LeadPro
LeadPro is a London-based SaaS platform, part of Nurtur, that provides a fully integrated lead generation, qualification, and conversion suite — including an Instant Valuation Tool, Autocaller, Lead Responder, Facebook Advertising, and CRM integrations — built specifically for UK estate agents.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadPro does
LeadPro is a London-based SaaS company, founded in 2016 and operating as a product under parent Nurtur, that provides a fully integrated lead generation and marketing suite built specifically for UK estate agents. Its platform centers on a unified Dashboard that consolidates lead capture, qualification, and conversion across multiple tools: an Instant Valuation Tool that uses Land Registry data to convert website visitors into vendor prospects; a Lead Responder that automatically replies to property portal enquiries and sends pre-qualification questionnaires; an Autocaller that dials leads within seconds of inquiry to beat competitors on response time; a Facebook Advertising service for targeted vendor and landlord lead generation; a Mortgages module for automated referral capture; and a Lead Parser that ingests leads from major UK property portals. The platform connects natively with nine major CRM and property technology systems including Reapit, Alto, iamproperty, and Zapier, enabling lead data to flow directly into agents' existing workflows.
The business model is predominantly subscription-based with per-branch monthly pricing (e.g., Lead Parser at £79/branch/month, Autocaller at £42.50/branch/month, Facebook Advertising at £300/month), supplemented by usage-based overages and a freemium tier covering the Instant Valuation Tool, Dashboard, and Lead Responder for small teams. Go-to-market is product-led growth: estate agents self-serve sign up via the website with same-day setup and training, while higher-touch services such as Facebook Advertising involve a sales consultation. The company is described as being used by hundreds of estate agents across the UK, with a customer mix spanning enterprise brands (Carter Jonas, Martin & Co, Reeds Rains, Winkworth, Your Move) and individual SMB agents. Revenue, funding beyond a $62,400 round in 2016, and headcount growth metrics are not disclosed, limiting visibility into scale and trajectory.
LeadPro firmographics
Firmographics- Name
- LeadPro
- Legal name
- LeadPro
- Website
- https://lead.pro
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadPro is a London-based SaaS platform, part of Nurtur, that provides a fully integrated lead generation, qualification, and conversion suite — including an Instant Valuation Tool, Autocaller, Lead Responder, Facebook Advertising, and CRM integrations — built specifically for UK estate agents.
- Ownership category
- akta.pro rank
LeadPro industry classification
Industry- Product category
- Real Estate Lead Generation Software
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where LeadPro is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
LeadPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Lead Parser: Monthly subscription per branch for lead parsing service including 300 leads, with usage-based overages at 4p per additional lead
- Subscription - Autocaller: Monthly subscription per branch for automated calling service including 150 minutes, with usage-based overages at 4p per additional minute
- Facebook Advertising Management: Flat monthly fee for Facebook advertising management service, excluding ad spend costs
- Freemium - Instant Valuation Tool & Dashboard: Free tier for Instant Valuation Tool (up to 3 branch agents) and Dashboard, with paid upgrades for additional features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for Instant Valuation Tool and Dashboard |
| Subscription | Monthly | Lead Parser - £79 per branch per month |
| Subscription | Monthly | Autocaller - £42.50 per branch per month |
| Subscription | Monthly | Facebook Advertising - £300 per month |
| Subscription | Monthly | Lead Responder - Contact for pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LeadPro product offering
Product offeringCore offering
LeadPro is a cloud-based SaaS platform built specifically for UK estate agents to capture, nurture and convert leads. It bundles an Instant Valuation Tool powered by Land Registry data, automated Lead Responder questionnaires, an Autocaller that phones leads within seconds, a Facebook Advertising service, a Lead Parser that imports enquiries from major property portals, a Dashboard for unified lead management, and an automated Mortgages referral module. The offering is sold on a per-branch subscription with a freemium tier for the valuation tool and dashboard.
Product overview
LeadPro is a fully integrated lead generation and marketing suite built specifically for estate agents in the UK. The platform operates as a unified product ecosystem consisting of a core platform (Dashboard) with multiple integrated tools and modules. The core products include the Instant Valuation Tool (free for up to 3 branch agents) that captures vendor prospects using Land Registry data; Lead Responder that automatically responds to portal enquiries and sends qualification questionnaires; Autocaller that connects agents to leads within seconds via automatic phone calls; and Facebook Advertising for targeted lead generation. Additional paid add-ons include Mortgages for automated referral capture and Lead Parser for importing leads from property portals. All tools are integrated into the Dashboard for centralized lead management, with same-day setup and training provided.
Differentiator
Problem solved
Functional benefit
Products and services
- Instant Valuation Tool A tool for UK estate agents that converts website visitors or social media followers into vendor/landlord leads by providing instant property valuations using Land Registry data. Supports multiple implementation methods and is free for up to 3 branch agents.
- Lead Responder A lead qualification product for estate agents that instantly responds to every property portal enquiry, sends applicants pre-qualification questionnaires, and automatically routes leads to the branch network.
- Autocaller A phone system integration that automatically dials estate agents and connects them to valuation leads within seconds of an email enquiry, enabling faster response than competitors. Priced at £42.50 per branch per month including 150 minutes, with usage-based overages at 4p per minute.
- Facebook Advertising A managed Facebook advertising service for estate agents that targets vendors and landlords, increases brand awareness, and converts leads through automated nurture sequences. Flat £300 per month management fee, excluding ad spend.
- Dashboard A free centralized lead management dashboard for estate agents that consolidates all leads captured through LeadPro tools and integrations into a single user-friendly view.
- Mortgages An automated mortgage referral capture add-on for estate agents that identifies and picks up mortgage referral opportunities from lead conversations. LeadPro research indicates it captures 88 out of 100 potential referrals compared with 12 captured manually by staff.
- Lead Parser A portal lead parsing service that imports leads from all major UK property portals into the LeadPro dashboard. £79 per branch per month includes 300 leads, with usage-based overages at 4p per additional lead.
Quantifiable outcome
- 88% of potential mortgage referrals captured automatically vs 12% with manual processes
- +1 more outcomes
Companies that use LeadPro
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
LeadPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature5 records
LeadPro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ReapitcoreIntegration partnership with Reapit CRM platform, allowing LeadPro lead data to flow directly into Reapit's estate agent management system
- AltocoreIntegration with Alto CRM platform, enabling seamless lead import and management for Alto users
- iamproperty CRMcoreNative integration with iamproperty CRM, a popular platform for UK estate agents
- ZapiercoreZapier integration allowing LeadPro to connect with hundreds of other apps and automate workflows for estate agents
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
LeadPro competitors and assessment
Company assessmentDirect peers
- Homeflow: Provider of estate agent websites and digital marketing services in the UK, including lead generation features. Directly comparable to LeadPro's website-captured valuation leads and Facebook-driven vendor acquisition play.
- Street Group: UK property software platform offering CRM, lead management, websites and marketing tools to estate agents. Competes head-on with LeadPro for the same UK agent customer base and overlaps on valuation tools, lead parsing, and marketing automation.
- Spike: UK digital marketing agency specialising in estate agents, including paid social (Facebook/Instagram) lead generation and vendor acquisition. Competes with LeadPro's Facebook Advertising product on the same SMB/independent UK agent segment.
Broad incumbents
- Reapit: Largest UK residential estate agent CRM and platform, used by major UK agencies including several LeadPro customers. Operates as a broad incumbent whose platform decisions shape the addressable market for LeadPro and whose own lead/valuation features could compete directly.
- Vebra: UK property software and data provider serving estate and letting agents, with marketing and lead management functionality. Comparable as a broader UK estate technology incumbent with overlap on property data and agent marketing tools.
- Property Software Group (Alto): UK estate and letting agent software suite (Alto) covering CRM, accounting, and marketing. A broad incumbent comparable to LeadPro's integrated CRM-integration pitch and competing directly via its own valuation and lead tools.
Others
- iamproperty: UK property tech platform offering online auctions, conveyancing, and agent workflow tools, and an existing LeadPro CRM integration partner. Comparable as a complementary UK property tech ecosystem player that shares the same agent customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadPro social profiles
Digital presenceLeadPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadPro leadership team
Management profileNumber of profiles
Profiles1 record
LeadPro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadPro M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadPro
What does LeadPro do?
LeadPro is a cloud-based SaaS platform built specifically for UK estate agents to capture, nurture and convert leads. It bundles an Instant Valuation Tool powered by Land Registry data, automated Lead Responder questionnaires, an Autocaller that phones leads within seconds, a Facebook Advertising service, a Lead Parser that imports enquiries from major property portals, a Dashboard for unified lead management, and an automated Mortgages referral module. The offering is sold on a per-branch subscription with a freemium tier for the valuation tool and dashboard.
Is LeadPro a public or private company?
LeadPro is a private company. It is classified as corporate owned and is currently operating.
When was LeadPro founded?
LeadPro was founded in 2016. It employs 1 to 10 people.
Where is LeadPro based?
LeadPro is headquartered in London, United Kingdom, in the Europe region.
How does LeadPro make money?
Four revenue lines are on record. Subscription - Lead Parser is the primary driver. The others are subscription - Autocaller, facebook Advertising Management and freemium - Instant Valuation Tool & Dashboard.
Who are LeadPro's main competitors?
Direct peers on record are Homeflow, Street Group and Spike. Broad incumbents are Reapit, Vebra and Property Software Group (Alto). iamproperty is listed as an others.
Does LeadPro have an API?
Yes. LeadPro offers an API Guide referenced in its navigation menu under Resources. Specific API type (REST, GraphQL, etc.), authentication method, rate limits, and versioning details are not specified in the available source content. Developer documentation is at www.lead.pro/api-guide.
What industry is LeadPro in?
LeadPro's product category is Real Estate Lead Generation Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies.