movelo

What movelo does

movelo GmbH is a German eBike mobility company founded in 2005 and headquartered in Bad Reichenhall, Germany. Since 2019 it has operated as a wholly owned subsidiary of Pon.Bike, the world's largest eBike manufacturer (parent of Kalkhoff, Focus, Gazelle, and Cannondale). The company plans and implements eBike fleet solutions for the business sector, serving hotels and tourism destinations, corporate fleets, and bicycle dealers across Germany, Austria, the Netherlands, and the broader EU.

The core product is the movelo Share platform — a modular stack combining a cloud-based Fleet Software (SaaS, advertised ≥99% availability), native iOS/Android apps, Bluetooth-enabled electronic eLocks, and a Park & Charge hardware line (Indoor Hub, Outdoor Hub, TÜV-certified Ladebalken, and Charmax solar stations). Around this stack movelo layers several commercial offerings: movelo ALL-IN all-inclusive rental subscriptions (€79–€199/month), seasonal tourism rentals for hotels (minimum 4-month terms), Sale & Lease Back (SLB) financing launched in 2024 that liquidates dealer and hotel fleet capital, and the LikedBikes B2B marketplace (launched 2026) for refurbished and unrefurbished leasing-return eBikes. A Servicevereinbarung Fleetbike add-on bundles maintenance and Vollkasko (comprehensive) insurance.

Go-to-market is sales-led with channel partner distribution through Pon.Bike-owned eBike brands and a self-serve B2B shop for dealers (LikedBikes). Service is delivered through two service centers in Bad Reichenhall (DE) and Barneveld (NL). The company reports 6,000 eBikes under management, 20,500 app users, and a customer base spanning premium hotels, tourism destinations, corporate clients, and a growing dealer channel. No public revenue, ARR, or headcount figures are disclosed.

Name

movelo

Legal name

movelo GmbH

Website

https://movelo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

movelo GmbH is a German eBike fleet-as-a-service provider, subsidiary of Pon.Bike since 2019, offering subscription rentals, sharing, and Sale & Lease Back financing to hotels, corporates, and bicycle dealers across the DACH and Benelux regions.

Ownership category

akta.pro rank

Product category

Corporate eBike Mobility Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Used Household and Office Goods Moving (484210), Tour Operators (561520), Tour Operators (56152), Local Messengers and Local Delivery (4922)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Courier/Delivery Driver Vehicle Rental Programs (Gig/Owner-Operator) (TLABAGAI)

akta.pro secondary industries

Box Truck & Moving Truck Rentals (THADAJAB), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• EBike fleet management
• Bicycle leasing services
• Bike sharing platforms
• Corporate mobility solutions
• Refurbished bike marketplace

Headquarters

HQ city

Bad Reichenhall

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. movelo ALL-IN Subscription Rentals: Recurring monthly subscription revenue from full-service eBike rentals (Comfort, Comfort Plus, Crossover, MTB tiers) that include maintenance, insurance, and replacement bikes.
2. Seasonal eBike Rentals (Tourism/Hotels): Short-term and seasonal rental fees from hotels, tourism destinations, and resorts that deploy movelo Share stations for guests; can be per-ride or per-station licensing.
3. Sale & Lease Back (SLB) Financing: One-time cash inflow to corporate clients on sale of their existing eBike fleet, followed by recurring lease payments back to movelo together with a partner leasing company.
4. LikedBikes Marketplace (Refurbished Bike Sales): Transactional revenue from selling returned and refurbished eBikes to bicycle dealers through the LikedBikes B2B marketplace; "powered by movelo" branding.
5. Park & Charge Equipment Sales / Rental: Revenue from sale or rental of Park & Charge hardware (Indoor Hub €105–130/mo, Outdoor Hub €250/mo, 2-bike Ladebalken €30–40/mo) to hotels and corporate sites.
6. Maintenance & Service Fees: Service fees for eBike maintenance, repair, and refurbishment delivered through movelo Service Centers (Bad Reichenhall DE, Barneveld NL).

Pricing tiers

Go-to-market motion4 records

Core offering

movelo plans, deploys and operates eBike fleets for businesses, combining all-inclusive rental subscriptions (movelo ALL-IN), seasonal hotel and tourism rentals (movelo Tourismus), station-based eBike sharing (movelo Share), Sale & Lease Back financing for dealers and hotels, and a B2B marketplace for refurbished leasing-return eBikes (LikedBikes). The offering is delivered through the cloud-based movelo-Fleetsoftware, the movelo App, BLE-enabled eLocks and proprietary Park & Charge charging infrastructure, with service centers in Germany and the Netherlands.

Product overview

movelo operates a modular platform-plus-partner architecture rather than a single product. At the core is the movelo Share stack, which combines the movelo App (iOS/Android), movelo Fleet Software (cloud-based back office) and movelo eLocks (BLE hardware), and is anchored physically by the movelo Hubs line (Outdoor Hub, Indoor Hub, Ladebalken, Light Hub, Charmax). Around this stack movelo layers several business models targeting different buyer personas: movelo Tourismus (seasonal rentals for hotels and destinations), movelo ALL-IN (all-inclusive business rental contracts), Sale & Lease Back (capital-release financing for dealers and hotels), the movelo Servicevereinbarung Fleetbike (Basic/Premium service & insurance add-on), TREE PRO (sustainability add-on), and the LikedBikes sub-brand (B2B shop for refurbished and unrefurbished leasing-return eBikes). The movelo Fleetmanager (leasing calculator) is a supporting sales tool. Underlying all offerings is movelo's positioning as part of the Pon.Bike group (since 2019).

Differentiator

Problem solved

Functional benefit

Brands

• LikedBikes: B2B brand powered by movelo, supplying refurbished and unrefurbished leasing returns (Leasingrückläufer) to bicycle dealers, including sales of new and used bikes to consumers and business customers via likedbikes.com.
• movelo Share

Products and services

• movelo Share (eBike Sharing) Public and station-based eBike sharing solution combining the movelo App, BLE-equipped eLocks, movelo Hubs (charging/parking stations) and back-end fleet software. Targeted at municipalities, tourism destinations, hotels and companies, offered with an optional Payment module.
• movelo Tourismus (Seasonal eBike Rentals) Seasonal eBike rental service for hotels and tourism destinations, supplied as complete fleets spanning Comfort, Comfort Plus, Crossover Premium, MTB Street, MTB Hardtail and MTB Fully models, with insurance and service included. Minimum rental term of 4 months in DE/AT.
• movelo ALL-IN Rental Contract All-inclusive monthly rental contract for businesses and organizations covering eBike fleet provision, service, maintenance and Vollkasko insurance in one bundled fee. Minimum fleet size 2 bikes; tiers from Comfort (€99/mo) up to MTB Fully (€199/mo).
• Sale & Lease Back (SLB) Bike Financing Sale-and-leaseback financing product enabling bike dealers and hotels to liquidate existing eBike fleets through movelo and a partner leasing company, freeing working capital while retaining fleet access. Terms from 24 months, optional insurance, no purchase obligation at end of term.
• LikedBikes (B2B Refurbished Bike Marketplace) B2B online shop sub-brand (powered by movelo) supplying bike dealers with refurbished and unrefurbished eBikes sourced from leasing returns, enabling dealers to resell end-of-lease vehicles in the used-bike segment. Available as refurbished or unrefurbished units with no minimum order quantity.
• Park & Charge Charging Infrastructure (movelo Hubs) Physical charging and parking station hardware line — Outdoor Hub (€250/mo), Indoor Hub (€105–130/mo), Ladebalken (2-bike charging rail, €30–40/mo), Light Hub and Charmax solar-powered charging station — used as anchoring infrastructure for movelo Share and tourism fleets and sold/rented to hotels and corporate sites. Ladebalken is TÜV-certified.
• movelo Servicevereinbarung Fleetbike (SVF) Service agreement for fleet eBikes available in Basic and Premium tiers, bundling maintenance, wear-part replacement and Vollkasko (comprehensive all-risk) insurance.

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• JobRad: Germany's leading corporate eBike leasing platform, operating the Gehaltsumwandlung (salary conversion) model. Highly comparable to movelo's ALL-IN subscription and SLB offerings, targeting the same German corporate customer base for tax-advantaged eBike adoption.
• BusinessBike: Direct German competitor in corporate eBike leasing and fleet management for employers. Competes head-to-head with movelo's B2B subscription rentals and service agreements, sharing the same regulatory tailwind of 100% tax-deductible leasing.
• nextbike: Major German/European station-based bike-sharing operator with deep public-sector and tourism deployments. Closely comparable to movelo Share in business model and target customers (municipalities, tourism destinations, hotels).
• Rebike: Germany-based online retailer of refurbished eBikes. Directly comparable to movelo's LikedBikes B2B marketplace for leasing returns and refurbished resale, targeting bicycle dealers and end consumers.
• mein-dienstrad (Dienstrad-Leasing): German corporate eBike leasing provider targeting employers with tax-advantaged Dienstrad models. Comparable customer base and leasing economics to movelo's SLB and ALL-IN rental products.

Emerging players

• Swapfiets: European subscription-based bike service (with growing eBike mix) operating in the Netherlands, Germany, and other EU markets. Comparable monthly subscription model and target of mobility-as-a-service customers, though primarily consumer/SMB rather than corporate fleets.

Broad incumbents

• Lime: Global micro-mobility operator with shared e-bikes and e-scooters. Comparable on bike-sharing operations, app-driven access, and station-based deployment, though broader scope and capital base than movelo.
• Tier Mobility: European micro-mobility leader (e-scooters and e-bikes), now part of Dott. Operates shared fleets comparable to movelo Share, particularly for municipal and tourism customers across European cities.
• Deutsche Bahn Call a Bike: Station-based and free-floating bike-sharing service operated by Deutsche Bahn across German cities. Comparable on station-based sharing and tourism/corporate customer overlap, though with significantly larger scale and infrastructure footprint.

Others

• Derby Cycle (Pon.Bike brand portfolio): Sibling entity within the Pon.Bike group (owner of Kalkhoff, Focus, Raleigh). Comparable in product technology (eBikes) and direct partnership relationship via the movelo/Derby Cycle cooperation that developed movelo Share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movelo-gmbh
• Xx.com/ebike4business
• Facebookfacebook.com/movelo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about movelo