What Sebapharma does

Sebapharma GmbH & Co. KG is a privately held German skincare company founded in 1967 and headquartered in Bad Salzig (Boppard), Germany, that manufactures and distributes the sebamed brand of pH 5.5-formulated, soap-free, dermatological skincare products. The company's technology foundation is the consistent pH 5.5 formulation philosophy across its entire range, designed to align with the skin's natural acidic mantle and support microbiome balance, combined with soap-free cleansing technology using mild surfactants (e.g., MIPA-Laureth Sulfate) and age-segmented pH optimization (e.g., pH 3.8 for younger women's intimate care, pH 6.8 for women 50+). The product portfolio spans eleven distinct series — Anti-Aging, Anti-Redness, Baby, Sensitive Skin, For Men, Sun Care, Dry Skin, Extreme Dry Skin, Blemish-Prone Skin, Baby Sun Care, and sebamed PRO! — covering baby care, sensitive skin, mature skin, sun protection, intimate hygiene, hair care, body care, and professional use-cases.

The company operates a primarily direct-to-consumer and pharmacy-channel distribution model: revenue is generated through one-time purchase of branded consumer skincare products via a proprietary international e-commerce storefront (sebamed.com), Amazon Marketplace across Europe, and physical retail through pharmacies, drugstores, and specialist dealers (located via Google Maps dealer locator). Pricing is not publicly disclosed. Customer segments are horizontal across consumer use-cases — baby and child care, sensitive skin care, anti-aging, sun care, personal hygiene, and hair care — with the baby and sensitive-skin segments described as primary. Marketing is multi-channel, spanning owned e-commerce, social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, XING), email marketing via Mailjet, and paid conversion tracking through Meta Pixel and Google Ads. The firm employs 11-50 people, has one wholly-owned subsidiary (Maurer Pharma Nord GmbH), is controlled by its general partner Sebapharma Verwaltungs GmbH without external institutional investors, and is led by Chairman Thomas Maurer and Deputy Chairman Dr. Daniel Rothoeft.

Name

Sebapharma

Legal name

Sebapharma GmbH & Co. KG

Website

https://sebamed.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Sebapharma is a privately held German manufacturer of medical skincare products sold under the sebamed brand, formulated at pH 5.5 with soap-free technology. It serves global consumers across baby care, sensitive skin, anti-aging, sun care, intimate hygiene, hair care, and men's skincare via its proprietary e-commerce site, Amazon Europe, and pharmacy retail channels.

Ownership category

akta.pro rank

Product category

Dermatological Skincare

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

akta.pro secondary industries

Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Professional Skincare & Facial Treatments (CRABALAF), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Dermatological skincare products
• PH balanced cleansers
• Baby care cosmetics
• Medical skin care
• Anti-aging formulations

Headquarters

HQ city

Boppard

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Consumer Skincare Products: Direct sales of dermatological skincare products to consumers through proprietary e-commerce platform and online marketplaces. Products span baby care, sensitive skin, anti-aging, sun care, intimate hygiene, and hair care categories.
2. Retail Distribution: Distribution through pharmacies, drugstores, and specialist retailers. Company utilizes Google Maps integration for dealer locator functionality.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Sebapharma manufactures and sells the sebamed brand of pH 5.5-formulated medical skincare products. The portfolio spans baby care, sensitive skin, anti-aging, sun care, intimate hygiene, hair care, deodorants, and body care. Products are sold through the proprietary sebamed.com e-commerce shop, the Amazon marketplace, and physical pharmacies, drugstores, and specialist retailers worldwide.

Product overview

Sebapharma's sebamed brand is a medical skincare company offering a comprehensive portfolio of pH 5.5-formulated skincare products. The product line is organized into distinct series addressing specific skin concerns: Anti-Aging for mature skin, Anti-Redness for rosacea-prone skin, baby sebamed for infants and children, Sensitive Skin for delicate skin types, For Men with gender-specific formulations, Sun Care with UVA/UVB protection, Dry Skin with urea-based moisturization, Extreme Dry Skin with intensive care, Blemish-Prone Skin for acne-prone complexions, and Baby sebamed Sun Care for pediatric sun protection, plus sebamed PRO! for professional use. Individual products span multiple categories including baby care (Diaper Rash Cream), facial care (Moisturizing Cream, Relief Face Cream), hair care (Everyday Shampoo, Anti-Hairloss Shampoo), body care (Shower Oil, Body Lotion), deodorants (Balsam Deo Sensitive), intimate hygiene (Intimate Wash 3.8, Intimate Wash 6.8), sun care (Multi Protect Sun Cream SPF 50+), and hand/foot/lip care (Hydrating Hand + Nail Balm, Repair Foot Cream, Lip Defense). All products are formulated at pH 5.5 to support the skin's natural acid mantle and microbiome balance, with the company's core philosophy being 'Science for healthy skin since 1967.'

Differentiator

Problem solved

Functional benefit

Brands

• baby sebamed: Baby and child skincare product line with pH 5.5 formulation
• sebamed PRO!
• sebamed Sensitive Skin
• sebamed Men
• sebamed Anti-Aging
• sebamed Anti-Redness
• sebamed Sun Care
• sebamed Dry Skin
• sebamed Extreme Dry Skin
• sebamed Blemish-Prone Skin

Products and services

• sebamed Anti-Aging Anti-aging skincare line targeting mature skin with formulations designed to reduce wrinkles, support skin elasticity, and prevent premature skin ageing using active ingredients such as Q10 and avocado oil.
• sebamed Anti-Redness Skincare line for rosacea-prone skin featuring regenerating formulations with probiotics and marine algae to reduce redness and support sensitive skin.
• baby sebamed Skincare series formulated specifically for babies and children with gentle pH 5.5 formulations including diaper rash cream, baby shampoo, baby bubble bath, and baby skin care oil.
• sebamed Sensitive Skin Skincare line for sensitive and reactive skin types featuring soap-free formulations with chamomile and allantoin that preserve the skin microbiome and prevent irritation.
• sebamed For Men Skincare line designed for men's skin, including energizing hair and body wash, anti-hairloss shampoo with caffeine, and after shave balm at pH 5.5.
• sebamed Sun Care Sun protection products including Multi Protect Sun Cream SPF 30/50/50+, Sun Spray, and Sun Lotion with UVA/UVB filters and Vitamin E for adult skin.
• sebamed Dry Skin Skincare line for dry skin featuring Relief Lotion with 5% urea and Repair Lotion with 10% urea to relieve dryness, itching, and support the skin barrier.
• sebamed Extreme Dry Skin Intensive skincare series for extremely dry skin with higher urea concentrations designed for deep moisturization and barrier repair.
• sebamed Blemish-Prone Skin Skincare line for blemished and impure skin including Clear Face Anti-Pimple Gel and Mattifying Cream with acne-fighting formulations at pH 5.5.
• Baby sebamed Sun Care Sun protection products specifically formulated for baby skin with gentle, sensitive-safe SPF formulations under the baby sebamed brand.
• sebamed PRO! Professional-grade skincare line with higher potency formulations intended for professional skincare use, sold under the sebamed PRO! brand.
• Shower Oil with pump Intensive cleansing oil for sensitive and dry skin with avocado oil and natural lecithin that nourishes and restores the skin's hydrolipid system, formulated at pH 5.5.
• Intimate Wash 3.8 for women aged 15-50 with pump Soothing intimate cleansing wash for women aged 15-50 formulated at pH 3.8 with lactic acid and aloe barbadensis to support the vulva's micro-flora balance.
• Everyday Shampoo with pump Daily mild shampoo formulated for normal to dry hair with a sensitive scalp, pH 5.5 formula designed to add body and shine.
• Balsam Deo Sensitive (roll-on) Alcohol- and aluminium-free roll-on deodorant with Bisabolol for sensitive skin, providing 48-hour odor protection.
• Diaper Rash Cream Soothing diaper area cream with panthenol and soothing oils designed to protect and care for delicate baby skin.
• Clear Face Anti-Pimple Gel Fast-acting gel for blemished skin designed to provide relief from pimples with soothing care formulations.
• Multi Protect Sun Cream SPF 50+ Triple protection sun cream with UVA/UVB filters and Vitamin E offering maximum sun protection at SPF 50+.

Quantifiable outcome

• pH 5.5 formulation supports healthy skin barrier function and microbiome balance
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon EuropecoreChannel Partner/ Reseller/ DistributorAmazon serves as a marketplace channel partner for sebamed products. Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l., Amazon Media EU S.à.r.l., and Amazon Digital Germany GmbH (located at 38 avenue John F. Kennedy, Luxembourg and Domagkstr. 28, Munich) handle product listing, fulfillment, payment processing, and customer service for Amazon orders.
• Hatraco GmbHminorImplementation/ SI/ Consulting PartnerHatraco GmbH based in Hamburg (www.hatraco.de) is responsible for the implementation and technical development of the sebamed online shop platform.
• Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerJoint controller relationship with Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) for Facebook and Instagram page insights data. Meta Pixel tracking implemented for conversion measurement. Company certified under EU-US Data Privacy Framework.
• Google Ireland LimitedcoreTechnology or IntegrationGoogle provides multiple services including Google Analytics, Google Tag Manager, Google Conversion Tracking, Google Maps dealer locator, YouTube video platform, and Looker Studio analytics. Services enable website analytics, advertising conversion tracking, retail dealer discovery, and video content distribution. Google Maps API integrated for dealer search functionality.
• TikTok Technology LimitedcoreGTM or Marketing PartnerTikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) provides the TikTok platform for social media presence and creator partnerships. Joint controller arrangement for Insights data. Data transfers use standard contractual clauses for cross-border processing.
• Maurer Pharma Nord GmbHminorOthersSubsidiary company within the Sebapharma Group that is also subject to whistleblower protection provisions under HinSchG alongside Sebapharma GmbH & Co. KG.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Eucerin: Beiersdorf-owned dermatological skincare brand sold primarily through pharmacies with clinically-tested formulations. Directly comparable to sebamed in channel (pharmacy), positioning (medical/dermatological), and category (sensitive skin, baby, face/body care).
• Bioderma: NAOS-owned dermatological skincare brand distributed through pharmacies, with a strong sensitive skin and micellar water portfolio. Closely comparable to sebamed in medical skincare positioning and pharmacy-channel distribution strategy.
• CeraVe: L'Oréal-owned skincare brand developed with dermatologists, positioned around ceramides and barrier repair, with strong mass and pharmacy presence. Directly comparable in the 'clinically-formulated everyday skincare' positioning that sebamed occupies.
• La Roche-Posay: L'Oréal-owned dermo-cosmetic brand with thermal spring water-based formulations distributed through pharmacies and dermatologist channels. Comparable to sebamed in dermatological positioning, pharmacy-led GTM, and product breadth across sensitive, baby, anti-aging, and acne ranges.
• Vichy: L'Oréal-owned dermo-cosmetic brand with Vichy mineralizing thermal water as the technical thesis, distributed through pharmacies. Comparable to sebamed's pH-balanced medical positioning and broad face/body/anti-aging portfolio.
• Avène: Pierre Fabre dermo-cosmetic brand built around Avène thermal spring water, sold through pharmacies and targeting sensitive and reactive skin. Comparable to sebamed in pharmacy-led GTM, sensitive-skin positioning, and clinical heritage.

Emerging players

• A-Derma: Pierre Fabre dermo-cosmetic brand focused on fragile skin and the Avoine Rhealba oat active, sold through pharmacies in Europe. Comparable to sebamed's specialized baby and sensitive-skin franchises with a single-ingredient clinical thesis.
• Dermophil: French dermo-cosmetic brand distributed through French pharmacies with a heritage similar to sebamed's medical skincare positioning. Comparable as a smaller pharmacy-led dermatological brand competing in the same European pharmacy shelf space.

Broad incumbents

• Weleda: Natural and organic personal care brand with a long heritage in Europe, distributed through pharmacies and natural product retailers. Comparable as a European heritage pharmacy-distributed skincare brand, though positioned more on naturals than on pH science.

Regional players

• Dr. Hauschka: WALA-owned natural cosmetics brand with a strong German pharmacy presence and holistic skincare positioning. Comparable to sebamed as a German heritage skincare brand distributed through pharmacies and natural/holistic channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sebamedDeutschland/videos
• Facebookfacebook.com/sebamed.Deutschland
• LinkedInlinkedin.com/company/sebamed
• Instagraminstagram.com/sebamed.de
• TikToktiktok.com/@sebamed

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebapharma