Joyburst

What Joyburst does

Joyburst is a Canadian better-for-you beverage brand operated by No Sugar Company Inc. and headquartered in Mississauga, Ontario. It develops and sells sugar-free functional drinks across energy (naturally caffeinated from green tea extract), hydration (electrolyte blends with B-vitamins and lion's mane mushroom), RTD protein coffee, frappe, creatine soda, protein soda, and a SuperSoda line with prebiotics. Formulas are zero-sugar, zero-calorie, plant-based (with the exception of the protein line), and packaged partly in recyclable Tetra Pak cartons.

The company sells through a multi-channel model: direct-to-consumer e-commerce on a Shopify storefront, Amazon marketplace, and major North American mass retailers including Costco, Walmart, Sam's Club, Aldi, and Dollar Tree, supplemented by wholesale distributors (Imperial, Purity Life, UNFI). Pricing ranges from $15.99 for energy stick packs to $49.99 for SuperSoda variety packs. Brand and product marketing is driven by high-profile entertainment collaborations — most notably Vanilla Ice and a multi-year Disney relationship spanning Lilo & Stitch and Moana franchise activations — and by experiential marketing at premiere events.

Joyburst serves health-conscious consumers, fitness and active-lifestyle buyers, and (via caffeine-free Disney SKUs) families, with distribution across Canada, the United States, and manufacturing in Canada and Mexico through an expanded Flow Beverage Corp. agreement. The company is privately held and founder-led (Brad Woodgate, Founder & CEO), with 11-50 employees and no disclosed institutional funding.

Name

Joyburst

Legal name

No Sugar Company Inc.

Website

https://joyburst.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Joyburst (No Sugar Company Inc.) is a Canadian sugar-free functional beverage brand selling energy, hydration, protein coffee, creatine soda, and SuperSoda products through Costco, Walmart, Sam's Club, Amazon, and DTC, targeting health-conscious consumers, fitness buyers, and families.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Sugar-free beverages
• Functional energy drinks
• Hydration beverages
• Natural caffeine drinks
• Better-for-you beverages

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales (DTC E-commerce): Joyburst sells products directly to consumers through their Shopify-powered e-commerce website (joyburst.com), offering the full product portfolio including energy drinks, hydration, protein coffee, frappe, creatine soda, and supersoda products.
2. Retail Distribution Sales: Products sold through major retail chains including Costco, Walmart, Sam's Club, Aldi, and Dollar Tree. Also available through wholesale distributors Imperial, Purity Life, and UNFI.
3. Amazon Marketplace Sales: Products sold through Amazon storefront, providing third-party marketplace distribution with Amazon handling logistics and customer service.
4. Brand Collaboration Products: Artist and entertainment brand collaborations (Vanilla Ice, Disney) generate revenue through exclusive flavor launches with premium positioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Joyburst manufactures and sells sugar-free functional beverages including naturally caffeinated energy drinks, electrolyte and vitamin-enhanced hydration drinks featuring Lion's Mane mushroom, protein-fortified coffee, frappe, protein soda, creatine soda, SuperSoda, and portable stick packs. Products are sold directly to consumers through the company's e-commerce site and Amazon, as well as through major retailers (Costco, Walmart, Sam's Club, Aldi, Dollar Tree) and wholesale distributors across North America.

Product overview

Joyburst is a plant-based better-for-you beverage company offering multiple product lines: Energy Drinks (naturally caffeinated from green tea, zero sugar, multiple fruit flavors including Grape, Frosé Rose, Lime, Peach Mango, Elderberry), Renew Hydration (electrolyte and vitamin-enhanced drinks with Lion's Mane in recyclable tetra paks), Energy Stick Packs (portable powdered energy mixes), Artist Collaborations (celebrity co-branded flavors like Vanilla Ice), Protein Coffee (30g protein with Arabica coffee), Protein Soda (4g protein sparkling beverages), SuperSoda (prebiotic-functional carbonated drinks), Creatine Soda (2g creatine functional beverages), Frappe (ready-to-drink coffee frappes), and Hydration Stick Packs. All products emphasize zero sugar, natural ingredients, and functional wellness benefits. The company operates as No Sugar Company Inc. and is proudly Canadian with manufacturing in Canada and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Joyburst Energy: Line of sugar-free, naturally caffeinated energy drinks available in flavors including Grape, Frosé Rose, Lime, Peach Mango, Elderberry, and Vanilla Ice (artist collaboration).
• Joyburst Renew Hydration
• Joyburst Energy Sticks
• Joyburst Protein Coffee
• Joyburst Frappe
• Joyburst Creatine Soda
• Joyburst Protein Soda
• Joyburst SuperSoda
• Joyburst Artist Collaborations

Products and services

• Joyburst Energy Drinks (Original Flavors) Sugar-free energy drinks naturally caffeinated from green tea extract, available in multiple fruit flavors including Grape, Frosé Rose, Lime, Peach Mango, and Elderberry. Positioned as natural energy without crash.
• Joyburst Energy Drink Vanilla Ice

Quantifiable outcome

• Zero sugar, zero calorie formulations across all product lines
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• DisneycoreGTM or Marketing Partner · 8 July 2026Joyburst collaborated with Disney as one of multiple brand partners at the Moana live-action premiere at Hollywood Bowl, setting up experiential activations. Joyburst has an ongoing relationship with Disney for product collaborations including Moana-themed hydration flavors (Pineapple Coconut) and previous Lilo & Stitch collaboration products.
• Flow Beverage Corp.coreTechnology or Integration · 19 November 2024Flow Beverage expanded its manufacturing agreement with Joyburst. Flow provides production capabilities and the partnership includes sustainable packaging through Flow Water and Tetra Pak for eco-friendly cartons.
• Vanilla IcecoreGTM or Marketing Partner · 29 July 2024Artist collaboration with Vanilla Ice to launch a branded energy drink flavor. The collaboration included a new flavor launch with tied-in hit single release, generating coverage across entertainment and lifestyle media outlets.
• ImperialcoreChannel Partner/ Reseller/ DistributorImperial is listed as a wholesale distribution partner for Joyburst products, part of the company's distribution network strategy.
• Purity Life Health ProductscoreChannel Partner/ Reseller/ DistributorPurity Life is listed as a wholesale distribution partner for Joyburst products in the Canadian market.
• UNFI (United Natural Foods)coreChannel Partner/ Reseller/ DistributorUNFI is listed as a wholesale distribution partner for Joyburst products, providing access to natural and organic retail channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alani Nu: Better-for-you energy and hydration brand popular with female consumers and gym audiences; directly competes with Joyburst in the zero-sugar, functional energy drink category with similar retail positioning (Costco, Target, GNC).
• Celsius Holdings: Public functional energy drink company built on fitness/active-lifestyle positioning with natural caffeine and zero-sugar formulations; directly competes with Joyburst Energy across retail channels.
• Liquid IV: Leading sugar-free electrolyte hydration powder/stick brand sold at Costco, Target, and Walmart; directly comparable to Joyburst Renew Hydration in formulation approach (electrolytes + vitamins) and channel mix.
• Olipop: Better-for-you soda brand with functional ingredients (prebiotics, botanicals) and zero-sugar positioning; competes directly with Joyburst SuperSoda and Protein Soda in the functional soda niche.
• Poppi: Prebiotic soda brand popular with younger consumers and sold at Target, Costco, and Walmart; directly competes with Joyburst SuperSoda in the better-for-you sparkling beverage category.
• Ghost Lifestyle: Lifestyle/functional energy and supplements brand with major fitness, gaming, and pop-culture collaborations; comparable to Joyburst in its celebrity/IP-driven flavor strategy and zero-sugar energy positioning.

Broad incumbents

• Monster Beverage: Largest energy drink player in North America with massive marketing budget and dominant shelf presence; competes broadly with Joyburst Energy at retail (Costco, Walmart, Sam's Club) and dwarfs it in scale.
• Red Bull: Global energy drink leader with unmatched brand equity; competes with Joyburst in the same end-aisle and convenience store placements and shares the functional energy consumer.
• Gatorade / PepsiCo: Dominant sports hydration brand with massive scale and distribution; represents the incumbent Joyburst Renew Hydration competes against in the electrolyte segment at every major retailer.

Emerging players

• Bloom Nutrition: Influencer-founded greens and hydration brand with strong TikTok presence and Costco distribution; competes with Joyburst in the functional hydration/supplement space targeting female, wellness-oriented consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyJoyburst
• Instagraminstagram.com/joyburst
• LinkedInlinkedin.com/company/joyburst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joyburst