What Offerta.se does

Offerta.se, operating through legal entity Offerta Group AB, is Sweden's largest service marketplace, founded in 2008, that connects consumers seeking home-related professional services with verified SMB providers across construction & renovation, cleaning, and moving & transport. The platform operates as a quote-comparison intermediary where consumers post tasks at no cost and receive up to six competing quotes from pre-screened providers, with an optional direct-booking product (Boka Flytthjälp) that bundles a personal coordinator, vetted provider selection, and insurance coverage. More than one million mediated assignments have been completed across a user base exceeding 1.1 million unique consumers, supported by 64,000+ verified reviews with a 4.7/5 average and a 94% top-rating share.

The underlying technology is an online two-sided marketplace with multi-provider quote comparison; provider onboarding is gated by F-tax registration, VAT registration, and debt-free status verified through Creditsafe, creating a structural trust layer. Revenue is generated exclusively on the supply side via provider lead fees and listing access (marketplace commission model), with consumer access kept free under a freemium product motion. Customer acquisition runs primarily through content marketing, local SEO, organic social media, and email newsletters rather than paid channels. No public API, SDK, AI modalities, or proprietary ML features are disclosed in the available data.

Since 2021 Offerta has operated under Fortnox AB (Nasdaq Stockholm: FNOX), and in October 2024 Fortnox and Hellving Invest AB completed the formation of ToM Holding AB — a jointly owned holding company (49% Fortnox, 51% Hellving Invest, with Fortnox holding an option to acquire an additional 3% for 1 SEK after three years) consolidating Offerta Group AB with IP i Sverige AB and IP i Sverige Contracts AB (and operationally with Dorunner). The combined ToM Holding entities generated approximately 210 million SEK in 2023 with ~20% year-over-year growth, although Offerta's standalone revenue is not separately disclosed. The company employs roughly 50 people at its Stockholm headquarters on Linnégatan (also referenced at Kungsbron 1).

Name

Offerta.se

Legal name

Offerta Group AB

Website

https://offerta.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Offerta.se is Sweden's largest online marketplace for home services—construction, cleaning, and moving—connecting consumers with verified providers via quote comparison. Founded in 2008, it has facilitated over one million mediated assignments and operates under Fortnox AB via ToM Holding.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

Keywords

• Home services marketplace
• Service provider matching
• Quote comparison platform
• Moving services marketplace
• Contractor lead generation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead generation / marketplace commission: Free for consumers to use the platform and receive quotes. Revenue generated from service providers who are listed on the platform and receive customer leads.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Offerta.se operates Sweden's largest online marketplace connecting private consumers with verified service providers in the home services space (moving, cleaning, construction, and renovation). Consumers post job requests for free and receive up to 6 competing quotes from pre-screened providers, then compare based on price, reviews, and credentials. Service providers join the platform after passing F-tax, VAT, and debt-free verification via Creditsafe.

Product overview

Offerta.se is Sweden's largest service marketplace platform (founded 2008) that connects consumers and businesses for home and professional services. The platform operates as a quote comparison service where users post job requests and receive quotes from up to 6 verified service providers. The core product is the marketplace platform itself, which encompasses multiple service categories including: Flytthjälp/Moving services (flytthjälp, packhjälp, bohagsflytt, kontorsflytt, magasinering, utlandsflytt, godstransport, palltransport, möbeltransport, piano/kassaskåpsflytt), Städning/Cleaning services, Bygg & Renovering/Construction & Renovation, and other professional services like Tomt & Mark, Fastighet & BRF, Inredning & Arkitekt, Ekonomi & Juridik, and Web/IT/Design. The platform also offers a direct booking feature (Boka Flytthjälp) where Offerta coordinates with pre-selected moving companies. Since 2021, Offerta is part of Fortnox. The company facilitates approximately 1 million+ mediated assignments and has helped nearly 1 million Swedes find service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Offerta.se Marketplace Platform Sweden's largest online marketplace connecting consumers and businesses for home and professional services. Users post job requests and receive quotes from up to 6 verified service providers, comparing prices, reviews, and qualifications before hiring. Free for consumers; service providers pay for access to leads.
• Boka Flytthjälp (Book Moving Help) Direct booking service for moving where Offerta coordinates with pre-selected top-rated moving companies on behalf of the customer. Includes insurance coverage and a personal customer service coordinator, providing a higher-touch alternative to the standard open quote-comparison flow.

Quantifiable outcome

• 94% of 73,000+ reviews gave top ratings
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Hellving Invest ABcoreStrategic or Co-development Partner · 1 October 2024Joint venture partner in ToM Holding AB (51% ownership). Combined operations include Offerta Group AB, IP i Sverige AB, IP i Sverige Contracts AB, and Dorunner AB.
• ToM Holding ABcoreStrategic or Co-development Partner · 1 October 2024Jointly owned holding company formed by Fortnox and Hellving Invest to own IP i Sverige AB, IP i Sverige Contracts AB, and Offerta Group AB. Combined 2023 revenue ~210M SEK with ~20% growth.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hassle.com: Online marketplace for booking domestic and commercial cleaning services directly online — comparable cleaning-focused category and instant-booking model aligned with Offerta's managed booking layer.
• Servicefinder.se: Sweden's closest direct competitor — a marketplace connecting Swedish consumers with service providers across categories including construction, moving, and cleaning, with the same quote-comparison model and overlapping geographic coverage.
• Bark.com: Global services marketplace operating across multiple geographies, matching customers to local professionals across hundreds of categories from home improvement to professional services — same quote-based revenue model as Offerta.
• Thumbtack: US-based home services marketplace where consumers post projects and receive quotes from local professionals across categories including moving, cleaning, and home improvement — the canonical US analog to Offerta's model.
• TaskRabbit: Marketplace for local home and personal task services including moving, cleaning, and handyman work — same two-sided consumer/professional structure with similar lead-fee revenue model.
• Checkatrade: UK-based home services directory and marketplace built around verified tradespeople and customer reviews — analogous position to Offerta but in the UK market, with comparable trust-and-verification model.
• Dorunner AB: Swedish services marketplace for connecting consumers with tradespeople and service companies — sister company under ToM Holding, providing a useful reference point for similar marketplace economics in the same geography.

Broad incumbents

• Angi (formerly Angie's List): Largest US home services platform combining marketplace matching with subscription and advertising monetization; broader portfolio than Offerta but operating in the same home services marketplace category with similar SMB lead-generation economics.

Emerging players

• Houzz Pro: Home renovation platform combining design inspiration with a pros marketplace and business tools — overlaps with Offerta's construction/renovation and interior design categories and shares the local-services SMB lead generation model.
• Porch.com: US home services platform connecting homeowners with local professionals across renovation, maintenance, and moving categories — partial overlap with Offerta's broader service mix and marketplace dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/offerta.se
• Xx.com/offertapunktse
• Facebookfacebook.com/offertapunktse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Offerta.se