Les Crudettes

What Les Crudettes does

Les Crudettes is a French producer of ready-to-eat fresh salads, crudités (raw vegetables), and fresh herbs, founded in 1984 in Cavaillon and now headquartered in Châteauneuf-sur-Loire. The company employs more than 600 people across two production sites and a dedicated logistics platform (CELOG, opened 2022), with cultivation partnerships in the Val de Loire and Provence regions. Its core technology is cold-chain fresh-produce handling supported by a registered proprietary washing patent (Procédé de lavage breveté), manual harvesting and selection, and 100% French herbs cultivated with zero pesticide (launched 2023). IFS food safety certification has been maintained since 2007, and packaging was converted to 95% recyclable paper bags in 2021.

The company's commercial offering spans salads (tender lettuces, 100% heart salads, young shoots, mixed varieties), crudités and vegetables, fresh herbs, sauces (carrying the Maille brand), croutons, and ready-to-heat meal solutions including the Légum'Box microwave lunch box. Sub-brands include Salades Engagées (committed French-grown salads), Les Krafts (paper-pouch salads), and the C'Zon and Corbeille Tradition lines added to the Végétal Pole in 2019 and 2020 respectively. Products are packaged in various unit sizes designed for both single-portion and family consumption.

Les Crudettes generates revenue through one-time product sales via French retail and supermarket distribution channels, with no direct-to-consumer e-commerce and no publicly disclosed pricing model beyond mid-market unit-price points around €1 (e.g., the Laitue Bon Plan 125g). Since 2013, Les Crudettes has operated as a subsidiary within the LSDH (Laiterie de Saint Denis de l'Hôtel) group, sharing values of Passion, Ambition, and Humanity. Customer segments include French individual consumers (primary) and the food-service/restaurant industry (secondary), targeted through recipe content, social media engagement (Instagram, Facebook, LinkedIn, X, YouTube), and in-pack brand building.

Name

Les Crudettes

Legal name

LES CRUDETTES

Website

https://lescrudettes.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Les Crudettes is a French producer of ready-to-eat fresh salads, crudités, herbs, and ready-to-heat vegetable meals, serving French retail and supermarket consumers through 600+ employees and two production sites under LSDH group ownership since 2013.

Ownership category

akta.pro rank

Product category

Packaged Fresh Salads and Prepared Vegetables

NAICS

Perishable Prepared Food Manufacturing (311991), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industries

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI), Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)

Keywords

• Fresh packaged salads
• Ready-to-eat vegetables
• Fresh herbs production
• Crudit\u00e9s processing
• Vegetable meal solutions

Headquarters

HQ city

Châteauneuf-sur-loire

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales - Ready-to-eat salads and crudités: Les Crudettes generates revenue through the sale of fresh prepared salads, crudités, herbs, sauces, croutons, and ready-to-heat vegetables through retail supermarket channels in France.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Les Crudettes produces and markets ready-to-eat green salads, raw crudit\u00e9s (fresh cut vegetables), fresh herbs, sauces, croutons, and ready-to-heat vegetable meals. Products are prepared using manual harvesting, a proprietary washing process, and strict cold chain preservation without preservatives, sold through French retail and supermarket channels.

Product overview

Les Crudettes offers a comprehensive portfolio of ready-to-eat salads, crudités, and fresh herbs. The core product line comprises fresh salads in various categories (tender salads, 100% heart salads, young shoots, mixed salads, chicories) and fresh crudités (vegetables). The company has developed sub-brands including Salades Engagées (committed French-grown salads) and Herbes 100% France Zéro Pesticide (zero-pesticide herbs). Complementary products include sauces (Maille brand), croutons, and crispy onions. Recent expansion includes Légum'Box (microwave-ready vegetable meal boxes), quick-cooking vegetables, and purees. The company also launched paper-based recyclable packaging in 2021, replacing plastic sachets.

Differentiator

Problem solved

Functional benefit

Brands

• C'ZON: Brand that joined the LSDH Vegetable Pole in 2019, offering vegetables and vegetable-based products.
• Corbeille Tradition
• La Ferme à Jules

Products and services

• Salades et Crudit\u00e9s (Salads and Raw Vegetables) Ready-to-eat salads and crudit\u00e9s including lettuces, young shoots, chicories, and mixed varieties, peeled and hand-harvested, packed fresh in the Loire Valley and Provence for French consumers.
• Herbes fra\u00eeches (Fresh Herbs) Fresh pre-washed herbs including Aneth, Basilic, Ciboulette, Coriandre, Estragon, Menthe verte, Persil Hach\u00e9, and Persil plat, available in standard and 100% France Z\u00e9ro Pesticide variants for French consumers.
• Sauces Maille (Salad Sauces and Dressings) Sauces and dressings including Sauce Caesar, Sauce Ail et Fines Herbes, Vinaigre Balsamique de Mod\u00e8ne, and Sauce \u00e0 la Moutarde \u00e0 l'Ancienne, sold as accompaniments for salads.
• Les Petits Trucs (Cro\u00fbtons and Crispy Onions) Cro\u00fbtons varieties (Original, Ail et fromage, M\u00e9diterran\u00e9ens, Caesar, Pesto pain ciabatta) and Crispy onions (Original, Ail et poivre) offered as salad toppings.
• L\u00e9gum'Box Fresh plant-based lunch box with vegetables, starches, legumes, and flavored butter, ready in 2 minutes in microwave, Nutriscore B, no additives or preservatives, available in Italienne (200g), Mexicaine (200g), and Orientale (200g) varieties.
• L\u00e9gumes Cuisson Minutes (Quick-Cooking Vegetables) Quick-cooking vegetable mixes ready in 5 minutes in microwave, including Poivron/Carotte/Chou and Carotte/Chou-fleur/Brocoli.
• Pur\u00e9es (Ready-to-heat Vegetable Pur\u00e9es) Ready-to-heat vegetable pur\u00e9es including Ecras\u00e9 Pommes de terre, Pur\u00e9e Pommes de terre, Pur\u00e9e Carottes, and Pur\u00e9e Courgettes, prepared with simple ingredients without additives or preservatives.
• Herbes 100% France et Z\u00e9ro Pesticide Fresh herbs cultivated 100% in France year-round with zero pesticides, including Aneth, Basilic, Ciboulette, Coriandre, Menthe Verte, and Persil Plat variants.

Quantifiable outcome

• Strict cold chain maintenance from harvest to store ensures product quality
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Corbeille TraditioncoreStrategic or Co-development Partner · 1 January 2020Corbeille Tradition brand joined the Végétal Pole in 2020, further expanding the group's fresh prepared foods offerings.
• C'ZoncoreStrategic or Co-development Partner · 1 January 2019C'Zon brand joined the Végétal Pole of the LSDH group in 2019, expanding the fresh vegetable product portfolio.
• LSDH (Laiterie de Saint Denis de l'Hôtel)coreStrategic or Co-development Partner · 1 January 2013Since 2013, Les Crudettes has been part of the LSDH group, sharing the vision of Passion, Ambition, and Humanity. This integration has provided additional momentum for development and growth.
• La Ferme à JulesminorStrategic or Co-development PartnerRelated brand under the LSDH group offering baby carrots and related vegetable products. Products cross-referenced on Les Crudettes website.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Agrial: Agrial is a major French agricultural cooperative that owns Florette, the principal fresh-cut salad competitor to Les Crudettes, with broader produce, dairy, and beverage operations across France and Europe.
• Ardo: Ardo is a Belgian-European producer of fresh-frozen vegetables, herbs, and fruit, operating as a broad incumbent adjacent to Les Crudettes in the fresh-prepared vegetable category with both retail and foodservice channels.
• McCain Foods: McCain is a global frozen-foods major whose prepared vegetable products compete indirectly with Les Crudettes' ready-to-heat Légum'Box range and broader perishable ready-meal segment in French retail.
• Bonduelle: Bonduelle is the European leader in processed and packaged vegetables (canned, frozen, fresh), with a broader portfolio that overlaps Les Crudettes' fresh-cut segment through its Géant Vert brand and competes for ready-to-eat occasion.

Regional players

• Saveol: Saveol is a French agricultural cooperative specializing in fresh tomatoes and greenhouse produce, comparable as a French regional fresh-produce supplier with growing presence in the prepared fresh category.
• Prince de Bretagne: Prince de Bretagne is a French vegetable-grower cooperative offering fresh prepared and packaged produce in retail, serving as a comparable regional fresh-vegetable supplier with growing prepared-vegetable lines in French supermarkets.

Direct peers

• Florette: Florette is the leading French and European brand of ready-to-eat fresh salads and bagged vegetables, directly competing with Les Crudettes across French supermarket shelves with comparable fresh-cut convenience positioning and similar product formats.
• Picvert: Picvert is a French producer and packager of prepared salads, fresh vegetables, and ready-to-eat crudités serving the same French retail channel as Les Crudettes with overlapping product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LesCrudettes
• YouTubeyoutube.com/@Les-Crudettes
• Facebookfacebook.com/Les-Crudettes-1671891483131192
• LinkedInfr.linkedin.com/company/les-crudettes
• Instagraminstagram.com/lescrudettes/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Crudettes