What DS Templates does

DS Templates B.V., a privately held Dutch company headquartered in Tilburg (operational presence also in Breda) with 11-50 employees, operates a cloud-based digital signage content platform positioned as the content layer that sits on top of existing digital signage CMS systems. The platform offers a library of 600+ ready-to-use templates across multiple aspect ratios, a browser-based drag-and-drop visual editor with live preview, and a REST API (Native Integration Service, launched December 2025) that enables CMS vendors to white-label the full DS Templates experience inside their own products. A catalogue of 14 in-platform modules (HR/comms, meeting rooms, attendance, menu board, education, real estate, queue management, calamity alerts, etc.) and 50+ external integrations (Microsoft 365 including Power BI/SharePoint/Outlook, Google Workspace, social media, news feeds, weather, transport, and ERP/CRM systems) provide automated, data-driven content flows, and built-in DS Templates AI generates text and images inside the editor workflow.

The company makes money primarily through per-screen recurring subscriptions billed monthly or annually (Basic €7.49, Pro €9.99, Premium €12.49 per screen/month, with a 10% annual discount), complemented by OEM/white-label licensing arrangements with CMS partners. Go-to-market is hybrid: a product-led self-serve motion with a 14-day free trial and URL-based publishing for SMBs and end-users, enterprise field sales handling named accounts such as ANWB and Terberg plus municipalities and government bodies, and a channel partnership program targeting CMS vendors (Scala, GoBright, Telelogos, Broadsign, Navori, Uniguest, MagicInfo/VXT), system integrators, and distributors. The platform is used across more than 30 countries and serves enterprise, retail, education, hospitality, healthcare, and corporate communications use cases, with named partners including PPDS, ProDVX, Panasonic, Hikvision, Humly, and VEBO Digital.

The founding team (CEO Hendrik Geerts, CCO Martijn Scholten, advisory board including Siân Rees and Dave Haynes) brings over 20 years of digital signage industry experience, and the company is privately held with no disclosed institutional funding. Recent strategic activity has centered on platformizing the product through the Native Integration Service and major partnerships with GoBright (December 2025) and Telelogos Media4Display (May 2026), alongside the DS Templates 2.0 release (April 2026) and ISE Barcelona 2026 participation.

Name

DS Templates

Legal name

DS Templates B.V.

Website

https://digitalsignage-templates.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

DS Templates is a Dutch cloud-based digital signage content platform offering 600+ templates, a visual editor, and 50+ integrations that lets organizations create and publish professional screen content on top of any existing CMS, serving enterprises, SMBs, and CMS vendors globally.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

akta.pro secondary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Digital signage software
• Content creation platform
• Digital signage templates
• Visual content editor
• Screen content management

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Content Platform Subscription (Per Screen): Three-tier subscription model billed per screen with monthly or annual billing. Annual billing provides 10% discount. Flexible licensing allows mixing packages across screens to match customer needs.
2. Native API / OEM Integration: CMS vendors embed DS Templates natively via API, gaining access to full content platform. Revenue likely derived from screen-based licensing or API usage, with custom arrangements per partner.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

DS Templates provides a cloud-based digital signage content platform featuring 600+ professionally designed ready-to-use templates and a browser-based visual editor, enabling organizations to create animated, branded screen content without technical or design expertise. The platform integrates with 50+ external services for automated content feeds and offers 14+ specialized modules for HR, facility, education, and hospitality scenarios. Content is published via URL or native API embedding to any compatible digital signage CMS without requiring a system switch.

Product overview

DS Templates is a digital signage content platform comprising a cloud-based core platform with over 650 ready-to-use templates, a visual content editor, and 14 specialized modules (HR & Internal Communications, Facility & Meeting Rooms, Microsoft & Google integrations, Social Media, and Sector-specific modules for Education, Hospitality/Menu Board, Real Estate, Energy, and Events). The platform integrates with 50+ external services including Microsoft 365, Google Workspace, social media platforms, news feeds, weather services, and transport data. Content is published via URL to any compatible digital signage CMS, or natively embedded via the Native API Integration for CMS vendors. Pricing tiers include Basic (€7.49/screen/month), Pro (€9.99/screen/month), and Premium (€12.49/screen/month).

Differentiator

Problem solved

Functional benefit

Products and services

• DS Templates Platform Cloud-based digital signage content platform providing organizations with 650+ ready-to-use templates, a visual editor, automated content feeds, and white-label options to create animated, branded screen content without technical or design expertise. Content publishes via URL to any compatible CMS.
• DS Templates Software Easy-to-use hybrid digital signage platform requiring no technical or graphics knowledge. Provides access to an extensive range of ready-made templates, cloud-based management, and integrations for news, traffic, and weather updates.
• DS Templates 2.0 Latest major release of the DS Templates platform with redesigned UI, multi-template Sequences feature with transition animations, and a new Pick-Polish-Publish content creation workflow.
• DS Templates Native Integration Service Service enabling CMS vendors to embed the full DS Templates ecosystem—including templates, integrations, design environment, and automation tools—natively within their user interface via REST API with white-label support.
• DS Templates Native API REST API with JWT authentication enabling CMS vendors to embed the full DS Templates functionality directly into their platforms. Includes template library, editor, user template management, PostMessage communication, and white-label support via custom domains.
• DS Templates Microsoft Module Module connecting the Microsoft 365 environment to digital signage screens, including Power BI dashboards and reports, SharePoint content, Outlook Calendar/Meeting Rooms, Outlook Mailbox, and Teams, with configurable caching options.
• DS Templates Education Module School timetable integration supporting Zermelo, WebUntis, and Xedule, with automatic schedule updates, class and location filtering, and smart display for schedule changes on school digital signage screens.
• DS Templates Attendance & Visitor Module Employee and visitor presence tracking module with touchscreen check-in, Google Calendar integration, custom statuses, visitor registration, and personal mobile URLs for remote status updates on digital signage screens.
• DS Templates Menu Board Module Centralized product and price management module for hospitality venues, enabling real-time price updates across digital menu boards from any device including smartphones.
• DS Templates AI Built-in AI assistant for generating images, writing text, and optimizing copy within the DS Templates editor workflow. Combines text and image generation for content such as internal news articles displayed on signage screens.
• DS Templates Meeting Rooms Module Module displaying real-time meeting room availability on digital signage screens by integrating with Microsoft and Google calendars.
• DS Templates Calamity Module Module for instantly pushing emergency notifications and calamity messaging to all digital signage screens across an organization.
• DS Templates & Telelogos Media4Display Integration Direct publishing integration from DS Templates to Telelogos Media4Display enterprise digital signage platform, combining professional ready-to-use templates with dynamic data-driven content and automated workflows.

Quantifiable outcome

• 80% of content creation process handled automatically - users only need to add their message
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• TelelogoscoreTechnology or Integration · 20 May 2026Official partnership with Telelogos, provider of Media4Display enterprise digital signage platform. DS Templates 2.0 introduces direct publishing support for Media4Display, enabling users to create content in DS Templates and instantly publish to Media4Display environment.
• GoBrightcoreStrategic or Co-development Partner · 12 December 2025GoBright is the first partner to implement DS Templates Native Integration Service, embedding full platform functionality (600+ templates, visual editor, integrations) directly into GoBright View digital signage platform from Q1 2026. C.C.O. Chris Wiegeraad stated the integration strengthens GoBright's digital signage offering.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoBright: Workplace and digital signage vendor that is DS Templates' first OEM Native Integration partner; broader meeting-room and workplace platform that integrates DS Templates' content engine.
• Scala: Established enterprise digital signage CMS that DS Templates explicitly complements and partners with; offers broader CMS/distribution capabilities and could in-house competing content tools.
• Navori: Enterprise digital signage software vendor partnered with DS Templates; offers broader CMS, analytics, and media-player capabilities than DS Templates' content layer.
• Broadsign: Major DOOH/digital signage CMS platform listed as DS Templates integration partner; broader portfolio across programmatic out-of-home, overlapping in enterprise signage deployments.

Direct peers

• Yodeck: Cloud digital signage SaaS offering template-driven content creation and remote screen management; competes with DS Templates in SMB and mid-market self-serve signage content workflows.
• OptiSigns: Digital signage software with an extensive template library, AI-assisted content, and broad third-party integrations — overlapping DS Templates' positioning on ready-made templates and data-driven screens.
• ScreenCloud: Cloud-based digital signage platform with a strong template library, app integrations, and content automation aimed at enterprise and SMB end-users — directly competitive with DS Templates' core self-serve content platform.
• Rise Vision: Template-driven digital signage platform focused on education and enterprise; competes directly with DS Templates in the school and corporate internal-communications use cases.
• Pickcel: Cloud digital signage platform offering template-based content creation and app integrations, competing for the same SMB/mid-market self-serve customer that DS Templates targets.

Emerging players

• TelemetryTV: Cloud digital signage platform with template apps and data integrations, competing with DS Templates in the SMB self-serve signage segment with a more focused product footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-signage-templates
• Instagraminstagram.com/digital_signage_templates

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DS Templates