Dorunner
Dorunner is a Stockholm-based online marketplace founded in 2009 that connects Swedish homeowners, housing cooperatives, and small businesses with verified local service providers across more than 50 categories such as construction, electrical, plumbing, cleaning, and moving, monetizing via provider lead fees and fixed-price service transactions.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dorunner does
Dorunner is a Stockholm-based online marketplace founded in 2009 that connects Swedish homeowners, housing cooperatives (BRF:er), and small and medium businesses with verified local service providers across more than 50 categories including construction, electrical work, plumbing, cleaning, moving, and landscaping. The platform operates two commercial models: a quote-request marketplace (Offerttjänst) where customers describe a project and receive up to five matched provider quotes within 24 hours, and Fixed Price Services (Fastpristjänster), a growing transactional offering in which Dorunner prices and, in some cases, fulfills standardized jobs such as electrical work. Underlying technology is a web platform with iOS and Android apps, automated category-and-region-based matching, and a continuous verification layer checking service providers' F-skatt, VAT, and Kronofogden (debt registry) status, supplemented by Trustpilot-integrated customer reviews.
The business is free for end customers and monetizes primarily through lead generation fees paid by service providers (a marketplace-commission model), supplemented by spread economics on Fixed Price Services where Dorunner acts as principal. Distribution is product-led growth via SEO-optimized category pages, content marketing around ROT/RUT tax deductions, and self-serve mobile apps; no physical retail presence exists. Since launch, the platform has facilitated over 500,000 completed projects, and in July 2024 Fortnox AB signed a letter of intent to acquire a 48% stake in a new joint vehicle that will also own Offerta Group AB and IPIS companies, with combined 2023 turnover of approximately SEK 230 million and 17% year-over-year growth, expected to close in Q4 2024.
Dorunner firmographics
Firmographics- Name
- Dorunner
- Legal name
- Dorunner AB
- Website
- https://dorunner.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dorunner is a Stockholm-based online marketplace founded in 2009 that connects Swedish homeowners, housing cooperatives, and small businesses with verified local service providers across more than 50 categories such as construction, electrical, plumbing, cleaning, and moving, monetizing via provider lead fees and fixed-price service transactions.
- Ownership category
- akta.pro rank
Where Dorunner is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Dorunner business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Lead Generation for Service Companies: Service companies pay to receive leads from customers seeking quotes. Companies join the platform to access new customer acquisition opportunities.
- Fixed-Price Service Fulfillment: For certain pre-priced services, Dorunner acts as the service provider, hiring craftsmen to fulfill orders. Revenue is generated from the difference between quoted/displayed price and cost of service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Customer Quote Request - Free |
| Unit Pricing | Pay-as-you-go | Fixed Price Services |
| Subscription | Monthly | Service Provider Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dorunner product offering
Product offeringCore offering
Dorunner operates a self-serve online marketplace that connects Swedish customers (private individuals, housing cooperatives, and businesses) with verified local service providers across 50+ categories including construction, electrical, plumbing, cleaning, moving, and home renovation. Customers submit a free quote request describing their project and receive up to 5 competing quotes from vetted companies within 24 hours. The platform also offers Fastpris fixed-price services (e.g., pre-priced electrical work) where Dorunner itself books and fulfills the work using hired craftsmen.
Product overview
Dorunner is a Swedish online marketplace platform founded in 2009 that connects homeowners and businesses with local service providers (hantverkare) across categories including construction and crafts, electrical work, cleaning, home maintenance, landscaping, finance/law, catering/events, and moving services. The platform operates through two primary service models: (1) Offerttjänst (Quote Request Service), which matches customers with up to five vetted service companies for custom quotes, and (2) Fastpristjänster (Fixed Price Services), which offers pre-priced services such as electrical work with transparent pricing. Additional offerings include a mobile app for iOS and Android, a company verification system checking F-tax status and Kronofogden records, and a customer review system. Since 2009, over 500,000 individuals, housing cooperatives (BRF), and businesses have used the platform to complete projects. The company is headquartered in Sweden and was part of a July 2024 strategic business combination announcement with Fortnox AB (48% stake), expected to close Q4 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Offerttjänst (Quote Request Service) Self-serve matchmaking service that connects customers seeking home and trade services with up to five matched, verified service companies in their area, returning quotes within 24 hours. Free for customers; service companies pay for the leads.
- Fastpristjänster (Fixed-Price Services) Pre-priced craft and trade services such as electrical work (e.g., dimmer installation, electrical panel replacement, troubleshooting) with transparent displayed pricing; Dorunner itself acts as the service provider, hiring craftsmen to fulfill orders and capturing the spread between quoted price and cost of delivery.
- Dorunner Mobile App iOS and Android smartphone applications that let customers submit quote requests, communicate with matched contractors, receive quotes, and manage projects on the go.
Quantifiable outcome
- Response within 24 hours for most quote requests
- +1 more outcomes
Companies that use Dorunner
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Dorunner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dorunner partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Dorunner competitors and assessment
Company assessmentDirect peers
- MyBuilder: UK-based home services marketplace that matches homeowners with vetted tradespeople for renovation and maintenance jobs. Closest international analog in category, business model, and customer journey.
- Byggstart: Swedish comparison marketplace focused on construction and craft services, helping homeowners collect and compare quotes from contractors. Directly comparable in category focus and Swedish customer base.
- Offerta: Swedish home services marketplace that was previously a direct competitor to Dorunner and is now part of the same Fortnox-backed joint venture. Highly comparable in product (quote-based matching) and customer base (Swedish homeowners and SMBs).
- Hipages Group: ASX-listed Australian home services marketplace connecting customers with tradies for renovation, maintenance, and cleaning jobs. Closest publicly listed pure-play comparable in business model and category.
- Servicefinder: Swedish online marketplace connecting customers with local service providers across categories similar to Dorunner, including cleaning, renovation, and moving. Direct competitor in the same geography with comparable lead-gen model.
Broad incumbents
- Thumbtack: US home services marketplace where customers post projects and receive quotes from local professionals. Comparable two-sided marketplace mechanics with deeper mobile product and US footprint.
- Houzz: Global home design and renovation platform with a "Find Pros" marketplace connecting homeowners with home improvement professionals. Adjacent in product (pro finding) though anchored in design/inspiration content.
- HomeAdvisor: US home services marketplace (now part of Angi Inc.) matching homeowners with prescreened local service professionals. Same lead-gen/quote-comparison model as Dorunner but at much larger scale and category breadth.
- Angi (formerly Angie's List): US public home services marketplace connecting consumers with local professionals across 500+ categories. Comparable lead-gen + service professional business model at significantly larger scale; public-market benchmark for category economics.
Emerging players
- TaskRabbit: US-based home services marketplace (owned by IKEA/Inter IKEA Group) connecting customers with taskers for cleaning, moving, handyman, and assembly work. Overlaps Dorunner's handyman/cleaning/moving categories with stronger brand but narrower trade focus.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dorunner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dorunner leadership team
Management profileNumber of profiles
Profiles5 records
Dorunner funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dorunner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dorunner
What does Dorunner do?
Dorunner operates a self-serve online marketplace that connects Swedish customers (private individuals, housing cooperatives, and businesses) with verified local service providers across 50+ categories including construction, electrical, plumbing, cleaning, moving, and home renovation. Customers submit a free quote request describing their project and receive up to 5 competing quotes from vetted companies within 24 hours. The platform also offers Fastpris fixed-price services (e.g., pre-priced electrical work) where Dorunner itself books and fulfills the work using hired craftsmen.
Is Dorunner a public or private company?
Dorunner is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dorunner founded?
Dorunner was founded in 2009. It employs 11 to 50 people.
Where is Dorunner based?
Dorunner is headquartered in Stockholm, Sweden, in the Europe region.
How does Dorunner make money?
Two revenue lines are on record. Lead Generation for Service Companies are the primary driver. The others are fixed-Price Service Fulfillment.
Who are Dorunner's main competitors?
Direct peers on record are MyBuilder, Byggstart, Offerta, Hipages Group and Servicefinder. Broad incumbents are Thumbtack, Houzz, HomeAdvisor and Angi (formerly Angie's List). TaskRabbit is listed as an emerging player.
Does Dorunner have an API?
No public API is recorded for Dorunner.