Forrest Performance Group

What Forrest Performance Group does

Forrest Performance Group (FPG) is a private sales training and behavioral-change consultancy founded in 2011 and headquartered in Fort Worth, Texas. The firm serves local and regional businesses that sell high-value consumer purchases — primarily new home builders, roofing companies, and remodeling/in-home service providers — and positions itself as a counterweight to national competitors that rely on larger marketing budgets and discounting power. FPG reports that 50,000+ individuals rely on its programs daily, lists the United States Army among its named customers, and cites a 35% profitable revenue increase within 90 days as a client outcome.

FPG's core product is the proprietary 3:5 Forrest Freedom Framework, a behavior-change methodology that the company says reprograms how salespeople think under pressure, speak with authority, and lead the sales process. The product suite includes structured training programs (Warrior Selling Program, Leadership Sales Mastery Program, 5/4/3 Factor Course, Revenue Operating System), in-person intensive events (bootcamps, masterclasses, Full-Price Closer Challenge), keynote speaking engagements led by CEO Jason Forrest and Mary Forrest, and free content assets (Warrior Selling Book, Sales Freedom Book) used as lead magnets. FPG has no disclosed proprietary technology platform; delivery is conducted through direct sales, inside sales, in-person events, and an e-commerce storefront, with an online academy (FPG Warrior Academy) hosting course content.

Revenue is generated primarily through professional services engagements (custom training program installations, ticketed events, keynote booking fees), supplemented by a subscription-style component via the Revenue Operating System offering. Pricing is quote-based and not publicly disclosed, with new client acquisition flowing through a private Sales Freedom Strategy Call. The firm is founder-owned with no disclosed outside investment; CEO Jason Forrest was ranked the #1 Sales Trainer in the World by Global Gurus in 2025, and FPG operates exclusively in the United States.

Name

Forrest Performance Group

Legal name

Forrest Performance Group

Website

https://FPG.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Forrest Performance Group is a Fort Worth, Texas-based sales training consultancy that installs its proprietary 3:5 Forrest Freedom Framework for local and regional businesses in new home, roofing, and in-home service sales to help them win against national competitors without discounting.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sales Training Programs: Structured training programs including the Warrior Selling Program, Leadership Sales Mastery Program, and industry-specific training (New Home Sales, In-Home Sales, Roofing). These programs install the 3:5 Forrest Freedom Framework through behavior-change methodology.
2. Masterclasses and Events: Revenue from ticketed events including 1/2 Day Masterclass For Leaders, 1/2 Day Masterclass For Sales Pros, Full-Price Closer Challenge, and bootcamps. These intensive training events serve as both revenue generators and lead generation for deeper program enrollment.
3. Speaking Engagements: Keynote speaking services by Jason Forrest and Mary Forrest for sales teams, sales leaders, and homebuilders through their speaker bureau. Generates revenue through booking fees for keynotes at corporate events and conferences.
4. Revenue Operating System: The Mastering Sales program offering for business owners, representing a comprehensive system for revenue operations and sales process optimization.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Forrest Performance Group (FPG) installs the proprietary 3:5 Forrest Freedom Framework, a behavior-change sales training system designed exclusively for local and regional companies selling high-value consumer purchases (new homes, roofing, remodeling, in-home services). Offerings include structured training programs (Warrior Selling, Leadership Sales Mastery, Revenue Operating System), industry-specific courses (5/4/3 Factor for New Home Sales and In-Home Sales), live events (bootcamps, masterclasses, challenges), and keynote speaking by Jason and Mary Forrest.

Product overview

Forrest Performance Group (FPG) offers a portfolio of sales training programs and methodologies designed exclusively for local and regional companies selling high-value consumer purchases. The core offering is the 3:5 Forrest Freedom Framework™ and Sales Freedom System™, which provide a behavior-change system that reprograms how salespeople think, speak, and lead sales processes. FPG's product suite includes specialized training programs: the 5/4/3 Factor Course (available for New Home Sales and B2C/In-Home Sales separately), the Warrior Selling Program, Sales Management Training (Leadership Sales Mastery Program), and the Revenue Operating System. These are complemented by speaking/keynote services and free content resources (Warrior Selling Book and Sales Freedom Book). The programs are delivered through various formats including bootcamps, masterclasses, challenges, and the FPG Warrior Academy online platform. FPG positions itself as a behavioral-change installation service rather than traditional motivational training, targeting companies in new home sales, roofing, and in-home services that compete against national chains.

Differentiator

Problem solved

Functional benefit

Brands

• 3:5 Forrest Freedom Framework: A behavior-change system that allows local and regional companies to win high-stakes sales against national competitors.
• Sales Freedom System
• Warrior Selling Program

Products and services

• 5/4/3 Factor Course (New Home Sales) Sales training course specifically designed for new home sales teams, part of FPG's behavior-change methodology for local and regional builders.
• 5/4/3 Factor Course (B2C & In-Home Sales) Sales training course for remodelers and in-home service businesses, teaching teams to win high-stakes sales against national competitors.
• Warrior Selling Program Comprehensive sales training program that installs exact words and frameworks to create buyer certainty and close deals while being 20-30% more expensive than competitors. Available for new home sales and in-home sales verticals.
• Sales Management Training (Leadership Sales Mastery Program) Leadership and management training for sales managers focused on creating champions and enforcing standards within their teams.
• Revenue Operating System Comprehensive sales system for business owners implementing the Sales Freedom methodology across their organizations.
• 1/2 Day Masterclass For Leaders Masterclass focused on developing the mindset required for sales leadership excellence.
• 1/2 Day Masterclass For Sales Pros Masterclass for sales professionals focused on achieving sales freedom through FPG's methodology.
• Full-Price Closer Challenge Sales challenge program designed to help salespeople close deals at full price without discounting.
• Bootcamp Intensive sales training bootcamp event for hands-on learning and implementation of FPG's sales methodologies.
• Keynote Speaking Keynote speaking engagements featuring Jason and Mary Forrest for corporate events, sales team meetings, sales leadership audiences, and homebuilder industry events.

Quantifiable outcome

• 35% profitable revenue increase within 90 days
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RAIN Group: RAIN Group is a sales training and consulting firm delivering methodology-based programs, keynotes, and coaching to B2B sales teams. It competes with FPG for the same corporate sales training buyer.
• Dale Carnegie Training: Dale Carnegie provides professional sales training, leadership development, and corporate training programs globally. It is a direct competitor in the structured sales/professional training category, serving individual contributors and managers like FPG.
• Brian Tracy International: Brian Tracy sells sales training books, courses, and consulting to SMBs and individual sales professionals. The audience overlap and methodology-based product structure make it a direct FPG peer.
• Grant Cardone Enterprises: Grant Cardone sells sales training programs, events, books, and online courses targeting SMB sales professionals. Its founder-led, content-driven model closely mirrors FPG's go-to-market and product mix.
• Winning by Design: Winning by Design provides SaaS-focused sales methodology, training, and certification programs. While more B2B/SaaS-oriented, its framework-driven approach and recurring training/coaching model are structurally similar to FPG's methodology-led delivery.
• Tony Robbins Business Coaching / Results Coaching: Tony Robbins offers high-ticket business and sales performance coaching, events, and mastermind groups. It competes with FPG for the same premium, founder-led sales training dollar.
• Sandler Training: Sandler Training is one of the world's largest sales training franchises, offering methodology-based B2B sales training, management training, and consulting — directly comparable to FPG in customer type, delivery model, and category.
• FranklinCovey: FranklinCovey delivers enterprise sales training, leadership programs, and performance consulting. It overlaps with FPG in sales management training and professional development delivery to corporate clients.

Emerging players

• Objective Management Group: OMG sells sales candidate assessments and sales force evaluations used by sales leaders. It is adjacent but comparable to FPG in serving sales managers with selection and development tools.
• JBarrows (John Barrows): John Barrows sells sales training programs, online courses, and live workshops to B2B sales reps. It is a comparable emerging player in methodology-led sales training, though lighter on the in-home/consumer verticals FPG targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9ZaGg9jbCmhAVkwAb-9zqw
• Facebookfacebook.com/ForrestPerformanceGroup
• LinkedInlinkedin.com/company/forrest-performance-group
• Instagraminstagram.com/forrestperformancegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forrest Performance Group