Maxfield Real Estate

What Maxfield Real Estate does

Maxfield Real Estate is a privately held, family-owned residential real estate brokerage founded in 1954 by Henry S. Maxfield Sr. and headquartered in Wolfeboro, New Hampshire. The firm operates three offices — Wolfeboro, Alton, and Center Harbor — strategically placed around Lake Winnipesaukee, supported by a network of 45+ licensed agents serving the broader Lakes Region and adjacent Seacoast communities of New Hampshire. Its core offering is traditional buyer and seller representation in residential transactions, supplemented by a specialized Island Real Estate division handling non-bridged island property deals, a vacation rental management sub-brand (Maxfield Vacation Properties), commercial and land brokerage, and ancillary services including professional staging, photography, and digital marketing.

The technology stack is conventional for a modern independent brokerage: an IDX-enabled consumer website with PrimeMLS integration providing access to 6,773+ active listings, interactive map-based search, automated email listing notifications, virtual and video tours, and customer account management. The website also functions as a content platform with 55+ blog posts covering market insights and lifestyle content, supported by social media presence on Facebook, Instagram, and YouTube. No proprietary technology platform, API, or AI/ML capability is described — the firm's differentiation rests on local market knowledge, brand tenure, and agent relationships rather than software.

The business model is a transaction-fee brokerage: Maxfield earns commissions on both buyer representation and seller listing sides, with industry-standard total commissions of 5-6% split between the brokerage and its agents. Pricing is quote-based and not publicly disclosed. The firm has reported $1 billion in cumulative sales volume over the past five years, with $42 million in volume and 12,000+ buyers represented in 2020 alone. Customer segments are predominantly individual consumers purchasing or selling primary residences, vacation/seasonal properties, and waterfront or island homes, with no enterprise or institutional anchor clients identified. The firm has received consecutive "Best of the Lakes Region" recognition from Realtrends in 2022, 2023, and 2025, and self-claims the #1 luxury position in the Lakes Region.

Name

Maxfield Real Estate

Legal name

Maxfield Real Estate

Website

https://maxfieldrealestate.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxfield Real Estate is a family-owned residential brokerage founded in 1954, operating three offices and 45+ agents across New Hampshire's Lakes Region. It provides buyer and seller representation, luxury and waterfront specialty services, and vacation rental management for individual consumers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Waterfront property sales
• Island real estate
• Vacation property rentals
• Luxury home sales

Headquarters

HQ city

Wolfeboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Buyer Representation Commission: Commissions earned from representing buyers in real estate transactions, typically a percentage of the sale price
2. Seller Listing Services: Commissions earned from listing and selling properties for sellers, including marketing services and negotiation
3. Luxury Property Sales: Higher-value commissions from luxury waterfront estates and high-value commercial properties

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maxfield Real Estate is a family-owned residential real estate brokerage that helps buyers and sellers of homes, waterfront estates, island properties, condos, land, and commercial real estate in New Hampshire's Lakes Region. The firm operates three offices around Lake Winnipesaukee staffed by 45+ licensed agents and supplements brokerage services with vacation rental management, specialized island real estate, virtual tours, staging, and digital marketing.

Product overview

Maxfield Real Estate is a family-owned residential real estate brokerage operating as a single unified brand with multiple sub-brands and service modules. The core offering is residential property buying and selling services in New Hampshire's Lakes Region, delivered through a network of over 45 agents across three offices. The portfolio includes the primary Brokerage services (Buyer Services, Seller Services), supplemented by specialized sub-brands such as Maxfield Vacation Properties for short-term rentals and Island Real Estate for island-specific transactions. Supporting modules include Video & Virtual Tours, Digital Ads & Marketing, Staging & Showing services, an interactive Map Search tool, a consumer magazine, and the WE CARE community initiative. The company has achieved over $1 billion in sales over the past 5 years and claims to be #1 in luxury properties in the Lakes Region.

Differentiator

Problem solved

Functional benefit

Brands

• Island Real Estate: A division of Maxfield Real Estate that services the islands on Lake Winnipesaukee, providing niche knowledge and support for all non-bridged transactions.

Products and services

• Residential Real Estate Brokerage Residential real estate brokerage services for buying and selling homes in New Hampshire's Lakes Region, including waterfront properties, single-family houses, condos, and multi-family homes. Agents provide market expertise, negotiation, staging guidance, and closing support for individual consumers.
• Seller Services
• Buyer Services
• Island Real Estate
• Maxfield Vacation Properties

Quantifiable outcome

• Over 70 years in business since 1954
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• PrimeMLScoreTechnology or IntegrationMultiple Listing Service (MLS) integration providing access to over 6,773 property listings across the Lakes Region. The IDX data feed enables the company's website to display current property listings, pricing, and details.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Tech-enabled national brokerage aggressively expanding into suburban and secondary markets. While not yet dominant in the NH Lakes Region, Compass represents the disruptive threat model targeting agents at traditional firms like Maxfield with equity participation and proprietary platform.
• eXp Realty: Cloud-based brokerage with attractive agent commission splits and equity participation. Not heavily concentrated in NH yet, but its model specifically targets poaching agents from independent regional brokerages like Maxfield.

Direct peers

• RE/MAX Bayside: Local RE/MAX franchise serving the Lakes Region of New Hampshire. Same geographic focus as Maxfield, same residential brokerage model, similar agent-based service delivery. Direct head-to-head competition on listings in Wolfeboro, Alton, and surrounding communities.
• Peabody & Smith Realty: Independent brokerage serving the White Mountains and central NH lakes region. Similar multi-office independent brokerage model with comparable agent-based service and Lakes Region property focus.
• Roche Realty Group: Independent family-owned brokerage also serving the NH Lakes Region with multiple offices. Closest direct comparable in terms of business model, geographic focus, and family ownership structure.
• Sotheby's International Realty (Lakes Region affiliate): Luxury-focused international brokerage with affiliates serving affluent lake and waterfront markets. Direct competitor for Maxfield's claimed luxury niche in the Lakes Region.

Regional players

• Central New Hampshire Realty (KW Lakes & Mountains): Keller Williams franchise covering central NH and the Lakes Region. Same residential brokerage activity with regional concentration in adjacent communities to Maxfield's territory.

Broad incumbents

• Berkshire Hathaway HomeServices (Verani Realty): Berkshire Hathaway-affiliated brokerage with strong NH presence. Same residential brokerage activity as Maxfield but with the backing of a national brand and broader marketing reach.
• Keller Williams Realty (NH offices): Large national brokerage franchise with presence in New Hampshire. Competes for the same buyer and seller pool as Maxfield, but with a fundamentally different agent-economics model (agent-centric, higher commission splits) that puts pressure on traditional brokerages like Maxfield.
• Coldwell Banker Real Estate (NH Lakes Region offices): National brokerage franchise with established offices in New Hampshire's Lakes Region. Competes directly with Maxfield on residential listings and buyer representation, but operates as part of a broader national network with greater marketing budget and agent recruiting resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6U-L7lIEbWMSG_r7dJZmBQ/videos
• Facebookfacebook.com/maxfieldrealestate
• Instagraminstagram.com/maxfieldrealestate603
• Xx.com/maxfieldre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxfield Real Estate