KV Supply
KVSupply is a direct-to-consumer online pet supply retailer (founded 1979) selling food, supplies, and prescription medications for dogs, cats, horses, livestock, and small animals to individual pet owners and veterinary professionals across North America.
- Company typePrivate
- Founded1979
- HeadquartersMountain Top, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What KV Supply does
KVSupply is an online pet supply retailer founded in 1979, operating as a division of Tabcom LLC, a privately held Pennsylvania LLC headquartered in Hazleton. The company runs a direct-to-consumer e-commerce storefront (Shopify-based) selling pet supplies across a wide animal taxonomy: dogs, cats, horses, livestock (cattle, swine, sheep, poultry), birds, ferrets, fish, and small animals. Product categories span consumables (food, treats), hard goods (beds, crates, carriers, grooming equipment, tack), and health/wellness items including supplements, vaccines, and prescription medications.
Revenue is generated primarily through transactional direct e-commerce retail sales, with prescription pet medications fulfilled via a referral/transaction arrangement with Pet's Choice Pharmacy, a licensed pharmacy partner. The parent entity, Tabcom LLC, maintains NABP Healthcare Merchant Accreditation, enabling compliant online pharmaceutical distribution. The customer base is bifurcated between individual pet owners (primary segment) and veterinary professionals (secondary), both served through the same self-serve storefront. Shipping infrastructure covers all 50 US states, Canada, APO/FPO, Puerto Rico, Guam, and the Virgin Islands.
The business model is pay-as-you-go unit pricing with volume discounts (up to 20% off orders over $29) and an Auto Ship subscription program for recurring delivery. No disclosed funding rounds, headcount data, or revenue figures are available, indicating a privately held, bootstrapped operation. Marketing relies on organic SEO, email newsletters, and social media rather than paid acquisition channels, and the platform carries no disclosed proprietary technology or AI/ML capabilities beyond the underlying Shopify infrastructure.
KV Supply firmographics
Firmographics- Name
- KV Supply
- Legal name
- Tabcom LLC
- Website
- https://kvsupply.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KVSupply is a direct-to-consumer online pet supply retailer (founded 1979) selling food, supplies, and prescription medications for dogs, cats, horses, livestock, and small animals to individual pet owners and veterinary professionals across North America.
- Ownership category
- akta.pro rank
KV Supply industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Pet Pharmaceuticals & Veterinary Supply Distribution (CRAOAKAD)
- akta.pro secondary industries
- Pet Pharmacy Retail (Prescription) (CRALAHAD), Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)
Keywords
Where KV Supply is headquartered
LocationHeadquarters
- HQ city
- Mountain Top
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KV Supply business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Retail Sales: KVSupply generates revenue through direct online sales of pet supplies, food, accessories, veterinary supplies, pet medications, and supplements to consumers and veterinary professionals. The company operates on a transactional retail model where customers purchase products individually through their e-commerce platform with various shipping options including economy, ground, expedited, and freight delivery.
- Prescription Pet Medications: Prescription pet medications are dispensed and shipped by Pet's Choice Pharmacy, a licensed pharmacy partner, after prescription verification with the customer's veterinarian. This represents a referral/fulfillment revenue stream where KVSupply processes orders but the actual prescription fulfillment is handled by the pharmacy partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume/shipping discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
KV Supply product offering
Product offeringCore offering
KV Supply is an online pet supply retailer selling pet food, treats, accessories, grooming supplies, training equipment, tack, livestock supplies, and veterinary products for dogs, cats, horses, livestock, birds, ferrets, fish, and small animals. Prescription pet medications are dispensed through affiliated Pet's Choice Pharmacy after veterinary verification. The company sells directly through its own e-commerce storefront to consumers and veterinary professionals across all 50 U.S. states, Canada, and select U.S. territories.
Product overview
KV Supply is an online pet supply retailer founded in 1979, operating as a division of Tabcom LLC. The company offers a comprehensive e-commerce platform selling pet supplies across multiple animal categories: dogs, cats, horses, livestock (cattle, swine, sheep, poultry), birds, ferrets, fish, and small animals. The product portfolio spans core consumables and hard goods including pet food, medications and prescriptions (via affiliated Pet's Choice Pharmacy), grooming supplies, toys, bedding, training equipment, tack, fencing, and barn supplies. The pharmacy division offers prescription medications, vaccines, and health supplements with NABP accreditation. The platform features an Auto-Ship subscription program and sells through multiple payment methods including major credit cards and digital wallets.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Supplies Comprehensive online catalog of dog supplies including food, treats, chews, toys, grooming products, collars, leashes, beds, carriers, crates, training and behavior equipment, dental care, flea and tick preventatives, clothing, and accessories for dog owners.
- Cat Supplies Complete range of cat supplies including food, treats, toys, grooming items, litter boxes, beds, carriers, health supplements, training and behavior aids, and flea and tick preventatives for cat owners.
- Equine Supplies Horse care products including English and Western tack, riding apparel, blankets, hoof care, grooming supplies, equine medications, and barn supplies for horse owners and equine professionals.
- Livestock Supplies Supplies for cattle, swine, sheep, and poultry including fencing, medical supplies, feeding equipment, and wellness products for livestock owners and farmers.
- Pet Pharmacy and Prescription Medications Online pharmacy offering pet medications, prescription drugs, vaccines, and supplements for dogs, cats, horses, and livestock. Prescriptions are processed by KVSupply and dispensed by affiliated Pet's Choice Pharmacy after veterinary verification, with NABP Healthcare Merchant Accreditation held by parent Tabcom LLC.
- Veterinary Supplies and Equipment Veterinary medical supplies including diagnostic equipment, surgical supplies, syringes and needles, thermometers, protective collars, disposable gloves, and pill dispensers for veterinarians, animal clinics, and veterinary professionals.
- Auto Ship Subscription Program Subscription-based recurring delivery program that allows customers to schedule automatic shipments of pet supplies and earn additional savings versus one-time purchases.
Companies that use KV Supply
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
KV Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KV Supply partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pet's Choice PharmacycorePet's Choice Pharmacy is a licensed pharmacy that dispenses and ships prescription pet medications for KVSupply.com after prescription verification with the customer's veterinarian. This partnership enables KVSupply to offer prescription medications while complying with pharmaceutical regulations.
- TABcom, LLCcoreTABcom, LLC is the parent company that operates KVSupply.com and maintains current NABP (National Association of Boards of Pharmacy) Healthcare Merchant Accreditation for the website.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
KV Supply competitors and assessment
Company assessmentDirect peers
- Chewy: The dominant online direct-to-consumer pet supplies retailer in the US, carrying food, supplies, medications, and vet products. Chewy is the primary head-to-head competitor for KV Supply's core e-commerce pet supplies business and subscription/auto-ship model.
- PetMeds (1-800-PetMeds): Online pet pharmacy and supplies retailer offering prescription and OTC pet medications, supplements, and general supplies. Highly comparable to KV Supply's prescription-plus-general-supply positioning and pharmacy-led distribution model.
- Allivet: Online pet pharmacy and veterinary supply retailer serving both consumers and veterinary clinics. Closely comparable to KV Supply's hybrid B2C/B2B vet supply and prescription fulfillment positioning.
- Valley Vet Supply: Online retailer specializing in equine, livestock, and pet supplies plus veterinary pharmaceuticals. Directly comparable to KV Supply on multi-species breadth (especially equine and livestock) and vet supply assortment.
- VetSource: Veterinary pharmacy and home delivery platform providing prescription fulfillment for veterinary practices. Comparable to KV Supply's B2B vet channel and prescription fulfillment through Pet's Choice Pharmacy.
Broad incumbents
- PetSmart: Largest US specialty pet retailer combining physical stores with a growing e-commerce and pharmacy offering. Overlaps with KV Supply across the full pet supplies catalog and increasingly competes in online prescription fulfillment.
- Petco: National specialty pet retailer with broad e-commerce, in-store vet clinics, and an expanding pet pharmacy and prescription delivery offering. A broad incumbent competitor across KV Supply's general supplies and pharmacy categories.
- Amazon (Pet Supplies): Amazon's pet supplies category competes directly with KV Supply on breadth, pricing, and shipping speed via Prime. A broad incumbent that puts structural price and fulfillment pressure on KV Supply's general supplies catalog.
- Walmart (Pet Supplies): Mass-market retailer with a large pet supplies category online and in-store, competing on price and convenience. A broad incumbent putting pressure on KV Supply's general pet supplies pricing.
Regional players
- Jeffers Pet: Long-running US online and catalog retailer of livestock, equine, and pet supplies including veterinary products. Comparable to KV Supply on multi-species breadth and long-tail farm/equine SKUs, with a regional Southern US heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KV Supply social profiles
Digital presenceKV Supply compliance and trust
Trust signalCompliance1 record
KV Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
KV Supply leadership team
Management profileNumber of profiles
KV Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KV Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KV Supply
What does KV Supply do?
KV Supply is an online pet supply retailer selling pet food, treats, accessories, grooming supplies, training equipment, tack, livestock supplies, and veterinary products for dogs, cats, horses, livestock, birds, ferrets, fish, and small animals. Prescription pet medications are dispensed through affiliated Pet's Choice Pharmacy after veterinary verification. The company sells directly through its own e-commerce storefront to consumers and veterinary professionals across all 50 U.S. states, Canada, and select U.S. territories.
Is KV Supply a public or private company?
KV Supply is a private company. It is classified as corporate owned and is currently operating.
When was KV Supply founded?
KV Supply was founded in 1979. It employs 11 to 50 people.
Where is KV Supply based?
KV Supply is headquartered in Mountain Top, United States, in the North America region.
How does KV Supply make money?
Two revenue lines are on record. Direct E-commerce Retail Sales are the primary driver. The others are prescription Pet Medications.
Who are KV Supply's main competitors?
Direct peers on record are Chewy, PetMeds (1-800-PetMeds), Allivet, Valley Vet Supply and VetSource. Broad incumbents are PetSmart, Petco, Amazon (Pet Supplies) and Walmart (Pet Supplies). Jeffers Pet is listed as a regional player.
Does KV Supply have an API?
No public API is recorded for KV Supply.
What industry is KV Supply in?
KV Supply's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRAOAKAD, Pet Pharmaceuticals & Veterinary Supply Distribution, with a secondary code of CRALAHAD, Pet Pharmacy Retail (Prescription). Its NAICS code is 459910 and its SIC code is 5047.