What codeblick does

codeblick GmbH is a privately held German digital agency (Digitalagentur) founded in 2012 and headquartered in Augsburg, Bavaria. The company specializes in digital transformation services for German Mittelstand clients, primarily manufacturers, wholesalers/retailers, renewable energy companies, and service providers. Its service portfolio is organized into three pillars: Webdesign (relaunches, style guides, UX/usability, accessibility audits); E-Commerce & Shop Solutions (Shopware 6, Shopify Plus, commercetools); and Websites & Webapps (corporate websites on Headless CMS, custom webapps, B2B product configurators, and ERP/PIM/CRM integrations).

The agency builds on a MACH-compliant, API-first technology stack: Headless CMS platforms (Storyblok, Contentful, TYPO3), front-end frameworks (Vue.js, React, Angular), and integrations with enterprise systems (SAP, Salesforce, HubSpot, Emarsys, Pipedrive, Viamedici PIM, Algolia, Personio). It is a member of the MACH Alliance and the Shopware Agentic Commerce Alliance, and in 2025 launched an Agentic Commerce services line covering MCP server installation and Universal Commerce Protocol integration to prepare e-commerce clients for AI-driven procurement agents.

codeblick generates revenue through project-based professional services engagements priced via free initial consultation followed by individualized quotes. The 3-step go-to-market (project inquiry, free Erstgespräch, individualized proposal) is relationship-driven and targets enterprise clients in the DACH region, supported by content marketing, SEO, events, and referral channels. Named enterprise customers include Salamander Industrie-Produkte, HF Group, Freenet, ENVIRIA, GO IN, Ravensberger Matratzen, Härtle (8-year engagement), Maico, and Mercedes; the company is privately held with no disclosed external funding and operates on a remote-first basis with 11-50 employees.

Name

codeblick

Legal name

codeblick GmbH

Website

https://codeblick.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

codeblick GmbH is a 2012-founded German digital agency in Augsburg building headless CMS websites, B2B e-commerce shops, product configurators, and Agentic Commerce integrations for Mittelstand manufacturers, retailers, and renewable energy clients in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Professional services revenue from web design, E-commerce development, corporate websites, web applications, product configurators, and digital transformation consulting. Project-based engagements with individualized pricing based on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

codeblick is a German digital agency that designs, builds, and supports corporate websites, B2B and B2C e-commerce shops, web applications, customer portals, and product configurators for Mittelstand companies. Services span web design and UX, headless CMS and MACH-architecture implementations, ERP/PIM/CRM system integration, accessibility audits, online marketing, and Agentic Commerce readiness, delivered as project-based engagements.

Product overview

codeblick is a digital agency (Digitalagentur) based in Augsburg, Bavaria, Germany, founded in 2012, specializing in digital transformation for Mittelstand (mid-sized) companies in manufacturing, construction components, furniture, renewable energy, and industrial sectors. Their service portfolio is organized into three main categories: (1) Webdesign Services covering relaunch/redesign, digital styleguides, UX/usability, and accessibility audits; (2) E-Commerce & Shop Solutions built on Shopware, Shopify Plus, and commercetools platforms with support, optimization, and migration services; (3) Websites & Apps including corporate websites on headless CMS (Storyblok, Contentful), custom webapps using Vue.js/React/Angular, product configurators, and system integrations. They also offer specialized Agentic Commerce services to prepare clients for AI-driven procurement agents through data structuring, MCP implementation, and pilot projects. The agency positions itself as a 'digital backbone' builder, integrating enterprise systems (ERP, PIM, CRM) via API-first architecture. The company operates on a remote-first basis with offices in Augsburg, serving clients across the DACH region including Salamander, HF Group, GO IN, ENVIRIA, and Ravensberger.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign Services Comprehensive web design services including website relaunch and redesign, digital styleguides, UX and usability optimization, UX audits, and accessibility audits. Targeted at Mittelstand manufacturers, retailers, and service providers seeking conversion optimization and stronger brand presentation.
• E-Commerce and Shop Solutions Custom online shop creation and management using Shopware, Shopify Plus, and commercetools platforms. Includes shop creation, ongoing support and maintenance, speed optimization, upgrades and migrations, and Agentic Commerce integration. Designed for B2B and B2C merchants in industrial and consumer goods sectors.
• Corporate Websites and Platforms Corporate website development using headless CMS platforms (Storyblok, Contentful, TYPO3, WordPress) with API-first architecture. Includes CMS evaluation, implementation, and integration with enterprise systems such as Salesforce, SAP, and Emarsys. For enterprise Mittelstand companies needing multi-brand and multi-channel content delivery.
• WebApps and Customer Portals Custom web application and customer portal development using Vue.js, React, and Angular frameworks. Includes MVP prototyping, Progressive Web App development, and legacy system modernization. Built for enterprise clients needing digital customer engagement interfaces.
• Product Configurators Interactive B2B product configurators for complex products such as windows, doors, machinery, and furniture. Enables customers to customize products online, reduces consultation needs, and generates qualified leads. Targeted at industrial manufacturers and retailers with configurable product ranges.
• Interfaces and Integrations Services Custom API and system integration services connecting ERP, PIM, CRM, and e-commerce systems. Enables automated data synchronization and workflow automation between enterprise business systems. For manufacturers and wholesalers needing unified digital backbones.
• Accessibility Audits Website accessibility testing and remediation following WCAG 2.1 guidelines and the German Barrierefreiheitsstärkungsgesetz (BFSG). Includes a free Quick Audit of 10 pages and a complete audit of all website pages with actionable recommendations. For organizations needing accessibility compliance.
• Agentic Commerce Services Strategic and technical preparation services to make businesses ready for AI agent-driven commerce. Includes readiness analysis, data structuring, Tech-SEO for AI agents, MCP server installation, and pilot project implementation. For B2B and B2C merchants preparing for autonomous AI procurement agents.
• Online Marketing Services Digital marketing services including SEO optimization, campaign management, and marketing automation. Focused on lead generation and digital visibility for industrial and manufacturing clients in the DACH region.

Quantifiable outcome

• 50+ successful digital projects for energy companies
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• StoryblokcoreTechnology or IntegrationStoryblok is a Headless CMS platform that codeblick uses as their primary content management system for corporate websites and digital platforms. They describe themselves as implementing Storyblok for maximum flexibility, high performance, and easy content management.
• ShopwarecoreTechnology or IntegrationShopware 6 is codeblick's primary E-commerce platform for B2B and B2C shops. They are highlighted as specialists in Shopware implementations with extensive experience in customizations and integrations.
• ContentfulcoreTechnology or IntegrationContentful is used as a Headless CMS for enterprise clients requiring robust content management and multi-channel delivery capabilities.
• MACH AlliancecoreStrategic or Co-development Partnercodeblick is a member of the MACH Alliance, promoting MACH (Microservices, API-first, Cloud-native, Headless) architecture principles for enterprise digital solutions.
• Shopware Agentic Commerce AlliancecoreStrategic or Co-development Partnercodeblick participates in Shopware's Agentic Commerce Alliance initiative focused on open standards for AI agent-based commerce, ensuring merchants retain control over data and models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scholz & Volkmer: Wiesbaden-based digital agency providing web platforms, brand experiences, and digital strategy for German enterprise clients. Comparable service portfolio and customer profile to codeblick's Mittelstand focus.
• Neofonie: Berlin-based digital agency offering similar web development, CMS, and e-commerce services with a comparable technology stack (including Storyblok partnerships). Both target German enterprise and Mittelstand customers with custom digital solutions.
• denkwerk: Cologne-based digital agency with overlapping web development, e-commerce, and digital strategy offerings. Both serve German-speaking enterprise customers with similar project-based engagements and custom platform builds.
• TWT (formerly TWT Interactive): German digital agency with comparable B2B web development, e-commerce, and digital transformation capabilities for enterprise clients. Operates in similar verticals with overlapping technology partnerships.
• diva-e: One of Germany's largest independent digital agencies with comparable e-commerce, CMS, and digital transformation service offerings for enterprise clients. Both firms deliver composable commerce and custom web applications for German enterprise customers.
• nexum: Cologne-based full-service digital agency delivering web platforms, e-commerce, brand, and marketing services for enterprise clients. Comparable in service breadth and B2B enterprise focus across the DACH region.

Broad incumbents

• Accenture Song (formerly SinnerSchrader): SinnerSchrader was a leading German digital agency, now part of Accenture Song. Competes with codeblick on enterprise digital transformation and e-commerce engagements but at significantly larger scale and global breadth.
• Dept Agency: International digital agency with comparable web, e-commerce, and digital transformation offerings for enterprise clients. Provides broader creative and technology services at significantly larger scale than codeblick.
• Valtech: Global digital agency with strong DACH presence and MACH/composable commerce expertise. Competes with codeblick for enterprise digital transformation and headless commerce engagements but operates at much larger scale internationally.

Others

• Shopware: Core e-commerce platform partner rather than a competitor. Shopware's partner program and Agentic Commerce Alliance create the channel through which codeblick sources and delivers projects; included as an ecosystem reference rather than a true peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/codeblick
• LinkedInlinkedin.com/company/codeblick
• Instagraminstagram.com/codeblick
• Facebookfacebook.com/codeblick

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about codeblick