Rapscallion

What Rapscallion does

Rapscallion, operating under the legal entity Concord Brewery Inc., is a privately held, family-owned hospitality platform that runs five Massachusetts-based microbrewery-restaurant locations (Acton Table & Tap, Spencer Brewery & Taproom, Sturbridge Pub, Lawrence Brick Oven Pizza & Brewery, and Hopkinton Kitchen & Bar) plus a Pine Lake venue, all under a single "MA-only" geographic positioning. The company's core product is a portfolio of hand-brewed craft beers produced non-automatically under Head Brewer Jonas Noble at a 20bbl brewhouse in Spencer and an 8BBL brewhouse inside the Lawrence taproom, supported by a canning line (installed 2021) and a deep recipe heritage including Harvard Lager (1898), the oldest actively brewed recipe in Massachusetts. Each location pairs the beer program with a scratch kitchen using locally sourced ingredients and a full beverage menu of wine, cocktails, and non-alcoholic options; location footprints differ by venue (historic 1796 farmhouse in Acton, refurbished 1800s barn in Sturbridge, arts-district building with a Music Hall in Lawrence, modern kitchen and bar in Hopkinton).

The business model is primarily direct-to-consumer restaurant food and beverage sales across all locations, complemented by five secondary revenue streams: a two-tier Mug Club subscription ($100 annual / $750 lifetime Heritage), direct-to-consumer keg sales from the Spencer taproom, branded merchandise (apparel and hats), open-denomination gift cards sold via Toast eGift and redeemable network-wide, and quote-based private events with capacity from 15 to 180 guests. Packaged beer (12 oz. cans in biodegradable 6-pack holders) is sold to-go from Spencer and Lawrence. Distribution runs through the company's own taprooms, the Toast online ordering and reservation platform, and third-party delivery via DoorDash (Acton, Hopkinton, Sturbridge) and GrubHub (Acton). Marketing relies on an active Instagram presence (@visitraps, ~5,400 followers), a monthly email newsletter via Mailchimp, a dense weekly events calendar (trivia, run club, live music, farmer's market), a crowdsourced Beer Bring Back engagement page, and an Eventbrite integration for ticketed events. The company is owned and actively operated by twin brothers Cedric and Peter Daniel, with no disclosed institutional investors, no public listing, and an affiliated 501(c)(3) — the Rapscallion HOPS Foundation — that channels charitable giving funded in part by a $1-per-pint Pour It Forward program and branded beers such as Opacum Ale.

Name

Rapscallion

Legal name

Concord Brewery Inc.

Website

https://visitrapscallion.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapscallion (Concord Brewery Inc.) is a family-owned Massachusetts hospitality platform operating five hand-brewed microbrewery-restaurant locations plus a Pine Lake venue, serving local consumers with scratch-kitchen dining, in-house canned and draught beer, private events, and a Mug Club loyalty program.

Ownership category

akta.pro rank

Product category

Craft Brewery and Taproom Restaurants

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft brewery
• Hand-brewed beer
• Taproom restaurants
• Scratch kitchen dining
• Brewery hospitality

Headquarters

HQ city

Acton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant food and beverage sales: Primary revenue stream. On-premise consumption of hand-brewed beer, scratch-kitchen food, wine, cocktails, and non-alcoholic beverages across five Massachusetts taprooms/restaurants. Takeout and dine-in both supported.
2. Mug Club memberships: Two-tier loyalty subscription: Annual Mug Club at $100/year (rolling basis, 1-year term) and Heritage Mug Club at $750 one-time payment (lifetime membership). Includes 20oz pours for 16oz price, custom engraved mug, guest mugs at other locations, kegs, and member-only events. Online signups available for Spencer and Sturbridge; Acton renews on-site.
3. Keg sales (to-go and member-only): Direct-to-consumer keg sales via the Spencer taproom. Half-barrel (15.5 gal / 125 pints) at $200 and sixth-barrel "log" (5 gal / 45 pints) at $80. Optional Party Pump rental ($5) and Cold Plate rental ($25). 48-hour notice required. Members receive keg-purchase privileges.
4. Merchandise and apparel sales: 2026 Merch Drop includes Hoodies, Men's Tee, Women's Tee, Black Trucker Hat, Navy Flat Brim Hat, Red Trucker Hat. Available at all locations; stock-limited. Hoodie and tees available via pre-order with in-store pickup only.
5. Gift card sales: Gift cards redeemable across all locations; available per-location via Toast (Acton, Spencer, Sturbridge, Lawrence, Pine Lake, Hopkinton). Loadable with any amount, with delivery via email, text, or scheduled date/time.
6. Private events and functions: Private room and full-restaurant rentals for intimate brunches, luncheons, dinners, rehearsal dinners, showers, birthdays, retirement parties, bereavement receptions, and business meetings with A/V. Accommodates 15-180 guests with custom menus from the scratch kitchen and bar.
7. Canned packaged beer (4-packs): Retail packaged beer available via the Spencer and Lawrence taprooms. Product line includes Harvard Lager, Honey Ale, Belgian Blonde, Irish Red, NEIPA, Opacum Ale, Noble Birch, West Coast IPA, Pilsner, Milk Stout, Hazy IPA with Sitiva, Blueberry Acaí Hard Seltzer, and Pineapple Hard Seltzer.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels8 records

Core offering

Rapscallion operates a network of five Massachusetts craft brewery taprooms and restaurants, brewing beer in small hand-brewed batches at a central Spencer production brewery and serving it alongside scratch-kitchen food at locations in Acton, Spencer, Sturbridge, Lawrence, and Hopkinton. Its sellable offerings include draft and packaged hand-brewed beer, full dine-in restaurant service, Mug Club memberships, gift cards, branded merchandise, and private event bookings.

Product overview

Rapscallion operates a multi-location hospitality platform rather than a single unified software product. Its core offering is anchored by a hand-brewed craft beer portfolio (Honey Ale, Harvard Lager, Belgian Blonde, Irish Red, New England IPA, plus rotating seasonals and an extensive archive of sours, stouts, and seltzers) produced at the Spencer Brewery & Taproom — the 20-bbl facility that serves as both production hub and a customer-facing taproom. Surrounding that core, Rapscallion operates five food-and-beverage locations: Table & Tap (Acton), Pub (Sturbridge), Brick Oven Pizza & Brewery (Lawrence, which also houses the Rapscallion Music Hall venue), and Kitchen & Bar (Hopkinton), each offering a distinct scratch-kitchen menu and curated beverage program. Layered on top are several cross-location products and programs: the Mug Club (annual and Heritage tiers) as a recurring membership/loyalty offering; the Rapscallion HOPS Foundation 501(c)(3) non-profit; Private Events & Functions available at every location; Rapscallion Gift Cards redeemable across the network; and branded merchandise. The whole platform is unified by online ordering and reservations through Toasttab, with third-party delivery through DoorDash and Grubhub, and a common brand identity across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Rapscallion Table & Tap: Acton, MA location; artisanal comfort food and craft beer in a historic farmhouse setting.
• Rapscallion Brewery & Taproom
• Rapscallion Pub
• Rapscallion Brick Oven Pizza & Brewery
• Rapscallion Kitchen & Bar
• The Rapscallion HOPS Foundation

Products and services

• Rapscallion Brewery & Taproom (Spencer) Headquarters brewing facility and taproom in Spencer, MA, housing a 20-bbl hand-brewed brewing system overseen end-to-end by Head Brewer Jonas Noble. Includes a clubhouse-style taproom for craft beer, light fare, a weekly Saturday farmer's market, and packaged 4-pack and keg to-go sales. The canning line installed here in 2021 packages 12 oz. cans with recycled fiber biodegradable 6-pack holders.
• Rapscallion Table & Tap (Acton) Full-service restaurant and bar set in a historic 1796 farmhouse in Acton, MA, offering artisanal comfort food from a scratch kitchen with locally sourced ingredients paired with hand-brewed Rapscallion beers, select wines, and craft cocktails. Includes indoor farmhouse dining, a cozy bar, hearths, and an al fresco patio.
• Rapscallion Pub (Sturbridge) Two-story tavern set in a refurbished 1800s barn in Sturbridge, MA, serving hand-brewed Rapscallion craft beers alongside home-cooked comfort food, original cocktails, and a full wine menu. Features two bars, a scratch kitchen, and outdoor patios.
• Rapscallion Brick Oven Pizza & Brewery (Lawrence) Restaurant and brewery in Lawrence's Cultural Canal District at 56 Island Street, serving appetizers, hand-crafted brick oven pizzas, and flatbreads alongside an expansive patio and a spacious taproom with views of an 8BBL brewing system. Houses the Rapscallion Music Hall for live local performances and offers cans to-go.
• Rapscallion Kitchen & Bar (Hopkinton) Modern restaurant in Hopkinton, MA pairing modern fare from a scratch kitchen with select wines, handcrafted cocktails, and Rapscallion's signature brews. Features a spacious bar, large open dining room with a rotating local artist gallery, a seasonal patio, and a private event room.
• Hand-Brewed Craft Beer Lineup Flagship product line of hand-brewed craft beers produced by Head Brewer Jonas Noble at the Spencer brewery using non-automated brewing techniques. Includes mainstays (Honey Ale, Harvard Lager, Belgian Blonde, Irish Red, New England IPA, Hard Seltzers, Root Beer) plus rotating seasonals and a deep archive of specialty ales, lagers, sours, stouts, and IPAs. Available in cans (12 oz. 4-packs with biodegradable fiber holders) from Spencer and Lawrence, and on draught across all locations. Includes heritage Harvard Lager (1898), the oldest actively brewed recipe in Massachusetts.
• Mug Club Membership Two-tier loyalty subscription: Annual Mug Club at $100/year (rolling, one-year term) and Heritage Mug Club at $750 one-time (lifetime). Includes a 20oz pour for the price of 16oz, one prepaid seasonal pour per release, a custom engraved mug at the member's home-base location, a guest mug at every other Rapscallion location, discounts on cans and merchandise, member-only keg purchase privileges, and exclusive member-only events.
• Private Events and Functions Private event and function booking service available at every Rapscallion location, offering private rooms and full-restaurant rentals for brunches, luncheons, rehearsal dinners, baby and bridal showers, birthday celebrations, retirement parties, bereavement receptions, and business meetings with A/V capability. Accommodates 15 to 180 guests with customizable scratch-kitchen menus and bar service.
• Rapscallion Gift Cards Stored-value gift cards redeemable at all Rapscallion locations (Acton, Spencer, Sturbridge, Lawrence, Pine Lake, and Hopkinton). Loadable with any amount, redeemable for beer, cocktails, food, or merchandise, with delivery options via email, text, or scheduled date/time.
• Rapscallion Merchandise Branded apparel and accessories including the Natasha Revival Hoodie, Men's and Women's Tees, Red and Black Trucker Hats, and Navy Flat Brim Hat. Available for pre-order and in-store pickup at all Rapscallion locations, with stock limited per drop.
• Keg Sales (Spencer Taproom) Direct keg sales from the Spencer taproom: half-barrel (15.5 gal / 125 pints) at $200 and sixth-barrel "log" (5 gal / 45 pints) at $80. Optional Party Pump rental ($5) and Cold Plate rental ($25) with 48-hour notice required. Mug Club members receive keg-purchase privileges.

Quantifiable outcome

• 5 active Massachusetts locations (Acton, Spencer, Sturbridge, Lawrence, Hopkinton) plus Pine Lake, opened between 2013 and 2025 — including 2 new locations opened in 2025 alone
• +3 more outcomes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core operational integration, major, minor, core institutional and strategic venue addition.

• Toastcore operational integrationTechnology or IntegrationToast powers Rapscallion's online takeout ordering portals for Acton, Hopkinton, Lawrence, and Sturbridge, as well as reservations (Toast Tables) and per-location online gift card storefronts (Toast eGift) across all six Rapscallion/Pine Lake venues.
• DoorDashmajorChannel Partner/ Reseller/ DistributorDoorDash is integrated as a third-party delivery partner for Acton Table & Tap, Hopkinton Kitchen & Bar, and Sturbridge Pub, listed directly on each location's ordering page.
• GrubHubminorChannel Partner/ Reseller/ DistributorGrubHub listed as a delivery partner for the Acton Table & Tap location, enabling off-premise delivery orders.
• EventbritemajorTechnology or IntegrationEventbrite handles ticketing for Rapscallion events including the Spencer Malice Comedy Show (Kevin H. Brady with Sophie Berge and Leslie Zwicker) and the Spencer July Stained Glass Workshop. Tickets are linked from the events calendar.
• Bay State BamminorGTM or Marketing PartnerCo-host of the Tiles & Tees Mahjong event at Rapscallion Hopkinton on July 16, 2026, alongside Bunkhouse Creative. Co-markets the event and provides direct registration via its own site for transaction-fee savings.
• Bunkhouse CreativeminorGTM or Marketing PartnerCo-host of the Tiles & Tees Mahjong event at Rapscallion Hopkinton on July 16, 2026, alongside Bay State Bam. Provides registration via its own Big Cartel store with transaction-fee savings.
• Prism Art (Mikayla)minorImplementation/ SI/ Consulting PartnerInstructor-led stained glass workshops hosted at the Spencer Brewery & Taproom (e.g., July 12, 2026 workshop with "Outer Space" theme). Prism Art's Mikayla guides cutting, grinding, foiling, and soldering.
• Second Chance Animal ServicesminorGTM or Marketing PartnerBrings its adoption van to the Running Out of Summer 5K charity race hosted by the Spencer Brewery & Taproom, allowing participants to meet and play with adoptable dogs.
• Spencer Parks & Recreation CommissionminorStrategic or Co-development PartnerCommunity partner co-promoting the Running Out of Summer 5K along the Spencer Rail Trail and the after-party at O'Gara Park.
• Opacum Land TrustminorGTM or Marketing PartnerCause-marketing partner for the Opacum Ale canned 4-pack; $1 per pint of Opacum Ale sold is donated to Opacum Land Trust initiatives.
• The Rapscallion HOPS Foundation (501(c)(3))core institutionalOthersIndependent nonprofit spearheaded by Rapscallion Mug Club members; provides financial support to community members in need within the Rapscallion community. Funded via Pour It Forward ($1 per pint) and direct donations. Board includes Tom Lowkes (President), Dan Jordan (VP), Jenn McNeaney (Treasurer), Michelle Buzzell (Secretary), Michelle Lariviere, Peter Moroney, Chris Lindquist, Sierra Tucker, Larry Brown, Ray St Peter, and Cedric Daniel.
• Spencer Farmer's Market vendors (Sturbridge Coffee Roasters, Squirrel Dog Bistro, Hollow Hop, Lambert's Homestead Farm, Feathers and Tales Farm, Bryzee Candle Co, In Full Bloom Farm)minorGTM or Marketing PartnerHosted weekly at the Spencer Brewery & Taproom on Saturdays from June 6 through Columbus Day weekend. Vendor applications are accepted via the website; vendors pay no application fee but must hold appropriate licenses/permits.
• Rapscallion Music Hallstrategic venue additionOthersMusic Hall opened within the Lawrence Brick Oven Pizza & Brewery building (56 Island St) and is linked from visitrapscallion.com to rapscallionmusichall.com; serves as a dedicated space for live performances paired with the taproom.

Scale indicators8 records

Recent moves13 records

Expansion highlights4 records

Broad incumbents

• Boston Beer Company (Samuel Adams): Largest publicly traded MA-based craft brewer with broad packaged and on-premise presence. Comparable to Rapscallion on MA craft heritage and brewery-taproom model, but operates at vastly larger scale and with a national distribution footprint.

Direct peers

• Lord Hobo Brewing: MA-based craft brewery with a Woburn brewpub, on-site restaurant, and packaged distribution. Directly comparable to Rapscallion on the craft brewery + scratch-kitchen restaurant combination under one roof.
• Tree House Brewing: Craft brewery with multiple MA taproom locations known for high-end, small-batch beer and destination hospitality. Comparable to Rapscallion on production scale, hand-crafted ethos, and taproom-centric direct-to-consumer model in MA.
• Trillium Brewing: Massachusetts-based craft brewery operating a flagship brewery, multiple taproom locations, and a hospitality-forward retail experience. Directly comparable to Rapscallion on craft beer production, multi-location taproom model, and MA-only geographic focus.
• Wormtown Brewery: Massachusetts craft brewery with a taproom, packaged distribution, and on-premise food partnerships. Comparable to Rapscallion on regional MA craft production, taproom experience, and small-batch hand-crafted positioning.
• Night Shift Brewing: MA craft brewery with multiple taproom locations (Boston, Everett, Newton) blending food, beer, and entertainment. Comparable to Rapscallion on multi-location craft-plus-hospitality model and MA-only geographic positioning.
• Harpoon Brewery: Boston-based craft brewery with a beer hall, on-site brewing, and packaged distribution across the Northeast. Comparable to Rapscallion on MA craft beer production, on-premise hospitality, and packaged 4-pack/6-pack retail channels.
• Cisco Brewers: Nantucket-born craft brewery operating multiple taproom/restaurant locations with food, spirits, and live entertainment. Comparable to Rapscallion on the brewery + restaurant + live music multi-vertical hospitality model and family-style community positioning.

Emerging players

• Notch Brewing: Small MA craft brewery focused on session beers and brewery-only on-premise consumption. Comparable to Rapscallion on the hand-crafted, taproom-anchored model and MA-only craft positioning, though at a smaller single-site scale.

Regional players

• The Publick House: Sturbridge, MA-area restaurant and bar with scratch kitchen and extensive craft beer program. Comparable to Rapscallion on the MA hospitality + craft beer offering and direct overlap with Rapscallion's Sturbridge Pub customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/visitraps
• Facebookfacebook.com/VisitRaps
• LinkedInlinkedin.com/company/drinkrapscallion

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapscallion