ASH Staging

What ASH Staging does

ASH Staging (operated as ASH Inc.) is a private, US-based luxury interior furnishing and home staging company headquartered in New York City with a second operational hub in Los Angeles. The company delivers full-suite staging solutions — including custom wall and window treatments, lighting, art, and home décor — supported by an exclusive private collection of vintage and designer furnishings from Charlotte Perriand, Gio Ponti, Kelly Wearstler, Børge Mogensen, and Mario Botta. Its service portfolio spans residential staging, model residences for developers, commercial office staging, virtual staging and renderings, and marketing floor plans, with documented outcomes including a Tribeca penthouse sold for $11 million in one day, a Beverly Hills residence sold for $9.3 million in 21 days, and a Hamptons oceanfront mansion sold for $16 million after re-listing.

The company's core differentiator is its Architectural Digest AD100 designation, which it markets as the only on-demand design service from an AD100 firm, conferring immediate brand credibility in the luxury segment. It serves three primary customer segments: luxury real estate professionals (agents, brokers, developers), high-net-worth homeowners preparing properties for sale, and commercial office clients. Revenue is generated through project-based, quote-driven fees across one-time staging engagements, with an additional managed-services revenue stream via the Ash Advantage financing program offered in partnership with NotableFi. Distribution is primarily direct via website inquiry and phone, supported by referral demand from high-profile brokerages such as SERHANT, Corcoran, Compass, and Douglas Elliman.

ASH Staging reports 1,000+ completed projects and operates across 11+ US markets — New York City, New Jersey, Connecticut, the Hamptons, Boston, Washington D.C., Los Angeles, Santa Barbara, Palm Springs, San Francisco, and Seattle — with national service availability. The company is led by co-founder Andrew Bowen, alongside a leadership team that includes Angie Eng (VP, Sales and Partnerships), Aaron Baseman (Design Director), Samantha Atlas (Senior Director, Projects), and Joe Edri (Director of Logistics), supported by a bench of senior designers, purchasing, and installation specialists. The firm is privately held with no disclosed external funding or parent company.

Name

ASH Staging

Legal name

ASH Inc.

Website

https://ashstaging.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ASH Staging is a luxury full-suite interior furnishing and home staging service backed by an Architectural Digest AD100 firm, serving real estate professionals, developers, and high-net-worth homeowners across 11+ major US markets.

Ownership category

akta.pro rank

Product category

Home Staging Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Staging & Pre-Listing Organization (HSAFAFAJ)

akta.pro secondary industries

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Luxury home staging
• Interior furnishing services
• Model residence design
• Virtual staging services
• Commercial office staging

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Staging Services: Full-suite interior furnishing and staging services for luxury residential listings, designed to sell properties faster and at higher prices than unstaged competition.
2. Model Residence Design: Fully furnished model residences and sales/leasing office design for developers and property managers.
3. Office and Commercial Staging: Vacant commercial space transformation into elevated workspaces, including short and long-term furnishing solutions for office tenants.
4. Renderings and Virtual Staging: High-quality digital renderings with designer-inspired furniture and décor for marketing and pre-sale visualization.
5. Marketing Floor Plans: Custom-designed floor plans with accurate scale featuring designer décor silhouettes, art placement, and accessories.
6. Ash Advantage Financing Program: Stage now and pay later financing program in partnership with NotableFi, allowing clients to stage properties and pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASH Staging is a premier full-suite interior furnishing service delivering luxury home and commercial staging solutions nationwide. Services include residential property staging, model residence design, office staging, high-quality renderings and virtual staging, and marketing floor plans, all executed by Architectural Digest AD100 designers with white-glove installation in just weeks.

Product overview

ASH Staging is a premier full-suite interior furnishing service offering an integrated portfolio of luxury home staging and interior design solutions. The core offerings include Residential Staging for luxury property listings, Model Residences for sales and leasing offices, and Office Staging for commercial spaces. Supporting services include Renderings & Virtual Staging for digitally enhanced property visualization and Marketing Floorplans for design potential showcase. A financing add-on called Ash Advantage New enables clients to stage now and pay later. Services are delivered by AD100 designers with white-glove installation nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Staging Luxury residential staging service for high-end property listings, designed to sell properties faster and at higher prices. Includes custom wall and window treatments, lighting, art, and home décor delivered by AD100 designers.
• Model Residences Fully furnished model residences and sales/leasing office design for developers and property managers to help prospective buyers and renters envision living in the space.
• Office Staging Transformation of vacant commercial office spaces into elevated workspaces, including short and long-term furnishing solutions for office tenants.
• Renderings & Virtual Staging High-quality digital renderings featuring vintage and designer-inspired furniture, décor, and art for properties not yet furnished or for pre-sale marketing visualization.
• Marketing Floorplans Custom-designed floor plans with accurate scale featuring designer décor silhouettes, art placement, and accessories to showcase a space's design potential.

Quantifiable outcome

• Tribeca Penthouse sold for $11 million after one day on the market
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Interior Marketing Group: One of the largest luxury home staging firms in the U.S., headquartered in NYC and serving brokers and developers with high-end staging. Directly comparable to ASH Staging on customer segment (top brokerages and luxury developers), service offering (full-suite staging), and geographic footprint (major metros).
• Meridith Baer Home: Premium residential staging company based in Los Angeles serving luxury listings, celebrity homes, and high-end developers. Closely comparable to ASH on luxury positioning, designer-led creative, and white-glove delivery, with particular overlap in the LA market.
• Robin's Staging & Design: Boutique luxury staging firm serving high-end residential listings in New York and the Hamptons. Comparable to ASH on target clientele (top brokerages), design quality, and project-based engagement model in the same core metros.
• Dress My House: Full-service staging and interior design company operating across multiple U.S. metros. Comparable to ASH in offering project-based residential staging for real estate professionals and homeowners, with similar B2B brokerage go-to-market.

Emerging players

• Decorilla: Online interior design platform connecting customers with vetted designers for room-by-room design packages. Comparable to ASH on the interior design service layer, but competes from the digital/affordable end rather than white-glove luxury physical staging.
• Modsy: Virtual interior design and 3D rendering service that produces photorealistic room designs. Directly comparable to ASH's 'Renderings & Virtual Staging' product line and represents the digital-native competitive alternative for marketing-focused visualization.
• Havenly: Online interior design marketplace pairing consumers with professional designers for room design packages. Comparable to ASH in offering designer-led interior solutions but operates at a much lower price point and broader consumer segment.
• BoxBrownie: Global virtual staging, photo enhancement, and 3D rendering vendor widely used by real estate agents. Comparable to ASH's rendering and virtual staging offering and represents a low-cost substitute for the marketing-side services.
• roOomy: 3D virtual staging and AR/VR interior visualization platform used by real estate and furniture retailers. Directly comparable to ASH's virtual staging and rendering capability and competes for the same agent-led marketing visualization spend.

Broad incumbents

• West Elm: National modern furniture retailer (Williams-Sonoma, Inc.) that has offered staging and commercial furnishings solutions to developers and corporate clients. Comparable to ASH's commercial staging and model residence offering as a broad incumbent with furniture-supply scale and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ashstaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASH Staging