Captain Tony’s Pizza & Pasta Emporium

What Captain Tony’s Pizza & Pasta Emporium does

Captain Tony's Pizza & Pasta Emporium is a family-owned pizza restaurant franchise founded in 1972 by Antonio Martella in Rochester, New York. The company operates a brick-oven pizza concept anchored by a proprietary family recipe and an "Anyway You Want It" custom pizza ordering system, complemented by a broader menu of pasta, subs, wings, calzones, salads, and catering party trays. The business is currently led by Michael J. Martella, son of the founder, who serves as President and CEO. The corporate entity, Captain Tony's Pizza, Inc., is headquartered in Las Vegas, Nevada, with additional offices in St. Petersburg, Florida, and Rochester, New York.

The company's go-to-market is a franchise-driven model targeting prospective operators in New York, Ohio, California, Arizona, and Great Britain, offering flexible footprint options ranging from full-service dine-in restaurants to minimal-footprint take-out and delivery units. As of the latest disclosed data, the system comprises 8 franchise stores across the United States (Rochester NY, Cleveland OH, Lancaster CA, Winslow AZ), England (Wallasey), and Dubai. Revenue is generated through two streams: (i) restaurant operations including dine-in, take-out, and delivery at franchise locations, and (ii) franchise fees and royalties from licensing the brand, operating system, and recipes to franchisees. Disclosed unit economics indicate food and paper costs of 26-35% of revenue and an advertising budget of 2-5% of franchise revenue.

Distribution is supported through proprietary online ordering (capttonys.weborder.net for Rochester), third-party delivery integrations with Uber Eats, DoorDash, and Dine Online, and a multi-channel marketing presence spanning Facebook, Twitter/X, Instagram, YouTube, email newsletters, and blog content. The company has accumulated over 50 years of operating history and has been ranked as the best pizza in the Rochester, NY area. The franchise disclosure document lists estimated annual sales as "n/a," and no funding rounds, acquisitions, or external investors are disclosed.

Name

Captain Tony’s Pizza & Pasta Emporium

Legal name

Captain Tony's Pizza, Inc.

Website

https://captaintonys.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Captain Tony's Pizza & Pasta Emporium is a family-owned brick-oven pizza restaurant franchise founded in 1972, operating 8 franchise locations across the US (NY, OH, CA, AZ), England, and Dubai under a proprietary family recipe and customizable ordering system, serving individual consumers and families through dine-in, take-out, delivery, and catering.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Family-Style Restaurants (THAFACAC)

Keywords

• Pizza restaurants
• Italian food service
• Franchise restaurants
• Pizza delivery
• Casual dining

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in, Take-out and Delivery Sales: Restaurant operations generating revenue through dine-in service, take-out orders, and delivery. The restaurant model supports self-service with limited seating, full-service dining with large capacity seating, and catering options depending on location configuration.
2. Franchise Fees and Royalties: Revenue from granting franchise rights to operators. Franchisees pay fees and ongoing royalties in exchange for use of the Captain Tony's brand, operating system, and recipes. The company operates 8 franchise stores across the US and UK.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Captain Tony's operates a pizza and pasta restaurant franchise founded in 1972, selling brick-oven pizza, pasta, subs, wings, calzones, salads, and party trays. Customers access the menu through dine-in, take-out, and delivery channels across approximately 8 locations in the United States and the United Kingdom, with ordering available in-store, by phone, online, and via third-party delivery platforms.

Product overview

Captain Tony's Pizza & Pasta Emporium operates a pizza restaurant franchise offering dine-in, take-out, and delivery services. The core product portfolio consists of brick-oven pizza (offered in a customizable 'Anyway you want it' system), pasta dishes (including spaghetti, ziti, and lasagna), subs, chicken wings, calzones, salads, and party trays for catering. The company operates multiple restaurant locations across the United States, England, and Dubai, with services varying by location to include self-service with limited seating, full-service dining with large capacity seating and catering, and take-out and delivery operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brick-Oven Pizza Brick-oven pizza prepared from a 1972 heritage recipe and offered with an "Anyway You Want It" customization platform that lets customers build pizzas to their own specification. Sold to dine-in, take-out, and delivery customers at company and franchised locations.
• Pasta Italian-American pasta dishes served alongside pizza as part of Captain Tony's core menu. Sold to dine-in, take-out, and delivery customers.
• Subs Submarine sandwiches sold as part of the standard menu for dine-in, take-out, and delivery customers.
• Chicken Wings Chicken wings sold as an appetizer or shareable menu item alongside pizza and pasta.
• Calzones Stuffed calzones sold as an alternative Italian-style menu item to pizza.
• Salads

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats is a third-party food delivery platform that lists Captain Tony's Rochester, NY location, enabling customers to order pizza for delivery through the Uber Eats app and expanding the restaurant's delivery reach beyond its own logistics.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash is a third-party food delivery platform listing Captain Tony's Rochester, NY location, allowing customers to order pizza for delivery through the DoorDash marketplace and increasing order volume for the franchise.
• Dine OnlineminorChannel Partner/ Reseller/ DistributorDine Online is an online ordering platform integrated with Captain Tony's franchise locations, enabling customers to place pickup and delivery orders through the platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MOD Pizza: MOD Pizza is a fast-casual build-your-own pizza franchise with brick-oven preparation. Comparable to Captain Tony's as a customizable pizza franchise with a similar customer experience and brick-oven differentiation.
• Marco's Pizza: Marco's Pizza is a US franchise pizza chain specializing in fresh-made, customizable pizzas with dine-in, carryout, and delivery. Closely comparable to Captain Tony's as a mid-scale franchise pizza brand with a customization-focused menu and similar franchised footprint expansion.
• Jet's Pizza: Jet's Pizza is a US pizza franchise chain specializing in deep-dish, Detroit-style pizza with dine-in, carryout, and delivery. Comparable to Captain Tony's as a regional-style pizza franchise with brick-oven preparation and a multi-channel restaurant model.
• Papa Murphy's: Papa Murphy's is a US franchise pizza chain focused on take-and-bake pizzas. Comparable to Captain Tony's as a smaller-scale franchise pizza brand with a customizable menu and franchise-driven growth model.
• Blaze Pizza: Blaze Pizza is a fast-casual build-your-own pizza franchise with brick-oven cooking. Directly comparable to Captain Tony's as a customizable brick-oven pizza franchise targeting dine-in and takeout customers.
• Round Table Pizza: Round Table Pizza is a US franchise pizza chain focused on premium brick-oven pizza with dine-in, takeout, and delivery. Comparable to Captain Tony's as a heritage pizza franchise emphasizing brick-oven quality and family-friendly dining.

Broad incumbents

• California Pizza Kitchen: California Pizza Kitchen is a casual dining pizza-focused restaurant chain with dine-in, takeout, and delivery. Comparable to Captain Tony's as a full-service pizza restaurant offering pasta, salads, and other Italian fare alongside pizza.
• Pizza Hut: Pizza Hut is a global pizza QSR/franchise chain offering dine-in, takeout, and delivery. Comparable to Captain Tony's as a franchised pizza restaurant operating across multiple geographies with a similar dine-in/takeout/delivery model, though at vastly larger scale.
• Papa John's: Papa John's is a major US pizza franchise chain with global delivery operations. Comparable to Captain Tony's as a franchised pizza QSR with brick-oven-style preparation, dine-in/takeout/delivery, and a strong delivery-platform presence.
• Domino's Pizza: Domino's is the largest US pizza franchise chain, dominating delivery and digital ordering. Comparable to Captain Tony's as a franchised pizza operator with strong delivery-platform relationships and franchisee-driven geographic expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/captaintonys385
• YouTubeyoutube.com/results?search_query=captain+tonys+pizza+vincent
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/captaintonyspizzarochesterny/?hl=en
• LinkedInlinkedin.com/company/captain-tony-s-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Tony’s Pizza & Pasta Emporium