RaRe Technologies
RaRe Technologies, operating as PII Tools, sells an on-premise AI platform that discovers, classifies, and remediates PII, PCI, and PHI across enterprise files, databases, email, and cloud storage for compliance and breach response.
- Company typePrivate
- Founded2012
- HeadquartersBrno, Czechia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RaRe Technologies does
RaRe Technologies operates commercially as PII Tools, selling an on-premise AI platform that discovers, classifies, and remediates sensitive personal data (PII), payment card data (PCI), and protected health information (PHI) across enterprise digital estates. The software scans 400+ file formats across local endpoints, file shares, cloud storage (Microsoft 365, OneDrive, Exchange Online, SharePoint Online, Azure Blob, AWS, Google Drive), major relational databases (PostgreSQL, MySQL, MS SQL, Oracle), and email archives. Core detection is performed by proprietary AI detectors and surfaced through a registered Person Cards® capability that aggregates scattered sensitive records into per-individual profiles for data-subject requests.
The platform is composed of a core engine and modular add-ons: AI Data Protector sanitizes data prior to AI training or third-party sharing, Document Redaction performs in-place redaction across PDFs, spreadsheets, and images, and a Microsoft Purview Sensitivity Labeling integration aligns classification to the Microsoft compliance stack. The company positions its on-premise architecture (deployable in ~30 minutes via VMware or Docker) as a deliberate differentiator versus SaaS data-discovery tools, because no customer data leaves the buyer's network. The product is ISO 27001 certified and is mapped to seven compliance regimes: GDPR, HIPAA, PCI DSS, LGPD, POPIA, FERPA, and GLBA.
Go-to-market is an enterprise field-sales motion driven by 'Schedule a Demo' CTAs, paired with a self-serve deployment path through container/VM images and a REST API for workflow automation, plus a Consultants and Managed Service Providers channel for advisory-led rollouts. The legal entity is PII Tools Ltd., domiciled in Limassol, Cyprus; reported headcount is 1–10 and the firm claims a global footprint spanning professional services, technology, retail, insurance, HR/payroll, healthcare, government, education, and cybersecurity customers including Consilio, AON, Autodesk, Woolworths, ADP, the US National Institute of Health, and the Alaska Department of Transportation. Pricing is quote-based with annual subscriptions; no public tiers or disclosed revenue figure is available.
RaRe Technologies firmographics
Firmographics- Name
- RaRe Technologies
- Legal name
- PII Tools Ltd.
- Website
- https://rare-technologies.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RaRe Technologies, operating as PII Tools, sells an on-premise AI platform that discovers, classifies, and remediates PII, PCI, and PHI across enterprise files, databases, email, and cloud storage for compliance and breach response.
- Ownership category
- akta.pro rank
RaRe Technologies industry classification
Industry- Product category
- Data Privacy and Discovery Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)
- akta.pro secondary industries
- Data Loss Prevention (DLP) & Sensitive Data Discovery (PHI/PII) (HLACAJAC), De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where RaRe Technologies is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
RaRe Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License Subscription: On-premise or cloud deployment of PII Tools with subscription-based licensing. Installed on customer servers in 30 minutes using VMware or Docker.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing based on deployment scale and requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
RaRe Technologies product offering
Product offeringCore offering
RaRe Technologies sells PII Tools, an on-premises AI-powered software platform that discovers, analyzes, and remediates sensitive personal data (PII), payment card information (PCI), and protected health information (PHI) across files, emails, databases, cloud storages, and 400+ file formats. It supports GDPR, HIPAA, PCI DSS, LGPD, POPIA, FERPA, and GLBA compliance through AI detectors, the Person Cards® feature, document redaction, scheduled scans, and breach incident reporting. The platform is deployed on customer infrastructure (VMware/Docker) within 30 minutes and integrates via REST API.
Product overview
RaRe Technologies offers PII Tools, a unified on-premises AI platform that provides comprehensive sensitive data discovery, analysis, and remediation capabilities. The platform comprises a core engine (PII Tools) with integrated modules including Person Cards for individual-level data aggregation, AI Data Protector for securing data before AI/3rd party sharing, Document Redaction for surgical redaction across formats, and Purview Sensitivity Labeling for Microsoft Purview integration. The platform scans 400+ file formats, supports major cloud storages and databases, and processes data with zero data leaving the customer's network.
Differentiator
Problem solved
Functional benefit
Brands
- Person Cards®: AI-powered feature that automatically links all data found on each individual across files, emails, and database records
- AI Data Protector
- Document Redaction
Quantifiable outcome
- Analyze millions of breached files or emails for PII, PCI, and PHI in seconds
- +2 more outcomes
Companies that use RaRe Technologies
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
RaRe Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature6 records
RaRe Technologies partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
RaRe Technologies competitors and assessment
Company assessmentDirect peers
- DataGrail: Privacy operations platform focused on DSAR automation, data mapping, and sensitive-data discovery across enterprise systems — a focused PII-management peer, primarily SaaS rather than on-prem.
- Cyera: AI-native data security posture management (DSPM) that continuously discovers, classifies, and remediates sensitive data across cloud stores — overlapping with PII Tools in AI-driven PII/PCI/PHI detection, mostly cloud-first.
- OneTrust: Broad privacy management platform covering consent, DSAR, data discovery, and compliance. Its data discovery modules overlap directly with PII Tools' PII/PCI/PHI scanning capabilities for enterprise compliance buyers.
- BigID: Data intelligence platform that performs AI-driven PII/PCI/PHI discovery, classification, and DSAR automation across cloud and on-prem data — the most direct functional competitor to PII Tools across discovery and individual-level data aggregation.
- Securiti: AI-driven privacy and data protection automation platform that discovers sensitive data, automates DSARs, and secures data for AI — competing in exactly the same discovery-plus-AI-governance wedge PII Tools targets.
Broad incumbents
- Varonis: Established data security and analytics platform covering file shares, email, and cloud for sensitive-data discovery and remediation — broadly comparable in on-prem PII/PCI/PHI detection but with a much larger and broader portfolio.
- Informatica: Enterprise data integration and governance incumbent (now incorporating the acquired Privitar privacy-engineering assets) — competes broadly in data privacy, masking, and de-identification across large enterprise estates.
- Microsoft Purview: Microsoft's unified data governance and compliance suite with native sensitive-data scanning, DLP, and risk management across the Microsoft stack — competes with PII Tools via bundled Microsoft 365 and Azure entitlements.
Emerging players
- Collibra: Data intelligence / governance platform extending into sensitive-data discovery and compliance use cases — adjacent to PII Tools' audit & compliance focus but broader in metadata and catalog scope.
- Immuta: Data access and security platform providing policy-driven access control over sensitive data in cloud warehouses — overlaps with PII Tools in protecting PII/PHI before downstream use, particularly AI/ML workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RaRe Technologies social profiles
Digital presenceRaRe Technologies compliance and trust
Trust signalCompliance1 record
RaRe Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
RaRe Technologies leadership team
Management profileNumber of profiles
RaRe Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RaRe Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RaRe Technologies
What does RaRe Technologies do?
RaRe Technologies sells PII Tools, an on-premises AI-powered software platform that discovers, analyzes, and remediates sensitive personal data (PII), payment card information (PCI), and protected health information (PHI) across files, emails, databases, cloud storages, and 400+ file formats. It supports GDPR, HIPAA, PCI DSS, LGPD, POPIA, FERPA, and GLBA compliance through AI detectors, the Person Cards® feature, document redaction, scheduled scans, and breach incident reporting. The platform is deployed on customer infrastructure (VMware/Docker) within 30 minutes and integrates via REST API.
Is RaRe Technologies a public or private company?
RaRe Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RaRe Technologies founded?
RaRe Technologies was founded in 2012. It employs 1 to 10 people.
Where is RaRe Technologies based?
RaRe Technologies is headquartered in Brno, Czechia, in the Europe region.
How does RaRe Technologies make money?
One revenue line is on record: software License Subscription.
Who are RaRe Technologies's main competitors?
Direct peers on record are DataGrail, Cyera, OneTrust, BigID and Securiti. Broad incumbents are Varonis, Informatica and Microsoft Purview. Emerging players are Collibra and Immuta.
Does RaRe Technologies have an API?
Yes. PII Tools offers a REST API that enables programmatic scanning requests for workflow automation. It supports scanning emails and attachments, both in local archives and in the cloud. The API can be used for configuring flexible redaction workflows. Developer documentation is at documentation.pii-tools.com/#rest-api.
What industry is RaRe Technologies in?
RaRe Technologies's product category is Data Privacy and Discovery Software. Its primary akta.pro industry code is HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction), with a secondary code of HLACAJAC, Data Loss Prevention (DLP) & Sensitive Data Discovery (PHI/PII). Its NAICS code is 5132 and its SIC code is 7370.