Tools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software License (Internal/Business): Non-exclusive, worldwide, non-transferable license for deploying and using the Licensed Software. Default license period is 12 months with automatic renewal unless terminated. Fee is non-refundable and includes upgrades for the license period.
- Consultant License: License for MSPs, auditors, and consultants to process data on behalf of third parties for multiple client engagements. Supports unlimited endpoints, mailboxes, and data volume.
- Support Services: Email or website service ticket support, efforts to correct defects in the software. Provided during the license period for customers who purchased support.
- Free Trial: Free 7-day trial hosted by PII Tools for product evaluation before purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Internal/End-Business License |
| Subscription | Annual | Consultant License |
| Subscription | Annual | Partner Pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
PII Tools product offering
Product offeringCore offering
PII Tools sells self-hosted, on-premises AI-powered software that discovers, analyzes, and remediates sensitive personal data (PII), payment card data (PCI), and health information (PHI) across files, emails, databases, cloud storage, and endpoints. The platform uses proprietary context-aware AI detectors with 99+% accuracy, supports 400+ file formats, and includes modules for redaction, Person Cards identity aggregation, and Microsoft Purview sensitivity labeling. It is delivered as an annual software license, with a separate Consultant License for MSPs and auditors who scan on behalf of clients.
Product overview
PII Tools is a self-hosted on-premises data privacy platform that helps organizations discover, analyze, and remediate sensitive data (PII, PCI, PHI) across their digital assets using AI-powered detection. The core PII Tools platform provides centralized scanning across files, emails, databases, cloud storage, and endpoints with context-aware AI detectors achieving 99+% accuracy. Key modules include Person Cards for identity-linked PII aggregation, AI Data Protector for securing AI training data, Document Redaction for in-place pseudonymization, and Purview Sensitivity Labeling for Microsoft Purview integration. The platform offers cloud storage scanning (AWS, Azure, Google Drive), database scanning (PostgreSQL, MySQL, MS SQL, Oracle), email scanning, and endpoint agents for Windows, Linux, and macOS. A REST API enables programmatic automation. Reports export in multiple formats including Excel, CSV, and interactive HTML drill-down. The product is ISO 27001 certified and underwent independent penetration testing in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- PII Tools Platform Self-hosted, on-premises AI-powered data discovery and remediation platform that locates, analyzes, and remediates PII, PCI, and PHI across files, emails, databases, cloud storage, and endpoints. Uses proprietary context-aware AI detectors with 99+% accuracy, supports 400+ file formats, and is delivered as an annual software license. Sold to enterprise organizations and (via a separate Consultant License) to MSPs, auditors, and consultants.
Quantifiable outcome
- Database scan speed increased 30x with over 5MBps throughput, reducing 3-4 week scans to under a day
- +4 more outcomes
Companies that use PII Tools
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles3 records
PII Tools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature8 records
PII Tools partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Cyber SolaceminorBusiness technology risk advisory firm that offers PII Tools as part of their security and compliance service offerings to clients.
- GCIminorPartner offering PII Tools as part of their managed service and IT consulting portfolio.
- Blue TechnologiesminorTechnology partner reselling PII Tools to their client base.
- MindsecminorSecurity and technology partner offering PII Tools for data privacy and compliance needs.
- SedgwickminorRisk management and claims services provider leveraging PII Tools for client data protection services.
- Rare TechnologiescoreParent company of PII Tools Ltd., founded by Radim Řehůřek. Rare Technologies developed Gensim, the open-source NLP library that underlies PII Tools' AI technology. Provides research excellence and over a thousand peer-reviewed citations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
PII Tools competitors and assessment
Company assessmentDirect peers
- Spirion: Spirion provides data privacy, classification, and PII discovery across structured and unstructured data, with on-premises deployment options, making it a direct competitor to PII Tools in enterprise sensitive-data discovery.
- BigID: BigID offers a data intelligence platform for PII/PHI discovery, data mapping, and privacy compliance, competing head-to-head with PII Tools in privacy-driven data discovery across cloud and on-prem environments.
Broad incumbents
- OneTrust: OneTrust is a broad privacy, security, and governance platform with data discovery modules, overlapping with PII Tools on PII/PCI/PHI discovery but covering a much wider GRC and consent management portfolio.
- Microsoft Purview: Microsoft Purview bundles data classification, sensitivity labeling, and DLP across Microsoft 365 and Azure ecosystems, directly competing with PII Tools' discovery and labeling capabilities as a natively integrated platform incumbent.
- AWS Macie: AWS Macie is a hyperscaler-native data discovery and PII protection service for S3, providing a cloud-native alternative that competes with PII Tools' cloud-storage scanning capabilities on AWS.
- Google Cloud DLP: Google Cloud Sensitive Data Protection (DLP API) offers PII discovery and de-identification across GCP storage, overlapping with PII Tools' cloud and structured-data scanning use cases for Google Cloud customers.
- Varonis: Varonis specializes in data security and analytics for files, emails, and cloud, with PII/sensitive-data classification features that compete with PII Tools' endpoint, file-share, and email scanning capabilities.
- IBM Guardium: IBM Guardium offers data discovery, classification, and activity monitoring across databases and data lakes, serving as a large-platform incumbent comparable to PII Tools' database scanning and compliance modules.
Emerging players
- Collibra: Collibra's data intelligence and governance platform includes data cataloging with sensitivity tagging, partially overlapping with PII Tools on enterprise data discovery and governance workflows.
- Securiti: Securiti provides a unified data privacy, governance, and AI security cloud with PII discovery and Data Command Graph, overlapping with PII Tools on sensitive-data discovery and adjacent AI-data governance use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PII Tools social profiles
Digital presencePII Tools compliance and trust
Trust signalCompliance2 records
PII Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
PII Tools leadership team
Management profileNumber of profiles
Profiles1 record
PII Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PII Tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PII Tools
What does PII Tools do?
PII Tools sells self-hosted, on-premises AI-powered software that discovers, analyzes, and remediates sensitive personal data (PII), payment card data (PCI), and health information (PHI) across files, emails, databases, cloud storage, and endpoints. The platform uses proprietary context-aware AI detectors with 99+% accuracy, supports 400+ file formats, and includes modules for redaction, Person Cards identity aggregation, and Microsoft Purview sensitivity labeling. It is delivered as an annual software license, with a separate Consultant License for MSPs and auditors who scan on behalf of clients.
Is PII Tools a public or private company?
PII Tools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PII Tools founded?
PII Tools was founded in 2018. It employs 1 to 10 people.
Where is PII Tools based?
PII Tools is headquartered in Prague, Czechia, in the Europe region.
How does PII Tools make money?
Four revenue lines are on record. Software License (Internal/Business) is the primary driver. The others are consultant License, support Services and free Trial.
Who are PII Tools's main competitors?
Direct peers on record are Spirion and BigID. Broad incumbents are OneTrust, Microsoft Purview, AWS Macie, Google Cloud DLP, Varonis and IBM Guardium. Emerging players are Collibra and Securiti.
Does PII Tools have an API?
Yes. REST API for programmatic scanning requests. Available under Developer API section. Developer documentation is at documentation.pii-tools.com/#rest-api.
What industry is PII Tools in?
PII Tools's product category is Data Privacy and PII Discovery Software. Its primary akta.pro industry code is HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction), with a secondary code of HDAAAKAB, AI Privacy Engineering & Data Governance (PII, consent, retention). Its NAICS code is 5132 and its SIC code is 7372.