Carré de l'Habitat

What Carré de l'Habitat does

Carré de l'Habitat is a French residential real estate developer founded in 1999, operating as a brand of GESTION ET ORGANISATION FONCIERE, S.A.R.L. under the Groupe Vivialys umbrella. The company designs, develops, and sells new-build residential properties built around its proprietary Duplex-Jardin® concept — a patented two-level unit that combines the garden access and volumes of a house with the vertical separation and small-scale co-ownership of an apartment. Each unit includes a private garden, terrace, garage or parking, and is delivered in programs of typically 4 to 16 units under the French VEFA (off-plan) framework. The company operates 12 owned agencies across five French regions — Alsace, Franche-Comté, Rhône-Alpes, Midi-Pyrénées, and Bourgogne — employing 160 collaborators, and reports having served 9,000 families over 25 years.

The business model is a direct-to-buyer sales-led model with no intermediaries: lead generation runs through a digital front door (website, 3D virtual tours, mortgage and notary-fee simulators, downloadable guides) and converts via field sales through the 12 regional agencies, model homes (Duplex-Témoins), and decoration showrooms. Revenue is generated primarily through one-off property sales (VEFA) to two core segments — owner-occupier families and Pinel buy-to-let investors — with a smaller third stream under the Bail Réel Solidaire (BRS) affordable-housing mechanism delivered in partnership with an Organisme de Foncier Solidaire. Unit pricing ranges from approximately €162,700 in Franche-Comté to over €393,560 in Midi-Pyrénées, with a typical mortgage indicative rate of 3.22% used in customer simulations. Buyers also benefit from reduced notary fees (~3% on new-build vs ~8% on resale) and statutory construction guarantees (Décennale, Dommage Ouvrage, Garantie de Parfait Achèvement). The company is led by Anne Wintenberger as Présidente, is privately held with no disclosed external funding, and is not listed on any exchange.

Name

Carré de l'Habitat

Legal name

GESTION ET ORGANISATION FONCIERE, S.A.R.L.

Website

https://carre-habitat.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Carré de l'Habitat is a French regional residential real estate developer that designs, builds, and sells new-build Duplex-Jardin® properties directly to families and investors through 12 owned agencies across five regions of France.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate development
• New-build housing
• Duplex apartments
• Off-plan property sales
• Investment property advisory

Headquarters

HQ city

Lutterbach

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. New Residential Property Sales (VEFA): Primary revenue stream from selling off-plan (Vente en État Futur d'Achèvement) new-build Duplex-Jardin® properties to individual buyers. Properties are sold as primary residences or buy-to-let investments across five French regions. Pricing varies by program from approximately €162,700 to over €393,560 per unit.
2. Rental Property Investment Programs: Properties sold to investors under the Pinel tax incentive scheme for rental. The company assists investors in finding tenants and managing rental obligations. Pinel zone eligibility in areas classified A, A bis, and B1.
3. Bail Réel Solidaire (BRS) Property Sales: Properties sold under the BRS (Solidarity Real Estate Lease) mechanism, where an Organisme de Foncier Solidaire (OFSP) holds the land and the buyer owns only the building. This reduces acquisition cost substantially. Partners include Deux Fleuves Rhône Habitat.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Carré de l'Habitat develops and sells new-build residential properties under its proprietary Duplex-Jardin® concept, a two-level unit combining a private garden with apartment-style co-ownership, sold off-plan (VEFA) to individual home-buyers and buy-to-let investors across five French regions. The company operates as both developer and builder (promoteur-constructeur), directly managing design, construction, sales, and after-sales guarantees through 12 regional agencies.

Product overview

Carré de l'Habitat is a French real estate developer specializing in the Duplex-Jardin® concept - an innovative duplex home design combining house and apartment features with private garden access. The company operates across five French regions (Alsace, Bourgogne, Franche-Comté, Midi-Pyrénées, Rhône-Alpes) through 12 agencies. Their portfolio includes virtual 3D tour services, decoration showrooms, mortgage and notary fee simulation tools, and investment advisory services including Loi Pinel tax incentive programs. Properties are sold under various program names (Les Carrés [Name]) featuring standardized Duplex-Jardin® designs adapted to local markets.

Differentiator

Problem solved

Functional benefit

Brands

• Duplex-Jardin®: Proprietary concept combining features of a house and apartment with a private garden, developed by Carré de l'Habitat.

Products and services

• Duplex-Jardin® new-build housing concept Proprietary duplex (two-level) residential unit combining a private garden and terrace with apartment-style co-ownership, sold off-plan (VEFA) as primary residences or buy-to-let investments. Each unit includes a private garden, terrace, garage or parking, and is designed across two levels separating living and sleeping areas.
• 3D virtual tours of model properties Immersive 3D virtual visit experience of Duplex-Jardin® model units, enabling prospective buyers to remotely explore the layout, finishes, and dimensions of properties before scheduling an in-person visit.
• Decoration Showrooms (Showrooms Déco) Physical showrooms where buyers can explore interior decoration options, materials, and finishes for their future Duplex-Jardin® property, with design advisory services available.
• Land purchase service Service enabling landowners to sell their land to Carré de l'Habitat, which then develops Duplex-Jardin® residential projects on those sites.
• Pinel investment advisory and buy-to-let program Advisory and acquisition service for property investors purchasing Duplex-Jardin® units under the French Pinel tax-incentive scheme, with rental management assistance in eligible zones (A, A bis, B1).
• Bail Réel Solidaire (BRS) affordable-ownership program Affordable new-build ownership program via the BRS mechanism, offered in partnership with OFS Deux Fleuves Rhône Habitat, where land is held by the OFS and the buyer owns only the building at substantially reduced acquisition cost.

Quantifiable outcome

• 9,000 families have purchased properties from Carré de l'Habitat
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Deux Fleuves Rhône Habitat (Organisme de Foncier Solidaire)coreStrategic or Co-development PartnerOFS (Solidarity Land Organization) partner enabling the Bail Réel Solidaire (BRS) mechanism for certain programs (e.g., Lentilly). Deux Fleuves Rhône Habitat holds the land in perpetuity while buyers acquire the building, reducing purchase costs for eligible buyers subject to income ceilings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nexity: France's largest residential real estate developer, offering new-build housing across the country. Operates at vastly greater scale than Carré de l'Habitat, but competes for the same VEFA buyer pool across overlapping French regions.
• Bouygues Immobilier: Major French residential and commercial real estate developer, part of Bouygues Group. Competes with Carré de l'Habitat in new-build residential housing across France, with broader product portfolio and national reach.
• Eiffage Immobilier: French residential developer (part of Eiffage Group) building new housing across metropolitan France. Comparable product offering to Carré de l'Habitat, with broader geographic footprint and group-backed balance sheet.
• Icade: French real estate company with a residential development arm operating in Île-de-France and other major metropolitan areas. Comparable new-build residential product, though typically larger urban-focused projects.
• Vinci Immobilier: National French residential developer (part of Vinci Group) developing new-build housing across metropolitan France. Overlaps with Carré de l'Habitat's VEFA buyer segment and eastern-France geographies.
• Altarea Cogedim: French real estate developer with a strong residential new-build division. Competes in the same primary-residence and Pinel-investment buyer segments across many of the same regional markets.

Direct peers

• Kaufman & Broad: French residential developer specializing in new-build houses, apartments, and managed residences. Directly comparable business model (promoteur-constructeur) and similar customer segment of individual/family buyers purchasing new-build primary residences.
• Edouard Denis: French residential real estate developer focused on new-build houses and apartments across multiple French regions. Closely comparable mid-sized developer serving individual buyers and investors under VEFA and Pinel schemes.
• Pitch Promotion: French residential and mixed-use developer operating across multiple French regions. Comparable VEFA-based business model and primary-residence + Pinel investor customer mix.

Regional players

• GreenCity Immobilier: Toulouse-based regional residential developer with focus on southwestern France. Comparable in size and product offering to Carré de l'Habitat, directly overlapping in the Midi-Pyrénées/Toulouse market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lecarredelhabitat
• Facebookfacebook.com/carredelhabitat
• LinkedInlinkedin.com/company/carre-de-l%27habitat
• Instagraminstagram.com/carrehabitat
• Pinterestpinterest.fr/carrehabitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carré de l'Habitat