Sterling Resorts
Sterling Resorts is a Vacasa-managed branded collection of approximately 887 vacation rental properties across Florida's Gulf Coast (Destin, Scenic 30A, Panama City Beach), serving individual leisure travelers, families, and pet owners with nightly-rate bookings distributed through Vacasa's DTC platform.
- Company typePrivate
- Founded2009
- HeadquartersPanama City Beach, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Sterling Resorts does
Sterling Resorts is a branded collection of approximately 887 vacation rental properties operated along the Florida Gulf Coast (Destin, Scenic 30A, and Panama City Beach), managed under Vacasa LLC. The portfolio spans studios through 4+ bedroom family homes, with 55 pet-friendly units, 885 properties offering internet, and amenities including pools, hot tubs, tennis, beach access, and EV chargers. The underlying technology is Vacasa's vacation rental management platform, which delivers a digital booking interface, the Trip Manager guest portal, a mobile check-in/trip management app, and Vacasa Premium Clean professional housekeeping standards. The company operates as a direct-to-consumer vacation rental brand, with no B2B enterprise customers identified.
Revenue is generated on a transaction-fee basis through nightly rental bookings, with average rates ranging from approximately $160 for studio/1-bedroom condos to $437+ for larger 4-bedroom homes; prices exclude fees and taxes and standard check-in is 4:00 PM with check-out at 10:00 AM. Distribution runs through Vacasa.com, the Vacasa mobile app, social media channels (Instagram, Facebook, X, LinkedIn, YouTube), and a phone support line. There is no publicly disclosed revenue figure, funding history, M&A activity, patents, awards, or executive leadership team in the input data, and Sterling Resorts does not appear to be a standalone legal entity independent of Vacasa LLC.
Sterling Resorts firmographics
Firmographics- Name
- Sterling Resorts
- Legal name
- Vacasa LLC
- Website
- https://sterlingresorts.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sterling Resorts is a Vacasa-managed branded collection of approximately 887 vacation rental properties across Florida's Gulf Coast (Destin, Scenic 30A, Panama City Beach), serving individual leisure travelers, families, and pet owners with nightly-rate bookings distributed through Vacasa's DTC platform.
- Ownership category
- akta.pro rank
Sterling Resorts industry classification
Industry- Product category
- Vacation Rental Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Rental and Leasing Services (532), Other Consumer Goods Rental (53228)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
- akta.pro secondary industries
- Beachfront & Lakefront Homes (THAMAAAF), Beachfront & Coastal Full-Service Hotels (THAGAAAI)
Keywords
Where Sterling Resorts is headquartered
LocationHeadquarters
- HQ city
- Panama City Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Sterling Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vacation Rental Management: Sterling Resorts, managed by Vacasa, generates revenue through vacation rental bookings. Property owners list their homes with Sterling Resorts/Vacasa for professional management, while the company earns income by renting these properties to vacationers at nightly rates ranging from approximately $160 to $437+ per night. Revenue comes from transaction-based rental fees collected from guests, with the company handling end-to-end vacation rental services including marketing, booking, guest services, and property maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vacation rental nightly rates based on property type and size |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sterling Resorts product offering
Product offeringCore offering
Sterling Resorts manages a collection of 887 vacation rental properties along Florida's northern Gulf Coast (Destin, Scenic 30A, Panama City Beach, and Miramar Beach areas). The portfolio includes professionally managed condos and houses ranging from studios to 4+ bedroom family-sized homes, offering resort-style amenities such as pools, hot tubs, beach access, and WiFi. Bookings, check-in/out management, professional cleaning, and 24/7 guest services are delivered through Vacasa's digital platform, mobile app, and Trip Manager tools.
Product overview
Sterling Resorts is a vacation rental management company offering a portfolio of professionally managed condo rentals and vacation properties along the Florida Gulf Coast (Destin, Scenic 30A, Panama City Beach, and Miramar Beach areas). The portfolio includes diverse accommodation types ranging from studios to family-sized houses, with resort-style amenities such as pools, hot tubs, beach access, and WiFi. Sterling Resorts operates under the Vacasa property management platform, providing end-to-end vacation rental services including booking, check-in/check-out management, and professional cleaning through the Vacasa Guest App and Trip Manager tools. The company manages approximately 887 vacation rentals across multiple resort communities and branded properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Sterling Resorts Vacation Rentals
Quantifiable outcome
- 885 of 887 properties have internet access
- +2 more outcomes
Companies that use Sterling Resorts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sterling Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sterling Resorts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VacasacoreSterling Resorts operates as a property collection/brand within Vacasa's vacation rental management network. Vacasa provides end-to-end vacation rental services including property listing, booking platform, marketing, guest services, professional cleaning, and property management for Sterling Resorts properties across the Florida Gulf Coast (Destin, 30A, Panama City Beach).
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Sterling Resorts competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Largest vacation rental marketplace globally; competes with Sterling for guest bookings and increasingly offers host services that compete for owners. Comparable on the demand/booking side; broader and not a property manager itself.
- Vrbo (Expedia Group): Major vacation rental marketplace under Expedia, competing with Vacasa/Sterling for both guest bookings and owner supply. Comparable on the marketplace side but operates primarily as a platform rather than a property manager.
- Marriott Homes & Villas: Premium-branded vacation rental program from a major hotel company offering professionally managed whole-home rentals in resort destinations. Comparable on guest experience and service standards; competes for upscale family travelers Sterling targets.
Direct peers
- Evolve Vacation Rental Network: National professional vacation rental manager with a similar commission-based, full-service model focused on marketing, booking, and owner support. Comparable on business model and target owner segment, though Evolve is more dispersed geographically.
- Vacasa: National vacation rental management company that directly operates the platform and brand under which Sterling Resorts runs. Sterling is a Vacasa collection; comparable on business model (commission-based full-service management) and tech stack (booking platform, mobile app, Trip Manager).
- Casago: Vacation rental management franchise that merged with Vacasa, focused on local-market full-service property management. Directly comparable model to Sterling Resorts as a Vacasa-managed collection.
- AvantStay: Tech-enabled vacation rental manager operating a portfolio of professionally managed short-term rental homes, often in resort destinations, with both individual home management and master-planned community offerings. Closely comparable to Sterling in model and target guest.
Regional players
- Beachball Properties: Independent vacation rental management company operating along the Florida Gulf Coast, including Panama City Beach and 30A. Directly comparable on geography and guest segment, but smaller portfolio and without Vacasa's national platform.
- Royal American Beach Getaways: Family-run vacation rental manager focused on the Florida Panhandle including Destin and 30A. Competes with Sterling for both owners and guests in the same micro-markets.
Emerging players
- TurnKey Vacation Rentals: Tech-enabled professional vacation rental manager competing in coastal/leisure destinations with a similar full-service management offering. Smaller scale than Vacasa/Sterling but same model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Sterling Resorts social profiles
Digital presenceSterling Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Resorts leadership team
Management profileNumber of profiles
Sterling Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Resorts
What does Sterling Resorts do?
Sterling Resorts manages a collection of 887 vacation rental properties along Florida's northern Gulf Coast (Destin, Scenic 30A, Panama City Beach, and Miramar Beach areas). The portfolio includes professionally managed condos and houses ranging from studios to 4+ bedroom family-sized homes, offering resort-style amenities such as pools, hot tubs, beach access, and WiFi. Bookings, check-in/out management, professional cleaning, and 24/7 guest services are delivered through Vacasa's digital platform, mobile app, and Trip Manager tools.
Is Sterling Resorts a public or private company?
Sterling Resorts is a private company. It is classified as corporate owned and is currently operating.
When was Sterling Resorts founded?
Sterling Resorts was founded in 2009. It employs 501 to 1,000 people.
Where is Sterling Resorts based?
Sterling Resorts is headquartered in Panama City Beach, United States, in the North America region.
How does Sterling Resorts make money?
One revenue line is on record: vacation Rental Management.
Who are Sterling Resorts's main competitors?
Broad incumbents on record are Airbnb, Vrbo (Expedia Group) and Marriott Homes & Villas. Direct peers are Evolve Vacation Rental Network, Vacasa, Casago and AvantStay. Regional players are Beachball Properties and Royal American Beach Getaways. TurnKey Vacation Rentals is listed as an emerging player.
Does Sterling Resorts have an API?
No public API is recorded for Sterling Resorts.
What industry is Sterling Resorts in?
Sterling Resorts's product category is Vacation Rental Services. Its primary akta.pro industry code is BPAJAIAE, Resort & Branded Residence Vacation Rental Management, with a secondary code of THAMAAAF, Beachfront & Lakefront Homes. Its NAICS code is 72111 and its SIC code is 7000.