What MoneyQuest does

MoneyQuest, trading as Moneyquest Mortgage Brokers Ltd, is a UK intermediary firm (FCA FRN 485958, Appointed Representative of Stonebridge Mortgage Solutions Ltd) founded in 2008. It operates a mortgage broking service over a whole-of-market panel of 90+ lenders, delivering residential mortgages for first-time buyers, home movers and remortgagors plus buy-to-let mortgages, and bundles mortgage protection products (life insurance, critical illness cover, income protection). Distribution is through 17 in-house advisers, an introducer network of more than 800 qualified advisers, a dedicated-broker relationship with Virgin Money, and white-label website integrations for property developers and estate agents.

The technology stack consists of a proprietary client portal — re-built for full tablet and mobile access with questionnaire, application tracking, policy management and document upload — integrated with the standard UK intermediary platforms Trigold, Twenty7Tec, Mortgage Brain, Assureweb and I-pipeline. There is no disclosed proprietary AI or model; the platform is positioned as a workflow, sourcing and document-handling layer rather than an intelligence-led product.

Commercial terms are a hybrid: customer-facing mortgage arrangement is free at the point of initial consultation, with a typical £395 fee on application, supplemented by lender commission for placed business. Customer outreach is chiefly through SEO-optimised website pages, interactive calculators and blog content, with secondary leads from partner websites. Stated performance metrics — a 98% Decision-in-Principle conversion rate (103 DIPs, 2 declines) and a lender-reported 9-in-10 approval rate for the adviser book — are positioned as the principal quality differentiators versus competing UK brokers.

Name

MoneyQuest

Legal name

Moneyquest Mortgage Brokers Ltd

Website

https://moneyquest.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

UK mortgage broker arranging residential and buy-to-let mortgages across 90+ lenders for first-time buyers, movers, remortgagors and landlords, supplemented by mortgage protection products and a proprietary client portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Arrangement Fees: Fee-based model where the company charges customers for arranging mortgages. Initial consultations are free. Standard fee of £395 for mortgage arrangement, with actual fees dependent on circumstances and additional work required.
2. Lender Commission: Commission payments from lenders for placing mortgage business with them.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MoneyQuest is a UK mortgage broker that provides whole-of-market mortgage advice across residential, remortgage, buy-to-let, and first-time buyer segments, accessing over 90 lenders through 17 in-house and 800+ network advisers. It also distributes mortgage protection products including life insurance, critical illness cover, and income protection, supported by a proprietary client portal and online calculators.

Product overview

MoneyQuest is a UK mortgage broker offering a unified service across multiple mortgage product types and protection insurance. The core offering centers on mortgage broking services for moving home, remortgaging, buy-to-let, and first-time buyers, accessing over 90 lenders. The product portfolio includes various mortgage types (fixed-rate, tracker, SVR, capital repayment, interest-only) and mortgage protection products (life insurance, critical illness cover, income protection). Supporting tools include mortgage, deposit, and stamp duty calculators, plus a client portal for document uploads and application tracking. B2B partner services are offered to property developers and estate agents through online lead integration.

Differentiator

Problem solved

Functional benefit

Products and services

• First Time Buyer Mortgages Specialized mortgage advice and product sourcing for first-time buyers, including 95% LTV mortgage options requiring only a 5% deposit, with full adviser guidance from initial consultation through application.
• Moving Home Mortgages Mortgage advice and product sourcing for customers purchasing a new home, with adviser-led support across over 90 lenders to find a suitable deal and manage the application through to completion.
• Remortgage Services Mortgage switching services allowing customers to remortgage their property to a new deal with a different lender or product to suit changing needs, including switching from existing lenders at the end of a fixed or tracker term.
• Buy to Let Mortgages Mortgage products and adviser guidance for landlords entering the rental market or expanding their property portfolio, including interest-only and capital repayment buy-to-let options.
• Mortgage Types Advice (Fixed, Tracker, SVR, Capital Repayment, Interest-Only) Advice across the main mortgage repayment structures and rate types including fixed-rate, tracker (lifetime and term), standard variable rate, capital repayment, and interest-only mortgages.
• Life Insurance Protection product paying off the mortgage in a one-off, tax-free lump sum if the policyholder or partner passes away during the policy term.
• Critical Illness Cover Protection product paying off the mortgage with a one-off, tax-free lump sum upon diagnosis of a specified critical illness during the policy term.
• Income Protection Protection product replacing up to 75% of gross earnings in regular, tax-free payments if illness or injury prevents the policyholder from working.
• Online Lead Partner Services B2B partnership services allowing property developers and estate agents to integrate mortgage broker services into their websites, with dedicated reporting and referral tracking, plus dedicated broker support for Virgin Money customers.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Virgin MoneycoreStrategic or Co-development PartnerMoneyQuest is the dedicated mortgage broker for Virgin Money, providing mortgage advisory services to Virgin Money customers. This is a strategic partnership where MoneyQuest handles broker services on behalf of the lender.
• TrigoldsupportingTechnology or IntegrationTechnology integration partner providing mortgage industry systems and data services to support MoneyQuest's adviser operations and mortgage search capabilities.
• Twenty7TecsupportingTechnology or IntegrationTechnology integration partner providing mortgage sourcing and application platform used by MoneyQuest advisers.
• Mortgage BrainsupportingTechnology or IntegrationTechnology integration partner providing mortgage sourcing technology and affordability calculators.
• AssurewebsupportingTechnology or IntegrationTechnology integration partner providing mortgage application and insurance integration services.
• I-pipelinesupportingTechnology or IntegrationTechnology integration partner providing mortgage application processing and workflow solutions.
• Nationwide Building SocietycoreChannel Partner/ Reseller/ DistributorKey lender partner; lender feedback indicates MoneyQuest is one of the highest performers for Nationwide applications with excellent packaging quality and turnaround times for days to offer.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Tembo Money: UK mortgage broker/fintech helping first-time buyers and movers find deals including shared-ownership and specialist products; emerging whole-of-market intermediary that overlaps MoneyQuest's first-time-buyer and mover segments.
• Better.co.uk: Digital mortgage broker aiming at first-time buyers with a streamlined online journey; partial overlap with MoneyQuest's first-time-buyer segment, with a UX-led proposition that could pressure traditional adviser-led players.

Direct peers

• Habito: UK digital-first mortgage broker offering whole-of-market mortgage advice online and via advisers; directly competes for the same remortgage and first-time-buyer customers MoneyQuest serves, with similar 'free initial advice' positioning.
• SPF Private Clients: UK whole-of-market mortgage and protection broker covering first-time buyers, movers, remortgage, and buy-to-let; comparable fee-based advice model with a similarly broad lender panel to MoneyQuest.
• Alexander Hall: Established London-based UK mortgage broker offering fee-charging advice across residential and buy-to-let cases; directly competitive adviser-led intermediary with comparable protection cross-sell.
• Trussle: UK online mortgage broker (now part of the LW Group) focused on remortgage self-serve and adviser-supported journeys; direct substitute for MoneyQuest's remortgage segment with similar whole-of-market positioning.
• L&C (London & Country) Mortgages: One of the UK's largest fee-charging mortgage brokers, offering whole-of-market remortgage, purchase, and buy-to-let advice with similar lender-panel breadth (90+ lenders) and transactional fee model.
• John Charcol: Long-established specialist UK mortgage broker (especially complex/affluent cases) accessing a wide lender panel; overlaps directly with MoneyQuest's whole-of-market intermediary role for movers and complex purchases.
• Private Finance: UK mortgage broker with strong focus on complex income, contractor, and high-value cases; directly overlapping with MoneyQuest on whole-of-market lender access and adviser-led delivery.
• Mortgage Advice Bureau: Listed UK mortgage and protection intermediary with an appointed adviser network; one of the largest UK mortgage broker brands and the closest scaled, network-distributed analogue to MoneyQuest's in-house-plus-network model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moneyQuestUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyQuest