HITIQ
HITIQ builds instrumented smart mouthguards (PROTEQT consumer, Nexus A9 pro) and supporting analytics/telehealth platforms (Nexus Portal, ConneQt) for concussion management in contact sports, serving grassroots athletes, professional leagues, and governing bodies primarily across Australia, North America, and the UK.
- Company typePrivate
- Founded2015
- HeadquartersSouth Melbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HITIQ does
HITIQ Limited is an Australian sports-technology company, founded in 2015 and headquartered in South Melbourne, that builds instrumented smart mouthguards and supporting analytics platforms for concussion management in contact sports. Its core technology is a custom-calibrated mouthguard with embedded accelerometers and gyroscopes that capture up to 15,000 data points per second of head kinematics (linear and rotational acceleration), processed through the proprietary Impact IQ machine-learning classifier and the peer-reviewed DAMAGE Severity Index (DSI) biomechanical strain model. The product portfolio spans consumer hardware (PROTEQT — boil-and-bite Smart mouthguard for grassroots athletes aged 12+), professional hardware (Nexus A9 — custom-fitted iMG for elite teams), analytics platforms (Nexus Portal, Cortex, Synapse), and clinical workflow (ConneQt telehealth and incident management). HITIQ operates a dual go-to-market: a B2B direct-sales motion into professional leagues and governing bodies (AFL, NRL, Rugby Australia, Canterbury Crusaders, NCAA D1 programs), and a B2C/B2B2C omnichannel motion through hitiq.com, rebel Sport, Chemist Warehouse, and Amazon Australia for grassroots and amateur use. The company monetizes through one-time hardware sales ($249–$299 PROTEQT, A$199 accessories, undisclosed multi-year Nexus contracts) and recurring software access (PROTEQT app, ConneQt telehealth connection fees, hardware upgrade programs), backed by what it describes as the largest global database of head-impact telemetry spanning 7+ years.
HITIQ firmographics
Firmographics- Name
- HITIQ
- Legal name
- HITIQ Limited
- Website
- https://hitiq.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HITIQ builds instrumented smart mouthguards (PROTEQT consumer, Nexus A9 pro) and supporting analytics/telehealth platforms (Nexus Portal, ConneQt) for concussion management in contact sports, serving grassroots athletes, professional leagues, and governing bodies primarily across Australia, North America, and the UK.
- Ownership category
- akta.pro rank
HITIQ industry classification
Industry- Product category
- Sports Concussion Management Technology
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)
- akta.pro secondary industry
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)
Keywords
Where HITIQ is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HITIQ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (Smart Mouthguards): Sale of instrumented smart mouthguards (PROTEQT and Nexus). One-time hardware purchase with included app access. PROTEQT is a boil-and-bite mouthguard for consumer market, while Nexus is custom-fitted for elite/professional teams.
- Mobile App and Software Subscriptions: PROTEQT app access included with purchase; ConneQt platform provides telehealth services with connection fees. Upgrade programs offer ongoing discounted rates for latest hardware generations.
- Enterprise Team Solutions: Custom-fitted Nexus mouthguards and Nexus Portal access sold to professional teams, leagues, and sporting organizations. Includes equipment leasing, software licenses, and support services.
- Accessories and Replacement Parts: Sale of charger kits and replacement mouthguards for existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | PROTEQT Easy Fit (Consumer) - $299 pre-season, $249 regular |
| Unit Pricing | One time/ perpetual license | PROTEQT Charger Kit - A$199 |
| Other | Multi-year contract | Nexus Custom-Fit (Elite/Enterprise) - Not publicly disclosed |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
HITIQ product offering
Product offeringCore offering
HITIQ designs, manufactures, and sells instrumented smart mouthguards (PROTEQT for grassroots consumers and Nexus A9 for elite professional teams) with embedded sensors that capture head impact frequency, location, and intensity during contact sports. The hardware is paired with proprietary Impact IQ analytics, the Nexus Portal data platform for teams, and the ConneQt telehealth concussion management service connecting athletes to medical professionals.
Product overview
HITIQ offers a comprehensive concussion management technology ecosystem with products spanning consumer, professional/institutional, and platform segments. The consumer PROTEQT system (smart mouthguard plus app) serves grassroots athletes aged 12+ for post-session impact monitoring and symptom checking. The professional/institutional Nexus A9 (custom-fitted smart mouthguard) combined with Nexus Portal provides team-based data analysis for elite sports organizations. ConneQt serves as the concussion management platform and telehealth service connecting athletes with medical professionals. Additional platforms include Cortex (video and player data) and Synapse (symptom and assessment data). The portfolio is unified through shared data standards, DSI scoring methodology, and Impact IQ technology foundation refined over nearly a decade.
Differentiator
Problem solved
Functional benefit
Brands
- PROTEQT: Smart head impact tracking system/mouthguard that monitors every session, flags higher-risk impacts, and helps players and parents know when to take action
- CONNEQT
- Nexus
- ImpactIQ
Products and services
- PROTEQT
- Nexus A9
- Nexus Portal
- ConneQt
- PROTEQT Charger Kit
- Cortex
- Synapse
Quantifiable outcome
- 80.8% agreement within +/- 20% for linear acceleration measurements (Virginia Tech validation)
- +4 more outcomes
Companies that use HITIQ
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
HITIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
HITIQ partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- AFL (Australian Football League)flagshipLeague-wide agreement establishing HITIQ as the standard for impact monitoring in Australian football. Deployed 3,000 Nexus A9 iMGs across all 18 AFL teams including elite, community, junior, and AFLW levels. Represents the company's flagship enterprise partnership.
- Cardiff UniversitycoreHITIQ's instrumented mouthguard technology is being used by Cardiff University researchers in a pioneering study examining how repeated head impacts may affect the brain in women's rugby. Demonstrates academic validation of technology.
- NRL (National Rugby League)coreiMGs introduced to National Rugby League with over 500 iMGs initially deployed to understand impact and severity of head impacts in professional rugby league.
- Canterbury CrusaderscoreElite rugby union team partnership for head impact monitoring and player safety programs.
- Rugby AustraliacoreNational governing body partnership for head impact monitoring across Australian rugby at all levels.
- 12 NCAA Division 1 Football ProgramscoreNorth American college football partnerships capturing 70,000 head impacts, demonstrating cross-sport applicability and contributing to global data bank.
- Shock DoctorcorePROTEQT is built on an advanced low-profile Shock Doctor chassis with heat-activated Gel-Fit liner technology. Strategic hardware partner providing the mouthguard base technology.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
HITIQ competitors and assessment
Company assessmentDirect peers
- Prevent Biometrics: Direct competitor in instrumented mouthguards for head-impact monitoring in contact sports. Named alongside HITIQ as a leading market participant by Fact.MR; offers the next-impact-sensor mouthguard used in research and team deployments.
- Battle Sports Science: Maker of the Impact Mouthguard, a direct competitor product in instrumented mouthguards for football and other contact sports. Targets similar consumer and team buyer segments to HITIQ's PROTEQT and Nexus A9 lines.
- OPRO: Leading mouthguard brand that has launched smart/instrumented mouthguards for athletes. Competes directly with HITIQ in both custom-fit elite and boil-and-bite consumer mouthguard categories, and is named by Fact.MR as a key market participant alongside HITIQ.
- Shock Doctor: Incumbent mouthguard brand whose chassis technology underpins HITIQ's PROTEQT. Shares the consumer sports mouthguard category and has the brand reach and retail relationships to expand into smart-mouthguard territory as either a partner or competitor.
- ORB Sport: Smart-mouthguard and protective-gear provider named alongside HITIQ as a leading smart-mouthguard market participant. Targets overlapping contact-sports use cases with a similar hardware-plus-data proposition.
Broad incumbents
- Catapult Sports: Listed athlete-monitoring and load-management platform with deep penetration across professional teams and leagues. Operates a much broader portfolio (GPS, heart rate, RPE) but increasingly overlaps with head-impact monitoring use cases served by HITIQ's Nexus platform.
- STATSports: Global provider of GPS and biometric athlete tracking used by elite teams. Targets the same elite sports organizations HITIQ sells Nexus A9 and Nexus Portal to, and represents a bundling risk if it expands into head-impact monitoring.
Emerging players
- Athlete Intelligence: Head-impact-sensor technology provider focused on measuring and reducing concussions in contact sports. Shares HITIQ's core value proposition around objective head-impact monitoring and concussion risk awareness for athletes and teams.
- KinaTrax: Provider of markerless 3D biomechanical motion capture for athletic performance and injury analysis. Adjacent to HITIQ's analytics offering, with potential to expand into head/impact analytics serving professional teams and leagues.
Others
- Biocore: Biomechanics and engineering research firm that performs helmet and protective-equipment testing for sports and military applications. Adjacent to HITIQ as an enabler in head-impact research, validation, and standards development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HITIQ social profiles
Digital presenceHITIQ compliance and trust
Trust signalCompliance12 records
HITIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
HITIQ leadership team
Management profileNumber of profiles
HITIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HITIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HITIQ
What does HITIQ do?
HITIQ designs, manufactures, and sells instrumented smart mouthguards (PROTEQT for grassroots consumers and Nexus A9 for elite professional teams) with embedded sensors that capture head impact frequency, location, and intensity during contact sports. The hardware is paired with proprietary Impact IQ analytics, the Nexus Portal data platform for teams, and the ConneQt telehealth concussion management service connecting athletes to medical professionals.
Is HITIQ a public or private company?
HITIQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HITIQ founded?
HITIQ was founded in 2015. It employs 11 to 50 people.
Where is HITIQ based?
HITIQ is headquartered in South Melbourne, Australia, in the Oceania region.
How does HITIQ make money?
Four revenue lines are on record. Hardware Sales (Smart Mouthguards) is the primary driver. The others are mobile App and Software Subscriptions, enterprise Team Solutions and accessories and Replacement Parts.
Who are HITIQ's main competitors?
Direct peers on record are Prevent Biometrics, Battle Sports Science, OPRO, Shock Doctor and ORB Sport. Broad incumbents are Catapult Sports and STATSports. Emerging players are Athlete Intelligence and KinaTrax. Biocore is listed as an others.
Does HITIQ have an API?
Yes. HITIQ offers a Data Sharing and API Authorisation Agreement that enables electronic transmission of Head Impact Data from the PROTEQT application to authorized third-party software providers. The API sharing is limited to: (1) facilitating enhanced athlete monitoring and performance analytics, (2) providing data-driven insights to support long-term brain health management, and (3) enabling third-party software integrations requested by the User. Data transmissions are protected using industry-standard encryption protocols via Amazon Web Services (AWS) infrastructure with primary databases hosted in the user's local region. Users can withdraw consent for API data sharing at any time via the ProteQt app settings/manage data share page, though withdrawal does not affect data already transmitted to external parties. Developer documentation is at www.hitiq.com/data-sharig-and-api-authorisation.
What industry is HITIQ in?
HITIQ's product category is Sports Concussion Management Technology. Its primary akta.pro industry code is HLALAGAO, Orthopedics & Sports Medicine Telemedicine Platforms, with a secondary code of HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics). Its NAICS code is 334510 and its SIC code is 3845.