Sterling Resorts

What Sterling Resorts does

Sterling Resorts is a branded collection of approximately 887 vacation rental properties operated along the Florida Gulf Coast (Destin, Scenic 30A, and Panama City Beach), managed under Vacasa LLC. The portfolio spans studios through 4+ bedroom family homes, with 55 pet-friendly units, 885 properties offering internet, and amenities including pools, hot tubs, tennis, beach access, and EV chargers. The underlying technology is Vacasa's vacation rental management platform, which delivers a digital booking interface, the Trip Manager guest portal, a mobile check-in/trip management app, and Vacasa Premium Clean professional housekeeping standards. The company operates as a direct-to-consumer vacation rental brand, with no B2B enterprise customers identified.

Revenue is generated on a transaction-fee basis through nightly rental bookings, with average rates ranging from approximately $160 for studio/1-bedroom condos to $437+ for larger 4-bedroom homes; prices exclude fees and taxes and standard check-in is 4:00 PM with check-out at 10:00 AM. Distribution runs through Vacasa.com, the Vacasa mobile app, social media channels (Instagram, Facebook, X, LinkedIn, YouTube), and a phone support line. There is no publicly disclosed revenue figure, funding history, M&A activity, patents, awards, or executive leadership team in the input data, and Sterling Resorts does not appear to be a standalone legal entity independent of Vacasa LLC.

Name

Sterling Resorts

Legal name

Vacasa LLC

Website

https://sterlingresorts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sterling Resorts is a Vacasa-managed branded collection of approximately 887 vacation rental properties across Florida's Gulf Coast (Destin, Scenic 30A, Panama City Beach), serving individual leisure travelers, families, and pet owners with nightly-rate bookings distributed through Vacasa's DTC platform.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Rental and Leasing Services (532), Other Consumer Goods Rental (53228)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Vacation rental management
• Beach vacation rentals
• Gulf coast rentals
• Condo rentals
• Family beach accommodations

Headquarters

HQ city

Panama City Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vacation Rental Management: Sterling Resorts, managed by Vacasa, generates revenue through vacation rental bookings. Property owners list their homes with Sterling Resorts/Vacasa for professional management, while the company earns income by renting these properties to vacationers at nightly rates ranging from approximately $160 to $437+ per night. Revenue comes from transaction-based rental fees collected from guests, with the company handling end-to-end vacation rental services including marketing, booking, guest services, and property maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sterling Resorts manages a collection of 887 vacation rental properties along Florida's northern Gulf Coast (Destin, Scenic 30A, Panama City Beach, and Miramar Beach areas). The portfolio includes professionally managed condos and houses ranging from studios to 4+ bedroom family-sized homes, offering resort-style amenities such as pools, hot tubs, beach access, and WiFi. Bookings, check-in/out management, professional cleaning, and 24/7 guest services are delivered through Vacasa's digital platform, mobile app, and Trip Manager tools.

Product overview

Sterling Resorts is a vacation rental management company offering a portfolio of professionally managed condo rentals and vacation properties along the Florida Gulf Coast (Destin, Scenic 30A, Panama City Beach, and Miramar Beach areas). The portfolio includes diverse accommodation types ranging from studios to family-sized houses, with resort-style amenities such as pools, hot tubs, beach access, and WiFi. Sterling Resorts operates under the Vacasa property management platform, providing end-to-end vacation rental services including booking, check-in/check-out management, and professional cleaning through the Vacasa Guest App and Trip Manager tools. The company manages approximately 887 vacation rentals across multiple resort communities and branded properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterling Resorts Vacation Rentals

Quantifiable outcome

• 885 of 887 properties have internet access
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VacasacoreChannel Partner/ Reseller/ DistributorSterling Resorts operates as a property collection/brand within Vacasa's vacation rental management network. Vacasa provides end-to-end vacation rental services including property listing, booking platform, marketing, guest services, professional cleaning, and property management for Sterling Resorts properties across the Florida Gulf Coast (Destin, 30A, Panama City Beach).

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Airbnb: Largest vacation rental marketplace globally; competes with Sterling for guest bookings and increasingly offers host services that compete for owners. Comparable on the demand/booking side; broader and not a property manager itself.
• Vrbo (Expedia Group): Major vacation rental marketplace under Expedia, competing with Vacasa/Sterling for both guest bookings and owner supply. Comparable on the marketplace side but operates primarily as a platform rather than a property manager.
• Marriott Homes & Villas: Premium-branded vacation rental program from a major hotel company offering professionally managed whole-home rentals in resort destinations. Comparable on guest experience and service standards; competes for upscale family travelers Sterling targets.

Direct peers

• Evolve Vacation Rental Network: National professional vacation rental manager with a similar commission-based, full-service model focused on marketing, booking, and owner support. Comparable on business model and target owner segment, though Evolve is more dispersed geographically.
• Vacasa: National vacation rental management company that directly operates the platform and brand under which Sterling Resorts runs. Sterling is a Vacasa collection; comparable on business model (commission-based full-service management) and tech stack (booking platform, mobile app, Trip Manager).
• Casago: Vacation rental management franchise that merged with Vacasa, focused on local-market full-service property management. Directly comparable model to Sterling Resorts as a Vacasa-managed collection.
• AvantStay: Tech-enabled vacation rental manager operating a portfolio of professionally managed short-term rental homes, often in resort destinations, with both individual home management and master-planned community offerings. Closely comparable to Sterling in model and target guest.

Regional players

• Beachball Properties: Independent vacation rental management company operating along the Florida Gulf Coast, including Panama City Beach and 30A. Directly comparable on geography and guest segment, but smaller portfolio and without Vacasa's national platform.
• Royal American Beach Getaways: Family-run vacation rental manager focused on the Florida Panhandle including Destin and 30A. Competes with Sterling for both owners and guests in the same micro-markets.

Emerging players

• TurnKey Vacation Rentals: Tech-enabled professional vacation rental manager competing in coastal/leisure destinations with a similar full-service management offering. Smaller scale than Vacasa/Sterling but same model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/visitsterling
• YouTubeyoutube.com/channel/UCgZXkw4UVFCChoAmPzXNZbA
• Facebookfacebook.com/sterlingresorts
• LinkedInlinkedin.com/company/sterling-resorts
• Instagraminstagram.com/vacasa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Resorts