2WORK
2WORK GmbH is a German SaaS company offering a cloud-based, AI-integrated all-in-one ERP for small and medium-sized German enterprises, covering CRM, sales, projects, accounting, purchasing, HR, inventory, marketing and support in a single suite hosted domestically on IONOS servers.
- Company typePrivate
- Founded2024
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 2WORK does
Go-to-market is hybrid: a product-led self-serve motion via a 60-day free trial directly on the website, complemented by an inside-sales motion (phone and email) for mid-market prospects and a regional ecosystem of partnerships (Netunion, DiWiSH, Hochschule Flensburg, FoundersBay, Allianz für Cyber-Sicherheit) for referrals in northern Germany. Revenue is almost entirely recurring SaaS subscription, with one-time project fees on Flex engagements. The company is bootstrapped/founder-owned (Malte Redmann and Phillip Obermüller as Managing Directors), has roughly 1–10 employees, has raised approximately $612K in disclosed funding plus an EU EFRE development grant under the Schleswig-Holstein state programme (2021–2027) for the 2WORK 2.0 expansion project, and operates exclusively in the German domestic market.
2WORK firmographics
Firmographics- Name
- 2WORK
- Legal name
- 2WORK GmbH
- Website
- https://2work.de
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2WORK GmbH is a German SaaS company offering a cloud-based, AI-integrated all-in-one ERP for small and medium-sized German enterprises, covering CRM, sales, projects, accounting, purchasing, HR, inventory, marketing and support in a single suite hosted domestically on IONOS servers.
- Ownership category
- akta.pro rank
2WORK industry classification
Industry- Product category
- Cloud ERP Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), CRM Implementation & Customization Services (BPAEAGAC)
Keywords
Where 2WORK is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
2WORK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (2WORK Start-Up & Business): 2WORK is offered as a subscription SaaS product with monthly or annual billing. The product is available in Start-Up and Business tiers, differentiated by company age (businesses older than 24 months according to commercial register are classified as Business). Pricing is per user with different storage limits per tier. All maintenance, updates, hosting in Germany, and standard support are included in the subscription price.
- 2WORK Flex (Custom ERP SaaS): 2WORK Flex is a custom-configured variant with individualized modules and workflows. Pricing includes a monthly hosting flat fee (based on user count and storage needs) plus a one-time project fee for consulting, setup, and configuration. No separate software license fees apply.
- Optional Services (Data Migration, Additional Support): Optional paid services include data migration from legacy systems and additional fee-based support packages beyond the included standard email support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start-Up — Entry-level plan for companies ≤24 months old, includes core modules (CRM/BRM, Sales, Project, Accounting, Services/Items) with limited AI, storage, and email-only support. |
| Subscription | Monthly | Business — Mid-tier plan for companies >24 months old, adds Einkauf (Purchasing), HR, Inventory, Marketing modules plus Banking (EBICS), API access, and phone/email support. |
| Subscription | Annual | Business Annual — Same as Business plan but billed annually at a discounted rate. |
| Subscription | Monthly | Flex — Fully customized ERP for companies with individual requirements, bespoke modules, workflows, and interfaces. |
| Subscription | Monthly | Start-Up plan — Starting price point for SMBs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
2WORK product offering
Product offeringCore offering
2WORK develops and sells a cloud-based, AI-supported All-in-One ERP and Business Relationship Management (BRM) SaaS suite for German small and medium-sized enterprises. The platform unifies CRM/BRM, sales, project management, accounting, purchasing, warehouse, HR, marketing, and service/support into a single multi-tenant application with integrated 2WORK AI, native DATEV/ZUGFeRD compliance, and German IONOS-hosted infrastructure.
Product overview
2WORK is a cloud-based All-in-One Business Software (ERP) designed specifically for small and medium-sized enterprises in Germany. The core product 2WORK consists of three tariff tiers: Start-Up (for companies under 24 months old), Business (for established companies), and Flex (fully customized solution). The platform integrates all essential business processes—CRM/BRM, Sales (Vertrieb), Project Management (Projekte), Accounting (Buchhaltung), Purchasing (Einkauf), Warehouse (Lager), HR, Marketing, and Service/Support (Ticketsystem)—into a single unified system. 2WORK AI provides integrated artificial intelligence capabilities including AI-powered master data population. 2WORK 2.0 is an ongoing EFRE-funded development project expanding the platform with additional modules and AI integration.
Differentiator
Problem solved
Functional benefit
Brands
- 2WORK Flex: Customized ERP solution for companies with individual requirements, offering tailored modules, interfaces, and workflows.
- 2WORK AI
Products and services
- 2WORK All-in-One cloud-based ERP and Business Relationship Management (BRM) SaaS suite for German small and medium-sized enterprises, combining CRM/BRM, sales, project management, accounting, purchasing, warehouse, HR, marketing, and service/support modules with integrated 2WORK AI in a single multi-tenant platform hosted on IONOS German data centers.
- 2WORK Flex Custom-tailored ERP solution for German companies with individual or complex process requirements, offering maximum flexibility with custom-configured modules, custom interfaces, configurable fields, and bespoke workflows; includes all modules plus manufacturing, ticketing, quality management, and multi-tenancy, with personal setup and training included.
Quantifiable outcome
- Administrative overhead reduced through automated workflows and integrated accounting, invoicing, and reporting.
- +1 more outcomes
Companies that use 2WORK
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
2WORK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature7 records
2WORK partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- IONOS SEcore2WORK's entire infrastructure is hosted on IONOS German servers. IONOS is a leading European cloud and hosting provider. This is a critical infrastructure partnership ensuring digital sovereignty, GDPR compliance, and data residency in Germany. 2WORK's AGB explicitly references IONOS as the data center operator and defines availability SLA up to the IONOS data center router exit.
- NetunionminorNetunion is a digital industry network. 2WORK is listed as a member/partner, appearing in the partner logos section on the company website alongside other ecosystem members. Nature of partnership appears to be ecosystem/membership rather than commercial.
- DiWiSH (Digitalisierung Wirtschaft Schleswig-Holstein)minorDiWiSH is the digitalization initiative of the state of Schleswig-Holstein. 2WORK appears as a member/partner, suggesting participation in regional digital economy promotion and ecosystem building.
- Hochschule Flensburg (University of Applied Sciences Flensburg)minorPartnership with the University of Applied Sciences in Flensburg, 2WORK's home region. Appears to be an academic collaboration and talent pipeline relationship, consistent with the company's roots in northern Germany.
- Allianz für Cyber-Sicherheit (Alliance for Cyber Security)minor2WORK is a participant member of the German Allianz für Cyber-Sicherheit, a national cybersecurity initiative backed by the German Federal Office for Information Security (BSI). Demonstrates commitment to security standards and compliance.
- FoundersBayminorFoundersBay is a startup/entrepreneurship community or accelerator in northern Germany. 2WORK appears as a partner/member, suggesting involvement in the regional startup ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
2WORK competitors and assessment
Company assessmentDirect peers
- Weclapp: German cloud-based ERP/CRM platform targeting SMEs with CRM, sales, project, accounting, and warehouse functionality. The closest direct competitor to 2WORK in the German Mittelstand cloud-ERP segment, with a comparable all-in-one value proposition.
- sevDesk: German cloud business software for SMBs covering invoicing, accounting, banking, and CRM. Competes head-on with 2WORK for the German SMB digitization wallet, with a similar self-serve, low-touch GTM.
- Lexoffice (Haufe-Lexware): Cloud-based accounting and business management software from Haufe-Lexware, aimed at German freelancers, start-ups, and SMEs. Direct competitor in the German SMB accounting/ERP category with strong tax-compliance and DATEV-adjacent positioning.
- Collmex: German online ERP/accounting/CRM/e-commerce platform for small and mid-sized businesses. Comparable in target audience (German SMBs) and breadth of business functions, though with a longer operating history.
Broad incumbents
- Sage Business Cloud: Established global SME business management suite with strong presence in Germany. Competes with 2WORK across accounting, ERP, HR, and payroll, but as part of a much broader portfolio rather than a focused German-only product.
- Lexware (Haufe-Lexware): Established on-premise and cloud SMB accounting/business software from Haufe-Lexware. Anchored in the German Mittelstand, with deep DATEV/tax-compliance expertise and a much larger customer base and partner network than 2WORK.
- SAP Business One: SAP's ERP offering for small and mid-sized businesses, including in Germany. Represents the large-incumbent threat to 2WORK in the upper end of its target segment, especially for companies needing broader enterprise functionality.
Emerging players
- Odoo: Open-source ERP/CRM platform with comparable all-in-one suite (Sales, Accounting, Inventory, HR, Manufacturing). Highly relevant because 2WORK is built on the similarly-architected open-source ERPNext/Frappe stack, and both target SMEs with modular SaaS.
- Candis: German AI-native accounting and spend-management platform for SMBs. Relevant as an emerging competitor bringing AI-first positioning to the German SMB accounting/ERP category that 2WORK also targets.
- Bitrix24: International CRM/ERP/collaboration platform with a free tier that overlaps with 2WORK's CRM, sales, project, and HR modules. Comparable all-in-one SaaS value proposition for SMEs, though less specialized for the German regulatory stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
2WORK compliance and trust
Trust signalCompliance3 records
2WORK financial estimates
Financial estimateRevenue estimate
Valuation estimate
2WORK leadership team
Management profileNumber of profiles
Profiles3 records
2WORK funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2WORK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2WORK
What does 2WORK do?
2WORK develops and sells a cloud-based, AI-supported All-in-One ERP and Business Relationship Management (BRM) SaaS suite for German small and medium-sized enterprises. The platform unifies CRM/BRM, sales, project management, accounting, purchasing, warehouse, HR, marketing, and service/support into a single multi-tenant application with integrated 2WORK AI, native DATEV/ZUGFeRD compliance, and German IONOS-hosted infrastructure.
Is 2WORK a public or private company?
2WORK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2WORK founded?
2WORK was founded in 2024. It employs 11 to 50 people.
Where is 2WORK based?
2WORK is headquartered in Hamburg, Germany, in the Europe region.
How does 2WORK make money?
Three revenue lines are on record. SaaS Subscription (2WORK Start-Up & Business) is the primary driver. The others are 2WORK Flex (Custom ERP SaaS) and optional Services (Data Migration, Additional Support).
Who are 2WORK's main competitors?
Direct peers on record are Weclapp, sevDesk, Lexoffice (Haufe-Lexware) and Collmex. Broad incumbents are Sage Business Cloud, Lexware (Haufe-Lexware) and SAP Business One. Emerging players are Odoo, Candis and Bitrix24.
Does 2WORK have an API?
Yes. 2WORK offers a REST API that enables data exchange with other applications. Standard interfaces for Mail, DATEV, and Slack are available alongside the open API. The API allows users to connect any software solutions not included in the standard integration portfolio. API access is available in the Business tariff (not in Start-Up), and on request for Flex customers. Developer documentation is at docs.2work.de/share/pw4ay5h5lc/p/2-work-8gi2NFe6aQ.
What industry is 2WORK in?
2WORK's product category is Cloud ERP Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 513210 and its SIC code is 7372.