What AORA does

Aora Solar operates a free, web-based residential solar installer directory serving U.S. homeowners and solar contractors. The platform aggregates 11,994 solar professionals, battery storage specialists, and EV charging installers across 52 U.S. states and 1,174 cities, with 1,803 listings flagged as state-licensed contractors. Listings are initially seeded from OpenStreetMap contributor data under the Open Database License (ODbL), supplemented by state contractor licensing board records, and installers can claim and enrich their profiles at no cost. The service taxonomy covers rooftop PV, solar+battery, off-grid systems, repair, EV charger installation, and pre-purchase inspection. The company explicitly does not sell or resell consumer leads and does not operate a referral auction, positioning the directory as a transparent comparison tool rather than a lead-generation marketplace.

The technology is a self-serve, browser-accessible directory with search and filtering by state, city, and service category. There is no native mobile application, no public API, and no disclosed AI/ML components. Marketing and discovery rely on SEO-optimized state and city landing pages, a Journal/blog content section, and aggregated page-level analytics.

The business model is currently anchored on Google AdSense display advertising against organic traffic, with a planned subscription-based enhanced listing tier for installers seeking premium placement. The homeowner-facing experience is free and ungated; the installer-facing experience is also free for basic claiming, with monetization expected to come from both ads and future premium placements. The company is privately held with no disclosed funding rounds, acquisitions, management team, or revenue figures.

Name

AORA

Legal name

Aora Solar

Website

https://aora-solar.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Aora Solar is a free, web-based directory of 11,994 U.S. residential solar installers, battery storage specialists, and EV charging professionals across 52 states. It serves homeowners comparing solar options and SMB installers seeking organic visibility, monetized via Google AdSense display advertising.

Ownership category

akta.pro rank

Product category

Solar Installer Directory

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Solar installer directory
• Residential solar marketplace
• Solar contractor listings
• Battery storage installers
• EV charger directory

Headquarters

HQ city

Rehovot

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Display Advertising: Aora Solar generates revenue through Google AdSense display advertising on the directory website. This supports the free listing model for installers while monetizing site traffic from homeowners researching solar options.
2. Enhanced Listings: Optional premium placement for installers who want enhanced visibility within the directory. This future revenue stream complements display advertising as the platform scales.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Aora Solar operates a web-based directory platform that aggregates residential solar installer listings across 52 U.S. states and 1,174 cities, covering rooftop solar, battery storage, off-grid systems, EV charger installation, repair, and inspection services. Homeowners can browse and search 11,994 installer profiles for free, while installers can claim and enrich listings at no cost, with optional enhanced premium placement planned. Revenue is generated primarily through Google AdSense display advertising on the directory site.

Product overview

Aora Solar operates a directory platform for residential solar installers across the United States. The core product is the searchable directory featuring 11,994 solar installers, battery storage professionals, and EV charging specialists across 52 U.S. states. The service offerings include Rooftop Solar Installation, Solar + Battery Storage (pairing rooftop PV with batteries like Tesla Powerwall, Enphase IQ Battery, or FranklinWH), Off-Grid Solar systems, Solar Panel Repair & Service, EV Charger Installation (Level 2), and Solar Inspection & Pre-Purchase Audits. The platform is free for installers to claim and enrich their listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Installer Directory A searchable online directory of residential solar installers across 52 U.S. states, featuring 11,994 verified solar pros, battery storage specialists, and EV charging installers with curated and claimable listings for homeowners.
• Rooftop Solar Installation Directory category organizing residential rooftop photovoltaic panel installer listings, covering system design, permitting, installation, and utility interconnection.
• Solar + Battery Storage Directory category organizing installer listings for solar systems paired with home battery storage such as Tesla Powerwall, Enphase IQ Battery, and FranklinWH for backup power and time-of-use savings.
• Off-Grid Solar Directory category organizing installer listings for off-grid PV systems serving cabins, rural properties, and homes without utility access, including PV arrays, charge controllers, battery banks, inverters, and backup generators.
• Solar Panel Repair & Service Directory category organizing installer listings for diagnostics, panel replacement, inverter service, and production troubleshooting for existing solar systems, including inverter data pulls for SolarEdge, Enphase, and SMA.
• EV Charger Installation Directory category organizing Level 2 home EV charger installer listings, including 40A or 50A circuit installation from main panel to hardwired or NEMA 14-50 plug, with optional panel upgrades.
• Solar Inspection & Pre-Purchase Audit Directory category organizing third-party solar system inspection listings for home buyers, warranty transfers, or production audits, covering panel condition, inverter warranty, monitoring access, and roof penetration integrity.

Quantifiable outcome

• 11,994 solar pros listed across 52 U.S. states
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• OpenStreetMap ContributorscoreOthersAora Solar sources initial installer listings from OpenStreetMap contributor data under the Open Database License (ODbL). This public, attributed, and freely re-usable data foundation enables the directory's broad geographic coverage across 52 states and 1,174 cities.
• Google (AdSense)coreOthersAora Solar uses Google AdSense to display advertising on the directory website. Google and its partners may use cookies to serve ads based on visitor history, with opt-out options available through Google Ad Settings.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EnergySage: EnergySage is the leading solar marketplace in the U.S., connecting homeowners with pre-screened installers and providing comparison shopping with quotes. It is the closest direct competitor to Aora Solar's residential installer directory model.
• Solar.com: Solar.com operates a solar marketplace helping homeowners compare quotes and connect with installers, plus battery and EV solutions. It is a direct peer in the residential solar discovery and lead-comparison category.
• SolarReviews: SolarReviews is a consumer-facing solar comparison platform with installer reviews, pricing data, and a national installer directory, directly overlapping with Aora Solar's homeowner-shopper and installer-discovery proposition.

Broad incumbents

• Thumbtack: Thumbtack is a marketplace for local professional services that lists solar installers among many other categories, representing a broader-incumbent alternative for homeowners searching for installers.
• Angi: Angi (formerly Angie's List) is a large home-services marketplace that includes solar installers alongside many other trades. It is a broader incumbent with overlapping installer-discovery functionality but is not solar-specialized.
• HomeAdvisor: HomeAdvisor is a major home-improvement marketplace connecting homeowners with local service pros, including solar. It competes at the broader 'find a pro' layer rather than the solar-specialized niche.
• Modernize: Modernize is a home-improvement lead-generation platform with a solar installer directory and category pages. It is comparable in its solar-directory orientation but operates a lead-gen model rather than Aora Solar's no-lead directory.

Emerging players

• NetSolar: NetSolar is a smaller solar installer directory that overlaps with Aora Solar in organizing installers by location and service type for homeowner discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AoraSolar
• Facebookfacebook.com/178014822299102
• LinkedInlinkedin.com/company/5176312

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AORA