Diadao
- Company typePrivate
- Founded2002
- HeadquartersSaint-aunès, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Diadao firmographics
Firmographics- Name
- Diadao
- Legal name
- DIADAO PRODUCTIVE
- Website
- https://diadao.fr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Diadao is headquartered
LocationHeadquarters
- HQ city
- Saint-aunès
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Diadao business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Diadao generates revenue through professional services including website design and development, SEO, SEA, social media management, photo/video production, branding, and graphic design. Services are sold on a project or retainer basis to hospitality establishments.
- Diadabox E-commerce Solution: Sale of an e-commerce gift box and voucher platform that allows hotels and restaurants to sell gift packages and experiences online directly, with no commission on sales. Revenue likely generated through setup fees and/or subscription/licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to each establishment's needs and scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Diadao product offering
Product offeringCore offering
Diadao is a full-service digital and marketing agency exclusively dedicated to the hospitality and restaurant sector (hotels, restaurants, spas, and tourism professionals). It designs, develops, and maintains client websites on a WordPress CMS foundation and delivers SEO, SEA, social media management, photo/video production, and branding services. Its offering is augmented by proprietary modules—Diadabox (commission-free gift box e-commerce), Smart Preview (visual room preview), Dynamic Price Display, Room Comparison, and Re-engagement—sold as add-ons to the agency engagement.
Product overview
Diadao is a digital marketing and web development agency specializing in the hospitality and tourism sector since 2002. The company operates as a full-service agency offering a core website development platform built on WordPress CMS, supplemented by proprietary conversion modules including Diadabox (e-commerce gift box solution), Smart Preview (immersive visual preview), Dynamic Price Display, Room Comparison, and Re-engagement tools. Service offerings span SEO/GEO optimization, social media management, photo/video production, and branding/print design. The company has developed these proprietary tools as add-on modules to differentiate its website offering for hotel and restaurant clients, providing an integrated ecosystem rather than a standalone SaaS product.
Differentiator
Problem solved
Functional benefit
Brands
- Diadabox: An online catalog and gift box solution exclusive to Diadao, designed for hotels, restaurants and tourist establishments, featuring no commission on online sales and direct payment to the establishment's bank account.
- Smart Preview by Diadao
- Smart Preview
Products and services
- Website Development for Hotels & Restaurants Full-service website design, development, and maintenance for hotels, restaurants, spas, and tourism professionals. Includes responsive design, CMS management, booking engine integration, and SEO-optimized architecture, built on WordPress and tailored to the hospitality sector.
- SEO & SEA / Generative Engine Optimization Services Search engine optimization and paid search marketing services for hotels and restaurants, including natural SEO, Google Ads (SEA), metasearch, and Generative Engine Optimization (GEO) for AI-driven search visibility.
- Social Media Management Social media advertising, community management, and content creation for Facebook, Instagram, LinkedIn, Pinterest, and Twitter, targeted at hospitality audiences on behalf of hotel and restaurant clients.
- Photo & Video Production Professional photo reporting, video production, drone footage, virtual tours, and 360-degree aerial imaging for hotel and restaurant marketing.
- Branding & Print Studio Logo creation, visual identity design, graphic charters, brochures, menus, signage, and print collateral for hotels and restaurants.
- Diadabox E-commerce Gift Box Platform Proprietary e-commerce solution that enables hotels, restaurants, and tourist establishments to sell gift boxes, vouchers, and experience packages directly through their own website with no commission on sales, fully customizable to the establishment's branding and integrated with secure payment processing.
- Smart Preview by Diadao Proprietary immersive visual preview module that lets website visitors pre-visualize hotel rooms and facilities before booking, designed to be embedded on client homepages as a direct-access feature.
Quantifiable outcome
- +58% revenue increase for La Co(o)rniche
- +4 more outcomes
Companies that use Diadao
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
Diadao technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature5 records
Diadao partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered infrastructure and core.
- o2switchinfrastructureo2switch is the web hosting provider for Diadao's primary website (diadao.fr). It is a French SAS hosting company (SAS au capital de 100,000 euros, Clermont-Ferrand) providing server infrastructure, 24/7 continuity, and maintenance services for the hosted website.
- Vtiger Systems India Private LimitedcoreVtiger provides the cloud CRM software used by Diadao to manage reservations, client relationships, billing, payment processing, and commercial satisfaction surveys. The service is used both for Diadao's own operations and to support client-facing reservation systems. Vtiger's headquarters are in Bangalore, India.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Diadao competitors and assessment
Company assessmentDirect peers
- Mirai: Spanish hospitality technology company helping hotels drive direct bookings through website optimization, metasearch, and CRM. Closely comparable to Diadao in its focus on reducing OTA dependency for hotel clients via digital channels.
- Blue Magnet Interactive: US-based digital marketing agency exclusively serving hotels and hospitality. Same vertical-specialist agency model as Diadao, including SEO, website design, and direct-booking optimization for independent and group hotels.
- Screen Pilot: Canadian hospitality digital agency delivering website design, booking-engine optimization, and digital strategy to hotel groups. Comparable business model and target customer base to Diadao.
Emerging players
- Triptease: UK-based hotel SaaS that helps properties convert direct bookings through on-site messaging and personalization. Overlaps with Diadao's direct-booking and re-engagement modules but delivered as a platform rather than agency service.
- The Hotels Network: Hotel personalization and direct-booking platform serving boutique and chain hotels globally. Comparable customer base and value proposition around direct conversion, though delivered as technology rather than agency services.
Broad incumbents
- SiteMinder: Global hotel commerce platform offering channel management, booking engine, and website solutions. A broader incumbent in the same hospitality digital ecosystem that Diadao serves.
- Sojern: Travel marketing platform offering programmatic and direct media buying for hotels and tourism brands. Operates in the same hospitality digital marketing space but at significantly larger scale and scope.
- D-EDGE: Hospitality technology provider (Accor subsidiary) delivering booking engines, digital media, and website solutions to hotels worldwide. Broader incumbent with overlapping capabilities.
Regional players
- Eskimoz: French digital agency specializing in SEO and SEA. Same French market and digital agency profile as Diadao, though without Diadao's exclusive hospitality specialization.
Others
- Lighthouse: Hospitality data and revenue intelligence platform (formerly OTA Insight). Adjacent to Diadao's hospitality vertical and serves overlapping customers, but focuses on pricing and market intelligence rather than digital marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diadao social profiles
Digital presenceDiadao compliance and trust
Trust signalCompliance3 records
Diadao financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diadao leadership team
Management profileNumber of profiles
Profiles1 record
Diadao funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diadao M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diadao
What does Diadao do?
Diadao is a full-service digital and marketing agency exclusively dedicated to the hospitality and restaurant sector (hotels, restaurants, spas, and tourism professionals). It designs, develops, and maintains client websites on a WordPress CMS foundation and delivers SEO, SEA, social media management, photo/video production, and branding services. Its offering is augmented by proprietary modules—Diadabox (commission-free gift box e-commerce), Smart Preview (visual room preview), Dynamic Price Display, Room Comparison, and Re-engagement—sold as add-ons to the agency engagement.
Is Diadao a public or private company?
Diadao is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diadao founded?
Diadao was founded in 2002. It employs 11 to 50 people.
Where is Diadao based?
Diadao is headquartered in Saint-aunès, France, in the Europe region.
How does Diadao make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are diadabox E-commerce Solution.
Who are Diadao's main competitors?
Direct peers on record are Mirai, Blue Magnet Interactive and Screen Pilot. Emerging players are Triptease and The Hotels Network. Broad incumbents are SiteMinder, Sojern and D-EDGE. Eskimoz is listed as a regional player. Lighthouse is listed as an others.
Does Diadao have an API?
No public API is recorded for Diadao.