Captain Tony’s Pizza & Pasta Emporium
Captain Tony's Pizza & Pasta Emporium is a family-owned brick-oven pizza restaurant franchise founded in 1972, operating 8 franchise locations across the US (NY, OH, CA, AZ), England, and Dubai under a proprietary family recipe and customizable ordering system, serving individual consumers and families through dine-in, take-out, delivery, and catering.
- Company typePrivate
- Founded1972
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Captain Tony’s Pizza & Pasta Emporium does
Captain Tony's Pizza & Pasta Emporium is a family-owned pizza restaurant franchise founded in 1972 by Antonio Martella in Rochester, New York. The company operates a brick-oven pizza concept anchored by a proprietary family recipe and an "Anyway You Want It" custom pizza ordering system, complemented by a broader menu of pasta, subs, wings, calzones, salads, and catering party trays. The business is currently led by Michael J. Martella, son of the founder, who serves as President and CEO. The corporate entity, Captain Tony's Pizza, Inc., is headquartered in Las Vegas, Nevada, with additional offices in St. Petersburg, Florida, and Rochester, New York.
The company's go-to-market is a franchise-driven model targeting prospective operators in New York, Ohio, California, Arizona, and Great Britain, offering flexible footprint options ranging from full-service dine-in restaurants to minimal-footprint take-out and delivery units. As of the latest disclosed data, the system comprises 8 franchise stores across the United States (Rochester NY, Cleveland OH, Lancaster CA, Winslow AZ), England (Wallasey), and Dubai. Revenue is generated through two streams: (i) restaurant operations including dine-in, take-out, and delivery at franchise locations, and (ii) franchise fees and royalties from licensing the brand, operating system, and recipes to franchisees. Disclosed unit economics indicate food and paper costs of 26-35% of revenue and an advertising budget of 2-5% of franchise revenue.
Distribution is supported through proprietary online ordering (capttonys.weborder.net for Rochester), third-party delivery integrations with Uber Eats, DoorDash, and Dine Online, and a multi-channel marketing presence spanning Facebook, Twitter/X, Instagram, YouTube, email newsletters, and blog content. The company has accumulated over 50 years of operating history and has been ranked as the best pizza in the Rochester, NY area. The franchise disclosure document lists estimated annual sales as "n/a," and no funding rounds, acquisitions, or external investors are disclosed.
Captain Tony’s Pizza & Pasta Emporium firmographics
Firmographics- Name
- Captain Tony’s Pizza & Pasta Emporium
- Legal name
- Captain Tony's Pizza, Inc.
- Website
- https://captaintonys.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Captain Tony's Pizza & Pasta Emporium is a family-owned brick-oven pizza restaurant franchise founded in 1972, operating 8 franchise locations across the US (NY, OH, CA, AZ), England, and Dubai under a proprietary family recipe and customizable ordering system, serving individual consumers and families through dine-in, take-out, delivery, and catering.
- Ownership category
- akta.pro rank
Captain Tony’s Pizza & Pasta Emporium industry classification
Industry- Product category
- Pizza Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industries
- Pizza QSR (THAFAAAB), Family-Style Restaurants (THAFACAC)
Keywords
Where Captain Tony’s Pizza & Pasta Emporium is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Captain Tony’s Pizza & Pasta Emporium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in, Take-out and Delivery Sales: Restaurant operations generating revenue through dine-in service, take-out orders, and delivery. The restaurant model supports self-service with limited seating, full-service dining with large capacity seating, and catering options depending on location configuration.
- Franchise Fees and Royalties: Revenue from granting franchise rights to operators. Franchisees pay fees and ongoing royalties in exchange for use of the Captain Tony's brand, operating system, and recipes. The company operates 8 franchise stores across the US and UK.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Captain Tony’s Pizza & Pasta Emporium product offering
Product offeringCore offering
Captain Tony's operates a pizza and pasta restaurant franchise founded in 1972, selling brick-oven pizza, pasta, subs, wings, calzones, salads, and party trays. Customers access the menu through dine-in, take-out, and delivery channels across approximately 8 locations in the United States and the United Kingdom, with ordering available in-store, by phone, online, and via third-party delivery platforms.
Product overview
Captain Tony's Pizza & Pasta Emporium operates a pizza restaurant franchise offering dine-in, take-out, and delivery services. The core product portfolio consists of brick-oven pizza (offered in a customizable 'Anyway you want it' system), pasta dishes (including spaghetti, ziti, and lasagna), subs, chicken wings, calzones, salads, and party trays for catering. The company operates multiple restaurant locations across the United States, England, and Dubai, with services varying by location to include self-service with limited seating, full-service dining with large capacity seating and catering, and take-out and delivery operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brick-Oven Pizza Brick-oven pizza prepared from a 1972 heritage recipe and offered with an "Anyway You Want It" customization platform that lets customers build pizzas to their own specification. Sold to dine-in, take-out, and delivery customers at company and franchised locations.
- Pasta Italian-American pasta dishes served alongside pizza as part of Captain Tony's core menu. Sold to dine-in, take-out, and delivery customers.
- Subs Submarine sandwiches sold as part of the standard menu for dine-in, take-out, and delivery customers.
- Chicken Wings Chicken wings sold as an appetizer or shareable menu item alongside pizza and pasta.
- Calzones Stuffed calzones sold as an alternative Italian-style menu item to pizza.
- Salads
Companies that use Captain Tony’s Pizza & Pasta Emporium
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Captain Tony’s Pizza & Pasta Emporium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Captain Tony’s Pizza & Pasta Emporium partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Uber EatsminorUber Eats is a third-party food delivery platform that lists Captain Tony's Rochester, NY location, enabling customers to order pizza for delivery through the Uber Eats app and expanding the restaurant's delivery reach beyond its own logistics.
- DoorDashminorDoorDash is a third-party food delivery platform listing Captain Tony's Rochester, NY location, allowing customers to order pizza for delivery through the DoorDash marketplace and increasing order volume for the franchise.
- Dine OnlineminorDine Online is an online ordering platform integrated with Captain Tony's franchise locations, enabling customers to place pickup and delivery orders through the platform.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Captain Tony’s Pizza & Pasta Emporium competitors and assessment
Company assessmentDirect peers
- MOD Pizza: MOD Pizza is a fast-casual build-your-own pizza franchise with brick-oven preparation. Comparable to Captain Tony's as a customizable pizza franchise with a similar customer experience and brick-oven differentiation.
- Marco's Pizza: Marco's Pizza is a US franchise pizza chain specializing in fresh-made, customizable pizzas with dine-in, carryout, and delivery. Closely comparable to Captain Tony's as a mid-scale franchise pizza brand with a customization-focused menu and similar franchised footprint expansion.
- Jet's Pizza: Jet's Pizza is a US pizza franchise chain specializing in deep-dish, Detroit-style pizza with dine-in, carryout, and delivery. Comparable to Captain Tony's as a regional-style pizza franchise with brick-oven preparation and a multi-channel restaurant model.
- Papa Murphy's: Papa Murphy's is a US franchise pizza chain focused on take-and-bake pizzas. Comparable to Captain Tony's as a smaller-scale franchise pizza brand with a customizable menu and franchise-driven growth model.
- Blaze Pizza: Blaze Pizza is a fast-casual build-your-own pizza franchise with brick-oven cooking. Directly comparable to Captain Tony's as a customizable brick-oven pizza franchise targeting dine-in and takeout customers.
- Round Table Pizza: Round Table Pizza is a US franchise pizza chain focused on premium brick-oven pizza with dine-in, takeout, and delivery. Comparable to Captain Tony's as a heritage pizza franchise emphasizing brick-oven quality and family-friendly dining.
Broad incumbents
- California Pizza Kitchen: California Pizza Kitchen is a casual dining pizza-focused restaurant chain with dine-in, takeout, and delivery. Comparable to Captain Tony's as a full-service pizza restaurant offering pasta, salads, and other Italian fare alongside pizza.
- Pizza Hut: Pizza Hut is a global pizza QSR/franchise chain offering dine-in, takeout, and delivery. Comparable to Captain Tony's as a franchised pizza restaurant operating across multiple geographies with a similar dine-in/takeout/delivery model, though at vastly larger scale.
- Papa John's: Papa John's is a major US pizza franchise chain with global delivery operations. Comparable to Captain Tony's as a franchised pizza QSR with brick-oven-style preparation, dine-in/takeout/delivery, and a strong delivery-platform presence.
- Domino's Pizza: Domino's is the largest US pizza franchise chain, dominating delivery and digital ordering. Comparable to Captain Tony's as a franchised pizza operator with strong delivery-platform relationships and franchisee-driven geographic expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Captain Tony’s Pizza & Pasta Emporium social profiles
Digital presenceCaptain Tony’s Pizza & Pasta Emporium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captain Tony’s Pizza & Pasta Emporium leadership team
Management profileNumber of profiles
Profiles2 records
Captain Tony’s Pizza & Pasta Emporium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captain Tony’s Pizza & Pasta Emporium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captain Tony’s Pizza & Pasta Emporium
What does Captain Tony’s Pizza & Pasta Emporium do?
Captain Tony's operates a pizza and pasta restaurant franchise founded in 1972, selling brick-oven pizza, pasta, subs, wings, calzones, salads, and party trays. Customers access the menu through dine-in, take-out, and delivery channels across approximately 8 locations in the United States and the United Kingdom, with ordering available in-store, by phone, online, and via third-party delivery platforms.
Is Captain Tony’s Pizza & Pasta Emporium a public or private company?
Captain Tony’s Pizza & Pasta Emporium is a private company. It is classified as family owned and is currently operating.
When was Captain Tony’s Pizza & Pasta Emporium founded?
Captain Tony’s Pizza & Pasta Emporium was founded in 1972. It employs 11 to 50 people.
Where is Captain Tony’s Pizza & Pasta Emporium based?
Captain Tony’s Pizza & Pasta Emporium is headquartered in Rochester, United States, in the North America region.
How does Captain Tony’s Pizza & Pasta Emporium make money?
Two revenue lines are on record. Dine-in, Take-out and Delivery Sales are the primary driver. The others are franchise Fees and Royalties.
Who are Captain Tony’s Pizza & Pasta Emporium's main competitors?
Direct peers on record are MOD Pizza, Marco's Pizza, Jet's Pizza, Papa Murphy's, Blaze Pizza and Round Table Pizza. Broad incumbents are California Pizza Kitchen, Pizza Hut, Papa John's and Domino's Pizza.
Does Captain Tony’s Pizza & Pasta Emporium have an API?
No public API is recorded for Captain Tony’s Pizza & Pasta Emporium.
What industry is Captain Tony’s Pizza & Pasta Emporium in?
Captain Tony’s Pizza & Pasta Emporium's product category is Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722511 and its SIC code is 5812.