The Hinman Company

What The Hinman Company does

The Hinman Company is a privately-held, founder-owned commercial real estate firm headquartered in Portage, Michigan, that develops, owns, manages, and leases office, retail, multi-family residential, and hospitality properties across the Midwest. Founded in 1977 by Roger E. Hinman, who remains President and CEO, the company owns and manages approximately 4 million square feet of space and has developed over 10 million square feet across its operating history. Its geographic footprint spans Michigan (Portage, Kalamazoo, Grand Rapids, Lansing, Muskegon), Indiana (South Bend), and Illinois, with offices in Portage, Kalamazoo, and Grand Rapids. The customer base is composed of enterprise commercial tenants (e.g., AmeriFirst Home Mortgage, First American Title, Stifel Nicolaus, R1 RCM, Gibson, SpendMend, AmWINS, Paycor, StoryPoint Group) and residential renters across the 400 Rose, Skyrise, BC Tower, and Terrace Flats communities.

The company's core technology is a commercial real estate management platform paired with an SMS-based tenant communication system for leasing inquiries and service requests, supplemented by a web-based service request portal. Its underlying asset base consists of Class A office buildings (Trade Centre complexes in Portage totaling 190,000 SF, the 99,000 SF Centennial Plaza, the 124,000 SF Key Bank Building in South Bend, the 180,000 SF six-building Cascade Office Park), the 236-unit LEED-certified 400 Rose Apartments, the 13-story mixed-use 10 Ionia development anchored by the 147-suite Residence Inn by Marriott Grand Rapids Downtown, retail centers including Westnedge@Kilgore, and the repositioned Milham Tech Center. Notable partnerships include co-development with Dakota Legacy Group and Tharaldson Hospitality Management on the hotel project, architecture by YAMASAKI, and general contracting by Wolverine Building Group.

Hinman monetizes primarily through recurring monthly rental income from owned commercial and residential properties, supplemented by property management fees for owned and third-party assets and one-time development revenue on build-to-suit and ground-up projects. Go-to-market is executed by an in-house direct leasing team organized regionally (Regional Directors of Leasing for Grand Rapids/Muskegon; Associate VP of Marketing & Leasing for Kalamazoo/Portage), supported by property websites, social channels, property brochures, broker relationships (e.g., Cressy Commercial Real Estate, NAI Wisinski of West Michigan), and an SMS lead-response system. Pricing is quote-based by property and not publicly disclosed. The company has historically recycled capital through opportunistic divestitures (Valassis Building, Monroe Center power center, senior housing portfolio in 2005-2007, Kalamazoo State Theatre in 2024) to fund new acquisitions and development.

Name

The Hinman Company

Legal name

The Hinman Company

Website

https://hinmancompany.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

The Hinman Company is a privately-held, founder-owned commercial real estate firm headquartered in Portage, Michigan, that develops, owns, manages, and leases approximately 4 million square feet of office, retail, multi-family residential, and hospitality properties across the Midwest.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Corporate Housing Property Management (Owner-Managed / Third-Party) (THAMAHAJ)

Keywords

• Commercial real estate
• Property management
• Real estate development
• Commercial leasing
• Multi-family residential

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Commercial Real Estate Leasing: Leasing of office, retail, and industrial commercial space to businesses. Revenue generated through monthly rent payments from commercial tenants across the managed portfolio.
2. Property Management Services: Ongoing property management services including maintenance, tenant relations, and operational services provided to owned and third-party properties.
3. Real Estate Development: Development of new commercial and residential properties, including build-to-suit projects and redevelopment of existing properties.
4. Residential Apartment Leasing: Monthly rental revenue from residential apartment communities including 400 Rose, Skyrise Complex, and other multi-family properties.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Hinman Company is a Midwest-focused commercial real estate firm that develops, owns, manages, and leases office, retail, multi-family residential, and hospitality properties across Michigan, Indiana, and Illinois. The company currently owns and manages approximately 4 million square feet of space, with a historical portfolio exceeding 10 million square feet developed over four decades. Its offerings span Class A office complexes, shopping centers, LEED-certified apartment communities, and select-service hotels developed through joint-venture partnerships.

Product overview

The Hinman Company is a commercial real estate firm offering integrated property management, development, and leasing services across office, retail, multi-family residential, and hospitality segments. The company's portfolio includes Class A office buildings (Trade Centre complexes, Centennial Plaza, Key Bank Building, Cascade Office Park), multi-family residential communities (400 Rose Apartments), and hospitality properties (Residence Inn by Marriott Grand Rapids). The core offering centers on owning and managing approximately 4 million square feet of commercial space in the Midwest, providing property management, leasing services, and development capabilities for clients. The company also developed and manages retail shopping centers, senior housing communities, and vacant land for commercial development.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property Management Full-service property management for office, retail, and multi-family residential assets including tenant relations, vendor contract management, budgeting, lease administration, preventative maintenance, and service request handling.
• Commercial Real Estate Development

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Cressy Commercial Real EstateminorChannel Partner/ Reseller/ Distributor · 5 January 2022Commercial real estate brokerage representing tenant Gibson in the Key Bank Building lease transaction at 202 South Michigan Street, South Bend, Indiana.
• Social MisfitsminorChannel Partner/ Reseller/ Distributor · 10 June 2021New Waffles, Cocktails, and Coffee concept by Spencer Raymond. First location opened at street level of 10 Ionia building, part of Residence Inn by Marriott Grand Rapids Downtown. 2,728-square-foot space with outdoor seating.
• WahlburgersminorChannel Partner/ Reseller/ Distributor · 23 March 2021Restaurant franchise founded by Executive Chef Paul Wahlberg and brothers Mark and Donnie. 3,527-square-foot location at street level of 10 Ionia building with outdoor seating along Ionia Avenue NW. First West Michigan location.
• Dakota Legacy GroupcoreStrategic or Co-development Partner · 3 March 2021Fargo, ND based Hotel Development Arm of Tharaldson Hospitality Development and formerly TMI Hospitality. Development partner for the 10 Ionia mixed-use project including the Residence Inn by Marriott Grand Rapids Downtown. Have developed and built over 400 hotels nationwide.
• Tharaldson Hospitality ManagementcoreStrategic or Co-development Partner · 3 March 2021Operates a portfolio of award winning extended stay and select service hotels under franchise license agreements with Marriott International, Intercontinental Hotels Group, Hilton and Hyatt. Currently manages 78 hotels in 19 states. Hotel operator for the Residence Inn by Marriott Grand Rapids Downtown.
• Wolverine Building GroupminorImplementation/ SI/ Consulting Partner · 3 March 2021Grand Rapids, MI based commercial construction firm. General contractor for the construction of the 10 Ionia mixed-use building.
• NAI Wisinski of West MichiganminorChannel Partner/ Reseller/ Distributor · 12 July 2019Commercial real estate brokerage representing tenant SpendMend in the Cascade Office Park lease transaction at 2680 Horizon Drive SE, Grand Rapids, MI.
• Marriott InternationalminorChannel Partner/ Reseller/ DistributorFranchisor for Residence Inn by Marriott Grand Rapids Downtown. Hinman developed the property under franchise agreement with Marriott.

Scale indicators3 records

Recent moves18 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm offering property management, leasing, valuation, and investment sales. Overlaps with Hinman's property management and leasing capabilities, but at institutional scale with publicly traded parent and broader service portfolio.
• NAI Global: Global commercial real estate services platform with brokerage, property management, and integrated services across all major U.S. markets. Comparable to Hinman's full-service real estate capabilities, but at national scale and brokerage-led rather than ownership-focused.
• Highwoods Properties: Publicly traded REIT focused on Class A office properties in select Southeastern and Midwest markets. Comparable asset class (Class A office) and regional Midwestern footprint, but operates at materially larger scale and as a public REIT rather than private operator.

Direct peers

• Redico: Michigan-based real estate investment and management company developing and operating office, retail, hospitality, and mixed-use properties in the Midwest. Comparable integrated platform with similar asset-class diversification.
• The Farbman Group: Michigan-headquartered full-service commercial real estate firm offering brokerage, property management, and development services across office, retail, industrial, and multi-family. Direct comparable in regional scope and integrated service offerings.
• Schostak Brothers & Company: Long-standing Michigan-based commercial real estate firm with a comparable multi-decade history of developing, owning, and managing office, retail, and mixed-use properties. Similar regional Midwest focus and integrated development/management model.
• Lormax Stern Company: Michigan-based commercial real estate developer, owner, and manager with a portfolio spanning office, industrial, retail, and multi-family assets. Closely comparable regional Midwest CRE operator with integrated development and property management capabilities.
• McKinley, Inc. Ann Arbor-based commercial real estate investment and management firm with deep Michigan roots, active across office, retail, multi-family, and mixed-use. Comparable in regional Midwest concentration and full-service development/management model.
• Kirco Company: Michigan-headquartered, multi-generational commercial real estate developer and manager. Directly comparable to Hinman in terms of full-stack capabilities (development, ownership, leasing, property management) across office, retail, and multi-family in the Midwest, with a similar founder-family ownership profile.

Regional players

• Bedrock (Gilbert's Detroit Real Estate): Detroit-focused commercial real estate developer and owner-operator with large-scale office, retail, and mixed-use portfolio in Michigan. Comparable in Michigan-based CRE ownership, though Bedrock operates at significantly larger scale and urban Detroit focus versus Hinman's broader secondary-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hinmancompany
• Facebookfacebook.com/thehinmancompany
• LinkedInlinkedin.com/company/the-hinman-company
• Instagraminstagram.com/hinmancompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hinman Company