GoBright
GoBright is a Netherlands-based software company providing a cloud-based smart workplace platform for room, desk, and visitor management, digital signage, and occupancy analytics, sold via subscriptions plus proprietary hardware to European enterprise and mid-market customers.
- Company typePrivate
- Founded2014
- HeadquartersAlblasserdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GoBright does
GoBright is a Netherlands-based private software company, founded in 2014 and headquartered in Alblasserdam, that provides a cloud-based smart workplace platform covering room booking, desk booking, visitor management, digital signage, parking management, and occupancy analytics. The platform is built on Microsoft Azure and is delivered as modular subscription software (annual, 3-year, and 5-year license terms) accompanied by proprietary hardware devices (Interact booking terminal, Glow LED occupancy indicator, Connect desk-embedded device, NFC stickers, sensors). The company's product surface includes Hot Desking, Hoteling, Wayfinding, In-Room Signage, GoBright Analytics, and an AI Chat Assistant for Microsoft Teams using natural language processing for conversational room booking; WiFi-based occupancy measurement capability was added via the 2026 acquisition of 12CU.
GoBright targets enterprise and mid-market organizations across Europe, with named customers spanning aviation (Brussels Airlines), postal and logistics (PostNL, NS), automotive (Subaru, Digiteq Automotive/Volkswagen Group), retail and consumer (IKEA, Jumbo, Domino's, Krispy Kreme, Duracell, Kruidvat, Cosnova, Plieger), financial services and insurance (Admiral, Viridium Gruppe, KRUK, Unigarant), healthcare (Arkin, IJsselheem, Pami), non-profit (UNICEF, Artsen zonder Grenzen), government (municipalities of Veenendaal, Noardeast-Frylân, Land van Cuijk), and education (Aston University, Polimi). The company sells through a hybrid GTM: direct enterprise sales with demo and free expert consultation flows, plus a tiered channel of resellers, regional distributors (Northamber for UK and Ireland), and certified implementation partners (Comcross, BIS|Econocom Belux, De Kantoorspecialist). Certifications include ISO 9001 and ISO 27001, with GDPR-compliant visitor management; the platform supports 733+ content items and is localized in English, Dutch, German, French, Italian, Norwegian, Swedish, and Danish.
GoBright firmographics
Firmographics- Name
- GoBright
- Legal name
- GoBright
- Website
- https://gobright.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoBright is a Netherlands-based software company providing a cloud-based smart workplace platform for room, desk, and visitor management, digital signage, and occupancy analytics, sold via subscriptions plus proprietary hardware to European enterprise and mid-market customers.
- Ownership category
- akta.pro rank
GoBright industry classification
Industry- Product category
- Workplace Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industries
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where GoBright is headquartered
LocationHeadquarters
- HQ city
- Alblasserdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GoBright business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses (Subscription): Annual, 3-year, and 5-year subscription licenses for core software modules including Room Booking, Desk Booking, Visitor Registration, Digital Signage, Parking Management, WayFinders display, Mapviewer, Catering & Services, and Room Control. Sold directly or through resellers/distributors.
- Hardware Sales: Proprietary hardware devices including Interact (booking terminal), Glow (LED occupancy indicator), Connect (desk嵌入式 device), NFC stickers, and sensors. Sold alongside software licenses or separately.
- Technical Support Services: Technical support services provided to customers through online forms and remote assistance using TeamViewer.
- Professional Services / Implementation: Implementation and integration services delivered through certified implementation partners such as Comcross and BIS|Econocom Belux for customer deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | License-based subscription with multiple product modules |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
GoBright product offering
Product offeringCore offering
GoBright provides a cloud-based smart workplace platform covering room booking, desk booking, visitor management, digital signage, parking management, and workplace analytics. The platform is offered as modular software subscriptions and is complemented by proprietary hardware devices (Interact, Glow, Connect) that enable on-premise interaction, occupancy detection, and check-in. It integrates natively with Microsoft (Teams, Outlook, Entra ID, Power BI, Places), Google Workspace, TOPdesk, BrightSign, and other workplace systems.
Product overview
GoBright is a Smart Workplace Solutions platform providing an integrated suite of workplace management products. The core portfolio includes Room Booking System, Desk Booking System, Digital Signage, Visitor Management, Parking Management, GoBright Analytics, and GoBright Hardware. These products work together as a unified platform with Microsoft and Google integrations, enabling organizations to optimize office space, manage hybrid work, and improve employee experience. The platform is offered as modular software with optional hardware devices, supporting desk hoteling, hot desking, wayfinding, and AI-powered chat assistance for Microsoft Teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Room Booking System Meeting room reservation solution enabling employees to book spaces based on preferences, manage catering and attendee lists, control room settings, and view real-time availability via integrations with Outlook and digital signage.
- Desk Booking System Flexible workspace reservation system that lets employees reserve desks, find available workspaces, and manage hybrid work arrangements with hot desking, hoteling, zone booking, and occupancy management capabilities.
- Digital Signage Enterprise digital signage platform for displaying targeted content to specific audiences across multiple locations, including content management, a 600+ template library, BrightSign player support, IPTV integration, and In-Room Signage.
- Visitor Management System Professional visitor registration solution with self-service check-in, badge photo capture, instant host notifications, and GDPR-compliant data handling for office receptions.
- Parking Space Management Parking reservation system allowing employees to find and book parking spaces in advance, ensuring guaranteed parking when arriving at the office.
- GoBright Analytics Workplace analytics and insights tool providing data on employee behavior at the office, identifying favorite spots and underused facilities, and enabling data-driven space planning. Includes WiFi-based occupancy measurement via the 12CU acquisition.
- GoBright Hardware Proprietary hardware devices including the Interact room/desk booking terminal, Connect desk-embedded check-in device, Glow LED occupancy indicator, NFC stickers for quick check-in, and occupancy sensors that integrate with the GoBright software platform.
Quantifiable outcome
- 26% improvement in employee satisfaction
- +3 more outcomes
Companies that use GoBright
Customer profileNamed customers40 records
Segments4 records
Ideal customer profiles3 records
GoBright technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature9 records
GoBright partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, strategic and minor.
- MicrosoftcoreGoBright offers comprehensive Microsoft integrations including Microsoft Teams (full GoBright experience within Teams environment), Microsoft Outlook (plug-in for room booking, catering, services, attendee management), Microsoft Entra ID (Azure AD for secure identity management), Microsoft Power BI (interactive data visualizations from GoBright Analytics), and Microsoft Places integration.
- Google WorkspacecoreGoogle Workspace integration synchronizes all meeting data between Google Calendar and the GoBright platform, enabling seamless booking and calendar management.
- TOPdeskcoreTOPdesk integration provides better insight into the usage of meeting places by displaying GoBright information within the TOPdesk environment for integrated workplace management.
- DS TemplatesstrategicTechnology partnership announced at ISE Barcelona for Q2 2026. DS Templates will integrate content creation tools directly into GoBright's digital signage platform, enabling users to create professional, brand-aligned content without design skills. DS Templates supports 40+ integrations and serves organizations across diverse sectors.
- BrightSigncoreGoBright supports BrightSign players for digital signage, enabling reliable media playback on digital signage displays across customer deployments.
- NorthamberstrategicNorthamber serves as GoBright's distribution partner for the UK and Ireland, expanding GoBright's market presence in the British Isles. Northamber provides logistics, sales support, and market access for GoBright's smart workplace solutions.
- ComcrosscoreDutch implementation partner that selected GoBright for Plieger's smart workplace environment and managed deployment across 80+ locations. Comcross provides proactive monitoring and support, often resolving issues before clients notice them.
- BIS|Econocom BeluxcoreImplementation partner that realized deployment of GoBright's Desk Booking, Room Booking, and Visitor Registration at Orange Cyberdefense's office in Belgium. BIS|Econocom Belux specializes in smart buildings and workplace solutions.
- De KantoorspecialistcoreDutch reseller that introduced GoBright to Town Hall Veenendaal during a council meeting at their office. De Kantoorspecialist provides office solutions and facilitated the municipality's GoBright deployment.
- HeuvelmanstrategicPartnership announcement: 'GoBright and Heuvelman: Smarter Workplaces, Together' - a strategic collaboration to deliver integrated smart workplace solutions.
- CiscocoreCisco integration for smarter workplaces combining GoBright's workplace management with Cisco collaboration and networking infrastructure.
- 12CUstrategicGoBright acquired 12CU to deliver complete occupancy measurement for the modern workplace. The acquisition enhances GoBright's WiFi-based occupancy measurement capabilities.
- FurnikominorPartner company offering GoBright smart workplace solutions as part of their portfolio.
- PamiminorPartner company offering GoBright solutions in healthcare sector.
- UnigarantminorPartner company offering GoBright solutions in insurance sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GoBright competitors and assessment
Company assessmentBroad incumbents
- Aruba (Hewlett Packard Enterprise):
- Microsoft (Places / Teams): Microsoft is embedding workplace booking and presence features directly into Microsoft Teams and the new Microsoft Places product within the Microsoft 365 suite. It is both GoBright's largest integration partner and its most significant competitive threat, given distribution scale.
- Cisco (Webex / Cisco Spaces): Cisco offers room booking via Webex Devices and occupancy analytics through Cisco Spaces, leveraging its networking hardware installed base. GoBright already integrates with Cisco, and Cisco represents a broad incumbent that competes at the enterprise networking layer.
- Honeywell (Honeywell Forge): Honeywell Forge is an enterprise building management and workplace experience platform combining building automation with space utilization analytics. It represents the smart-building incumbent against which GoBright competes in larger integrated facility deployments.
Direct peers
- Robin: Robin is a workplace experience platform offering desk booking, room scheduling, and occupancy analytics for hybrid offices. It is the closest direct competitor to GoBright in the mid-market and enterprise segment, with overlapping Microsoft integrations and a similar product-led growth motion.
- Envoy: Envoy provides a workplace platform covering visitor management, desk booking, and room scheduling, with strong integrations into Microsoft and Google ecosystems. It competes head-on with GoBright in visitor management and desk hoteling for enterprise customers.
- Condeco: Condeco is an enterprise workspace scheduling platform offering desk booking, room booking, and space analytics, with deep integrations into Microsoft Exchange and Teams. It directly competes with GoBright in the European enterprise market and shares a similar module-based SaaS pricing model.
- SpaceIQ: SpaceIQ is a workplace and space management platform covering desk booking, room scheduling, occupancy analytics, and IWMS integration. It targets the same enterprise mid-market as GoBright with overlapping capabilities in analytics and hybrid-work enablement.
- OfficeSpace Software: OfficeSpace provides desk booking, room scheduling, visitor management, and workplace analytics for mid-market and enterprise organizations. It is a direct competitor in the same SaaS workplace management category with comparable Microsoft and Google integrations.
- Tactic (formerly Teem): Tactic offers room scheduling, desk booking, and workplace analytics, originally spun out of iOFFICE. It serves a comparable enterprise customer base and competes directly with GoBright in meeting room booking and hybrid-work tooling.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GoBright social profiles
Digital presenceGoBright compliance and trust
Trust signalCompliance3 records
GoBright financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoBright leadership team
Management profileNumber of profiles
Profiles4 records
GoBright subsidiaries and ownership
Company hierarchySubsidiaries1 record
GoBright funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoBright M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoBright
What does GoBright do?
GoBright provides a cloud-based smart workplace platform covering room booking, desk booking, visitor management, digital signage, parking management, and workplace analytics. The platform is offered as modular software subscriptions and is complemented by proprietary hardware devices (Interact, Glow, Connect) that enable on-premise interaction, occupancy detection, and check-in. It integrates natively with Microsoft (Teams, Outlook, Entra ID, Power BI, Places), Google Workspace, TOPdesk, BrightSign, and other workplace systems.
Is GoBright a public or private company?
GoBright is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoBright founded?
GoBright was founded in 2014. It employs 11 to 50 people.
Where is GoBright based?
GoBright is headquartered in Alblasserdam, Netherlands, in the Europe region.
How does GoBright make money?
Four revenue lines are on record. Software Licenses (Subscription) is the primary driver. The others are hardware Sales, technical Support Services and professional Services / Implementation.
Who are GoBright's main competitors?
Broad incumbents on record are Aruba (Hewlett Packard Enterprise), Microsoft (Places / Teams), Cisco (Webex / Cisco Spaces) and Honeywell (Honeywell Forge). Direct peers are Robin, Envoy, Condeco, SpaceIQ, OfficeSpace Software and Tactic (formerly Teem).
Does GoBright have an API?
Yes. GoBright operates a public API for status monitoring, as evidenced by a public API link on their status page (/en-us/public-api). The API is used for checking system status and receiving maintenance updates. Full API documentation for external developers is not explicitly detailed in the provided sources. Developer documentation is at status.gobright.com/en-us/public-api.
What industry is GoBright in?
GoBright's product category is Workplace Management Software. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center). Its NAICS code is 54151 and its SIC code is 7373.