Real Seguro Viagem
Real Seguro Viagem is a Brazilian digital marketplace that aggregates and compares travel insurance plans from 15+ carrier partners, serving individual and SMB travelers with international, domestic, and specialized coverage purchased online.
- Company typePrivate
- Founded2009
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Real Seguro Viagem does
Real Seguro Viagem (legal entity: Antonello e Reichenbach agência de turismo LTDA) is a Porto Alegre-headquartered Brazilian online travel agency and travel insurance comparison aggregator founded in 2009. The company operates a 100% digital, self-serve marketplace that aggregates travel insurance plans from 15+ partner carriers including SulAmérica, Universal Assistance, Assist Card, Affinity, Coris, GTA, Hero Seguros, Intermac, ITA, My Travel Assist, Power Assist, Travel Care, TW Global, Vital Card, and Welcome Assist, allowing travelers to compare coverage and price side-by-side and purchase policies in under 5 minutes. Real is not an insurance carrier; the actual insurance contract is between the customer and the underlying provider, and Real earns marketplace commissions and affiliate/referral revenue on each sale.
The product portfolio spans core international and national travel insurance as well as specialized verticals for pregnant travelers, exchange students, cruise passengers, corporate travelers, seniors, adventure sports, inbound (Receptivo) visitors, and an annual/multitrip plan. Pricing is destination-tiered with average daily rates of R$3.65 (Brazil), R$11.08 (Europe), R$12.32 (rest of world), and R$17.82 (USA/Canada), with payment via credit card up to 12x without interest, PIX, and bank slip via Pagar.me. The proprietary WebApp SEU is the customer-facing portal providing free international calls to assistance centers, policy documents, emergency contacts, and a referral rewards program (Indica). Go-to-market is digital-first via SEO, content marketing, and WhatsApp, supported by an agency partner channel and a RA1000-certified customer service posture backed by 4,878+ Google reviews.
The company remains privately held with no disclosed funding, headcount of 11-50, and an operating model that emphasizes transaction velocity, carrier breadth, and post-sale service rather than proprietary AI capabilities. International exposure is via Brazilian outbound travelers (including a dedicated World Cup 2026 campaign), with inbound coverage for visitors to Brazil forming an emerging secondary surface.
Real Seguro Viagem firmographics
Firmographics- Name
- Real Seguro Viagem
- Legal name
- Antonello e Reichenbach agência de turismo LTDA
- Website
- https://seguroviagem.srv.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Real Seguro Viagem is a Brazilian digital marketplace that aggregates and compares travel insurance plans from 15+ carrier partners, serving individual and SMB travelers with international, domestic, and specialized coverage purchased online.
- Ownership category
- akta.pro rank
Real Seguro Viagem industry classification
Industry- Product category
- Travel Insurance Comparison Marketplace
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Travel Insurance Distribution & APIs (THALALAA)
- akta.pro secondary industries
- Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN), Travel & Accident (Non-Life) Insurance (FSAJAMAN)
Keywords
Where Real Seguro Viagem is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Real Seguro Viagem business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Insurance Marketplace Commission: Real Seguro Viagem operates as a digital travel agency and marketplace, earning commissions from partner insurance companies for policies sold through their platform. The company is not an insurance carrier itself; the actual insurance contract is between the customer and the insurance provider.
- Affiliate/Referral Revenue: Referral program where partners and agencies can direct customers to the platform in exchange for incentives and commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Brazil/National Coverage - Starting at R$ 3.65/day |
| Subscription | Pay-as-you-go | Europe Coverage - Starting at R$ 11.08/day |
| Subscription | Pay-as-you-go | Worldwide Coverage (excluding Europe, USA, Brazil) - Starting at R$ 12.32/day |
| Subscription | Pay-as-you-go | USA and Canada Coverage - Starting at R$ 17.82/day |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Real Seguro Viagem product offering
Product offeringCore offering
Real Seguro Viagem is a digital travel insurance comparison marketplace (operated by Antonello e Reichenbach agência de turismo LTDA) that aggregates travel insurance plans from 15+ partner insurers (Affinity, Assist Card, SulAmérica, Universal Assistance, etc.) and allows Brazilian travelers to compare coverage and pricing online. The company sells policies on behalf of partner insurers, retaining the underwriting risk with the carriers, and provides a proprietary client web app (WebApp SEU) for policy access, emergency contacts, and free international calls to assistance centers. Revenue is earned via commissions from insurance providers and an agency/affiliate referral program.
Product overview
Real Seguro Viagem operates as a travel insurance comparison aggregator (marketplace) and digital brokerage platform, not a direct insurer. The core offering is the comparison platform that aggregates plans from 15+ partner insurance companies (seguradoras), enabling travelers to compare and purchase insurance directly. Key products include international travel insurance, national travel insurance, and specialized coverage for specific traveler profiles (pregnant women, exchange students, cruise passengers, corporate travelers, and inbound visitors). The WebApp SEU is the client-facing digital portal providing policy access, emergency contacts, and free hotline calls to insurance providers worldwide. The company was established in 2009 and claims over 17 years of experience as Brazil's first travel insurance comparison platform.
Differentiator
Problem solved
Functional benefit
Brands
- WebApp SEU: Exclusive web application for Real customers providing policy access, emergency contacts, and free assistance calls worldwide.
Products and services
- International Travel Insurance (Seguro Viagem Internacional) Travel insurance for international trips covering medical/hospital expenses, dental care, medical transfer, repatriation, flight delays, baggage loss, and trip cancellation; underwritten by partner insurers (Affinity, Assist Card, SulAmérica, Universal Assistance, etc.) and sold through Real's comparison platform.
- National Travel Insurance (Seguro Viagem Nacional) Travel insurance for trips within Brazil (starting from R$ 4/day) covering medical emergencies, baggage issues, and flight disruptions for Brazilian residents and foreigners residing in Brazil.
- WebApp SEU Proprietary client web application providing policy document access, emergency contact information, free calls to insurance assistance centers worldwide, and real-time trip support features for Real Seguro Viagem customers.
- Travel Insurance for Pregnant Travelers (Seguro Viagem Gestantes) Specialized travel insurance for pregnant women covering emergency obstetric care, examinations, and pregnancy-related complications during travel, addressing exclusions in standard policies.
- Exchange Student Travel Insurance (Seguro Viagem Intercâmbio) Travel insurance for international exchange students covering medical expenses, baggage loss, flight cancellations, and extended coverage periods typical of student programs.
- Maritime/Cruise Travel Insurance (Seguro Viagem Marítimo) Specialized insurance for cruise and maritime travel covering medical emergencies at sea, air evacuation, baggage loss, and port assistance—coverage typically excluded from standard policies.
- Corporate Travel Insurance (Seguro Viagem Empresarial) Corporate travel insurance covering medical emergencies, legal support, and logistical assistance for employees traveling abroad on business.
- Inbound Travel Insurance (Seguro Viagem Receptivo) Inbound travel insurance for Brazilians and foreigners living abroad visiting Brazil, providing coverage during their stay in the country.
- Annual/Multi-Trip Travel Insurance (Seguro Viagem Anual/Multiviagens) Annual or multi-trip insurance allowing frequent travelers to have continuous coverage across multiple trips within a 12-month period.
Quantifiable outcome
- Over 4,878 customer reviews on Google with positive sentiment
- +3 more outcomes
Companies that use Real Seguro Viagem
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Real Seguro Viagem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Real Seguro Viagem partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AffinitycoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Assist CardcoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- CoriscoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- GTAcoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Hero SeguroscoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Intermac AssistancecoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- ITA Seguro ViagemcoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- My Travel AssistcoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Power AssistcoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- SulAméricacoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Travel CarecoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- TW Global ProtectioncoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Universal AssistancecoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Vital CardcoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
- Welcome AssistcoreInsurance provider partner offering travel insurance plans displayed on the Real comparison platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Real Seguro Viagem competitors and assessment
Company assessmentDirect peers
- Seguros Promo: Brazilian online travel insurance comparator aggregating multiple insurers side-by-side, with the same marketplace commission model and outbound-Brazilian traveler focus as Real Seguro Viagem.
- World Nomads: Global travel insurance brand specializing in adventure and long-tail traveler coverage sold via digital channels — a comparable direct-to-consumer travel insurance distribution model.
- HeyMondo: Travel insurance comparator/marketplace offering multi-carrier comparison and instant purchase, structurally similar to Real's aggregator model with stronger European reach.
- IATI Seguros: Spanish-headquartered travel insurance provider/distributor serving Latin American and European travelers with multi-carrier comparison — directly comparable product set and customer profile to Real.
- ICÁ Seguros Viagem: Brazilian travel insurance comparator with a similar multi-carrier marketplace model and outbound-Brazilian traveler focus; competes head-to-head on SEO and price comparison.
Emerging players
- SafetyWing: Digital-first travel and nomad insurance built on an embedded/API platform rather than a comparator — represents the next-generation model Real could evolve toward or be displaced by.
Broad incumbents
- Assist Card: Established Latin American travel assistance and insurance provider (and existing Real partner) that increasingly distributes direct-to-consumer, competing for the same Brazilian outbound customer.
- Universal Assistance: Major regional travel assistance/insurance incumbent (and existing Real partner) with broader portfolio; represents both a partner and a direct competitive threat via its own digital channel.
- Allianz Travel: Global travel insurance leader with strong direct-to-consumer digital brand in Brazil; competes at the insurer end of the same value chain Real aggregates.
- ITA Travel Insurance: Brazilian travel insurance carrier/distributor (and existing Real partner) offering direct online purchase; competes both as a partner and as a destination for comparison shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Real Seguro Viagem social profiles
Digital presenceReal Seguro Viagem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Seguro Viagem leadership team
Management profileNumber of profiles
Real Seguro Viagem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Seguro Viagem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Seguro Viagem
What does Real Seguro Viagem do?
Real Seguro Viagem is a digital travel insurance comparison marketplace (operated by Antonello e Reichenbach agência de turismo LTDA) that aggregates travel insurance plans from 15+ partner insurers (Affinity, Assist Card, SulAmérica, Universal Assistance, etc.) and allows Brazilian travelers to compare coverage and pricing online. The company sells policies on behalf of partner insurers, retaining the underwriting risk with the carriers, and provides a proprietary client web app (WebApp SEU) for policy access, emergency contacts, and free international calls to assistance centers. Revenue is earned via commissions from insurance providers and an agency/affiliate referral program.
Is Real Seguro Viagem a public or private company?
Real Seguro Viagem is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Seguro Viagem founded?
Real Seguro Viagem was founded in 2009. It employs 11 to 50 people.
Where is Real Seguro Viagem based?
Real Seguro Viagem is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Real Seguro Viagem make money?
Two revenue lines are on record. Insurance Marketplace Commission is the primary driver. The others are affiliate/Referral Revenue.
Who are Real Seguro Viagem's main competitors?
Direct peers on record are Seguros Promo, World Nomads, HeyMondo, IATI Seguros and ICÁ Seguros Viagem. SafetyWing is listed as an emerging player. Broad incumbents are Assist Card, Universal Assistance, Allianz Travel and ITA Travel Insurance.
Does Real Seguro Viagem have an API?
No public API is recorded for Real Seguro Viagem.
What industry is Real Seguro Viagem in?
Real Seguro Viagem's product category is Travel Insurance Comparison Marketplace. Its primary akta.pro industry code is THALALAA, Embedded Travel Insurance Distribution & APIs, with a secondary code of THALALAN, Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate). Its NAICS code is 524210 and its SIC code is 6411.