What Nsight Telservices does

Nsight Telservices (legal entity Northeast Communications of WI, Inc.) is a privately held, family-owned regional telecommunications provider operating in Northeast Wisconsin. Founded in 1910 as the Pulaski Merchants & Farmers Telephone Company and under continuous Riordan family ownership since 1923, the company delivers residential and business internet, video, and voice services over a hybrid fiber-optic and copper DSL network that reaches approximately 90% of its rural service area, supplemented by fiber-to-the-home (FTTH) infrastructure reaching roughly 10%. Its core residential portfolio comprises Home Internet (starting at $35/month, rate-locked for three years), NsightTV (an IPTV cable service in three channel tiers — 38, 175, and 188 channels), and Home Phone, sold individually or in discounted bundles.

The business segment spans Business Internet (including fiber and MPLS up to 100,000 Mbps), Voice/VoIP with Microsoft Teams Phone System integration, Business TV, Data Security, and Managed IT Services delivered through partnerships with Cisco, Microsoft, HP, Dell, and UniFi. A wholesale layer provides Carrier Ethernet transport up to 100 Gbps, cellular backhaul, and NNI connections to telephone companies and ISPs across the Upper Midwest, while tower construction and maintenance are delivered via the Nsight Tower subsidiary. Distribution is hybrid: two company-owned retail service centers in Niagara and Pulaski, WI, phone-based inside sales, and a SmartHub online self-service portal.

Revenue is generated primarily through recurring monthly subscriptions on residential and business telecom services, supplemented by wholesale carrier and professional IT services revenue, and equipment provisioning. The company is part of the broader Nsight family of companies, which includes the Cellcom wireless subsidiary (launched 1987), Nsight Tower (acquired 1998), and Glas Coffeehouses (launched 2009). Operations are concentrated in Northeast Wisconsin with wholesale reach extending into Central Wisconsin and northern Illinois.

Name

Nsight Telservices

Legal name

Northeast Communications of WI, Inc

Website

https://nsighttel.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Nsight Telservices is a family-owned regional telecommunications provider in Northeast Wisconsin, offering residential and business internet, TV, voice, managed IT, and wholesale carrier services over hybrid fiber and copper network infrastructure since 1910.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications (517)

SIC

Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841), Communications Services, Nec (4899)

akta.pro primary industry

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

akta.pro secondary industries

Rural Broadband & Cooperative Fiber Operators (HDAIACAG), Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)

Keywords

• Residential broadband internet
• Cable television services
• Business telecommunications
• Managed IT services
• Wholesale carrier ethernet

Headquarters

HQ city

Howard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Telecommunications Services: Recurring monthly subscription revenue from residential internet, TV, and phone services. Services include home internet packages, NsightTV cable TV packages, and home phone with unlimited calling.
2. Business Telecommunications Services: Recurring subscription revenue from business internet, voice, TV, data security, IT services, and wholesale carrier services for enterprise customers.
3. Wholesale Carrier Services: Carrier Ethernet solutions and tower services provided to other telecommunications carriers and internet service providers, including network connectivity and infrastructure services.
4. Professional IT Services: Managed IT services including network planning, hardware installation, software upgrades, user support, and technical services for business customers.
5. Equipment Sales and Leasing: Equipment provisioning including modems, set-top boxes, and backup batteries. Equipment return policies apply with charges for non-return or damage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nsight Telservices provides residential and business telecommunications services across Northeast and Central Wisconsin over a hybrid fiber optic/copper DSL and FTTH network. Core offerings include home internet, IPTV (NsightTV) cable service, and home phone for residential customers, plus business internet, voice, TV, data security, and managed IT services for commercial customers. The company also operates wholesale carrier services (Carrier Ethernet up to 100 Gbps, tower construction and maintenance via Nsight Tower) and administers the federal Lifeline discount program for eligible low-income households.

Product overview

Nsight Telservices is a regional telecommunications provider offering a bundled portfolio of residential and business services across Northeast Wisconsin. The core residential offerings consist of Home Internet (high-speed broadband as low as $35/month), NsightTV (IPTV cable service in three tiers: Light at 38 channels, Everyday at 175 channels, and Premier at 188 channels), and Home Phone (unlimited landline calling). These three services can be purchased individually or bundled into discounted Packages. Add-on modules include Extended Home Wi-Fi for whole-home coverage, WatchTVEverywhere for multi-device streaming access, and Smart Wi-Fi Manager (powered by Calix CommandIQ) for network management. Business services span Business Internet connectivity with fiber/MPLS options up to 100 Gbps, Business Voice/VOIP with Microsoft Teams integration, Business TV with specialized packages (e.g., Restaurants & Bars at 87 channels), Data Security, and Managed IT Services covering hardware, networks, 24/7 monitoring, and cloud storage. Wholesale offerings include Carrier Ethernet connectivity for ISPs/telcos and Tower Construction/Maintenance via the Nsight Tower subsidiary. The company also administers the Lifeline Support Program for low-income households.

Differentiator

Problem solved

Functional benefit

Brands

• NsightTV: Cable TV service (without cable) available on all devices, featuring streaming capabilities and WatchTVEverywhere integration
• Nsight Tower
• Cellcom
• Glas Coffeehouses

Products and services

• Home Internet High-speed residential broadband internet service for streaming, gaming, and general home use, delivered over hybrid fiber optic/copper DSL and FTTH networks. Offered as a standalone subscription starting at $35/month for 3 years with a guaranteed rate.
• NsightTV IPTV cable TV service delivered over the company's telecommunications infrastructure without traditional cable, available on all devices including Smart TVs via set-top box, with WatchTVEverywhere streaming integration. Offered in three channel tiers: Light (38 channels), Everyday (175 channels), and Premier (188 channels).
• Home Phone
• Packages (Bundled Services)
• Business Internet
• Business Voice / Voice Over IP (VOIP)
• Business TV
• Data Security
• Managed IT Services
• Wholesale Carrier Ethernet
• Tower Construction and Maintenance Tower contracting services provided through the Nsight Tower subsidiary, including cellular site construction, maintenance, and upgrades by an owner-operator with over 20 years of experience supporting the Cellcom network.
• Lifeline Support Program

Quantifiable outcome

• Network coverage reaching 90% of potential customers in rural service area via hybrid fiber/copper DSL
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Calix, Inc.coreTechnology or IntegrationCalix provides the CommandIQ Mobile Application technology that Nsight rebrands as Smart Wi-Fi Manager. The application allows customers to manage home Wi-Fi networks, view connected devices, and monitor network performance. Nsight has no control over Calix's terms, conditions, or data collection practices related to the app.
• CiscocoreTechnology or IntegrationAuthorized Cisco partner providing networking equipment, servers, and security products. Cisco Meraki partner delivering network security products for school districts, manufacturers, and large entities.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner Network member and local Microsoft resale specialist. Nsight provides Microsoft product consultation, licensing guidance, and deployment services including Teams and Teams Phone System implementation.
• CellcomcoreStrategic or Co-development PartnerSubsidiary of Nsight launched in 1987 as the first company to provide cellular telephone service to Brown County, Wisconsin. Part of the Nsight family of companies providing wireless services.
• Nsight TowercoreStrategic or Co-development PartnerSister company acquired in 1998 to build and maintain cell tower structures. Provides tower construction and maintenance services as part of wholesale offerings.
• GLAS CoffeehouseminorStrategic or Co-development PartnerFirst GLAS coffeehouse opened in 2009 as a venture for Cellcom, serving as community gathering place and connection point with customers.
• WatchTVEverywhere (WTVE)coreTechnology or IntegrationWatchTVEverywhere streaming service allowing NsightTV subscribers to watch live TV and full episodes on devices. No additional cost for TV subscribers.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AT&T: National incumbent telecom offering wireline broadband (DSL and fiber), TV, and voice services in select rural Wisconsin markets. A large incumbent that competes for both residential and business customers.
• Charter Communications (Spectrum): Major U.S. cable/broadband operator expanding into rural and adjacent markets; competes with Nsight for residential broadband subscribers in overlapping geographies.
• Lumen Technologies: Large incumbent telecom with significant rural wireline and wholesale carrier Ethernet footprint, including enterprise and backhaul services that overlap with Nsight's wholesale offerings.
• Frontier Communications: Large ILEC focused on rural and suburban markets, delivering fiber and DSL broadband plus voice and TV. Comparable in rural broadband focus but operates at significantly greater scale and is publicly listed.

Direct peers

• Consolidated Communications: Mid-sized regional wireline operator with rural and small-market exposure, offering broadband, voice, TV, and business services including wholesale carrier. Highly comparable in service portfolio and customer segments.
• Hotwire Communications: Regional fiber-to-the-home and business services provider in smaller U.S. markets. Comparable as a smaller-scale operator delivering gigabit fiber, voice, and managed IT in defined regional footprints.
• TDS Telecom (Telephone and Data Systems): Regional ILEC operating in rural and small-town markets across the U.S., offering DSL, FTTH, TV, voice, and managed services. Closest comparable to Nsight in product mix, customer profile, and rural wireline focus.
• altafiber (formerly Cincinnati Bell): Regional ILEC providing fiber broadband, voice, and managed IT services to residential and business customers in its footprint. Comparable mid-sized regional telco model with FTTH migration focus.
• Solarus: Wisconsin-based rural telecom cooperative offering broadband, voice, and TV to residential and business customers in Central Wisconsin. Closest geographic and operational peer to Nsight.

Others

• Calix, Inc. Vendor of broadband access systems, Wi-Fi management (CommandIQ), and operational software used by rural and regional ISPs. Comparable as the technology backbone powering Nsight's Smart Wi-Fi Manager and network infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nsighttel
• Facebookfacebook.com/nsighttel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nsight Telservices