Gorilla Wear
Gorilla Wear is a private Liechtenstein-based DTC apparel brand selling men's and women's fitness, bodybuilding, and fight gear through a multi-language European e-commerce storefront and an authorized dealer network, targeting individual gym enthusiasts and athletes.
- Company typePrivate
- Founded2017
- HeadquartersMauren, Liechtenstein
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gorilla Wear does
Gorilla Wear is a private direct-to-consumer apparel brand specializing in fitness, bodybuilding, and fight gear, founded in 2017 and operating from Mauren, Liechtenstein with a commercial presence in the Netherlands. The company sells men's and women's gym apparel (T-shirts, hoodies, pants, shorts, tank tops, jackets, base layers, leggings, sports bras), fitness shoes (bodybuilding shoes, gym trainers, slides), and accessories (workout gloves, lifting straps, weightlifting belts, gym bags, shakers, fight gear, caps, towels, socks), plus electronic gift cards. Its product line is wide and SKU-heavy, with men's apparel forming the bulk of the catalog and recent launches spanning football jerseys, oversized T-shirts, seamless technical tops, and 2-in-1 shorts.
The business runs primarily through its own multi-language e-commerce storefront — available in English, German, Spanish, French, Italian, and Dutch — with 24-hour order processing and free shipping on orders over €99. A network of authorized dealers and retailers across Europe provides an additional offline channel, and the company states it ships into North America as well. Marketing is conducted through organic social media on Facebook, Instagram, YouTube, and TikTok, supplemented by email capture (with a 10% discount incentive) and promotional mechanics such as mid-season sales offering up to 60% off. Pricing is positioned in the €12–€150 band per item, with premium pieces like varsity jackets at the top of the range and basic T-shirts at the entry level.
Gorilla Wear monetizes purely through one-time transactional sales of physical goods via its DTC site and third-party dealers; there is no subscription, licensing, or service revenue disclosed. Its stated customer base consists of male and female fitness enthusiasts — including a secondary segment of professional athletes and bodybuilders — primarily in European markets. The company is privately held with no disclosed funding rounds, acquisitions, or executive team in the available data, and reports a headcount of 1–10 employees, indicating a lean operating structure relative to its multi-country footprint.
Gorilla Wear firmographics
Firmographics- Name
- Gorilla Wear
- Website
- https://gorillawear.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gorilla Wear is a private Liechtenstein-based DTC apparel brand selling men's and women's fitness, bodybuilding, and fight gear through a multi-language European e-commerce storefront and an authorized dealer network, targeting individual gym enthusiasts and athletes.
- Ownership category
- akta.pro rank
Gorilla Wear industry classification
Industry- Product category
- Fitness Apparel
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
Keywords
Where Gorilla Wear is headquartered
LocationHeadquarters
- HQ city
- Mauren
- HQ country
- Liechtenstein
- HQ region
- Europe
Offices1 record
Markets served
Gorilla Wear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Fitness Apparel Sales: Direct sales of fitness apparel including t-shirts, pants, hoodies, tank tops, jackets, shorts, and base layers for men and women through their e-commerce platform.
- Fitness Footwear Sales: Sale of specialized fitness footwear including bodybuilding shoes, gym trainers, and slides through their online store.
- Fitness Accessories Sales: Sales of fitness accessories including workout gloves, lifting straps, weightlifting belts, gym bags, shakers, caps, towels, fight gear, socks, and winter accessories.
- Gift Cards: Sale of electronic gift cards for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing for fitness apparel and accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Gorilla Wear product offering
Product offeringCore offering
Gorilla Wear designs, sources, and sells fitness and bodybuilding apparel and accessories, including men's and women's t-shirts, tank tops, hoodies, pants, shorts, jackets, leggings, sports bras, bodybuilding shoes, gym trainers, and a range of fitness accessories such as workout gloves, lifting straps, weightlifting belts, gym bags, fight gear, and socks. Products are sold directly to consumers through a multi-language European e-commerce storefront and via an authorized dealer/retailer network.
Product overview
Gorilla Wear is a fitness and bodybuilding apparel brand offering a comprehensive product portfolio consisting of four main categories: Men's Fitness Apparel (including T-shirts, tank tops, hoodies, sweatshirts, pants, shorts, jackets, and base layers), Women's Fitness Apparel (leggings, t-shirts, sports bras, hoodies, shorts, and jackets), Fitness Shoes (bodybuilding shoes and gym trainers), and Fitness Accessories (workout gloves, lifting straps, weightlifting belts, gym bags, shakers, fight gear, and more). The company positions itself as a partner for serious athletes and gym enthusiasts, emphasizing high-quality materials, functional fits, and performance-oriented design across its entire product range.
Differentiator
Problem solved
Functional benefit
Companies that use Gorilla Wear
Customer profileSegments3 records
Ideal customer profiles3 records
Gorilla Wear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gorilla Wear partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Gorilla Wear competitors and assessment
Company assessmentBroad incumbents
- Under Armour: Global performance apparel and footwear incumbent whose activewear and training lines compete broadly with Gorilla Wear across men's and women's fitness apparel.
- Nike: Global athletic apparel and footwear leader whose training gear overlaps with Gorilla Wear's product categories, though as part of a far broader portfolio.
- Myprotein (MP Activewear): European-strong sports nutrition and activewear DTC brand whose gym clothing lines target the same fitness-enthusiast customer base and geography as Gorilla Wear.
Direct peers
- Ryderwear: Bodybuilding and gym apparel and footwear brand (including lifting shoes) sold DTC internationally, closely matching Gorilla Wear's bodybuilding-specific apparel and shoe range.
- Gymshark: UK-based DTC gym and fitness apparel brand serving gym enthusiasts globally via e-commerce and social community, directly overlapping with Gorilla Wear's apparel-focused, community-driven model.
- Alphalete: DTC performance and lifestyle gymwear brand built on a strong fitness community and social media, competing for the same fitness-enthusiast apparel spend.
- YoungLA: Fast-growing DTC gym and bodybuilding apparel brand emphasizing oversized fits and athlete partnerships, overlapping strongly with Gorilla Wear's men's apparel catalog.
- Venum: Combat sports brand selling fight gear (MMA/boxing equipment) and apparel, overlapping with Gorilla Wear's fight-gear accessory line.
- Better Bodies / GASP: Swedish hardcore bodybuilding apparel and gym accessories brands targeting serious lifters through DTC and dealer networks, very similar to Gorilla Wear's niche and go-to-market.
Emerging players
- Hayabusa: Combat sports equipment maker (boxing gloves, MMA gear), comparable to Gorilla Wear's fight-gear accessory category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gorilla Wear social profiles
Digital presenceGorilla Wear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorilla Wear leadership team
Management profileNumber of profiles
Gorilla Wear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorilla Wear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorilla Wear
What does Gorilla Wear do?
Gorilla Wear designs, sources, and sells fitness and bodybuilding apparel and accessories, including men's and women's t-shirts, tank tops, hoodies, pants, shorts, jackets, leggings, sports bras, bodybuilding shoes, gym trainers, and a range of fitness accessories such as workout gloves, lifting straps, weightlifting belts, gym bags, fight gear, and socks. Products are sold directly to consumers through a multi-language European e-commerce storefront and via an authorized dealer/retailer network.
Is Gorilla Wear a public or private company?
Gorilla Wear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gorilla Wear founded?
Gorilla Wear was founded in 2017. It employs 1 to 10 people.
Where is Gorilla Wear based?
Gorilla Wear is headquartered in Mauren, Liechtenstein, in the Europe region.
How does Gorilla Wear make money?
Four revenue lines are on record. Fitness Apparel Sales are the primary driver. The others are fitness Footwear Sales, fitness Accessories Sales and gift Cards.
Who are Gorilla Wear's main competitors?
Broad incumbents on record are Under Armour, Nike and Myprotein (MP Activewear). Direct peers are Ryderwear, Gymshark, Alphalete, YoungLA, Venum and Better Bodies / GASP. Hayabusa is listed as an emerging player.
Does Gorilla Wear have an API?
No public API is recorded for Gorilla Wear.
What industry is Gorilla Wear in?
Gorilla Wear's product category is Fitness Apparel. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMABAD, Fitness Equipment & Performance Accessories Retail. Its NAICS code is 45911 and its SIC code is 5600.