ePROP SERVICES

What ePROP SERVICES does

ePROP SERVICES, operating commercially as Nurtur, is a London-based B2B SaaS company that provides an integrated marketing technology ecosystem purpose-built for UK estate and letting agents. The platform combines eight core products — AI Voice (conversational AI lead qualification), Email & Automation, 24/7 Live Chat, centralized Lead Management, Social & Search, Websites, Nurtur Insights analytics, and the Global Referral System — into a single dashboard that replaces the fragmented vendor stack typically used by property agencies. Underlying capabilities are delivered through wholly-owned subsidiaries and integration partners, including BriefYourMarket (acquired March 2022, marketing automation), Yomdel (acquired 2021, live chat operations), Starberry (acquired March 2021, SEO and digital marketing), LeadPro (lead tracking), and The Property Jungle (websites).

The company sells to UK estate agents and letting agents, with named enterprise customers including Knight Frank, Connells, Fine & Country, Lomond, The Property Franchise Group, and Martyn Gerrard, alongside mid-market and SMB customers. Revenue is generated primarily through quote-based monthly subscriptions to the full ecosystem, with a freemium tier (free Instant Valuation Tool and Lead Management dashboard) introduced in 2025 to drive top-of-funnel acquisition. Distribution is hybrid: direct website sales with a 'Request a Demo' CTA for enterprise accounts, supplemented by product-led growth through free tools and partner referrals. The parent entity nurtur.group has executed a roll-up acquisition strategy since 2021 to consolidate the UK property marketing technology landscape.

ePROP SERVICES is privately held under Nurtur Ltd. and operates as a subsidiary of nurtur.group. Headcount is 51-100 employees, the company serves 2,500+ property professionals across 6,000+ agency offices, and the operating geography is the United Kingdom. There is no disclosed institutional investor or private equity backing beyond a 2019 funding round referenced in source materials.

Name

ePROP SERVICES

Legal name

Nurtur Ltd.

Website

https://epropservices.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

ePROP SERVICES (Nurtur) is a London-based B2B SaaS company that provides an integrated marketing technology ecosystem — combining AI Voice, email automation, live chat, lead management, websites, and analytics — purpose-built for UK estate and letting agents, serving 2,500+ property professionals across 6,000+ agency offices.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: All-in-one marketing ecosystem subscription for estate agents, including access to AI Voice, Email, Live Chat, Lead Management, Websites, Social & Search, and Insights modules. Pricing appears to be quote-based with tiered plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ePROP SERVICES (Nurtur) sells a subscription-based, all-in-one marketing ecosystem for UK estate and letting agents that combines lead generation (Social & Search, free Instant Valuation Tool, websites), lead nurturing and conversion (Email & Automation, Live Chat, AI Voice), and central lead management (Lead Management dashboard with Auto-Caller, Nurtur Insights analytics, Global Referral System). The platform is powered by owned technologies (BriefYourMarket, Yomdel) and integrated partners (Starberry, LeadPro, The Property Jungle), accessible via a single dashboard, and is offered on freemium and quote-based monthly subscription tiers to over 2,500 property professionals.

Product overview

ePROP SERVICES operates as a unified all-in-one marketing ecosystem designed specifically for estate agents, integrating every stage of the customer journey from lead generation to nurturing and conversion. The platform brings together eight core products: AI Voice (conversational AI for instant lead qualification), Email & Automation (targeted email campaigns), Live Chat (24/7 operator support), Lead Management (centralized dashboard with Auto-Caller), Global Referral System (data monetization), Insights (analytics), Social & Search (multi-channel marketing), and Websites (high-converting website building). These products are powered by integrated third-party platforms including BriefYourMarket (marketing automation), Starberry (digital marketing and websites), Yomdel (live chat), LeadPro (lead tracking), and The Property Jungle (website building), all accessible through a single seamless dashboard serving over 2,500 UK property professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Voice Conversational AI voice agent that handles inbound calls 24/7 to verify leads, identify cross-sell opportunities, and offer appointment slots in real time, designed for UK estate and letting agents.
• Email & Automation Targeted, automated email marketing campaigns that engage vendor, landlord, and buyer audiences for estate agents without manual workload.
• Live Chat 24/7 live chat service connecting prospects with trained operators responding in seconds to nurture and convert website visitors into high-value leads.
• Lead Management Centralized lead dashboard providing full visibility, control, and tracking of lead progress across channels, including Auto-Caller outbound calls and the free Instant Valuation Tool.
• Global Referral System (GRS) Revenue-generation system that enables property professionals to monetize their proprietary data and unlock new revenue streams through referral mechanisms across the Nurtur network.
• Nurtur Insights Analytics dashboard providing data-driven insights for targeting the right marketing channels, maximizing performance, and recovering failing customer relationships.
• Social & Search Multi-channel marketing service including social media advertising, strategic SEO, Google Local optimization, and paid advertising campaigns to drive traffic and boost conversions for estate agents.
• Websites High-performance, SEO-optimized websites built to convert, available as templates or bespoke builds with seamless CRM integration for estate agents.

Quantifiable outcome

• 10% conversion rate from Instant Valuation Tool leads to market appraisals
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• BriefYourMarketcoreTechnology or IntegrationBriefYourMarket is a property industry specialist in multi-channel marketing and data services. It was acquired by nurtur.group (March 2022) and now operates as part of the Nurtur ecosystem, powering email marketing, social & search, and lead management features. The acquisition integrated BriefYourMarket's platform to strengthen Nurtur's property market services.
• YomdelcoreTechnology or IntegrationYomdel provides 24/7 live chat services for Nurtur's ecosystem, with trained operators responding in seconds to nurture and convert prospects. Yomdel was acquired as part of Nurtur.group's expansion and powers the Live Chat product, handling over 12,000 chats annually for customers with over half occurring out-of-hours.
• StarberrycoreTechnology or IntegrationStarberry is a property marketing agency that co-develops Nurtur's Social & Search products and website solutions. Starberry's SEO strategies have delivered measurable results including 52% organic traffic growth for customers. They also developed the company website (noted in site credits).
• LeadProcoreTechnology or IntegrationLeadPro powers Nurtur's Lead Management solution, providing the dashboard for full visibility and control over leads. Facebook advertising through LeadPro enables agents to reach new potential vendors without manual outreach.
• The Property JunglecoreTechnology or IntegrationThe Property Jungle provides high-performance website solutions for Nurtur's ecosystem, offering SEO-optimized and lead-focused website templates and bespoke builds with seamless CRM integration. Recognized for exceptional after-sales service.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Nurtur-Group
• LinkedInlinkedin.com/company/22023763

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ePROP SERVICES