ServiceFinder
ServiceFinder is a Stockholm-based online marketplace founded in 2006 that connects Swedish consumers with 2,000+ verified service providers for home, renovation, cleaning, and moving projects, monetizing via a lead-generation model where companies pay per customer connection.
- Company typePrivate
- Founded2006
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ServiceFinder does
Servicefinder Sverige AB, operating as ServiceFinder, is a Stockholm-based online marketplace founded in 2006 that connects Swedish consumers seeking home and property services with verified local service providers. The platform is structured as a two-sided marketplace: consumers post job requests at no cost across categories including tradespeople, construction and renovation, cleaning, landscaping, and moving/transport, then receive tailored quotes from multiple verified providers in their area. On the supply side, the platform hosts 2,000+ verified service companies across 290+ Swedish municipalities; BankID identity verification is used to screen providers and mitigate fraud risk.
The platform is built on a lead-generation revenue model. Consumers access the service for free under a freemium/pay-as-you-go structure, while service companies pay to receive job requests (leads) matched to their category and geography. Supporting infrastructure includes a review and rating system (4.8/5 average from 28,000 customer reviews), a price calculator based on over 1 million historical quotes, and a content marketing program covering topics such as Sweden's ROT/RUT tax deductions. ServiceFinder is a subsidiary within the Mittanbud Marketplaces group, with Vend handling data processing.
Operationally, the company employs 11–50 people and facilitated roughly 40,000+ completed jobs and 41,436 job posts over the trailing 12 months, with 3,127 reviews collected in the same window. The go-to-market is product-led: consumers self-serve on the web platform, while service companies onboard to acquire customers. Customer acquisition channels include Facebook, Instagram, an inspiration/content blog, email newsletters, and earned media. All named customers in the available data are SMB service providers (painters, cleaners, movers, maintenance firms), reinforcing a horizontal, long-tail SMB supplier base with no enterprise concentration.
ServiceFinder firmographics
Firmographics- Name
- ServiceFinder
- Legal name
- Servicefinder Sverige AB
- Website
- https://servicefinder.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ServiceFinder is a Stockholm-based online marketplace founded in 2006 that connects Swedish consumers with 2,000+ verified service providers for home, renovation, cleaning, and moving projects, monetizing via a lead-generation model where companies pay per customer connection.
- Ownership category
- akta.pro rank
ServiceFinder industry classification
Industry- Product category
- Home Services Marketplace
- NAICS
- Services to Buildings and Dwellings (5617), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)
Keywords
Where ServiceFinder is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
ServiceFinder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Lead Generation for Service Companies: Service companies pay to receive job requests from consumers. Companies register on the platform and pay for connections with potential customers. Free for consumers to post jobs and compare quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ServiceFinder product offering
Product offeringCore offering
ServiceFinder operates a two-sided digital marketplace that connects Swedish consumers seeking home services (renovation, cleaning, moving, gardening, trades) with 2,000+ verified local service companies. Consumers post job descriptions for free and receive tailored quotes from multiple verified providers, while service companies pay for access to qualified leads in their geographic area. The platform is organized into categories including tradespeople (Hantverkare), construction and renovation (Bygg & renovering), cleaning (Städning), landscaping (Mark och trädgård), moving and transport (Flytt- och transport), and other services (Övriga tjänster).
Product overview
ServiceFinder is a digital marketplace platform that connects consumers and businesses seeking home services with verified service providers. The platform operates as a two-sided marketplace where users post job requests (uppdrag) across categories including tradespeople (Hantverkare), construction and renovation (Bygg & renovering), cleaning (Städning), landscaping (Mark och trädgård), moving and transport (Flytt- och transport), and other services (Övriga tjänster). Service providers receive leads and can submit quotes to consumers. The platform features verified company profiles, customer reviews and ratings, and a job posting system. The service is free for consumers to use and operates on a lead-generation model for businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- ServiceFinder Marketplace Platform Two-sided digital marketplace platform that lets Swedish consumers post job descriptions for free across categories including tradespeople, construction and renovation, cleaning, landscaping, moving and transport, and other services, and receive tailored quotes from multiple verified local service companies. The platform is free for consumers and monetized through service companies that pay for access to qualified leads in their geographic area, supported by BankID verification, customer reviews and ratings, and a price calculator based on over 1 million quotes.
- Lead Generation Service for Service Companies Paid service for verified Swedish service companies (electricians, painters, cleaners, movers, gardeners, plumbers, roofers, and other tradespeople) to receive qualified job leads from consumers actively seeking services in their geographic area across 290+ Swedish municipalities. Companies register on the platform, are verified through BankID, and pay to connect with potential customers.
Quantifiable outcome
- 40,000+ jobs completed in the last year
- +2 more outcomes
Companies that use ServiceFinder
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
ServiceFinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ServiceFinder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mittanbud MarketplacescoreServiceFinder is part of Mittanbud Marketplaces, a group of marketplace platforms. The parent company provides infrastructure, brand resources, and strategic direction. Vend is responsible for data processing on the platform.
Scale indicators6 records
Recent moves4 records
Expansion highlights3 records
ServiceFinder competitors and assessment
Company assessmentDirect peers
- Bark: Bark is a global services marketplace that connects consumers with local professionals across many home service categories, with a similar lead-based monetization model and broad professional services coverage.
- Angi: Angi (formerly Angie's List) is a leading US home services marketplace connecting consumers with verified local pros across trades, cleaning, and renovation—directly comparable to ServiceFinder's two-sided lead-generation model.
- MyBuilder: MyBuilder is a UK home services marketplace matching consumers with tradespeople for renovation and repair jobs, operating on a lead-based monetization model that closely resembles ServiceFinder's approach.
- Checkatrade: Checkatrade is a UK directory and marketplace for vetted tradespeople with strong review and rating mechanics, comparable to ServiceFinder's verified-company and review-driven trust model.
- Offerta: Offerta is a Swedish services marketplace where consumers request quotes from local companies, directly competing with ServiceFinder in the same home services categories and Swedish geography.
- Rated People: Rated People is a UK home services marketplace where homeowners post jobs and tradespeople pay for leads, structurally similar to ServiceFinder's free-for-consumer lead-generation business model.
- Thumbtack: Thumbtack is a US marketplace where consumers post projects and receive quotes from local professionals, mirroring ServiceFinder's job-posting and lead-fee model across dozens of home service categories.
- TaskRabbit: TaskRabbit is a marketplace for local task-based services including cleaning, moving, and handyman work, comparable to ServiceFinder's broader home services categories and consumer-side lead flow.
Broad incumbents
- Houzz: Houzz is a broader home design and remodeling platform that also connects homeowners with home improvement professionals, overlapping with ServiceFinder's renovation and trades categories as part of a wider product portfolio.
Regional players
- Mittanbud: Mittanbud is a Norwegian home services marketplace under the same parent group (Mittanbud Marketplaces) as ServiceFinder, operating an analogous lead-generation model in a different Nordic geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ServiceFinder social profiles
Digital presenceServiceFinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceFinder leadership team
Management profileNumber of profiles
Profiles3 records
ServiceFinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceFinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceFinder
What does ServiceFinder do?
ServiceFinder operates a two-sided digital marketplace that connects Swedish consumers seeking home services (renovation, cleaning, moving, gardening, trades) with 2,000+ verified local service companies. Consumers post job descriptions for free and receive tailored quotes from multiple verified providers, while service companies pay for access to qualified leads in their geographic area. The platform is organized into categories including tradespeople (Hantverkare), construction and renovation (Bygg & renovering), cleaning (Städning), landscaping (Mark och trädgård), moving and transport (Flytt- och transport), and other services (Övriga tjänster).
Is ServiceFinder a public or private company?
ServiceFinder is a private company. It is classified as corporate owned and is currently operating.
When was ServiceFinder founded?
ServiceFinder was founded in 2006. It employs 11 to 50 people.
Where is ServiceFinder based?
ServiceFinder is headquartered in Stockholm, Sweden, in the Europe region.
How does ServiceFinder make money?
One revenue line is on record: lead Generation for Service Companies.
Who are ServiceFinder's main competitors?
Direct peers on record are Bark, Angi, MyBuilder, Checkatrade, Offerta, Rated People, Thumbtack and TaskRabbit. Houzz is listed as a broad incumbent. Mittanbud is listed as a regional player.
Does ServiceFinder have an API?
No public API is recorded for ServiceFinder.
What industry is ServiceFinder in?
ServiceFinder's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAMAHAE, Home Services Marketplaces (Cleaning, Repairs, Handyman). Its NAICS code is 5617 and its SIC code is 7370.