World of Golf

Name

World of Golf

Legal name

MoreGolf (Pty) LTD

Website

https://worldofgolf.co.za

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Golf Membership Subscriptions: Monthly membership fees providing unlimited access, unlimited balls, and unlimited use of the Wedge and Putt Par-3 course. No fixed-term contracts with 30-day cancellation notice.
2. Daily Visitor Access: Non-members pay daily rates for facility access including Adult R339, Senior R239, Under 18 R209. Daily visitors can access all practice facilities.
3. Golf Lessons and Tuition: Professional golf instruction through Gary Player Golf Experience: 30-minute lessons at R499, hour-long lessons at R899, Little Players Club term cards at R1750, corporate group tuition at R1200/hour (max 6 people)
4. HotShots Immersive Driving Range: Tech-enabled driving range with gamified experiences. Off-peak pricing R999 per bay per 90 minutes, Peak pricing R1499 per bay per 90 minutes. Includes up to 6 players and full-day driving range access.
5. Food and Beverage (Dimples Cafe): On-site restaurant and cafe with 280 seats, serving meals, craft beers, coffee, and cocktails. Family-friendly dining complementing the golf and leisure experience.
6. Corporate Events and Team Building: Conference rooms, team building programs, and corporate events with tailor-made packages including venue, break-away programs, and optional golf tuition add-ons.
7. Kids Activities and Parties: Birthday party packages and daily kids activities including pizza making, sand art, and golf masterclasses for children aged 3+ in the 2000 sqm World of Kids play area.
8. Clip-on Membership Add-ons: Additional paid upgrades including handicap club access (R179/month), bring-a-buddy access (R659), and grass tee access (R269/month).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

World of Golf operates an 18-hectare integrated golf and family leisure park in Johannesburg, providing unlimited-balls practice facilities across eight themed "Worlds," a 9-hole Wedge and Putt Par-3 course, PGA-certified golf instruction, Cool Clubs custom club fitting, the HotShots tech-enabled immersive driving range, an on-site café, spa, and children's play area. The company sells month-to-month memberships, daily visitor passes, golf lessons, corporate event packages, and children's party packages to individual consumers, families, and corporate groups.

Product overview

World of Golf is a family leisure park and golfing theme park operating as a single unified facility with multiple branded zones and services. The core offering is the golf practice and entertainment complex featuring various 'Worlds' areas (Target Tees, Putting, Bunkers, Finesse, Pitching, Kids, Grass areas) plus the Wedge and Putt Par-3 course. Key sub-brands include HotShots (tech-enabled driving range with gamification), Gary Player Golf Experience (professional instruction), Cool Clubs Fitting (club customization), Dimples Café (dining), World of Kids (play area), and Gary Player Fitness Centre. Membership programs provide unlimited access to facilities, while day passes and à la carte services (lessons, corporate events) serve non-members.

Differentiator

Problem solved

Functional benefit

Brands

• HotShots: Immersive driving range facility with gamified golf games, food and drinks, and climate-controlled environment.
• Dimples Café
• Gary Player Golf Experience
• Gary Player Fitness Centre
• World of Kids
• World of Putting (Lexus)
• World of Bunkers
• World of Finesse
• SuperSport World of Pitching
• Wedge and Putt
• The Cut
• Cool Clubs

Products and services

• World of Golf Facility South Africa's leading golf and family leisure park in Johannesburg, spanning 18 hectares with eight themed practice Worlds, a 9-hole Wedge and Putt Par-3 course, and integrated family entertainment facilities.
• HotShots Immersive Driving Range Immersive driving range with shot-tracking technology enabling gamified golf play (Twenty One, Bullseye, Destroyer, Shrinking Target) and championship course simulation; food and drinks served on-site.
• Gary Player Golf Experience (GPGE) World-class holistic game improvement offering golf tuition, mentorship, technical training, golf-specific fitness, and inner-game guidance delivered by PGA-certified professionals.
• Cool Clubs High-Performance Fitting World-leading high-performance golf club fitting service using advanced technology, premium tour-spec shafts, and advanced club assembly; covers drivers, fairways, hybrids, irons, wedges, and putters.
• Dimples Café 280-seat on-site restaurant and café serving meals, treats, craft beers, and coffee to golfers, families, and walk-in visitors.
• World of Kids 2,000 sqm children's play area with state-of-the-art play equipment, daily kids' golf masterclasses for ages 3+, and birthday party hosting with activities like pizza making and sand art.
• Gary Player Fitness Centre Training facility providing golf-specific fitness training, mentorship, and superior training solutions from Human Movement Science graduate consultants.
• Wedge and Putt Par-3 Course Nine-hole par-3 course with water features, hazards, and bunkers designed for testing short-game skills; unlimited use included in memberships.
• Membership Programs Month-to-month subscription memberships providing unlimited access and unlimited balls to all facilities, seven days a week, including the Wedge and Putt Par-3 course; available tiers include Adult (R999/month), Senior (R699/month), Under 18 (R399/month), Under 25 (R649/month), and Family (R1899/month), with optional clip-on add-ons (handicap club access, bring-a-buddy, grass tee access).
• Corporate Events & Team Building Conference rooms and team-building packages including Wedge and Putt competitions, pitching challenges, golf tuition add-ons, and tailor-made corporate event packages for businesses.
• Golf Lessons & Tuition Packages Individual and group golf instruction via the Gary Player Golf Experience including 30-minute lessons (R499), hour-long lessons (R899), Little Players Club for juniors ages 4-13, SuperSport Masterclasses, and SNAG golf for beginners; available to members and non-members.
• HotShots Bay Rental Sessions Per-bay rental sessions at the HotShots immersive driving range: 90-minute sessions priced at R999 off-peak (weekdays before 4pm) and R1499 peak (weekdays from 4pm and weekends/public holidays from 12pm); each bay hosts up to 6 players and includes full-day driving range access.

Quantifiable outcome

• Up to 30% improvement in golf control
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered minor and core.

• FordminorGTM or Marketing PartnerMajor sponsor with logo placement on World of Golf website. Ford is a leading automotive brand in South Africa.
• SuperSportminorGTM or Marketing PartnerPremium pay-television sports coverage provider across Africa. Co-branding on World of Pitching as SuperSport World of Pitching.
• MyGolfLifeminorGTM or Marketing PartnerGolf lifestyle platform partner. Integration with MyGolfLife Passport vouchers (starting with 8720xxx) accepted for online payments.
• Sunshine TourminorGTM or Marketing PartnerPremier professional golf tour in South Africa. Sponsorship and branding partnership.
• South African Golf Development Board (SAGDB)coreStrategic or Co-development PartnerAnnual partnership selecting promising young golfers ages 5-18 for coaching and facility access. MoreCorp collects and donates second-hand golf gear monthly.
• Special OlympicscoreStrategic or Co-development PartnerTwice-yearly partnerships with Special Olympics athletes providing fun, educational golf days for special needs children.
• Cool ClubscoreTechnology or IntegrationWorld's leading high performance fitters with first African franchise at World of Golf. Uses premium tour spec shafts and advanced club assembly. Builds clubs for 53 PGA Tour players. Achieved 10% distance increase, 30% control improvement.
• Gary PlayercoreStrategic or Co-development PartnerWorld-renowned golfer providing brand endorsement, teaching methodology, and quarterly coaching sessions. Gary Player Golf Experience and Gary Player Fitness Centre carry his name and methodology.
• Akasia (Pretoria)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access at R179/month (Full Weekday).
• Amanzimtoti (KZN)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access.
• Bellville (CT)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Midweek Morning).
• Bluff National Park (KZN)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access.
• Huddle Park Golf & Recreation (JHB)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Midweek Morning).
• Maccauvlei (JHB)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Full Weekday).
• Malmesbury Golf Club (WC)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Weekday Morning).
• Observatory (JHB)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Full Weekday Incl. Sunday Afternoon).
• Parow (WC)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Midweek Morning).
• Pretoria WestminorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Midweek Morning).
• Simons Town (CT)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Full Weekday Excl. Wednesday & Saturday).
• South DownsminorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Tue-Fri All day).
• Soweto Country Club (JHB)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access.
• Strand (WC)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access (Monday & Tuesday Mornings).
• Wingate Park (PTA)minorChannel Partner/ Reseller/ DistributorAffiliated golf club offering World of Golf members official handicap access.
• Gillooly's Golf VillageminorChannel Partner/ Reseller/ DistributorReciprocity partner allowing World of Golf members to practice at their Gauteng facility.
• Centurion Golf VillageminorChannel Partner/ Reseller/ DistributorReciprocity partner allowing World of Golf members to practice at their Gauteng facility.

Scale indicators11 records

Direct peers

• Topgolf: Global leader in tech-enabled, entertainment-focused golf venues combining driving ranges, gamification, F&B and event programming — the closest direct competitor in concept to World of Golf's HotShots + Worlds model, though at far greater scale and geographic footprint.
• Five Iron Golf: Urban indoor golf entertainment and instruction venues combining simulators, lessons, leagues and F&B — comparable to World of Golf's blend of HotShots, Gary Player Golf Experience tuition and Dimples Café.
• Cool Clubs: World-leading high-performance golf club fitter whose first African franchise is operated by World of Golf; same fitting technology stack, premium tour-spec shafts and tour-player clientele as the Cool Clubs sub-brand at the Johannesburg site.
• Drive Shack: Owns and operates the 'Puttery' indoor golf entertainment venues and previously the Drive Shack range concept, directly competing with World of Golf's combination of gamified hitting bays, F&B and group/corporate events.
• Swingers: Indoor crazy-golf and street-food concept with cocktail bars and competitive event nights; comparable leisure-and-F&B mix to World of Golf's Dimples Café, World of Putting and event-driven GTM motion.
• Puttshack: Tech-enabled mini-golf and bar/restaurant entertainment concept with strong corporate and group-event programming; overlaps with World of Golf's Wedge and Putt Par-3 course, HotShots and corporate events positioning.
• Big Shots Golf: Operator of multi-story golf entertainment venues with TrackMan-powered hitting bays, full bars, kitchens and event spaces; same model as World of Golf's HotShots and 180-bay layout.

Broad incumbents

• GOLFTEC: Largest dedicated golf-improvement and club-fitting franchise globally; World of Golf already hosts a GOLFTEC retail/training location, and Cool Clubs inside the facility competes in the same high-performance fitting niche.
• Troon Golf: Largest third-party operator of golf facilities, country clubs and academies worldwide; relevant comparable as a diversified golf-facility operator with affiliated-club networks, similar in concept to World of Golf's reciprocity partnerships.

Emerging players

• X-Golf: Indoor golf simulator and entertainment centers with lesson integration; comparable to HotShots as a technology-mediated practice and entertainment experience, though focused on simulators rather than real-ball hitting bays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/worldofgolfsa_
• Facebookfacebook.com/WorldofGolfSA
• LinkedInlinkedin.com/company/world-of-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Golf