HomeTowne Realty
- Company typePrivate
- Founded2001
- HeadquartersClayton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
HomeTowne Realty firmographics
Firmographics- Name
- HomeTowne Realty
- Legal name
- HomeTowne Realty
- Website
- https://myhtr.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HomeTowne Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- New Construction & Builder Sales (BPAJAAAB), Senior Living & 55+ Community Brokerage (BPAJAAAH)
Keywords
Where HomeTowne Realty is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
HomeTowne Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Buyer Representation: Commission-based compensation for representing home buyers in residential transactions. Agents assist with property search, negotiation, and closing coordination.
- Seller Representation: Commission-based compensation for listing and selling residential properties. Includes strategic marketing, pricing analysis, and negotiation services.
- New Construction Services: Guided new home building services through builder partner network, providing commission revenue from builder referrals and buyer representation.
- Commercial Real Estate: Commercial property sales and leasing through HTR Commercial division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate transaction services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HomeTowne Realty product offering
Product offeringCore offering
HomeTowne Realty is a North Carolina real estate brokerage that represents residential home buyers and sellers, lists and sells commercial properties through its HTR Commercial division, routes new construction leads via a 50+ builder partner program, and conducts real estate auctions. The firm operates branch offices in Clayton, Garner, Selma, Raleigh, and Atlantic Beach, and also provides property management services for owners.
Product overview
HomeTowne Realty is a locally rooted real estate firm offering a unified platform of property services. The core offering combines an online property search platform with advanced filtering capabilities, paired with agent-assisted services for buying and selling residential homes. The company operates specialized sub-brands including HTR Commercial for commercial transactions, and maintains a network of over 50 new home builder partners. Additional services include real estate auctions, mortgage calculations, neighborhood market analysis reports, and comparative market analysis tools. The portfolio spans residential sales, new construction support, and commercial real estate across Johnston County, the Triangle region, and coastal North Carolina.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage (Buyer and Seller Representation)
- HTR Commercial (Commercial Real Estate Brokerage)
- New Home Builders Program
- Real Estate Auctions
- Property Management Services
Companies that use HomeTowne Realty
Customer profileSegments5 records
Ideal customer profiles4 records
HomeTowne Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HomeTowne Realty partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- A&G ResidentialcoreLocal residential builder partner providing custom home building services to HomeTowne Realty clients. Part of network of 50+ builders helping buyers navigate new construction process.
- Ashwood Development, LLCcoreLocal builder partner for new home construction in the Johnston County and Triangle area.
- Asset Development, InccoreBuilder partner for new home construction services.
- Capitol City HomescoreRegional builder partner providing new construction options for HomeTowne clients.
- LGI Homes- NC LLCcoreNational volume builder partner offering new construction homes in North Carolina markets served by HomeTowne Realty.
- Mungo Homes NCcoreRegional builder partner providing new home construction in North Carolina.
- H&H HomescoreRegional builder partner serving Johnston County and surrounding markets.
- HTR CommercialcoreSeparate commercial real estate division of HomeTowne Realty serving commercial property buyers, sellers, and investors (htrcommercial.com).
- HTR AcademyminorTraining and education platform for real estate agents (htracademy.com), supporting agent development and team building.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HomeTowne Realty competitors and assessment
Company assessmentEmerging players
- Compass: Tech-forward national brokerage rapidly expanding into secondary markets including the Carolinas. Competes for agents and listings with stronger brand recognition and proprietary technology platform.
- eXp Realty: Cloud-based brokerage using a virtual model with attractive agent commission splits. Operates across NC and competes for HTR's agent pool and listings without requiring physical offices.
- Redfin: Tech-enabled residential brokerage with direct-to-consumer pricing model. Operates in parts of NC and represents a disruptive competitive force targeting the same buyer/seller segments as HomeTowne Realty.
Direct peers
- Allen Tate Realtors: The dominant residential brokerage in the Carolinas, with deep local market expertise and multi-office regional footprint similar to HTR. Operates with a comparable agent-based model and serves the same buyer/seller segments in NC and SC.
- Fonville Morisey Realty: Long-established Carolinas residential brokerage operating across the Triangle and Coastal NC markets. Directly comparable business model, commission structure, and geographic footprint to HomeTowne Realty.
- Howard Hanna Real Estate: Large independent family-owned brokerage with strong Mid-Atlantic and Southeast presence, including North Carolina. Comparable regional agent-led model and diversified residential services.
- Realty ONE Group: Fast-growing flat-fee franchise brokerage with significant agent-recruitment focus. Competes in the same commission-based, agent-led brokerage model across multiple U.S. regions.
Broad incumbents
- Coldwell Banker Advantage: Major national real estate franchise with established Triangle and NC operations. Competes in residential brokerage but benefits from broader national brand recognition and scale.
- Better Homes and Gardens Real Estate: National residential franchise brokerage. Operates in NC with brand-driven marketing, offering a competing affiliation alternative for independent brokerages considering franchise conversion.
- Berkshire Hathaway HomeServices: National residential real estate franchise leveraging the Berkshire Hathaway brand. Operates in NC markets served by HTR with broader resources and brand prestige.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HomeTowne Realty social profiles
Digital presenceHomeTowne Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeTowne Realty leadership team
Management profileNumber of profiles
Profiles2 records
HomeTowne Realty subsidiaries and ownership
Company hierarchySubsidiaries6 records
HomeTowne Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeTowne Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeTowne Realty
What does HomeTowne Realty do?
HomeTowne Realty is a North Carolina real estate brokerage that represents residential home buyers and sellers, lists and sells commercial properties through its HTR Commercial division, routes new construction leads via a 50+ builder partner program, and conducts real estate auctions. The firm operates branch offices in Clayton, Garner, Selma, Raleigh, and Atlantic Beach, and also provides property management services for owners.
Is HomeTowne Realty a public or private company?
HomeTowne Realty is a private company. It is classified as unknown and is currently operating.
When was HomeTowne Realty founded?
HomeTowne Realty was founded in 2001. It employs 11 to 50 people.
Where is HomeTowne Realty based?
HomeTowne Realty is headquartered in Clayton, United States, in the North America region.
How does HomeTowne Realty make money?
Four revenue lines are on record. Buyer Representation is the primary driver. The others are seller Representation, new Construction Services and commercial Real Estate.
Who are HomeTowne Realty's main competitors?
Emerging players on record are Compass, eXp Realty and Redfin. Direct peers are Allen Tate Realtors, Fonville Morisey Realty, Howard Hanna Real Estate and Realty ONE Group. Broad incumbents are Coldwell Banker Advantage, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices.
Does HomeTowne Realty have an API?
No public API is recorded for HomeTowne Realty.
What industry is HomeTowne Realty in?
HomeTowne Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 5312 and its SIC code is 6531.