Pure Wine Co.

What Pure Wine Co. does

Pure Wine Co. is a privately-held Australian wine and spirits distributor and importer headquartered in Stirling, Adelaide Hills, South Australia, with a secondary office at 79 Old Princes Hwy, Nairne (SA 5252). The company represents a portfolio of more than 40 Australian and international wine and spirit brands to B2B trade customers in Australia and selected overseas markets. Its Australian distribution arm covers independent on-premise venues, independent off-premise bottle shops, and national chain retailers, while international markets are served through in-market importer representatives, including a dedicated USA Portfolio for the US channel. Pure Wine Co. is not a producer — its commercial role is portfolio aggregation, distribution, and import/export representation.

The company's product surface is its brand portfolio rather than a unified technology platform. Australian flagships include Yarra Yering, Kaesler Wines, Mitchell Wines, Pepper Tree, Montalto, Kreglinger Estate (with sister labels Pipers Tasmania, Pipers Brook Vineyard, and Ninth Island), Saint & Scholar, Stonehorse by Kaesler, Pete's Pure, Longview Vineyard, By Farr, and SOLARA. International imports span Peyrassol (Provence, organic), Champagne Devaux, Domaine Prieure Roch, Pascal Bouchard (Chablis), Château La Nerthe, Château de Meursault, Château des Tours, Château Maris, Domaine Georges Vernay, Bel Colle (Piedmont), Tommasi, Terre del Buontalenti, Poggio Al Tufo, Casisano (Tuscany), Urlar and Terra Sancta (New Zealand), and Etter (Swiss eau-de-vie since 1870). Adjacent categories include Barossa Cider Co cider and The Last Thylacine Tasmanian single malt whisky.

Commercially, Pure Wine Co. operates a sales-led B2B go-to-market with no publicly listed pricing; trade customers complete an Adobe e-sign-powered online Commercial Credit Application and contract under multi-year Terms of Trade (Pure Wine Company Pty Ltd, ABN 69 167 820 304, Liquor Licence 57703324). Revenue mechanics are transaction-based wholesale margins on portfolio sales. Digital infrastructure is minimal: a Webflow CMS-hosted brand portfolio site with per-brand state-level availability filtering, organic social channels (LinkedIn, Facebook, Instagram), and a content/news hub driving release announcements. The company does not offer a public API, mobile app, or proprietary technology platform, and does not disclose revenue, funding, ownership, or employee compensation data.

Name

Pure Wine Co.

Legal name

Pure Wine Company Pty Ltd

Website

https://purewine.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Wine Co. is a privately-held Australian wine and spirits distributor and importer, representing 40-plus Australian and international brands to B2B trade accounts domestically and exporting flagship Australian labels via in-market representatives globally, including a dedicated USA portfolio.

Ownership category

akta.pro rank

Product category

Wine Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine distribution services
• Wine import export
• Beverage wholesale trade
• Alcoholic beverage distribution
• Fine wine portfolio

Headquarters

HQ city

Stirling

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine distribution (domestic Australia): Pure Wine Co generates revenue by representing and distributing a portfolio of Australian wine brands (e.g., Kaesler, Yarra Yering, Mitchell Wines, Pepper Tree, Montalto) to independent on-premise/off-premise accounts and national chain retailers in Australia. Sales are trade-account based with credit terms published separately.
2. International wine imports and exports: Revenue from representing international wine and spirit brands (e.g., Peyrassol, Pascal Bouchard, Bel Colle, Terra Sancta, Urlar, Etter) in Australia, plus exporting Australian brands to overseas markets via in-market representatives.
3. Other alcoholic beverages (cider, whisky, prosecco): Includes distribution of Barossa Cider Co cider and The Last Thylacine single malt whisky alongside the wine portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pure Wine Co. is a globally recognised Australian wine distributor and importer that represents and sells a portfolio of 40+ Australian and international wine and spirits brands to trade customers. Operations are organised across three channels: Australian national distribution (servicing independent on-premise, off-premise, and national chain accounts), international imports into Australia, and exports from Australia via in-market representatives. The company does not produce wine itself; it curates, distributes, and markets partner-producer brands.

Product overview

Pure Wine Co. is a globally recognised Australian wine distributor and importer rather than a unified software platform. Its core offering is a portfolio of wine and spirits brands split across two distribution channels: (1) Australian Brands for national distribution across on-premise, off-premise and chain accounts, and (2) International Imports / Exported Australian Brands for global markets serviced by in-market representation. The portfolio combines flagship producers such as Yarra Yering, Kaesler Wines, Mitchell Wines, Saint & Scholar, Stonehorse by Kaesler and Pete's Pure (Australian) with imported international brands including Prieure Roch (France), Peyrassol (Provence), Pascal Bouchard (Chablis), Bel Colle (Piedmont), Terre del Buontalenti (Tuscany), Champagne Devaux, Chateau La Nerthe, Chateau Maris, Domaine Georges Vernay, Domaine Jacques Cacheux et Fils, Etter (Swiss spirits), Urlar and Terra Sancta (New Zealand), Clos Ostler (NZ), and The Last Thylacine (Tasmanian single malt whisky). Support services include an Adobe eSign-powered Credit Application workflow for trade customers and a website trade signup flow (application portfolio).

Differentiator

Problem solved

Functional benefit

Products and services

• Kaesler Wines Flagship Barossa Valley, South Australia wine producer featured on the Pure Wine Co. USA portfolio and Australian distribution channels; produces varietal and Icons-tier Barossa wines including Shiraz.
• Yarra Yering Yarra Valley, Victoria wine producer (established by Dr Bailey Carrodus in 1973) producing Pinot Noir, Chardonnay, Shiraz, Dry Red No. 1/2/3, Agincourt Cabernet Malbec, and amphora-fermented wines; distributed nationally and internationally.
• Mitchell Wines Clare Valley, South Australia third-generation family winery (Peter McNicol Mitchell, Andrew and Jane Mitchell, with Hilary, Angus and Edwina) producing Riesling, Shiraz, Cabernet Sauvignon, Pinot Gris, Noble Semillon, Kinsfolk Range and Peppertree labels; distributed nationally across NSW, QLD, SA, VIC.
• Saint & Scholar Adelaide Hills, South Australia label led by winemakers Stephen Dew and Reid Bosward and Head Viticulturist Nigel van der Zande; spans 10 varietals including the Graduates range, Masters Series, 'Holier than Boz' Chardonnay, and a Sparkling Pinot Noir Chardonnay.
• Stonehorse by Kaesler Multi-regional Barossa Valley and Clare Valley blend range (estate vineyards 15-45 years old) crafted by Reid Bosward and Stephen Dew; includes Riesling, Chardonnay, Grenache, Cabernet Sauvignon and Shiraz.
• Pete's Pure Easy-drinking range sourced from Euston, Murray Darling NSW, including Sauvignon Blanc, Prosecco, Moscato, Chardonnay, Pinot Noir, Pinot Grigio, Cabernet Sauvignon, Shiraz and Shiraz Rosé.
• By Farr Geelong, Victoria producer represented in Pure Wine Co.'s Australian distribution portfolio.
• DiGiorgio Family Wines Coonawarra, South Australia family wine brand carried in Pure Wine Co.'s Australian distribution portfolio.
• Dominique Portet Yarra Valley, Victoria producer in Pure Wine Co.'s Australian distribution portfolio.
• Irrewarra Australian wine brand listed in Pure Wine Co.'s portfolio.
• Kreglinger Estate Australian wine brand distributed by Pure Wine Co., parented by Kreglinger Wine Estates (which also produces Pipers Tasmania, Pipers Brook Vineyard, and Ninth Island).
• Lenton Brae Margaret River, Western Australia producer in Pure Wine Co.'s Australian distribution portfolio.
• Lloyd Brothers McLaren Vale, South Australia producer in Pure Wine Co.'s Australian distribution portfolio.
• Longview Vineyard Adelaide Hills, South Australia family-owned single vineyard (first vintage 2001) producing Italian varietals including Saturnus Nebbiolo, Jupiter Barbera, Fresco Nebbiolo and Juno Rosato.
• Montalto Mornington Peninsula, Victoria estate (Mitchell family, owned since 1997) with 30 acres under vine across five vineyards; produces Pennon Hill, Estate, and Single Vineyard (Tuerong, Merricks, North One, The Eleven) tiers.
• Ninth Island Tamar Valley, Tasmania vineyard (part of Kreglinger Wine Estates portfolio) producing Pinot Noir, Rosé, Chardonnay, Sauvignon Blanc, Pinot Grigio, Riesling, Sparkling Brut and Sparkling Brut Rosé.
• Pepper Tree Wines Hunter Valley, NSW producer (founded 1991, owner John Davis, Head Winemaker Gwyn Olsen) with vineyard sites in Hunter, Orange, Coonawarra and Wrattonbully; produces Varietal, Limited Release, Single Vineyard, Alternate Series, Platinum, and 'Sticky Pig' Late Harvest labels.
• Pipers Brook Vineyard Tamar Valley, Tasmania estate (established 1974) producing estate-grown Pinot Noir, Chardonnay, Riesling, Gewürztraminer and Pinot Gris under the Kreglinger Wine Estates umbrella.
• Pipers Tasmania Tamar Valley, Tasmania label (modern twist on Pipers Brook Vineyard traditions) producing Pinot Noir, Rosé, Sauvignon Blanc, Pinot Gris and Brut; Chief Winemaker Luke Whittle, Viticulturist Luciano Caravia.
• Save Our Souls Yarra Valley, Victoria label founded in 2008 by Jason Searle and William Downie (of Bass Phillip lineage); produces everyday-drinking wines including Rosé, Sangiovese, Vermentino, Pinot Noir, Chardonnay, Sauvignon Blanc, Pinot Grigio, Grenache and Bubbles & Co sparkling.
• Sherrah Vineyards McLaren Vale, South Australia 100% McLaren Vale producer (Alex Sherrah) producing Shiraz, Bush Vine Grenache, Grenache Nouveau, Grenache Rose, Red et Al. Grenache Shiraz Nero, Nero d'Avola, Skin Party Fiano, Fiano, Chenin Blanc and Pét-Nat Fiano.
• Silent Way Small Macedon Ranges, Victoria vineyard (550m elevation, owners Matt Harrop and Tamara Grischy) producing Shiraz Malbec, Pinot Noir and Serpens Semillon Chardonnay.
• SOLARA Murray Darling, NSW on-premise exclusive range (Chief Winemaker Tony Allen of Duxton Vineyards) producing Shiraz, Pinot Noir, Pinot Grigio, Sauvignon Blanc, Sparkling Chardonnay Pinot Noir and Prosecco.
• Warramate Small independent Yarra Valley, Victoria vineyard (established 1970, north-facing slope) producing Cabernet Merlot Malbec, Pinot Noir, Marsanne Roussanne, Syrah and Chardonnay; winemaker Sarah Crowe.
• The Last Thylacine Tamar Valley, Tasmania single malt whisky produced with local barley and Tasmanian water; winemaker/distiller Chris Condon.
• Barossa Cider Co Barossa Valley, South Australia cider brand distributed by Pure Wine Co.
• Bel Colle Piedmont, Italy producer based in Verduno, Barolo (10 hectares farmed sustainably with organic preparations only); produces Barolo DOCG Monvigliero and Simposio, Barbaresco DOCG Pajore and Convivio, Barbera d'Alba DOC, Pelaverga DOC, Langhe Nebbiolo DOC and Roero Arneis DOCG.
• Champagne Devaux International Champagne brand distributed by Pure Wine Co. as part of the international imports portfolio.
• Chateau de Meursault French Burgundy château wine brand distributed by Pure Wine Co.
• Chateau des Tours French château wine brand distributed by Pure Wine Co.
• Chateau La Nerthe French Rhône (Châteauneuf-du-Pape) château wine brand distributed by Pure Wine Co.
• Chateau Maris French château wine brand distributed by Pure Wine Co.
• Clos Ostler Waitaki Valley, New Zealand producer (established 1998 by Jim Jerram, now Dan and Sarah Kate Dineen); produces Caroline's Pinot Noir and Audrey's Pinot Gris from a single vineyard with rocky limestone outcrops reminiscent of Burgundy.
• Domaine Cornu French domaine wine brand distributed by Pure Wine Co.
• Domaine de Chatillon French domaine wine brand distributed by Pure Wine Co.
• Domaine Georges Vernay French Condrieu domaine wine brand distributed by Pure Wine Co.
• Domaine Jacques Cacheux et Fils French Burgundy domaine wine brand distributed by Pure Wine Co.
• Etter Swiss house producing Eau-de-vie spirits since 1870 (fruit from farms around Zug); products include Etter Zuger Cherry Kirsch, Etter Williams Pear Brandy and Etter Kleines Plum Brandy, aged minimum 24 months before release.
• MATHO International wine brand distributed by Pure Wine Co.
• Mischief & Mayhem International wine brand distributed by Pure Wine Co.
• Pascal Bouchard Chablis, Burgundy producer (winemaker Florent Denieuil) with holdings across several Premier and Grand Cru terroirs; produces Chablis 1er Cru Montmains, Chablis Organic, Chablis Les Classique, Chablis 1er Cru Fourchaume (Organic), Petit Chablis and Crémant de Bourgogne.
• Peyrassol (Commanderie de Peyrassol) Provence, France rosé producer (founded 1204 by Knights Templar); 950-hectare estate with 92 hectares under vine, certified organic, producing Les Clos Peyrassol Rosé, Château Peyrassol Rosé, Les Templiers Côtes de Provence, and La Croix Rosé IGP.
• Poggio Al Tufo Italian (Tuscany) wine brand distributed by Pure Wine Co.
• Prieure Roch (Domaine Prieuré Roch) French Burgundy domaine wine brand distributed by Pure Wine Co.'s international imports portfolio.
• Terra Sancta Central Otago, New Zealand estate (Bannockburn, founded 1991 by Sarah Eliott and Mark Weldon) producing Mysterious Diggings Blanc de Noir and Pinot Noir, Riverblock Chardonnay, Slapjack Pinot Noir, Shingle Beach Pinot Noir, Estate Pinot Noir, Estate Rosé and Mysterious Diggings Pinot Gris.
• Terre del Buontalenti Tuscan project (winemaker Alberto Antonini, formerly of Marchesi Antinori) producing Buontalenti Chianti Classico DOCG and Buontalenti Chianti DOCG from organic viticulture.
• Tommasi Vineyards Italian (Veneto) wine brand distributed by Pure Wine Co.
• Urlar Wairarapa, New Zealand single-vineyard estate (31 hectares, organic and biodynamic) producing Sauvignon Blanc, Riesling, Pinot Gris and Pinot Noir; Head Winemaker Aaron, founded by Bevan.
• Ant Moore Wines International wine brand distributed by Pure Wine Co.
• Casisano International wine brand distributed by Pure Wine Co.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Kaesler Wines (and Stonehorse by Kaesler)flagshipChannel Partner/ Reseller/ DistributorPure Wine Co represents and distributes Kaesler Wines and its sub-label Stonehorse by Kaesler in Australia. Both brands are highlighted in the homepage portfolio and the dedicated USA portfolio showcase. Stephen Dew / Reid Bosward (Kaesler) produce wines for both labels.
• Yarra YeringflagshipChannel Partner/ Reseller/ DistributorPure Wine Co is the Australian distributor for Yarra Yering (Yarra Valley, Victoria). Featured on homepage and USA portfolio. Winemaker and General Manager Sarah Crowe was James Halliday Winemaker of the Year 2017. Distributed in QLD, VIC, NSW, SA.
• Mitchell WinesflagshipChannel Partner/ Reseller/ DistributorPure Wine Co distributes Mitchell Wines (Clare Valley, South Australia) — a third-generation family producer of Riesling, Shiraz and other Clare Valley wines. Distributed nationally (NSW, QLD, SA, VIC).
• Domaine Prieuré RochflagshipChannel Partner/ Reseller/ DistributorPrieuré Roch is a Burgundy (France) producer featured in Pure Wine Co's international imports portfolio. Stephen Dew (Kaesler) also completed vintages at Domaine Prieure Roch to learn natural winemaking.
• Champagne DevauxcoreChannel Partner/ Reseller/ DistributorImported Champagne house represented by Pure Wine Co in Australia as part of the international imports portfolio.
• Château de Meursault / Château des Tours / Château La Nerthe / Château MariscoreChannel Partner/ Reseller/ DistributorMultiple French château producers (Burgundy, Rhône, Languedoc) in Pure Wine Co's international imports portfolio.
• Bel CollecoreChannel Partner/ Reseller/ DistributorPiedmont (Italy) producer of Barolo, Barbaresco, Barbera d'Alba, Pelaverga and Roero Arneis, distributed in Australia by Pure Wine Co. Famously the custodian of Monvigliero and other Barolo Geographical Mentions.
• Peyrassol (Commanderie de Peyrassol)flagshipChannel Partner/ Reseller/ DistributorProvence rosé producer founded by the Knights Templar in 1204. Pure Wine Co is the Australian distributor. All wines are certified organic.
• Pascal BouchardcoreChannel Partner/ Reseller/ DistributorChablis producer (Burgundy, France) with Premier and Grand Cru holdings, represented by Pure Wine Co in Australia. Sustainable and partially organic farming; winemaker Florent Denieuil (20+ years).
• Terra SanctacoreChannel Partner/ Reseller/ DistributorCentral Otago (New Zealand) Pinot Noir producer, custodian of the oldest vines on the Felton Road strip of Bannockburn. Distributed by Pure Wine Co across Australia.
• UrlarcoreChannel Partner/ Reseller/ DistributorNew Zealand (Wairarapa) organic and biodynamic producer of Pinot Noir, Pinot Gris, Sauvignon Blanc and Riesling, on a 31-hectare single Gladstone vineyard. Distributed by Pure Wine Co.
• Etter (Eau-de-vie, Switzerland)coreChannel Partner/ Reseller/ DistributorSwiss producer of cherry kirsch, Williams pear brandy and plum brandy (eau-de-vie) since 1870. Distributed in Australia by Pure Wine Co.
• Pepper Tree WinesflagshipChannel Partner/ Reseller/ DistributorHunter Valley, NSW wine producer (plus vineyards in Orange, Wrattonbully, Coonawarra) distributed nationally by Pure Wine Co. Owner John Davis; Head Winemaker Gwyn Olsen.
• MontaltoflagshipChannel Partner/ Reseller/ DistributorMornington Peninsula, Victoria producer (owned by the Mitchell family since 1997). Pure Wine Co distributes Montalto, Pennon Hill, and Single Vineyard wines across Australia. Chief Winemaker Simon Black.
• Longview VineyardcoreChannel Partner/ Reseller/ DistributorAdelaide Hills, South Australia family-owned single vineyard producer (Italian varietals – Nebbiolo, Barbera). Distributed by Pure Wine Co; 'Juno Rosato' described as the most awarded rosé in the country.
• By Farr / Warramate / Dominique Portet / Lenton Brae / Lloyd BrotherscoreChannel Partner/ Reseller/ DistributorPremium Victorian (Geelong, Yarra Valley, Mornington, Macedon, Margaret River) boutique producers distributed by Pure Wine Co.
• Pipers Tasmania / Pipers Brook Vineyard / Ninth Island / Kreglinger EstateflagshipChannel Partner/ Reseller/ DistributorTamar Valley, Tasmania producers all part of the Kreglinger Wine Estates portfolio distributed by Pure Wine Co. Chief Winemaker Luke Whittle; Viticulturist Luciano Caravia.
• Saint & Scholar / Pete's Pure / SOLARA / Barossa Cider CocoreChannel Partner/ Reseller/ DistributorSouth Australian (Adelaide Hills, Barossa, Murray Darling) producers of wines and cider, distributed by Pure Wine Co. SOLARA is on-premise exclusive.
• The Last Thylacine (single malt whisky)minorChannel Partner/ Reseller/ DistributorTamar Valley, Tasmania single malt whisky, distributed in Australia by Pure Wine Co. Distiller Chris Condon.
• Casisano / Poggio Al Tufo / Tommasi Vineyards / Terre del BuontalenticoreChannel Partner/ Reseller/ DistributorItalian (Tuscany) producers of Chianti Classico and other Tuscan wines, distributed in Australia by Pure Wine Co. Alberto Antonini (Decanter Top 5) is winemaker for Terre del Buontalenti.
• MATHO / DiGiorgio Family Wines / Sherrah Vineyards / Save Our Souls / Silent Way / Clos Ostler / Ant Moore Wines / Mischief & Mayhem / IrrewarracoreChannel Partner/ Reseller/ DistributorMixed portfolio of boutique Australian (Coonawarra, McLaren Vale, Yarra Valley, Macedon Ranges, Murray Darling) and New Zealand (Waitaki Valley) producers represented by Pure Wine Co.

Scale indicators7 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Negociants Australia: Australian wine importer and distributor representing a portfolio of domestic and international producers to the Australian trade; most directly comparable peer to Pure Wine Co by business model (multi-region agency model) and customer base (on/off-premise and chain accounts).
• Eurocentric Wines: Australian wine importer/distributor focused on European (particularly French) producers, with a similar trade-channel sales model and Northern Hemisphere import portfolio to Pure Wine Co's Burgundy/Champagne/Provence/Piedmont/Tuscany range.

Regional players

• Enotria & Coe: UK-based premium wine importer and distributor with a comparable model of representing agency brands across on/off-premise accounts; relevant geographic analog for Pure Wine Co's international-imports arm operating in a different but similarly structured trade market.
• Skurnik Wines: US-based family wine importer/distributor focused on small, high-quality producers from France, Italy, Austria and beyond; comparable to Pure Wine Co's premium-import philosophy but operating exclusively in the US market.
• Verity Wine Partners: US wine importer/distributor representing a curated portfolio of family-owned producers to the US on/off-premise trade; analogous in portfolio-curation approach and trade-channel focus to Pure Wine Co, but US-only.
• Winebow: Large US wine and spirits importer/distributor with a multi-portfolio agency model; comparable to Pure Wine Co in importing and distributing third-party producer brands through a trade sales force, but at significantly greater scale and US-only.
• Polaner Selections: US family-run wine importer representing a curated portfolio of family-owned producers to the US trade; comparable in philosophy (premium, family-producer focused agency model) but US-only and operates at smaller scale than Pure Wine Co's full multi-channel structure.

Broad incumbents

• Treasury Wine Estates: ASX-listed global wine giant (Penfolds, Wolf Blass, Lindeman's, 19 Crimes) with substantial Australian and US distribution; overlaps with Pure Wine Co in Australian wine distribution and global brand representation but operates as a producer-led incumbent at much greater scale.
• Accolade Wines: Major Australian wine producer/distributor (Hardys, Banrock Station, St Hallett, House of Arras) with global distribution reach; comparable to Pure Wine Co in Australian wine distribution footprint but as a producer-led incumbent covering much broader price tiers.
• Pernod Ricard Winemakers: Global wine and spirits major with significant Australian operations (Jacob's Creek, Stoneleigh, Campo Viejo); comparable to Pure Wine Co in distributing wines through Australian trade channels, but as part of a globally diversified beverage portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/purewinecointernational
• LinkedInau.linkedin.com/company/pure-wine-co-
• Instagraminstagram.com/purewineco/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Wine Co.