Agentur für Markenträume

What Agentur für Markenträume does

Agentur für Markenträume GmbH (AMT) is a privately held, multidisciplinary creative agency founded in 2005 and headquartered in Esslingen am Neckar, near Stuttgart, Germany, with a regional branch in Shanghai, China. The firm operates at the intersection of strategy, architecture, and design, delivering integrated trade fair, event, retail, and brand-staging projects for international enterprise clients. Service delivery is organized around four pillars: Strategy (brand management and CI/CD adaptation), Creation (event idea development), Management (full-service project management with budget control), and Realization (physical execution of stands, events, and architectural constructions).

The agency's product portfolio includes trade fair and exhibition design, end-to-end event management (dealer conferences, shareholder meetings, Formula E activations), retail concept development with Visual Merchandise Guidelines, and brand staging across physical and digital touchpoints. Notable proprietary frameworks include the Porsche Formula E E-Village modular event kit, the Jungheinrich Communication & Architecture Concept, and Grohe Retail Concept 2.0. Revenue is generated exclusively through project-based professional services fees; no standardized pricing tiers are publicly disclosed. AMT is owned and controlled by its three managing directors (Andreas Krämer, Melanie Krämer, and Florian Pleyer) with no external institutional investment or parent company.

The customer base is concentrated in the automotive OEM and premium-brand segment, with named engagements for Porsche, Mercedes-Benz, smart, Mercedes-AMG Petronas, Bosch, Jungheinrich, Grohe, Somfy, and Eaton, alongside mid-market and vertical-diverse work for DEHA, Eterna, Ace and Tate, HUG, and Touring Club Schweiz. The company has completed more than 1,000 projects since inception and operates with 30+ employees across its two offices, marketing through its website, LinkedIn, Instagram, Facebook, XING, and a portfolio of industry awards including German Design Award, Famab Adam und Eva, Iconic Awards, and IF Communication Design Award.

Name

Agentur für Markenträume

Legal name

Agentur für Markenträume GmbH

Website

https://a-m-t.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Agentur für Markenträume (AMT) is a multidisciplinary creative agency founded in 2005, headquartered in Esslingen am Neckar, Germany, with a branch in Shanghai, designing trade fair, event, retail, and brand-staging experiences for enterprise clients led by automotive OEMs and premium industrial brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Esslingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Creative Agency Services: AMT generates revenue through project-based fees for comprehensive creative services including trade fair design, event management, retail concepts, brand staging, and communication strategy. Projects range from national exhibitions to international trade fairs with large-scale requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Agentur für Markenträume (AMT) is a multidisciplinary creative agency that designs, plans, and realizes brand experiences across trade fairs, corporate events, retail environments, and digital channels. Their work spans the full lifecycle from brand strategy and concept development through to physical realization of exhibition stands, modular event kits, showroom concepts, and large-scale international project execution.

Product overview

Agentur für Markenträume (AMT) is a multidisciplinary creative agency offering a unified service portfolio at the intersection of strategy, architecture, and design. The core offerings span four service pillars: Strategy (brand management and CI/CD adaptation), Creation (event idea development), Management (full-service project management with budget control), and Realization (execution of physical environments). Service delivery is organized around fairs, events, retail, and digital channels. The company operates as a single integrated agency without a modular software product architecture. Notable client-specific projects include the Jungheinrich Communication & Architecture Concept (awarded at LogiMAT 2018), the Porsche Formula E E-Village modular event kit, the Grohe Retail Concept 2.0, the RED brand development for DEHA Group, and the Mercedes-AMG Petronas display system. AMT has delivered over 1,000 projects since 2005 for major automotive brands (Porsche, Mercedes-Benz, Smart, Jungheinrich) as well as industrial, retail, and hospitality clients worldwide, with offices in Esslingen am Neckar (Germany) and Shanghai (China).

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair & Exhibition Services Design, planning, and realization of international trade fair appearances and exhibition stands for enterprise clients across various industries and formats.
• Event Management End-to-end management of corporate events including dealer conferences, shareholder meetings, and international events with dramaturgical and architectural design.
• Retail Concept & Design Brand and product presentation design for retail environments, showroom concepts, and point-of-sale experiences, including Visual Merchandise Guidelines for global rollout.
• Brand Staging & Communication Strategic brand development, CI/CD adaptation for spatial communication, and emotional brand experiences across digital and physical touchpoints.
• Strategy Services Brand strategy and brand management consulting, including adaptation of corporate identity for spatial and event communication.
• Creation & Concept Development Event idea development and creative concept creation for exhibitions, trade fairs, and brand experiences.
• Project Management Full-service project management for large-scale international projects including budget control and timeline management from brainstorming to execution.
• Realization Services Physical execution and implementation of trade fair stands, events, and architectural constructions with attention to detail.

Quantifiable outcome

• Over 1,000 projects completed since 2005
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 4sports & Entertainment AGcoreStrategic or Co-development PartnerAMT works in cooperation with 4sports & Entertainment AG on the Porsche European Open project. 4sports is a sports and entertainment company that collaborated with AMT to transform the concept into a world-class golf tournament.
• DataCo GmbHminorOthersDataCo GmbH serves as the data protection officer for Agentur für Markenträume. Located at Nymphenburger Str. 86, 80636 München, they provide data protection compliance services.
• team:orange GmbHminorImplementation/ SI/ Consulting Partnerteam:orange GmbH, based in Esslingen a. N., implemented the coding and technical development of AMT's website.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency creating events, exhibits, and content for enterprise clients. Comparable to AMT in delivering trade fair, retail, and brand staging projects for major multinational brands.
• Milla & Partner: Stuttgart-based agency creating brand experiences, trade fair appearances, museums, and corporate events. Highly comparable to AMT's mix of spatial staging, exhibition design, and corporate event management in the German market.
• MKG (Mason Kosmos Group): Experiential marketing agency creating brand experiences, events, and trade show activations. Comparable in service mix and enterprise client focus to AMT's experiential and trade fair work.
• George P. Johnson Experience Marketing: Global experience marketing agency designing brand experiences, trade shows, and events for enterprise clients including automotive OEMs. Comparable to AMT in serving marquee automotive and technology brands with immersive experiences and event design.
• Atelier Markgraph: Frankfurt-based multidisciplinary agency specializing in brand spaces, trade fair, exhibition, and corporate event design. Closely comparable to AMT in offering integrated strategy, spatial design, and event communication for major enterprise clients.
• jwc GmbH: German creative agency focused on live communication, events, and brand experiences. Directly comparable to AMT in scale, service mix, and DACH-region enterprise client focus.
• Meiré und Meiré: Cologne-based creative agency working in brand communication, spatial design, and content. Comparable to AMT in delivering integrated brand, communication, and experiential work for enterprise clients.

Broad incumbents

• Jung von Matt: Large Hamburg-based creative agency network offering advertising, brand experience, events, and content. Competes with AMT on enterprise brand work but on a much broader portfolio across digital, content, and traditional advertising.
• Serviceplan Group: Munich-based Europe's largest independent agency group with full-service advertising, digital, and brand experience capabilities. Overlaps with AMT in event/experiential services but offers a much wider service portfolio and scale.

Emerging players

• Nüssli Group: Swiss-headquartered specialist in temporary event structures, grandstands, pavilions, and trade fair construction. Overlaps with AMT on the physical realization side of trade fair and event projects, particularly for large-scale international installations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MARKENTRAUME
• Facebookfacebook.com/Markentraeume
• LinkedInlinkedin.com/company/agentur-f%C3%BCr-markentr%C3%A4ume-gmbh
• Instagraminstagram.com/agenturfuermarkentraeume

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentur für Markenträume