MarketSight
MarketSight, founded in 2006 and headquartered in Newton, United States, is a private global data analysis and visualization software platform serving research and analytics customers, operating with 11-50 employees.
- Company typePrivate
- Founded2006
- HeadquartersNewton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MarketSight does
MarketSight is a privately held, for-profit software company founded in 2006 and headquartered in Newton, United States, that operates as a global data analysis and visualization platform. According to the firmographic record, the company is sized in the 11-50 employee band and markets itself internationally as a provider of analytics and visualization tooling, indicating a focused small-to-mid-market B2B software positioning rather than a large enterprise services franchise.
The detailed product, technology, customer, and revenue inputs supplied alongside the firmographics overwhelmingly describe Dynata — a separate, larger market research data and panel provider — rather than MarketSight itself. As a result, there is no first-party documentation in the input set covering MarketSight's specific product modules, underlying technology stack, pricing model, customer concentration, GTM motion, integrations, certifications, partnerships, or recent strategic actions. The firmographic 'short description' — framing MarketSight as a global data analysis and visualization software platform — and its small employee count are the only direct, attributable evidence available for inferring its operating posture.
From these signals, MarketSight appears to be a niche, vertically-oriented analytics SaaS business serving market research, insights, or business intelligence use cases across multiple geographies, competing in a category where speed of visualization, report automation, and statistical rigor are core buying criteria. Given the data thinness, this description should be treated as the maximum claim supportable by the input; deeper assertions about product surface, revenue mechanics, AI capability, moat, and growth direction are not supported by the supplied evidence and are flagged as data gaps in the relevant analytical sections.
MarketSight firmographics
Firmographics- Name
- MarketSight
- Legal name
- Dynata
- Website
- https://marketsight.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarketSight, founded in 2006 and headquartered in Newton, United States, is a private global data analysis and visualization software platform serving research and analytics customers, operating with 11-50 employees.
- Ownership category
- akta.pro rank
MarketSight industry classification
Industry- Product category
- Data Visualization Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where MarketSight is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
MarketSight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed Data Visualization Services: Outsourced data visualization services where Dynata builds and manages custom dashboards for clients. Revenue generated through project-based or subscription arrangements for managed service delivery.
- Dynata+ Self-Serve Platform: Self-service platform access allowing clients to build their own visualizations. Clients can create accounts and access DIY tools alongside or instead of managed services.
- Professional Services: Expert-level reporting services including project management, survey scripting, and customized analysis delivered by Dynata's data experts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on project requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
MarketSight product offering
Product offeringCore offering
MarketSight is a global data analysis and visualization software platform company that provides custom data reporting and visualization solutions ranging from basic scorecards to fully customized, executive-ready interactive dashboards. The platform combines managed dashboard building and maintenance services with self-serve tools, supporting real-time data population during field projects, automated statistical significance testing, wave-on-wave reporting, crosstab analysis, and branded export to PowerPoint and Excel for market research professionals and enterprise clients.
Product overview
Dynata offers a platform-plus-modules architecture centered on its Dynata+ platform, which provides sample access and integrated survey solutions. The product suite includes Data Visualization for custom dashboards, Quali Quant AI for AI-powered research, Brand Lift and Creative Testing for media measurement, Polling for public opinion research, and Audience Activation for campaign targeting. Global Panel access forms the core respondent recruitment foundation, with specialized audiences including B2B and healthcare segments.
Differentiator
Problem solved
Functional benefit
Brands
- Dynata+: Platform offering sample, brand lift, and data solutions
- Dynata+ Brand Lift
- Dynata+ Sample
- OpinionWorld
- Quali Quant AI
- Data Visualization
Products and services
- Data Visualization Solution Custom data reporting and visualization service offering beautifully designed dashboards built and managed by MarketSight, ranging from basic scorecards to fully customized executive-ready interactive dashboards. Includes real-time data population during field projects, wave-on-wave trend reporting, automated statistical significance testing, rich crosstabs, branded PowerPoint and Excel export, multimedia embedding, and brand element customization. Designed for enterprises and market research professionals who lack internal visualization resources.
- Dynata+ Platform Self-serve platform providing sample access, brand lift measurement, and integrated survey solutions for market research projects. Clients can create accounts to access DIY data visualization capabilities alongside managed service options, including sample management, brand lift measurement, and audience activation features.
- Global Panel Access to a global respondent panel with specialized audiences including B2B respondents and healthcare participants, used as the foundational respondent recruitment layer feeding into MarketSight's visualization and survey workflows.
Quantifiable outcome
- People are 30x more likely to consume graphic data than text-based data
- +1 more outcomes
Companies that use MarketSight
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
MarketSight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MarketSight partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights1 record
MarketSight competitors and assessment
Company assessmentBroad incumbents
- Dynata: Dynata is the global market research data and insights platform that acquired MarketSight and now operates its data visualization capabilities inside the Dynata+ ecosystem. Highly comparable because MarketSight's product is effectively delivered as part of Dynata's research services stack.
- Looker: Looker (Google Cloud) is an enterprise BI platform for interactive dashboards and embedded analytics. It represents an alternative path for clients who might otherwise build research visualizations in a general BI tool.
- Tableau: Tableau is a leading general-purpose BI and data visualization platform owned by Salesforce. While not research-specific, it competes for the same enterprise dashboards, KPI tracking, and interactive reporting budgets that MarketSight addresses.
- SPSS (IBM): IBM SPSS is a long-standing statistical analysis suite used in market and social research. It overlaps with MarketSight's statistical testing and survey analysis functionality for research-oriented customers.
- Microsoft Power BI: Power BI is Microsoft's enterprise BI and visualization suite. It overlaps with MarketSight's dashboarding and reporting offering at enterprises that prefer to standardize BI workloads on the Microsoft stack.
Direct peers
- Forsta: Forsta is an experience and research technology platform offering survey, analytics, and visualization tools to enterprises. It overlaps with MarketSight as a research-tech stack with dashboarding and reporting capabilities.
- Displayr: Displayr is a cloud-based statistical analysis and data visualization platform purpose-built for market research. It directly competes with MarketSight by providing crosstabs, automated significance testing, PowerPoint export, and interactive dashboards for survey data.
- Q Research Software: Q is a dedicated survey analytics and visualization tool used by market researchers to produce crosstabs, reports, and dashboards. Comparable to MarketSight's research-focused visualization and reporting capabilities.
Regional players
- Confirmit (now Forsta): Confirmit was a long-standing market research technology platform with strong presence in Europe and North America, offering reporting and dashboarding similar to MarketSight. It now operates within Forsta.
Emerging players
- SurveyMonkey / Momentive: SurveyMonkey has expanded from survey creation into analytics and visualization features for market research teams. It competes for the same research-data-to-insights workflow that MarketSight supports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketSight social profiles
Digital presenceMarketSight compliance and trust
Trust signalCompliance2 records
MarketSight financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketSight leadership team
Management profileNumber of profiles
MarketSight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketSight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketSight
What does MarketSight do?
MarketSight is a global data analysis and visualization software platform company that provides custom data reporting and visualization solutions ranging from basic scorecards to fully customized, executive-ready interactive dashboards. The platform combines managed dashboard building and maintenance services with self-serve tools, supporting real-time data population during field projects, automated statistical significance testing, wave-on-wave reporting, crosstab analysis, and branded export to PowerPoint and Excel for market research professionals and enterprise clients.
Is MarketSight a public or private company?
MarketSight is a private company. It is classified as unknown and is currently operating.
When was MarketSight founded?
MarketSight was founded in 2006. It employs 11 to 50 people.
Where is MarketSight based?
MarketSight is headquartered in Newton, United States, in the North America region.
How does MarketSight make money?
Three revenue lines are on record. Managed Data Visualization Services are the primary driver. The others are dynata+ Self-Serve Platform and professional Services.
Who are MarketSight's main competitors?
Broad incumbents on record are Dynata, Looker, Tableau, SPSS (IBM) and Microsoft Power BI. Direct peers are Forsta, Displayr and Q Research Software. Confirmit (now Forsta) is listed as a regional player. SurveyMonkey / Momentive is listed as an emerging player.
Does MarketSight have an API?
No public API is recorded for MarketSight.
What industry is MarketSight in?
MarketSight's product category is Data Visualization Software. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 541910 and its SIC code is 7374.