The Property Jungle
The Property Jungle is a UK-based web design agency that exclusively builds lead-generation websites for estate agents, lettings agents, commercial agents, new homes developers, and property franchises, with WordPress-based templates and bespoke builds integrated to major property CRMs and distributed under the Nurtur Group ecosystem.
- Company typePrivate
- Founded2005
- HeadquartersSwindon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Property Jungle does
The Property Jungle (legal entity Property Jungle Limited) is a UK-based website design and development company that exclusively serves estate agents, lettings agents, commercial agents, new homes developers, multi-branch agencies, and estate agency franchises. Founded in 2005 and operating under the Nurtur Group holding structure, the company has built over 3,000 websites over 20+ years and holds a 4.9/5.0 rating across 281 Trustist reviews, plus a Best Overall Supplier award from the Best EA Supplier Guide 2021. The core product portfolio consists of two lines: Bespoke Websites (custom design from £8,625+VAT) and Template Websites across two tiers — Premium (Vale, Wharf, Palisades, Mews, Boulevard, Croft, Plaza, Gate from £995+VAT) and Platinum Pro (Electra, Homely, Atlas from £2,000+VAT). All sites are built on WordPress with native CRM property feed integrations to Reapit, Vebra, Dezrez, Alto, Jupix, Expert Agent, Surga Central, Agency Pilot, and Arthur Online, alongside a free CMS and analytics dashboard.
The revenue model combines three streams: (1) one-time license fees on website builds, (2) recurring subscriptions via the Site for Life no-upfront-cost package with 2-year template refreshes and the 'Can You Just' maintenance plan from £25+VAT/month, and (3) affiliate/referral commissions from partner services including conveyancing (The Moving Hub), 360° tours (Immoviewer, for which TPJ is the UK representative), live chat (Yomdel), school data (Locrating), and Microsoft 365 reselling. Distribution is primarily direct sales through website quote requests, phone (0208 050 8822), and Calendly demos, supplemented by partner referrals and industry event participation (notably The Guild Conference). The company employs 11–50 people, is led by Managing Director Mike Smithson, and reports into Nurtur Group CEO Jon Cooke. Pricing is publicly disclosed across the full template and bespoke catalog.
The Property Jungle firmographics
Firmographics- Name
- The Property Jungle
- Legal name
- Property Jungle Limited
- Website
- https://thepropertyjungle.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Property Jungle is a UK-based web design agency that exclusively builds lead-generation websites for estate agents, lettings agents, commercial agents, new homes developers, and property franchises, with WordPress-based templates and bespoke builds integrated to major property CRMs and distributed under the Nurtur Group ecosystem.
- Ownership category
- akta.pro rank
Where The Property Jungle is headquartered
LocationHeadquarters
- HQ city
- Swindon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Property Jungle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Template Website Sales: One-time sale of pre-designed website templates ranging from basic Vale template to premium Platinum Pro designs. Prices from £995 to £2,000+ VAT.
- Bespoke Website Development: Custom-designed websites built to specific client requirements. Bespoke Lite from £8,625+VAT, full bespoke projects priced higher.
- Maintenance Plans: Monthly 'Can You Just' maintenance plans starting from £25+VAT per month providing ongoing updates and support
- Site for Life Subscription: No upfront cost monthly payment plan over 2 years including new template website every 2 years, hosting, and maintenance
- Add-Ons and Features: Additional paid features including Blog/News (£105+VAT), New Homes Manager (£280+VAT), Draw Map Search (£210+VAT), Google Reviews Carousel (£130+VAT), and various other premium features
- Partner Services Revenue Share: Referral fees and commission from partner services including conveyancing (The Moving Hub), 360° tours (Immoviewer), school data (Locrating), and marketing platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vale Template - Basic template website |
| One time/ perpetual license | Pay-as-you-go | Premium Templates (Wharf, Palisades, Mews, Boulevard, Croft, Plaza, Gate) - Enhanced template designs |
| One time/ perpetual license | Pay-as-you-go | Platinum Pro Templates (Electra, Homely, Atlas) - Premium conversion-focused templates |
| One time/ perpetual license | Pay-as-you-go | Bespoke Lite - Custom design with enhanced features |
| Subscription | Monthly | 'Can You Just' Maintenance Plan |
| Subscription | Multi-year contract | Site for Life - No upfront cost website with 2-year refresh |
| Unit Pricing | Monthly | Add-Ons - Various premium features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
The Property Jungle product offering
Product offeringCore offering
The Property Jungle designs, builds, and supports conversion-focused websites exclusively for UK estate agents, lettings agents, commercial agents, new homes developers, and estate agency franchises. Offerings span fully bespoke websites (from £8,625+VAT), pre-designed template websites across Premium and Platinum Pro tiers (from £995 to £2,000+VAT), and a Site for Life subscription with no upfront cost and a new template every two years. Every site is built on WordPress with integrated property feed sync to major CRMs (Reapit, Vebra, Dezrez, Alto, Jupix, Expert Agent, Surga Central, Agency Pilot, Arthur Online), free CMS, performance dashboard, LeadPro lead nurturing, and 40+ priced add-ons covering 360° tours, open banking payments, conveyancing, repair reporting, and school data.
Product overview
The Property Jungle is a UK-based website development company specialising exclusively in websites for property professionals. The core product portfolio consists of two main website types: Bespoke Websites (fully custom-designed from £8,625 +VAT) and Template Websites (pre-designed at lower cost, with 10 templates across Platinum Pro and Premium tiers). Both website types are available on WordPress or as standard builds. The 'Site for Life' package offers a subscription model with no upfront cost and a new template every two years. The platform integrates property feeds from major CRM systems (Reapit, Vebra, Dezrez, Alto, Jupix, Expert Agent, Surga Central, Agency Pilot, Arthur Online). The product ecosystem includes a free Content Management System, Data Dashboard, and LeadPro lead nurturing tool, alongside an extensive catalogue of 40+ priced add-ons including 360° Virtual Tours (immoviewer), Open Banking Payments (TrustistTransfer), Repair Reporting (Fixflo), Floorplans (Metropix), Web Chat (Yomdel), Conveyancing Calculator (The Moving Hub), Online Auctions (iamsold), School Data (Locrating), Microsoft 365 integration, and various marketing and property search tools. The company also provides maintenance plans starting at £25 +VAT per month.
Differentiator
Problem solved
Functional benefit
Brands
- The Property Jungle: Primary brand providing bespoke and template website design and development services for estate agents, lettings agents, commercial agents, new homes developers, and estate agency franchises.
- Site for Life
- Platinum Pro
- LeadPro
- TrustistTransfer
Products and services
- Bespoke Websites Fully custom-designed websites built to specification for property professionals. Each project includes an exclusive design tailored to the business, custom page layouts, deeper brand consistency, and optimisation for specific agency goals. Pricing starts from £8,625+VAT and is offered in a Bespoke Lite tier from April 2025 for clients seeking custom design without the full bespoke premium.
- Template Websites Pre-designed, tested master templates that can be personalised to reflect an agency's brand. Available across three tiers: Vale (from £995+VAT), Premium (Wharf, Palisades, Mews, Boulevard, Croft, Plaza, Gate from £1,250+VAT), and Platinum Pro (Electra, Homely, Atlas from £2,000+VAT) with conversion-focused features, banner ads, prominent CTAs, mortgage/stamp duty calculators, and mobile-first design.
- Site for Life Package Subscription package offering a new template website every two years with no upfront cost, monthly payments over a 2-year term. Includes hosting, maintenance, and ongoing support. Designed to spread investment over time and keep clients current with web technology.
- 'Can You Just...' Maintenance Plan Fixed-price monthly maintenance plan starting from £25+VAT per month providing ongoing content updates, changes, and ad-hoc modifications without quotes and paperwork. Modelled like a car or boiler maintenance plan.
- Microsoft 365 Reseller Service Reselling of Microsoft 365 Business Basic (browser-based) and Business Standard (installed applications) subscriptions including Word, Excel, Outlook, PowerPoint, Publisher, OneNote, 50GB email, and 1TB storage per user. Provided to property clients as an integrated add-on to their website package.
Quantifiable outcome
- 43% increase in valuation leads for agencies using latest Platinum Pro templates
- +2 more outcomes
Companies that use The Property Jungle
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles6 records
The Property Jungle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature6 records
The Property Jungle partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LeadProcoreLeadPro provides dynamic and personalised automated lead and customer communication software integrated into Property Jungle websites. The tool automatically responds to enquiries, asks qualifying questions, and helps prioritize responses to improve conversion rates.
- YomdelcoreYomdel provides property-trained live chat operators who nurture leads from web visitors, responding within 15 seconds, 24/7. Integrated as a website add-on for customer service.
- StarberrycoreAward-winning digital agency specialising in digital marketing services for estate agents. Provides strategic digital marketing campaigns, creative content, and detailed reporting to drive hot leads.
- BriefYourMarketminorAll-in-one marketing platform designed to help estate agents turn their historic data into new valuation opportunities through both digital and physical marketing.
- immoviewercoreSimple, affordable 3D 360° tours and virtual show home visualisations. The Property Jungle is the UK representative for Immoviewer, offering tours that can be created in under 20 minutes.
- ReapitcoreProperty software integration for automatic property feed sync to websites. Ensures listings are automatically updated on agent websites.
- VebracoreProperty software integration for automatic property feed sync to websites.
- DezrezcoreProperty software integration for automatic property feed sync to websites.
- MicrosoftcoreAs Microsoft Partners, The Property Jungle resells Microsoft 365 Business Basic and Business Standard subscriptions including Office software, email, and storage services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Property Jungle competitors and assessment
Company assessmentEmerging players
- BriefYourMarket: UK marketing platform for estate agents converting historic data into valuation opportunities. Currently a Nurtur Group partner marketed through Property Jungle, but adjacent in offering cross-sell/upsell marketing automation that competes for the same agency wallet.
- Starberry: Award-winning UK digital marketing agency for estate agents offering paid media, SEO, and creative services. Partner of Property Jungle within the Nurtur Group ecosystem; adjacent competitor for agency marketing budgets.
Broad incumbents
- Dezrez: UK estate agent CRM and property software provider with an integrated website offering. A Property Jungle integration partner, but also competes by bundling its own website modules with its core CRM product.
- iamproperty: Larger UK property services group offering auction, conveyancing, compliance, and moving services. Includes iamSold (a Property Jungle partner). Wider portfolio than The Property Jungle but with overlapping agent-customer relationships.
Direct peers
- Street Group (Street.co.uk): Wales-based PropTech platform offering websites, CRM, and a full operating system for UK estate agents. Broader product portfolio but directly competes for the same multi-branch and enterprise agency website contracts.
- Property Hive: UK-based WordPress plugin and website solution for estate agents. Competes with The Property Jungle at the template and self-service end of the market, particularly among smaller agents using WordPress.
- EstateApps: UK provider of apps and websites for estate and letting agents. Overlaps with The Property Jungle on agent websites while extending into mobile apps, competing for the same property technology budget.
- Property Webmasters: Long-established UK-based web design and marketing agency specialising exclusively in estate and letting agent websites. Direct competitor offering template and bespoke websites with CRM integrations — nearly identical business model and customer base to The Property Jungle.
- Agent Media: UK digital marketing and website provider focused on estate agents. Offers bespoke websites, SEO, and lead generation services to the same SMB and mid-market estate agency segment that The Property Jungle targets.
- Iceberg Digital: UK agency specializing in website design, digital marketing, and SEO for estate and letting agents. Comparable vertical focus, customer profile, and product offering to The Property Jungle's template and bespoke services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Property Jungle social profiles
Digital presenceThe Property Jungle compliance and trust
Trust signalCompliance3 records
The Property Jungle financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Property Jungle leadership team
Management profileNumber of profiles
Profiles1 record
The Property Jungle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Property Jungle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Property Jungle
What does The Property Jungle do?
The Property Jungle designs, builds, and supports conversion-focused websites exclusively for UK estate agents, lettings agents, commercial agents, new homes developers, and estate agency franchises. Offerings span fully bespoke websites (from £8,625+VAT), pre-designed template websites across Premium and Platinum Pro tiers (from £995 to £2,000+VAT), and a Site for Life subscription with no upfront cost and a new template every two years. Every site is built on WordPress with integrated property feed sync to major CRMs (Reapit, Vebra, Dezrez, Alto, Jupix, Expert Agent, Surga Central, Agency Pilot, Arthur Online), free CMS, performance dashboard, LeadPro lead nurturing, and 40+ priced add-ons covering 360° tours, open banking payments, conveyancing, repair reporting, and school data.
Is The Property Jungle a public or private company?
The Property Jungle is a private company. It is classified as corporate owned and is currently operating.
When was The Property Jungle founded?
The Property Jungle was founded in 2005. It employs 11 to 50 people.
Where is The Property Jungle based?
The Property Jungle is headquartered in Swindon, United Kingdom, in the Europe region.
How does The Property Jungle make money?
Six revenue lines are on record. Template Website Sales are the primary driver. The others are bespoke Website Development, maintenance Plans, site for Life Subscription, add-Ons and Features and partner Services Revenue Share.
Who are The Property Jungle's main competitors?
Emerging players on record are BriefYourMarket and Starberry. Broad incumbents are Dezrez and iamproperty. Direct peers are Street Group (Street.co.uk), Property Hive, EstateApps, Property Webmasters, Agent Media and Iceberg Digital.
Does The Property Jungle have an API?
No public API is recorded for The Property Jungle.