Live The Process

What Live The Process does

Live The Process is a New York–based direct-to-consumer women's activewear brand founded by Robyn Berkley and Jared Vere Sharma around 2011, operating as a private LLC (LIVE THE PROCESS, LLC) incorporated in New Jersey. The company designs in its Tribeca, New York headquarters and produces in small, ethically operated factories in Los Angeles. Its core commercial proposition is a portfolio of premium activewear, bodysuits, knitwear, and sweats priced between $60 and $280, distributed exclusively through its Shopify storefront (livetheprocess.com) with US free shipping and 30-day returns plus international shipping to select countries via FedEx. The brand is differentiated by RAWCOTTON™, a proprietary certified organic raw cotton fabric (OEKO-TEX dyed) that positions the line as the "intelligent alternative to synthetic activewear."

The business model is one-time unit sales of apparel with no subscription mechanic; revenue concentration risk is low because customers are individual long-tail DTC buyers. Go-to-market is content- and community-driven, anchored on a #ProcessPartner influencer program featuring creators with combined reach exceeding 5 million followers, plus editorial press in Vogue, Elle, and Marie Claire, email and SMS retention, and sustainability-led storytelling tied to the "Workout Within" philosophy and a Climate Week event series. The company is bootstrapped with no disclosed institutional funding, no parent company, and 1–10 reported employees, consistent with a founder-led, sub-scale DTC operation.

Name

Live The Process

Legal name

LIVE THE PROCESS, LLC

Website

https://livetheprocess.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Live The Process is a New York–based, founder-led DTC women's activewear brand selling premium apparel ($60–$280) through its own Shopify storefront, differentiated by its proprietary RAWCOTTON™ certified organic cotton fabric and a content-driven, influencer-led go-to-market.

Ownership category

akta.pro rank

Product category

Women's Activewear

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (315250), Cut and Sew Apparel Manufacturing (3152)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Activewear & Athleisure Cut & Sew (IMAOAEAA)

akta.pro secondary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Women's activewear
• Organic cotton apparel
• Sustainable fashion
• Premium activewear
• Direct to consumer apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of apparel products through e-commerce storefront. Products include activewear, leggings, bras, bodysuits, knitwear, and sweats. No subscription model evident. Revenue generated through individual transaction sales with pricing ranging from $60 to $280 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Live The Process designs, manufactures and sells premium women's activewear, bodysuits, leggings, bras, knitwear and loungewear built around its proprietary RAWCOTTON™ organic cotton fabric platform. Products are designed in New York City and produced in small, ethically operated factories in Los Angeles, sold exclusively through the brand's own direct-to-consumer e-commerce storefront.

Product overview

Live The Process is a women's activewear brand offering a unified product portfolio centered on its proprietary RAWCOTTON™ organic cotton fabric as the core differentiator. The portfolio spans multiple product lines including the RAWCOTTON collection (bodysuits, leggings, bras, capris, flares made from certified organic raw cotton with OEKO-TEX dyeing), performance activewear (Orion, Venus, Jupiter, Jet series offering high-compression sculpting leggings and bras using SUPPLEX knit), and premium knitwear/loungewear (Soma sweatshirts and sweatpants from 100% organic brushed cotton, Jaya/Juno/Kosmo cardigans). The brand emphasizes 'single ingredient activewear' positioning—removing synthetic petroleum-based fabrics entirely. Products are designed in New York City and produced in Los Angeles in small ethically operated factories.

Differentiator

Problem solved

Functional benefit

Brands

• RAWCOTTON™: A proprietary material made from certified organic raw cotton, from fiber to finished garment, OEKO-TEX dyed. The brand's signature single-ingredient activewear fiber that eliminates synthetic materials against skin.

Products and services

• RAWCOTTON™ Collection A proprietary organic cotton fabric line used across the brand's activewear products. Made from certified organic raw cotton from fiber to finished garment, OEKO-TEX dyed, with no synthetic materials against skin. The collection spans bodysuits, leggings, bras, capris and flares.
• Orion Bra A bra with criss-cross neckline and fine straps that contours and contains. Made with sculpting SUPPLEX knit, four-way stretch with shape retention, breathable and moisture-regulating. Coordinates with Orion Legging.
• Orion Legging High-waisted legging defined by a criss-cross waist that uses line and negative space to shape the body and define the waist. Priced at $115.
• Raw Cotton Luna Bodysuit A bodysuit from the RAWCOTTON collection, made from certified organic raw cotton with OEKO-TEX dyeing. Priced at $220.
• Raw Cotton Orion Legging Legging from the RAWCOTTON line combining the Orion silhouette with organic raw cotton fabric. Priced at $115.
• Jet Legging Performance legging designed for high compression with sculpting fit. Moisture-wicking properties for training, studio and everyday wear. Priced at $135.
• Raw Cotton Jupiter Capri Capri-length legging from the RAWCOTTON collection, made from certified organic raw cotton.
• Raw Cotton Jupiter Legging Full-length legging from the RAWCOTTON Jupiter collection, crafted from certified organic raw cotton.
• Raw Cotton Luna Flare Flare-style legging from the RAWCOTTON Luna line, made from certified organic raw cotton.
• Raw Cotton Ballet Bra Ballet-style bra from the RAWCOTTON collection, made from certified organic raw cotton.
• Raw Cotton Wide Leg Sweatpant Wide leg sweatpant from the RAWCOTTON collection, made from certified organic raw cotton. Priced at $145.
• Soma Sweatshirt Refined essential crewneck sweatshirt crafted in California from 100% organic brushed cotton. Unisex, relaxed silhouette with Live The Process mantra printed in repetition. Smooth exterior, plush interior that holds shape while softening over time. Priced at $150.
• Soma Sweatpant Wide-leg sweatpant crafted in California from 100% organic brushed cotton. Unisex, mid-rise waist with fluid drape, clean pocketing and discreet logo mark. Holds shape while softening over time. Priced at $150.
• Venus Bodysuit Unified bodysuit that consolidates signature elements into a single composed silhouette, finished with a built-in bra for added support and containment. Priced at $225.
• Ballet Top Ballet-inspired top from the brand's tops collection.
• Juno Cardigan Cardigan from the knitwear collection, crafted with attention to craftsmanship and longevity.
• Kosmo Cardigan Cardigan from the knitwear collection, priced at $215.
• Jaya Cardigan Cardigan from the knitwear collection priced at $180.
• Corset Bra Corset-style bra from the bras collection, priced at $60.
• Soma Cropped Hoodie Cropped hoodie from the Soma collection, part of the sweats and loungewear line.

Quantifiable outcome

• 32 reviews with 4.9/5 stars for Orion Bra, indicating high customer satisfaction
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the livetheprocess.com storefront. Provides secure payment processing through Shopify Payments gateway, secure Socket Layer (SSL) technology, and checkout infrastructure for all direct-to-consumer sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Athleta: Gap-owned women's activewear brand with broad assortment of leggings, bras, and loungewear. Overlaps on women's activewear customer and product categories but operates at significantly greater scale via retail + e-commerce.
• Lululemon: Category-defining premium women's activewear incumbent with overlapping product range (leggings, bras, bodysuits, knitwear). Sets the price/quality bar Live The Process benchmarks against, but operates at vastly greater scale with retail + DTC.
• Vuori: Premium men's and women's activewear and lifestyle brand. Comparable premium positioning and wellness-oriented customer, but materially larger scale and broader category scope.

Direct peers

• Carbon38: Premium women's activewear retailer/brand operating DTC with a curated multi-brand mix and proprietary labels. Overlaps on premium price points, women's activewear customer, and editorial-driven content.
• Alo Yoga: Premium DTC activewear and lifestyle brand competing directly in the women's leggings, bras, and sweats category. Closely comparable customer (wellness-oriented women), pricing tier, and influencer-led GTM motion.
• Outdoor Voices: DTC activewear brand built around a community/cycling philosophy and technical fabrics. Comparable target customer, premium positioning, and content-first brand building, though their material philosophy differs.
• Beyond Yoga: Premium women's activewear (leggings, bodysuits, bras) sold DTC with similar price points. Comparable premium soft-performance positioning and female wellness-oriented customer base.
• P.E Nation: Fashion-forward premium activewear label with strong editorial credibility and influencer-driven demand. Comparable price tier, design-led product, and overlap on the fashion/activewear hybrid customer.

Emerging players

• Year of Ours: Independent women's activewear label with retro-leaning design and DTC focus. Comparable premium positioning and size of operation, with overlap on women's leggings and lifestyle branding.

Others

• Wolford: Premium European hosiery and bodywear brand with comparable bodysuit/legging-adjacent products and editorial fashion positioning. Useful adjacent comparable for premium DTC apparel with European distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/livetheprocess
• TikToktiktok.com/@livetheprocess
• Pinterestpinterest.com/livetheprocess
• Xx.com/livetheprocess
• Facebookfacebook.com/livetheprocess

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live The Process