HERE Studio

What HERE Studio does

HERE Studio, operating under the legal name LOAF Brands and the trade name LOAF, is a Los Angeles-based brand strategy and creative agency founded in 2018. The firm serves mid-market and enterprise consumer brands across food, beverage, personal care, wellness, and cannabis-adjacent categories, offering a full-service suite organized around five lines: Creative Services (brand strategy, identity, design, copywriting, content, campaign development, digital design, retail media), Advertising + Media (paid social, paid search, programmatic, affiliate/influencer), Email & SMS Marketing, Brand Advisory (consumer research, financial modeling, whitespace analysis, route-to-market, retailer introductions), and LOAF Venture Studio, an incubator that supports rapid brand development, product R&D, and commercialization for new consumer concepts. The firm's client roster includes Verve Coffee, Liquid IV, Follain, Malk, Goodwipes, Little Sesame, De La Calle, Rancho West, and Highly Likely. The offering is built on human expertise in brand strategy, creative, and execution rather than proprietary software or technology platforms; there is no disclosed productized technology stack.

The business operates as a B22 professional services firm on a project-based and retainer engagement model, with revenue derived directly from consumer brand clients. Pricing is custom-quoted and contact-initiated, evidenced by multiple call-to-action prompts across the website ("Need Creative?", "Work with us", "Reach out", "Book a Call", "Pitch Your Idea"). Go-to-market is sales-led and consultative, relying on a portfolio-based marketing approach via website case studies rather than outbound demand generation. The firm is privately held, with no disclosed institutional investors, funding rounds, parent company, or M&A activity. Leadership consists of founder and creative director Alex Matthews. The company maintains 11-50 employees and an active web presence dated 2025.

Name

HERE Studio

Legal name

LOAF Brands

Website

https://herestudio.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HERE Studio (LOAF Brands) is a Los Angeles-based brand strategy and creative agency founded in 2018 that serves mid-market and enterprise consumer brands across food, beverage, and wellness with strategy, creative, media, lifecycle marketing, and venture studio services.

Ownership category

akta.pro rank

Product category

Brand Strategy and Creative Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Brand strategy services
• Creative agency services
• Advertising media planning
• Consumer brand development
• Email sms marketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: LOAF generates revenue through professional services engagements with consumer brands. Services are sold directly to brand owners seeking brand strategy, creative development, advertising, media management, email/SMS marketing, and brand advisory services. Revenue is derived from project-based and retainer engagements with enterprise and mid-market consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HERE Studio (operating as LOAF / LOAF Brands) is a brand strategy and creative agency that elevates consumer brands by blending strategy, creativity, and execution. The firm delivers a suite of services spanning brand strategy and identity design, advertising and media management (paid social, search, programmatic, affiliate, influencer), email and SMS lifecycle marketing, and brand advisory consulting (consumer research, financial modeling, route-to-market, retailer introductions). It also operates the LOAF Venture Studio, an incubator for rapid end-to-end development and launch of new consumer brand concepts.

Product overview

LOAF Brands is a consumer brand agency offering a unified suite of services organized around five core offerings: Creative Services, Advertising + Media, Email & SMS Marketing, Brand Advisory, and LOAF Venture Studio. The Creative Services function serves as the foundational offering covering brand strategy, identity, design, and content creation. Advertising + Media provides paid social, search, programmatic, and influencer marketing. Email & SMS Marketing handles direct customer communication. Brand Advisory delivers strategic consulting on market entry and positioning. LOAF Venture Studio operates as an incubator for launching new consumer brands, providing end-to-end support from development through commercialization.

Differentiator

Problem solved

Functional benefit

Brands

• LOAF Venture Studio: A venture studio offering rapid brand development and launch, product development and R&D, market opportunity assessment, capital and commercialization strategy, and exit and long-term growth planning.

Products and services

• Creative Services Full-service creative offering for consumer brands covering brand strategy and foundations, brand identity and design, award-winning design and copywriting, content strategy and creation, campaign development and execution, digital design and development, and retail media.
• Advertising + Media Performance media services for consumer brands including paid social, paid search, programmatic and display, affiliate and influencer, and cross-channel strategy and management.
• Email & SMS Marketing Direct marketing services for consumer brands covering strategy and setup, campaigns and flows, creative testing, and optimization and reporting.
• Brand Advisory Strategic consulting for consumer brands including consumer research and analysis, financial business modeling, whitespace identification, route to market strategy, retailer introductions, and vision setting and brand positioning.
• LOAF Venture Studio Brand incubator for new consumer brand concepts offering rapid brand development and launch, product development and R&D, market opportunity assessment, capital and commercialization strategy, and exit and long-term growth planning.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Red Antler: Brand strategy and design agency known for launching and elevating venture-backed CPG brands (e.g., Allbirds, Casper, Ritual). Directly comparable to LOAF in targeting emerging consumer brands with full-service brand-building work.
• Gin Lane (now Outline): Boutique brand strategy and design firm rebranded to Outline, serving CPG and DTC brands end-to-end (strategy, identity, packaging, digital). Closely overlaps with LOAF's Creative + Venture Studio offerings and customer profile.
• Mekanism: Creative and performance-marketing agency integrating brand storytelling with paid media, social, and content — same integrated 'creative + media under one roof' positioning as LOAF. Strong overlap in CPG, wellness, and lifestyle client roster.
• Sköna: Brand strategy and design agency specializing in elevating mission-driven and wellness CPG brands (food, beverage, beauty). Closely matches LOAF's customer profile across clean beauty, plant-based food, and better-for-you beverages.

Broad incumbents

• Anomaly: Large independent creative-led agency with integrated brand strategy, advertising, and media offerings across CPG, beverage, and lifestyle clients. Comparable service mix at meaningfully greater scale; a likely competitor for mid-market and enterprise CPG retainers.
• Wieden+Kennedy: Globally recognized independent creative agency with deep CPG and beverage category expertise (e.g., Coca-Cola, Nike). Competes for the same enterprise-tier brand-building work that LOAF targets, though at vastly larger scale.
• Mother: Independent creative agency known for entrepreneurial brand-building and integrated campaign work across CPG, beverage, and consumer tech. Comparable creative-led approach and mid-market-to-enterprise client access.
• Tbwesh / Mother Design: Brand-design arm of Mother, focused on identity, packaging, and brand strategy for consumer and CPG clients. Comparable design-and-strategy depth, with the backing of a larger parent agency network.
• Award / Tombras: Independent creative, media, and PR agency integrating content, paid media, and brand strategy under one roof. Comparable full-service offering across consumer and CPG verticals, with greater scale and geographic footprint.

Emerging players

• Ghibli House / Cohere: Boutique brand strategy and design studio working with emerging consumer brands on identity, packaging, and launch strategy. Smaller-scale direct comparable in LOAF's venture-studio / new-brand launching niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/here-studio-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERE Studio